LinkedIn image ad examples

Adzact links every impression and click to a named person before each deal closes.

One B2B brand spent a third of its budget on firms that never buy. Adzact filters them.

Your packaging is one of your most underutilized performance marketing channels. For years, marketers have relied on pixels to teach ad platforms who converts. Someone sees an ad → buys on your site → the pixel captures it → Meta gets smarter. Great system… if everyone buys on your website. But for consumer goods brands, a huge percentage of purchases happen somewhere else: Amazon, Walmart, Best Buy, Home Depot, specialty retail, etc. And when that happens, the feedback loop breaks. The brand knows it spent money acquiring demand. The retailer knows a purchase happened. But the ad platform often has no idea those two things are connected. This is why we need to start looking at warranty registration as a performance marketing tool, not just a post-purchase form. A customer buys your product in-store. They get home, open the box and scan a QR code to register their warranty. That moment creates something incredibly valuable: a direct, verified signal from a customer you otherwise might never know. And that signal can be sent back to the platforms where you're spending your ad dollars. Your packaging becomes your pixel. We’re seeing the impact of this with brands like Turtlebox Audio. By feeding verified purchase data back to Meta, they saw a 64% uplift in attributed conversions. The interesting part isn't just better attribution; it's what happens when you close the feedback loop. Ad platforms optimize based on the conversion signals we give them. If they only see your DTC sales, they're learning from an incomplete picture of who actually buys your products. Feed verified retail purchases back into that system, and suddenly Meta has more of the right signals to learn from, helping it understand who converts, find more people like them, and optimize spend accordingly. For omnichannel brands, that's a pretty meaningful unlock. The sale doesn't have to happen on your website for it to make your digital advertising smarter. And warranty registration provides the missing link.

Posting more is not always the answer. Sometimes the problem is what happens after someone sees the post. One CRE client paired highly targeted content with direct follow-up. That combination now generates an additional 3–5 inbound calls a week. Another built relationships through trade shows, then used weekly email to stay in front of those contacts. That system contributed to multi-million-dollar deals. The pattern is pretty simple. Content gets you seen. Nurture keeps the relationship warm. Follow-up turns attention into a conversation. So if your marketing feels busy but the pipeline still feels quiet, I would not automatically add more activity. Look at what happens after the activity you are already doing. That gap may be the real problem.

As some of the industry's most influential marketers gather this week at the Association of National Advertisers Masters of Marketing Conference, presented by Havas, Jackie Lyons, Chief Planning Officer, Havas Media Network North America and Greg James, CEO of North America, Havas Media Network, will take the main stage to help shape the conversations defining the future of growth, innovation, and marketing effectiveness. Together, they'll join an exceptional lineup of leaders, including Bennett Richardson, Dean Aragón, Bob Liodice, Nick Primola (ANA), Manuel "Manolo" Arroyo (The Coca-Cola Company), Leslie Berland (Verizon), Tim Castree (DoorDash), Sarina Da Costa Gomez (Particle6), Michael Fanuele (Talk Like Music), Marcus Fischer (Harley-Davidson Motor Company), Kerry Flynn (Axios), Julia Goldin (the LEGO Group), Liza Heller (Tiktok), Marcelo Kertesz (MANSCAPED), Mark Kirkham (PepsiCo Beverages), Samantha Maltin (St. Jude Children's Research Hospital - ALSAC), Marcel Marcondes (AB InBev), Imri Marcus (Brandlight.ai), Stacy Martinet (Adobe), Kristin McHugh (Pwc), Marc S. Pritchard (Procter & Gamble), Greg Revelle (Rivian), Eric Schwartz (The Clorox Company), Julie "Hesta Prynn" Potash Slavin, MS LMFT, Kyle Smith (FIS), Lucia Ying (Amazon Ads), sharing perspectives on the trends, challenges, and opportunities shaping what's next for brands and marketers. 📍 Orlando, Florida & Virtual 📅 October 20-23, 2026 🔗 ana.net/Masters2026 We look forward to the insights, conversations, and ideas that will help define the next chapter of our industry.

