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Wij zoeken een Chief Hospitality die van ons kantoor een warme tweede huiskamer maakt. Als Chief Hospitality bij Bambuu werk je volledig zelfstandig. Jij bepaalt hoe ons kantoor eruitziet, voelt en werkt. ✔ 20-30 uur per week ✔ Flexibele werktijden ✔ Marktconform salaris + laptop + telefoon ✔ Reiskostenvergoeding Ben jij degene die wij zoeken? Solliciteer dan direct via de link hieronder.

A few hundred people in a room can become millions of impressions beyond it. Looking ahead, Duncan McCaslin, our Managing Director, Brand Experience, SIDEKICK® predicts, "For 2027 and beyond, experiential will stop being treated as an event channel and start being planned and measured as a media channel.” Duncan adds, “The best experiences are already doing far more than engaging the people who physically attend them. They create the moments that fuel earned media, social, creators and content.” #SIDEKICK is Allison’s creative studio for content and experiential, providing fuel for our PR, social and influencer engines. Explore more ➡️ https://lnkd.in/gsthy-pW As Allison celebrates 25 years, we’re focused on the ideas that will shape the next 25. Allison Worldwide SIDEKICK® Stagwell #25YearsForward #AllisonWorldwide #SeeAroundCorners #ExperientialMarketing #BrandExperience

Less AI hype, more organic rankings. We build agents that run your whole SEO program — fixed scope, fixed cost, live in weeks. Real results over demo theater.

Less AI hype, more organic rankings. We build agents that run your whole SEO program on Glean — fixed scope, fixed cost, no surprises.

Gestalte B2B-Kommunikation mit uns. 🎨 Du hast Erfahrung in PR, Content Marketing und Kundenberatung? Bei additiv übernimmst du Verantwortung für abwechslungsreiche Projekte, entwickelst Kommunikationsstrategien und arbeitest eng mit Kunden und Medien zusammen.

You're running campaigns across multiple channels. Each platform tells its own story. But can you see the full picture? 👀 Discover how AudienceProject connects the dots with independent cross-media measurement. Get answers. 👇

Your campaign is running. Your budget is being spent. But are you truly reaching the right people? 🤔 Discover how AudienceProject helps you understand reach, frequency, and audience overlap across channels, so you can make smarter media decisions before your campaign ends. Get answers. 👇

Most companies still measure thought leadership as a marketing vanity project, focusing on the metrics that get marketing and PR written off as a cost centre: article counts, downloads and clicks. That's what makes Workato decision to hire its first dedicated thought leadership employee and align them with sales rather than comms really stand out. Every PR has had that conversation with a CEO who sees marketing spend as overhead, but PR is 100% about value creation. Alex Lamascus from Workato summed it up perfectly when he said: "The primary value of content is not only gaining attention. It's building business infrastructure." Too many B2B companies churn out thought leadership that's really just repackaged trends and safe statements. It's content designed not to offend anyone, with no point of differentiation, which means it doesn't give buyers much reason to think differently either. The brands that win are the ones willing to say something meaningful and thought-provoking, that actually helps a buyer make a decision because it's rooted in expertise rather than marketing polish. Hard Numbers 📈Cyber Trust: The Next Growth Frontier found that 95% of organisations don't fully trust their cybersecurity vendors and in this high-stakes sector, trust is no longer just a brand metric; it's a procurement challenge. Buyers are sceptical, risk-conscious and largely immune to marketing fluff. To address this, thought leadership needs to be viewed as something that helps build trust throughout the buying process, rather than a cost centre measured solely by content outputs. Find the full report in the comments and drop me a message to see how we can help your brand build trust.

Ein Flur ist nur ein Flur. Eine Garderobe nur zum Umziehen. Oder? 💭 Kinder erleben Räume anders als Erwachsene. Nischen werden zu Rückzugsorten, Stufen zu Bühnen und Übergangsbereiche plötzlich zu Orten für Bewegung, Begegnung und Entdeckung. In unserem neuen Blogartikel zeigen wir, was hinter dem Gedanken „Raum als dritter Pädagoge“ steckt und wie durchdachte Gestaltung Kinder zu mehr Selbstständigkeit, Kreativität und eigenständigem Entdecken anregen kann. 👉 Jetzt im Blog entdecken: https://lnkd.in/enGsKtaa

How do you respond when a cyberattack becomes a push notification? Yesterday, ASOS customers woke up to a chilling message: ASOS HACKED. Hackers had reportedly gained access to the company's notification infrastructure and used it to send an extortion message directly to customers phones. There are lessons to be learned from both the breach itself and the response. As Joe Tidy reported, ASOS did not respond to media enquiries for more than five hours, instead prioritising communications with the stock exchange. In that time vacuum, speculation filled the gap, giving attackers the opportunity to shape the narrative. This is exactly what we highlight in our Hard Numbers 📈Cyber Trust Report. In a cyber incident, the technical breach is only half the story. The other half is trust, and that part is entirely in the organisation’s control. When organisations don't communicate, others do it for them. Social media accelerates fear, misinformation spreads and customers begin to question whether leadership is present or even aware of what’s happening. There's an important contrast with the M&S response to its recent breach: M&S moved quickly to acknowledge the incident, explain the actions being taken, and reassure customers, helping to stay ahead of the narrative rather than reacting to it. In doing so, they protected the trust they’ve built over decades. Cyber incidents are often viewed as technical events, but for customers they're trust events. Acknowledging what's happened and explaining how the situation is being managed can be just as important as containing the attack itself. Transparent communication is not a “nice to have” in a crisis, but a core component of cyber resilience. The companies that understand this will recover faster, retain customer confidence, and emerge stronger. The ones that don’t will find that the real damage isn’t caused by the breach itself, but by the silence that follows.

