Brij

Warranty registration is one of the most underutilized signals in omnichannel marketing. Think about what happens today: A shopper buys your water purifier at a retailer like Walmart. That sale never reaches your ad platforms. A few days later, she scans the QR code on the product to register her warranty. For most brands, that’s where the story ends. Warranty registered ✅ But there’s something much more valuable hiding in that interaction: She just raised her hand to identify herself, telling you who bought the product. That means a warranty registration becomes a verified purchase signal. With Brij Signal, that data is sent back to Meta, Google, and TikTok, connecting a retail purchase your ad platforms couldn’t see to an actual customer. Now two things happen: 1️⃣ More of your retail sales get counted, giving you a more complete picture of performance. 2️⃣ Over time, ad platforms optimize on total sales so targeting gets sharper and bidding gets more efficient as the algorithm learns. Instead of continuing to serve her ads for the water purifier sitting on her counter, you can suppress her from acquisition campaigns, cross-sell something relevant, and give the algorithms a better picture of who actually buys. The customer gets the warranty. The brand gets the relationship. And your ad platforms finally get a signal from a sale they otherwise never would have seen. That’s a pretty powerful scan. If you’re already collecting warranty registrations today, what happens to that data after someone hits submit? Shout out to the brands using Brij to turn warranty registration into a growth machine Turtlebox Audio, Million Dollar Baby Co. (Babyletto, Namesake, daVinci & Nursery Works), AeroPress, Inc., Skullcandy Inc., Lalo, quip., TUSHY - hellotushy.com Gozney BRUNT Workwear, Caraway Home, and many more!

Your packaging is one of your most underutilized performance marketing channels. For years, marketers have relied on pixels to teach ad platforms who converts. Someone sees an ad → buys on your site → the pixel captures it → Meta gets smarter. Great system… if everyone buys on your website. But for consumer goods brands, a huge percentage of purchases happen somewhere else: Amazon, Walmart, Best Buy, Home Depot, specialty retail, etc. And when that happens, the feedback loop breaks. The brand knows it spent money acquiring demand. The retailer knows a purchase happened. But the ad platform often has no idea those two things are connected. This is why we need to start looking at warranty registration as a performance marketing tool, not just a post-purchase form. A customer buys your product in-store. They get home, open the box and scan a QR code to register their warranty. That moment creates something incredibly valuable: a direct, verified signal from a customer you otherwise might never know. And that signal can be sent back to the platforms where you're spending your ad dollars. Your packaging becomes your pixel. We’re seeing the impact of this with brands like Turtlebox Audio. By feeding verified purchase data back to Meta, they saw a 64% uplift in attributed conversions. The interesting part isn't just better attribution; it's what happens when you close the feedback loop. Ad platforms optimize based on the conversion signals we give them. If they only see your DTC sales, they're learning from an incomplete picture of who actually buys your products. Feed verified retail purchases back into that system, and suddenly Meta has more of the right signals to learn from, helping it understand who converts, find more people like them, and optimize spend accordingly. For omnichannel brands, that's a pretty meaningful unlock. The sale doesn't have to happen on your website for it to make your digital advertising smarter. And warranty registration provides the missing link.

If you’ve talked to me recently, TikTok Shop probably came up. Not just because of what people are buying (although that’s a rabbit hole in itself lol). But because I think we’re watching the traditional path to purchase get completely rewritten in real time. And Sephora launching on TikTok Shop is a BIG signal. The old funnel: See an ad → get interested → Google → read reviews → visit a retailer → buy. Now? Watch a creator → discover a product → see social proof → buy. Without ever leaving TikTok. And Sephora is going even further with its new Drop Shop: products will debut on TikTok Shop through exclusive drops, creator content and LIVE events, with select products moving to Sephora.com and stores later. That sequencing is the interesting part. TikTok isn’t just the marketing channel sending traffic to the store anymore. TikTok IS the store. Discovery, education, entertainment, social proof and transaction are all happening in the same place. For years, retailers have obsessed over shortening the path to purchase. This might be what happens when the path basically disappears. Going deeper on this in Sunday’s Newsie. 👀

Nobody scans a QR code to help your ad algorithm. They scan it for a free 10-year warranty. That's the trade that makes Brij work. The buyer activates a warranty in one scan. You get a verified buyer, sent straight to Meta, Google, and TikTok through their Conversions APIs. Give shoppers a reason to register, and every box on a retail shelf becomes a source of first-party signal.

2:14 PM: She buys your speaker at a big-box store. Your ad platforms see nothing. 6:40 PM: She opens the box, scans the QR, and registers it. 6:40 PM: Meta, Google, and TikTok get a verified purchase event. For most omnichannel brands, 80% of buyer data lives in retail and marketplace sales, and ads only learn from the DTC slice. Brij Signal turns the box into the missing signal. More of your sales get counted, and your algorithms learn from total sales.

Your pixel only sees the sales on your site. For most omnichannel brands, that's the smallest slice. Online, the pixel captures the purchase and sends it to your ads. In store, there's no pixel. Until now. A Brij QR on your packaging does the same job. The buyer scans, Brij verifies the purchase, and sends it to Meta, Google, and TikTok. Turtlebox saw a +64% attributed-conversion uplift on Meta.