Havas Media Network

What a way to kick off #ANAMastersOfMarketing 2026! As Havas takes center stage as Presenting Sponsor for the first time, Greg James, CEO of Havas Media Network North America, had the honor of officially opening this year's conference with a powerful reminder: As AI transforms our industry, we can't lose sight of the people at the heart of it all. Technology is moving faster than ever, creating extraordinary opportunities for brands to innovate, connect and grow. But with that progress comes an important responsibility: to truly listen to consumers, earn their trust and deliver experiences that bring meaningful value to their lives. Because the future of marketing isn't just about what technology makes possible. It's about what we make possible for people. And this is just the beginning! We're looking forward to an incredible week of bold ideas, inspiring conversations and meaningful connections here in Orlando. Follow along as we bring you the best of ANA 2026 through the Havas Super-Stream: https://lnkd.in/ee2g3MmN Association of National Advertisers #Havas #ANAMastersOfMarketing #HavasSuperStream #AI #BrandBuilding

As some of the industry's most influential marketers gather this week at the Association of National Advertisers Masters of Marketing Conference, presented by Havas, Jackie Lyons, Chief Planning Officer, Havas Media Network North America and Greg James, CEO of North America, Havas Media Network, will take the main stage to help shape the conversations defining the future of growth, innovation, and marketing effectiveness. Together, they'll join an exceptional lineup of leaders, including Bennett Richardson, Dean Aragón, Bob Liodice, Nick Primola (ANA), Manuel "Manolo" Arroyo (The Coca-Cola Company), Leslie Berland (Verizon), Tim Castree (DoorDash), Sarina Da Costa Gomez (Particle6), Michael Fanuele (Talk Like Music), Marcus Fischer (Harley-Davidson Motor Company), Kerry Flynn (Axios), Julia Goldin (the LEGO Group), Liza Heller (Tiktok), Marcelo Kertesz (MANSCAPED), Mark Kirkham (PepsiCo Beverages), Samantha Maltin (St. Jude Children's Research Hospital - ALSAC), Marcel Marcondes (AB InBev), Imri Marcus (Brandlight.ai), Stacy Martinet (Adobe), Kristin McHugh (Pwc), Marc S. Pritchard (Procter & Gamble), Greg Revelle (Rivian), Eric Schwartz (The Clorox Company), Julie "Hesta Prynn" Potash Slavin, MS LMFT, Kyle Smith (FIS), Lucia Ying (Amazon Ads), sharing perspectives on the trends, challenges, and opportunities shaping what's next for brands and marketers. 📍 Orlando, Florida & Virtual 📅 October 20-23, 2026 🔗 ana.net/Masters2026 We look forward to the insights, conversations, and ideas that will help define the next chapter of our industry.

Growth doesn't happen in isolation. It happens when ambitious brands, forward-thinking leaders, and bold ideas come together. Next week, the marketing industry's brightest minds will gather at the Association of National Advertisers Marketing Conference to explore the trends, technologies, and strategies shaping the future of business growth. Here at Havas, we are proud to be part of these conversations and help bring together the leaders redefining what's possible in modern marketing. From the evolving role of AI and data-driven decision-making to creativity, customer experience, and marketing effectiveness, we're looking forward to engaging with the ideas and innovations that will shape the next chapter of our industry. It's set to be a week of inspiring perspectives, valuable networking opportunities, and forward-thinking discussions with clients, partners, and peers from across the marketing ecosystem. 📍 Orlando, Florida 📅 October 20-23, 2026 🔗 https://lnkd.in/eY9AxT3K We look forward to seeing you there 💫

What started as a signal of innovation has quickly become part of the infrastructure of everyday life. AI is now shaping how people search, shop, compare, choose and interact with brands. For businesses, this creates opportunities to improve efficiency, speed and scale. But the real opportunity lies in using AI to make the experiences people have with brands more rewarding. In Havas’ new Valuable AI Experience Report, Dan Hagen, Global Chief Data & Technology Officer at Havas, alongside other Havas leaders, shares perspectives on how brands can approach this next stage of AI with greater purpose and judgment. The question is no longer simply whether brands should use AI. It is how AI can create experiences that are useful, credible and distinctive, while ensuring that human expertise remains essential where it matters most. Read the report to discover how brands can move beyond efficiency and create AI-enabled experiences that people value, trust and want to engage with: https://lnkd.in/gJEYNnz8

AI can make brands more efficient.But does it make them more desirable? That's the question behind our new report "Avoiding the AI Efficiency Trap". Our research shows that while AI is rapidly becoming part of everyday brand interactions, many experiences still fall into the "AI Efficiency Trap" where business gains come at the expense of consumer value. The strongest AI experiences aren't necessarily the most advanced. They're the ones that deliver Utility, Credibility and Appeal, creating stronger engagement, desire and growth. The future belongs to brands that use AI not just to do more, but to create experiences people genuinely welcome. Download the full report: https://lnkd.in/eWs8z--X Read the press release: https://lnkd.in/evPkMi6E

As the conversation around AI continues to evolve, the greatest opportunity comes from getting the fundamentals right. Our North American Chief Data and Product Officer, Sharona Sankar-King, joined AdExchanger Talks to share her perspective on what is driving meaningful growth today. During the conversation, she discussed why fit for purpose data matters more than simply collecting more data, the differences between automation, agentic AI, and full autonomy, and how causal AI is advancing measurement beyond traditional marketing mix modeling. Sharona also shared how our approach to Black Book transparency reflects our commitment to helping clients better understand how AI powered decisions are made while providing the flexibility to work across data sources rather than relying on closed systems. AI does not replace the fundamentals. It strengthens them when organizations invest in the right data, foster a culture of curiosity and accountability, and stay focused on solving real business challenges. Listen to the conversation: https://lnkd.in/dVRtUB6A