LinkedIn image ad examples

Ekster sells worldwide. Dataships adapts checkout consent to each shopper's location, adding 38,000 net-new contacts in 16 months.

Deploying screens in physical stores is an operational project. Monetizing them is a media business. And if you’re building a media business, why wouldn't you partner with the global market leader in screen monetization? While screen rollouts are accelerating, many retail media networks and tech platforms hit a wall when it comes to generating real ad revenue. The reason is simple: a lack of media industry fluency. Commerce platforms and store operators know retail, but they often lack deep familiarity with the media buying landscape—from agency politics and legacy buying rails to standardized attribution, viewability, and programmatic workflows. Media agencies don't buy aisles or screen locations—they buy reach, impressions, target frequency, and programmatic access. If in-store inventory isn't packaged in the exact language media buyers plan in, it simply gets left off the media plan. This is why ecosystem partnerships are critical: Instead of trying to build complex ad servers and DSP connections from scratch, leading commerce, OMS, and retail platforms are plugging into Broadsign. How Broadsign delivers immediate revenue and scale: 👉 Direct Revenue Impact via SSP: We don't just schedule content; our built-in Supply-Side Platform (SSP) connects physical store inventory directly to major omnichannel DSPs (Google DV360, The Trade Desk, Criteo, Yahoo). This unlocks incremental brand budgets beyond traditional trade co-op spend. 👉 Proven Global Leadership: We built the ad-serving, goal-based pacing, and yield management infrastructure that the world's largest screen networks and media owners already trust. 👉 Headless, Open APIs: Broadsign acts as the headless execution layer under the hood. Partners expose screen availability, book campaigns, and pull audited play-logs directly into their own UI via APIs. 👉 Direct + Programmatic Co-Existence: Our yield engine prioritizes high-margin direct deals while opening inventory to high value programmatic demand without content collisions or contract breaches. 👉 Mission-Critical Operational Reliability: Physical retail demands uptime. Broadsign provides rock-solid, enterprise-grade stability with redundant offline playback architectures—ensuring your store displays never go dark, lag, or fail even during network outages or Wi-Fi drops. If you want to turn in-store screens into a high-margin ad network, don't just add a player. Partner with the global leader in screen monetization. How is your solution bridging the gap between store ops and media agency budgets? #RetailMedia #InStoreMedia #AdTech #DOOH #Omnichannel #RetailTech #Programmatic #Broadsign #Placeexchange

DOOH operators: your inventory gaps are costing you. Broadsign's intelligent campaign reallocation fills those gaps automatically, helping you book an average of 10% more campaigns.

Denver Modern added 6,400 net-new contacts at checkout. They opened, clicked and bought again more than pop-up signups did. See how.

Every sync between your marketing tool and Dynamics 365 is a chance for data to break. Click doesn’t sync. It runs inside Dynamics, so contact records update in real time and sales and marketing work from the same data.

Three reasons teams switch marketing automation. If two of them sound familiar, it might be time to make a change.

The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026

Quando comecei a pensar na handz | marketing • CMO as a service, uma coisa me chamava muito a atenção. Eu vinha de uma experiência de muitos anos em uma grande empresa, onde marketing participava das discussões de negócio, ajudava a definir caminhos e tinha profissionais experientes conduzindo essas decisões. Mas existe um universo enorme de empresas com desafios tão relevantes quanto e que poderiam se beneficiar muito desse olhar. Foi daí que nasceu uma das ideias que deram origem à handz: como fazer essa experiência circular de uma forma diferente? Não se tratava de reproduzir dentro de cada empresa a estrutura de uma grande companhia. Era pensar em um modelo capaz de aportar senioridade onde ela pudesse fazer diferença, trabalhando junto com o empresário, com o time e com os parceiros que já estavam ali. Quase 16 anos depois, ainda acho que existe muito espaço fértil para isso. Na sua empresa, quem hoje ocupa esse lugar de pensar o marketing junto com o negócio?