Køge, vi vandt! 💪🏻 Når vi holder fysiske events i Become, beder vi altid om ærlige evalueringer. Jo flere, jo bedre. Derfor har vi lavet en intern konkurrence om, hvilket kontor der får den største andel af deltagerne til at svare. TIl vores event her til morgen svarede 94% af deltagerne fra Køge. Kun én deltager fik ikke udfyldt evalueringen (det kan nås endnu 😄). Jeg har nærlæst alle svarene, og hvor er det dejlig læsning, og masser af inspiration til, hvad vi skal snakke om til de kommende events. Den største kritik? “Mindre croissanter.” Enig. De VAR vulgært store 😄 (Ikke svære at få øje på på billedet - og nej det er ikke AI) Det var første gang, vi holdt morgenoplæg fra vores nye lokation i Køge. Og hvor var det dejligt at se så mange møde op. Både nye og tidligere deltagere.

Warranty registration is one of the most underutilized signals in omnichannel marketing. Think about what happens today: A shopper buys your water purifier at a retailer like Walmart. That sale never reaches your ad platforms. A few days later, she scans the QR code on the product to register her warranty. For most brands, that’s where the story ends. Warranty registered ✅ But there’s something much more valuable hiding in that interaction: She just raised her hand to identify herself, telling you who bought the product. That means a warranty registration becomes a verified purchase signal. With Brij Signal, that data is sent back to Meta, Google, and TikTok, connecting a retail purchase your ad platforms couldn’t see to an actual customer. Now two things happen: 1️⃣ More of your retail sales get counted, giving you a more complete picture of performance. 2️⃣ Over time, ad platforms optimize on total sales so targeting gets sharper and bidding gets more efficient as the algorithm learns. Instead of continuing to serve her ads for the water purifier sitting on her counter, you can suppress her from acquisition campaigns, cross-sell something relevant, and give the algorithms a better picture of who actually buys. The customer gets the warranty. The brand gets the relationship. And your ad platforms finally get a signal from a sale they otherwise never would have seen. That’s a pretty powerful scan. If you’re already collecting warranty registrations today, what happens to that data after someone hits submit? Shout out to the brands using Brij to turn warranty registration into a growth machine Turtlebox Audio, Million Dollar Baby Co. (Babyletto, Namesake, daVinci & Nursery Works), AeroPress, Inc., Skullcandy Inc., Lalo, quip., TUSHY - hellotushy.com Gozney BRUNT Workwear, Caraway Home, and many more!

Jeder Vertriebler, der so wenig liefert wie Ihre Homepage, wäre längst gekündigt. Bei der Homepage fragt niemand nach. Sie kostet jeden Monat Geld, hat kein Umsatzziel und taucht in keinem Vertriebsmeeting auf. Dabei ist sie der einzige Vertriebler, der rund um die Uhr arbeitet und Einkäufer erreicht, lange bevor diese Ihren Außendienst anrufen. Wir sehen in unserer Arbeit mit Industrieunternehmen immer dasselbe Muster. Vom Vertrieb wird jede Zahl verlangt. Von der Homepage wird nichts verlangt, also liefert sie nichts. Ein neues Design ändert daran nichts. Es ändert sich erst, wenn Sie festlegen, was Ihre Homepage wirtschaftlich leisten muss, und sie daran messen. Genau das zeigt Ihnen das kostenlose Wirkungskonzept. ✓ Warum Homepages im industriellen Mittelstand informieren statt zu verkaufen ✓ Wie Sie festlegen, welche Besucher Ihre Homepage überzeugen muss und welche nicht ✓ Mit welcher Kennzahl Sie die Wirkung Ihrer Homepage messbar machen Unternehmen, die so vorgehen, erzielen bis zu 57 % mehr Neukundenumsatz. Sichern Sie sich das Wirkungskonzept jetzt kostenlos und geben Sie Ihrer Homepage endlich einen Job.

Your app can be a 10/10, but if it’s buried in search, users will never find it. Applift gets your app into the top 5 for target keywords, in front of users already looking for what you offer.

