Allison Worldwide

A few hundred people in a room can become millions of impressions beyond it. Looking ahead, Duncan McCaslin, our Managing Director, Brand Experience, SIDEKICK® predicts, "For 2027 and beyond, experiential will stop being treated as an event channel and start being planned and measured as a media channel.” Duncan adds, “The best experiences are already doing far more than engaging the people who physically attend them. They create the moments that fuel earned media, social, creators and content.” #SIDEKICK is Allison’s creative studio for content and experiential, providing fuel for our PR, social and influencer engines. Explore more ➡️ https://lnkd.in/gsthy-pW As Allison celebrates 25 years, we’re focused on the ideas that will shape the next 25. Allison Worldwide SIDEKICK® Stagwell #25YearsForward #AllisonWorldwide #SeeAroundCorners #ExperientialMarketing #BrandExperience

How can leaders and brands embrace the future of health? Jamie Dowd, our Global President, Allison Worldwide Health Group and NY Lead, shares, “As health marketing and communications continues to move through a medical and cultural revolution, we are passionately dedicated to being a partner to our clients by blending specialized experience, predictive intelligence, agility and creativity to help leaders and brands navigate, shape and embrace the future of health.” Inspired by the recent conversations across The Wall Street Journal's Future of Health event in Washington, DC, Jamie adds, “The next 25 years will be defined by the technologies we build, but also by the trust we rebuild through transparency, accessibility, and a collective commitment to ensuring human dignity is at the center of everything we do to improve lives around the world.” Read Jamie’s 5️⃣ key takeaways from the #WSJ The Future of Health 🔗 https://lnkd.in/p/g-2Ud8-P + Learn more about Allison Worldwide Health Group ➡️ https://lnkd.in/gtsJ5_vQ Allison Worldwide Stagwell #25YearsForward #AllisonWorldwideHealthGroup #SeeAroundCorners #EmbraceTheFutureofHealth

As AI transforms our industry, what will remain our greatest competitive advantage? Tracey Cassidy has spent 11 of Allison's 25 years with us, and as our Chief Operations Officer, US, she's clear on what will power our next chapter: our people. She predicts, "Brands and leaders will realize technology is meant to serve people, not the other way around. At Allison, this means using AI to enhance our teams' expertise and accelerate their growth, so they can provide empathy, insight and creative problem-solving that only humans can offer." Looking ahead, Tracey shares, "The next 25 years are in the hands of our people. They have the hunger, talent and heart to take us places we haven't yet imagined." Explore more ➡️ https://lnkd.in/dMqkX_tf Allison Worldwide Stagwell #25YearsForward #AllisonWorldwide #SeeAroundCorners #PR #Communications

Data is only as valuable as the decisions it drives. As we look forward, Brent Diggins, our Managing Director, Data and Predictive Analytics, shares: “Communications operations will begin to embrace an end-to-end shift, including a decision-intelligence approach to meet the C-suite's quickly changing demands. There's real energy right now around a renewed direction and purpose for the PR function." For Brent, seeing around corners means, "Continually pushing the boundaries, innovating and bringing new solutions to bear for our clients." Explore more ➡️ https://lnkd.in/dMqkX_tf Allison Worldwide Stagwell #25YearsForward #AllisonWorldwide #SeeAroundCorners #PredictiveAnalytics #DecisionIntelligence #PR #Communications

As AI becomes more embedded in how brands operate, what will matter most in 2027? Lisa Rosenberg, our Global President, Consumer Brands, believes that distinctly human qualities like judgment, taste, empathy and cultural understanding will become even more important. “AI can help us move faster and do more, but knowing what matters, what will resonate and what is actually worth creating still requires human discernment. That’s what separates brands that simply show up from brands that earn real cultural credibility.” Lisa sees that thinking reflected in the momentum of Allison’s Consumer Brands practice, where earned is moving closer to the center of brand and business strategy. “More and more, we’re being asked not simply how to amplify an idea, but how to create ideas people will actually care about in the first place. I’m especially proud of our work with Budweiser, which earned the top spot in the Super Bowl Ad Meter, and Tillamook’s Ice Cream Meltdown Hotline. In both cases, people didn’t just see the work – they participated in it.” Explore more ➡️ https://lnkd.in/dMqkX_tf Allison Worldwide Stagwell #25YearsForward #AllisonWorldwide #SeeAroundCorners #ConsumerBrands

AI keeps getting better. Is trust in it keeping pace? As we look forward, Jeremy Lucas, our CEO, Europe, shares: "The benefits of AI are increasingly well understood, but concerns about accuracy, privacy, bias, data collection and transparency are undermining those advances. Debate around regulation, accountability and sovereignty will only intensify in 2027, all under the macro shadow of safety. As communicators, we need to help businesses and brands get on the front foot and assert a position that balances transparency with real responsibility to the audiences they serve." He also explains what's driving momentum across Europe: "This year, our focus has been on integration to deliver maximum value for our clients, in particular building our combined Media & Influence proposition with our creative studio SIDEKICK® to deliver outstanding end-to-end brand experiences and digital content that reach the audiences that matter." Explore more ➡️ https://lnkd.in/dMqkX_tf Allison Worldwide Stagwell #25YearsForward #AllisonWorldwide #SeeAroundCorners #AI #ResponsibleAI