Do you know how guests behave on your website and whether they are new or repeat visitors? We don’t mean the top level stats like what you’ll see in GA for traffic or source etc. The actual individual guest and how they behaved on web, did they go to the kids or offers page, did they check out the menu. Turns out that just like in venue visits: ‘80% of web visitors re only seen once’. Across the 2500 odd venues we work with, between 7% and 25% of guests visiting a webpage have been seen before. The basics are still the same as they always have been, simple booking journey, easy to find information, and appealing brand marketing and content. With the added complexity now that each brand website also needs to be AI readable, have location specific FAQs and have content that matches what is available on third party listing and review sites. Argh. In terms of bookings, around 50 of visitors start a booking journey and 9% complete one. There will be plenty who are coming to check the menu, or directions etc who already have a booking (Hi again, welcome back web visitor!), or who are browsing after being recommended 3 places in AI search/chat. Once the basics are in place, it’s all about using smart features. Abandoned booking follow up emails, countdowns on web banners for offers that are expiring or locations with very few tables left for Friday night, consent capture after the booking is made, and finding out a bit more about each web visitor in terms of who they are and why they are interested. All stuff that is bread and butter for Guestwise customer’s and we are delighted with the results they are getting across the board.

Growth doesn't happen in isolation. It happens when ambitious brands, forward-thinking leaders, and bold ideas come together. Next week, the marketing industry's brightest minds will gather at the Association of National Advertisers Marketing Conference to explore the trends, technologies, and strategies shaping the future of business growth. Here at Havas, we are proud to be part of these conversations and help bring together the leaders redefining what's possible in modern marketing. From the evolving role of AI and data-driven decision-making to creativity, customer experience, and marketing effectiveness, we're looking forward to engaging with the ideas and innovations that will shape the next chapter of our industry. It's set to be a week of inspiring perspectives, valuable networking opportunities, and forward-thinking discussions with clients, partners, and peers from across the marketing ecosystem. 📍 Orlando, Florida 📅 October 20-23, 2026 🔗 https://lnkd.in/eY9AxT3K We look forward to seeing you there 💫

Take your clients’ visibility beyond the exhibitions during Dubai Design Week, 3–8 November. Build a district-wide presence across 44 digital screens at d3. • Gateway impact: Two 3m × 5m Canvas screens • Pedestrian visibility: Ten 1.5m × 2.5m Front Row screens • Workplace presence: 32 Catalogue elevator screens Request current availability and rates. https://lnkd.in/dq4JtB2f/?utm_campaign=2026Oct14-31%257CDDW%257CAgency&utm_source=linkedin&utm_medium=paid&utm_id=1229800333&hsa_acc=516308145&hsa_cam=1229800333&hsa_grp=896451813&hsa_ad=1584330003&hsa_net=linkedin&hsa_ver=3

Your clients’ campaigns can reach beyond the exhibition spaces. As Dubai Design Week visitors move between installations, showrooms, restaurants and cafés, digital screens across d3 provide repeated opportunities to stay in view. Build campaign frequency across multiple touchpoints and reinforce your clients’ wider media activity, 3–8 November. Request media kit https://lnkd.in/dq4JtB2f/?utm_campaign=2026Oct14-31%257CDDW%257CAgency&utm_source=linkedin&utm_medium=paid&utm_id=1229800333&hsa_acc=516308145&hsa_cam=1229800333&hsa_grp=896451813&hsa_ad=1584330013&hsa_net=linkedin&hsa_ver=3

There is a growth lever in B2B marketing that very few teams are using yet. I call it AI-positioning, and it may be the highest-return work your marketing does this year. Here is what made it concrete for me. I opened a clean incognito window and asked an AI which marketing agency it would recommend for an industrial ventilation manufacturer. It named four. Ours was not one of them. I asked why, and the answer was specific: our site positions us for B2B software, not heavy industry. Our strength reads as paid search, not full-funnel work. It even named the software clients behind that read. Here is the uncomfortable part. We are expanding into exactly that kind of industrial work, and we can deliver. The AI was not wrong. It was reading a positioning we had outgrown. That is the trap for any company: the AI recommends what you have published, not what you can do. You will not see the gap until you ask the AI yourself. Your buyers run the same check before they decide. Forrester found that 94% of B2B buyers now use AI during the buying process, not only to find vendors. They use it to weigh the options and to justify the choice. Until recently you could earn that trust without proving much. Most buyers are not engineers, so a confident pitch carried them most of the way. They rarely read the documentation. Now every buyer has something that does the deep read. It goes through everything you publish and grades you against your competitors like an engineer would. This changes what decides the deal. Put yourself in your buyer's shoes: can the AI find enough proof to recommend you over the alternative? Often it cannot, because the proof is not on your site in a form it can read. You can see exactly how you are judged, the same way I did. Ask the AI how it grades and recommends vendors in your category. It hands you the rubric it applies to you. Then check your proof against it from your ICP's angle and fix the gaps. This is where it becomes a marketing problem, because the presentation is yours to control. You decide how clearly your site states who you are for and what you solve, what proof you put in front of the AI, and which credible third-party signals you point it to. Quality beats volume here. A single verified award or review can outweigh fifty scattered mentions. Here is what that is worth. Say you win three in ten of the deals where you make it to the shortlist. Move that to four in ten, because the AI now points the buyer to you instead of a competitor. That is a third more revenue from the same pipeline. No new leads, no bigger budget. To be fair, a person still chooses to check you in the first place, so the emotional pull has to be there. The AI's answers are not stable either, shifting between sessions and between models. The direction holds anyway. So this week, pick your three highest-value ICPs, ask the AI and see whether it recommends you. If it does not, let it tell you what is missing.