The NBA is back, and so are the users searching for apps like yours. Applift gets you into the top 5, where they can actually find you.

Instantly see how your products will perform on-shelf and in-store with AI-based consumer insights.

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Warum gewinnen einige Berater und Interim-Manager regelmäßig lukrative Direktmandate über LinkedIn, während andere trotz jahrzehntelanger Expertise völlig leer ausgehen? Am fachlichen Können liegt es garantiert nicht. Tatsächlich sind es unscheinbare Details im Profilaufbau, die darüber entscheiden, ob Geschäftsführer Sie direkt anfragen oder nach wenigen Sekunden weiterklicken. Genau diese Faktoren bleiben für die meisten Experten unsichtbar, kosten aber Monat für Monat fünf- bis sechsstellige Projektvolumina. Das Gute daran: Wenn Sie diese Hebel erst einmal kennen, lässt sich Ihr Auftritt gezielt auf planbare Mandate ausrichten. Wie wirkt Ihr Profil aktuell auf relevante Entscheidungsträger? In unserem kostenlosen LinkedIn-Profil-Audit für Berater und Interim-Manager prüfen wir Ihren Auftritt manuell und zeigen Ihnen exakt, woran es aktuell scheitert. Klicken Sie jetzt auf „Mehr erfahren“ und sichern Sie sich die kostenfreie Analyse Ihres LinkedIn-Profils.

Schluss mit 30 % Vermittlerprovision und Leerlaufzeiten zwischen Mandaten. So gewinnen Berater & Interim-Manager qualifizierte Direktmandate über LinkedIn. Mit unserem kostenlosen LinkedIn-Profil-Audit erhalten Sie: - Eine schonungslose Analyse Ihres aktuellen Auftritts - Die exakten Hebel für direkte Mandatsanfragen - Individuelle Handlungsempfehlungen Exklusiv für Berater und Interim-Manager. Klicken Sie jetzt auf „Mehr erfahren“ und sichern Sie sich die kostenfreie Analyse Ihres LinkedIn-Profils.

Événement dédié aux secteurs BANQUE et ASSURANCE : l’IA, nouveau canal de distribution. Une partie de vos clients ne commence plus son parcours sur un comparateur ou sur la recherche Google classique. Ils demandent à ChatGPT, Google AI Overviews, Claude ou Gemini quelle banque en ligne choisir, quelle assurance habitation prendre, quel crédit immobilier est le plus avantageux. Et de plus en plus, ils veulent simuler, comparer et souscrire sans quitter la conversation. Pour les banques et les assureurs, deux questions se posent désormais. 1. Est-ce que l’IA recommande mon offre ? 2. Et si oui, peut-elle accompagner mon client jusqu’à la souscription, dans le respect de mes contraintes réglementaires ? Le jeudi 5 novembre, autour d’un café, GetMint et Alpic partagent leurs données et retours terrain sur ce nouveau canal : ▶︎ Comment les IA choisissent les banques et assureurs qu’elles recommandent, et comment mesurer votre visibilité de façon fiable ▶︎ Ce que change l’arrivée des apps dans ChatGPT et Claude : simulation, devis, comparaison et souscription directement dans la conversation ▶︎ Des cas concrets de marques qui ont déjà franchi le pas, et les points d’attention propres aux secteurs régulés (conformité, devoir de conseil, confiance) Un format court, entre pairs du secteur, pour repartir avec une vision claire et des premières actions à lancer. Jeudi 5 novembre, de 9h à 11h, à Paris. Les places sont limitées et les inscriptions sont validées par l’équipe. Inscrivez-vous ici : https://luma.com/d5dubkhg

Vos prospects ne passent plus par Google ni par les comparateurs. Ils demandent à ChatGPT. Et si ChatGPT recommandait vos concurrents ?

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Pouvez-vous répondre à ces trois questions sans hésiter? Si la réponse est non, on peut vous aider à y voir clair. 👇

AI tools cite brands the web already trusts. Book a free talk with our Head of SEO and get a link strategy built for Google and AI search.