Fast jeder zweite Gen Z und Millennial konsumiert Anime & Manga, doch kaum jemand nennt eine Marke dazu. Und die Fans? Sind offen für Marken in ihrer Szene. Das verrät die Studie: • Welche Branchen Fans als Partner akzeptieren • Wie Marken die Szene für ihr Branding nutzen: McDonald's, KATE und Nike im Detail • Was es Marken bringt, die Community zu bespielen • 5 Regeln, die über Erfolg oder Flop entscheiden • Welche der 11 Fan-Communities zur eigenen Marke passt Jetzt gratis per Mail (Englisch) anfordern und Report sichern.

5 minutos, puntuación 1-100 y recomendaciones claras para tu ecommerce.

On analyse ta structure de compte, l’historique des performances et tes audiences pour comprendre exactement où ton budget s’évapore.

If you can spare 15 focused minutes, you can build a predictable referral pipeline. Instead of waiting, guessing, and stopping and starting your marketing, you’ll use specific LinkedIn message templates to stay top of mind with the professionals who already trust you—so more of your conversations quietly become new matters, month after month.

An AI agent can now make 900 ads a week and localise them. Who in the market is checking them? Runway, the AI video company, launched Runway Ads this week. Their announcement is here: https://lnkd.in/grDc5ug3 The agent makes variations of an ad, swaps the on-screen text, screenshots, and voiceover for each market, publishes them, and reads the results back. Runway says its own team went from 77 ads a week to about 900 using it. To be fair, the controls are better than most ad hoc local work. You can set brand voice rules and terms that must never be translated. Human approval is on by default. But two things bother me. Swapping text and voiceover is translation. It is not adaptation. Nobody has asked whether the idea works in that market. And approval can be switched off, campaign by campaign. At 900 ads a week, approval will be switched off. No team reviews that volume properly in 12 languages. I have no evidence the output is bad. The numbers are Runway's own, about its own marketing. There are no customer results yet. My worry is simpler. International marketing debt builds when work goes out unchecked. This makes unchecked work very cheap. If you are piloting tools like this, who signs off in each market?

📅 Which products should get their own label before Black Friday? 🎯 On 20 October at 10:00 CEST, MAIRA's performance team will show how they get e-commerce campaigns ready for Black Friday, Cyber Monday and Christmas in Dotidot. One of the topics: how they find which products deserve their own labels. Free, one hour, in English. I talk to e-commerce teams every week, and peak season prep is on everyone's list right now. This session is a good shortcut. 👉 Register here: https://lnkd.in/dSM7gGXX #Webinar #PPC #BlackFriday #PeakSeason #Ecommerce #PerformanceMarketing #Dotidot #MAIRA

Dominate purchase channels, move the trade and win the market. Share of wallet is decided at the counter, in the van, on the job and by ordering teams. That's where Incremental moves sales.

How do you decide which products get the Black Friday budget? On 20 October at 10:00 CEST, MAIRA's performance team will show how they get e-commerce campaigns ready for Black Friday, Cyber Monday and Christmas in Dotidot. One of the topics: how they find which products deserve their own labels. Free, one hour, in English. If you're one of our clients, this is the session to get your feeds and campaigns ready before the busiest weeks of the year. There's a Q&A at the end, so bring your questions 🤓 👉 Register here: https://lnkd.in/e2UrhvRk #Webinar #PPC #BlackFriday #PeakSeason #Ecommerce #PerformanceMarketing #Dotidot #MAIRA

Pushing stock into the channel isn't the same as moving the trade. Create demand at the buying decision. Incremental drives behaviour change that does more with the same budget.

培ってきたマーケティングの知見を、事業成長につなげませんか。戦略・収益・組織づくりを担い、マーケティング事業を率いる人材を募集しています。

Sua gestora tem tese, mas não tem voz na imprensa? Veja como levamos executivos a 223 matérias e 44 entrevistas.

Crise de imagem não se resolve com nota oficial. Veja como uma empresa global recuperou a reputação: 1.633 matérias publicadas.

Un esercizio da dieci minuti, da fare da soli prima di portarlo in riunione. Scrivete la frase con cui un vostro cliente vi descriverebbe a un collega di un'altra azienda. Non il posizionamento, non lo slogan: la frase vera, quella che direbbe al telefono in dieci secondi. Poi scrivete la stessa frase per il vostro concorrente principale. Se le due frasi si assomigliano, il problema non è la comunicazione, ed è inutile intervenire lì. Vuol dire che state vendendo la stessa cosa — e quando due offerte si assomigliano, a decidere è il prezzo. La domanda difficile viene dopo, ed è quella che quasi nessuno affronta: cosa dovreste smettere di fare perché quelle due frasi diventino diverse? Perché una differenza che non costa niente non è una differenza. È una descrizione.

𝐖𝐞’𝐫𝐞 𝐯𝐞𝐫𝐲 𝐡𝐚𝐩𝐩𝐲 𝐭𝐨 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐰𝐨 𝐧𝐞𝐰 𝐟𝐚𝐜𝐞𝐬 𝐭𝐨 𝐀𝐝𝐒𝐩𝐚𝐰𝐧. 🤩 🇫🇮 Maria Vilko joins us from Helsinki as our new Creative Lead. With experience at Small Giant Games, she brings serious creative talent, and we’re thrilled she’s joining us. 🇸🇰 Juraj Chovanec joins us from Tenerife as Head of Projects. He’s led projects for some of Europe’s biggest creative campaigns, bringing creative thinking and the know-how to turn ambitious ideas into work that delivers. We know how lucky we are, we can’t lie. Two seriously talented people with fresh perspectives and plenty of ideas. AdSpawn is growing fast, and these are exactly the kind of people we want shaping what comes next. Welcome aboard, Maria and Juraj. Let’s make great things together. 🚀