At Float Health, science, creativity and technology work side by side to turn complex healthcare challenges into meaningful communication. We’re looking for people who are curious, collaborative and ambitious about what they create. People who care about the quality of the work, the thinking behind it and the difference it can make. If you’re passionate about 𝗺𝗲𝗱𝗶𝗰𝗮𝗹 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, know how to 𝗰𝗮𝗽𝘁𝘂𝗿𝗲, 𝗲𝗱𝗶𝘁 𝗮𝗻𝗱 𝗯𝗿𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘁𝗼 𝗹𝗶𝗳𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘃𝗶𝗱𝗲𝗼 𝗮𝗻𝗱 𝗺𝗼𝘁𝗶𝗼𝗻, are excited by the challenge of creating 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, motivated to build 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗮 𝗿𝗲𝗮𝗹 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗻 𝗽𝗲𝗼𝗽𝗹𝗲’𝘀 𝗹𝗶𝘃𝗲𝘀, or energised by 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹𝗶𝘁𝘆, then Float Health might be for you. 𝗝𝗼𝗶𝗻 𝘂𝘀! Apply through our website: https://lnkd.in/eFPgzT6z Bring your talent. We’ll bring the challenges. 𝗙𝗹𝗼𝗮𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 𝘊𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘭𝘪𝘧𝘦. #FloatHealth #PharmaIndustry #Hiring #CreativeJobs #Design #Video #MedicalWriting #ClientService

A good Halloween email campaign takes more than adding a pumpkin to your subject line. It’s about getting the whole campaign vibe right - from the timing and idea to how it all comes together in the inbox. And with October 31 just around the corner, now is a good time to ask: Is your sending schedule right? Does your campaign actually make sense for your business? Will your email stand out enough? If any of those made you think twice, it might be worth one last check. Our latest guide covers the full campaign - from planning and timing to design with 30 subject line ideas and a few email horror stories worth avoiding. Catch up on the guide before the big day: https://lnkd.in/dcD92rEd

Fluent connects your loyalty program to relevant post-transaction offers. Advertisers fund the rewards. Members come back, and your program earns.

Your customers don’t want a slower checkout. Fluent’s offers appear only after payment, so you earn online and in person without checkout friction.

Tu cliente no llega a tu local por casualidad: compara, juzga y decide antes de entrar. Por eso me alegra mucho contarles que el jueves 22 de octubre voy a estar en las oficinas de Google Argentina en el evento Potenciá tu Perfil de Negocio en Google, un encuentro presencial para marcas que buscan llevar más clientes a sus locales físicos. La agenda: • Novedades del Perfil de Negocio en Google, junto al equipo de Google Argentina. • Estudios de impacto del Perfil de Negocio en el customer journey, que voy a estar presentando yo :) • Un panel sobre estrategias de presencia digital junto a Maria Sol P. de Cinemark, con la moderación de Connie Niebuhr de Google. Desde 2017 repito que la mejor publicidad es el propio cliente. Hoy ese cliente te encuentra, te compara y te elige en tu Perfil de Negocio en Google mucho antes de cruzar la puerta. Quien domina ese camino, vende más. Gracias a Connie y Eitan Blanche por la invitación y por darme el placer de construir este encuentro con ustedes. Jueves 22 de octubre, de 9:30 a 11:30, en las oficinas de Google Argentina. El link de inscripción está en los comentarios. #PerfilDeNegocio #Google #GoogleArgentina #GoogleMaps #Retail #PresenciaDigital #Reputacion #VozDelCliente #ExperienciaDelCliente #DriveToStore #Marketing #BuenosAires #Harmo