One of the challenges of standard Distinctive Brand Asset research, which sometimes draws criticism, is that testing assets in isolation overlooks how distinctive assets appear in the real world. Take Smirnoff, for example. While their red arch scores admirably on its own, red in isolation does less so. However, testing it in context on the bottle reveals the true importance of these assets. The red arch accounts for over 55% of the distinctiveness contribution for the bottle. Furthermore, with another 17% driven by the colour red, and the lockup being the main source of that colour, its overall importance jumps well past 70%. Augmenting the testing of assets in isolation by triangulating asset performance with additional data points can really help round out DBA and packaging research, and ensure clarity on what DBAs you should elevate or even deprioritise across the range. Read more in the link 👇

How important is colour in driving distinctiveness? Colour, in isolation, is one asset that rarely ranks among the top-scoring elements. However, its importance as a supporting player is very much evident and highlighted when we pick apart its impact on logos as part of our meta-analysis on logo distinctiveness. Across a spectrum of logos: from those that are colourless (i.e. black) to those with subtle use of colour, and finally to those utilising a dominant brand colour, the stronger the use of colour, the more distinctive it generally is. We see uplifts of 19 points on average from black/grey to a subtle use of colour, and uplifts of 42 points when a dominant brand colour is used as part of the logo. Samsung is one example where this trend plays out at an individual level, with declines in scores mirroring its recent evolution from a solid block of colour through to the black text-only version used now.

Jeg er både glad og stolt over at kunne fortælle, at Stibo Complete Group pr. 1. oktober bliver ny ejer af Effectiondk! For mig er det dog ikke først og fremmest historien om et ejerskifte. Det er historien om, at en virksomhed med dybe rødder i branchen og et langsigtet perspektiv har valgt at investere i den strategiske retning, vi hos Effection gennem de seneste år har arbejdet målrettet på at udvikle. Vi er gået fra at være kendt for stærk produktion til i stigende grad at være både en rådgivende og eksekverende partner inden for visuel branding og brandløsninger. Og det er dén udvikling, Stibo Complete Group tror stærkt på. Derfor er ejerskiftet her også en stærk anerkendelse af den udvikling, som hver eneste medarbejder i Effection har været med til at skabe. Der skal lyde et kæmpe tak herfra for den store indsats, som I hver eneste dag bidrager med. Det betyder meget for mig, at vi fortsætter udviklingen af Effection med eget brand, ledelse og vores tætte kunderelationer, samtidig med at vi bliver en aktiv del af Stibo Complete Group. Her får vi en ejer, der ser muligheder i det, vi allerede har bygget op, som aktivt ønsker at udvikle branchen. Det er et stærkt fundament for at fortsætte den udvikling, vi allerede er i gang med. Jeg vil samtidig gerne rette en stor tak til Dansk Ejerkapital og vores bestyrelse Per Andreasen, Frederik Edward Aackermann og Stina Glavind for godt samarbejde gennem årene. I har været en vigtig del af den udvikling, der har bragt Effection til det sted, vi står i dag. Også en kæmpe tak til alle jer kunder og samarbejdspartnere, som har været med til at bringe os hertil. Jeg glæder mig til det næste kapitel og ikke mindst til samarbejdet med vores nye kolleger. Du kan læse mere i pressemeddelelsen her: https://lnkd.in/eCq4EDuJ

El contenido corporativo ha perdido credibilidad. La publicidad compra alcance, pero no confianza. Y en B2B las personas siguen confiando más en personas. En ese contexto nace 𝗘𝗚𝗜𝗔, 𝗹𝗮 𝗽𝗿𝗶𝗺𝗲𝗿𝗮 𝗽𝗹𝗮𝘁𝗮𝗳𝗼𝗿𝗺𝗮 𝗱𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗕𝟮𝗕 que ayuda a marcas a amplificar el alcance orgánico de su contenido en LinkedIn. Lo hacemos a través de comentarios y/o likes de prescriptores B2B expertos, relevantes, creíbles y verificados. Descubre cómo funciona: https://egia.digital/c/la