"TV ist kein Performance-Kanal." Steht ständig unter meinen Posts. Ist aber Quatsch. Die Argumente sind seit 10 Jahren dieselben: - TV bringt Brand-Uplift, mehr nicht - Performance entsteht nur, wenn andere Kanäle den Uplift abgreifen - Direkt messen kann man da gar nichts - Wer das anders sieht, hat nie Medien studiert Bei dieser Logik bin ich ehrlich gesagt raus. Klar ist: TV ist und bleibt einer der stärksten Branding-Kanäle, die es gibt. Wer Markenbekanntheit aufbauen will, kommt um TV nur schwer herum. Daran gibt es nichts zu rütteln. Aber man kann TV eben auch als Performance-Kanal betreiben. Muss man nicht. Aber man kann. Wir messen TV-Spots seit Jahren pixelbasiert. Auf Sekundenebene. Im 3- bis 5-Minuten-Fenster nach Ausstrahlung sehen wir Direct Visits, App-Installs und Sales aus dem Spot. SNOCKS arbeitet seit Juli 2023 mit uns. In 2 Jahren haben wir 5 Mrd. TV-Impressions profitabel ausgesteuert. Die Kampagnen laufen seit dem allerersten Flight mit einem ROAS über 1. Taxfix, Peek & Cloppenburg, Metaflow und viele weitere Brands fahren ebenfalls seit Jahren profitable TV-Kampagnen mit uns. Wir liefern wöchentliche Reports mit CAC, ROAS und Response Rate. Genauso wie Meta. Genauso wie Google. Genauso wie jeder andere Performance-Kanal. Und das Schöne daran: Wer TV auf Performance trimmt, bekommt den Brand-Uplift als Sideeffect noch obendrauf. Aber die Behauptung, man könne mit TV keine Performance erzielen, ist einfach falsch. Wenn TV bei dir nicht performt, liegt es wahrscheinlich am Setup. Nicht am Medium.

Modern brands move fast. Pure Gym needed cookie compliance that could keep up.

Wir haben 37.000 € für den "besten" Werbe Slot beim Finale von Germany's Next Top Model ausgegeben. Für einen Kunden haben wir hier einen First Position Spot gebucht. Das ist der allererste Spot im Werbeblock. Die Idee: Maximale Aufmerksamkeit, maximale Präsenz. Aber das Ergebnis war total ernüchternd: 1️⃣ Cost per Response (Website Visit): 112,05 € Das sind +69% im Vergleich zum normalen Senderschnitt! 2️⃣ Direct Response: 0,0011 % Das sind –11% Abweichung. Keine einzige KPI würde den Aufpreis rechtfertigen. Dasselbe haben wir auf anderen Premium Formaten bei Kabel1 und Pro7 getestet. Mit ähnlichen Zahlen. TV bleibt für unseren Kunden ein starker Kanal. Aber solche teuren Slots im Werbeblock sind fast nie ein Performance Upgrade. Daher meine Empfehlung: Finger weg. Zumindest wenn man TV als Performance Kanal sieht. Mit diesem Budget kann man lieber mehr Spots oder andere Sender testen. War eure Marke schon mal im TV?

Why guess what your contacts want when you can … simply ask them? With Flexmail, email is only one part of the story. You can also create forms, surveys and polls to collect feedback, preferences and valuable insights directly from your contacts. Their answers are collected in our system, giving you a clearer picture of your audience and helping you put those insights to work. Better questions. Better insights. More relevant communication. 😉 https://lnkd.in/efCQkFr8 #Flexmail #Forms #Products #Emailmarketing

Compliance shouldn't be a full-time job. Cookie Information handles it automatically.

Billetten, Tixly eller Amero? Så har vi noget at tale om. Når du vælger marketingplatform, starter du med forbindelsen til dit billetsystem. Heyloyalty har integrationer til alle tre, så billetdata kan bruges i din kommunikation med gæsterne. Det giver grundlag for invitationer, opfølgning og arbejdet med næste besøg. Overvejer du en ny platform til din oplevelsesvirksomhed?