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Already approved. Already in the system. Add your SS&C team without a new vendor setup or six-week onboarding.

We're already an SS&C-approved localization vendor. Your team can start this week, no procurement and no MSA.

Erfolgreicher Markenaufbau gelingt dann, wenn man relevante Botschaften zu den richtigen Menschen trägt. Wir definieren gemeinsam die entscheidenden Einstiegspunkte für eure Leistungen. Das sichert euch Präsenz bei den Entscheidern – genau dann, wenn es drauf ankommt. Alles fällt leichter mit der Hilfe von Friends ❤️

Marketing muss sich rechnen. Wir entwickeln Kommunikationslösungen, die euer Budget effizient einsetzen und maximale Wirkung entfaltet. So schafft Marketing einen wertvollen Beitrag zu eurem wirtschaftlichen Erfolg. Alles fällt leichter mit der Hilfe von Friends ❤️

Buyers now ask ChatGPT which SaaS tools to choose. Show up in AI answers with Growth Bite through data-driven SEO and GEO.

Website visitors, past attendees, donors, and members don’t need a cold introduction. Stay in front of the people who already know you and turn interest into action!

You’ve already built the audience. Now it’s time to reach them again ... and grow! Run targeted, multichannel campaigns through Feathr that keep your organization visible and drive meaningful engagement.

The most effective nurturing strategies enable B2B buyers to form an opinion before intent signals are detected. Alexander Kesler, INFUSE founder and CEO, shares 10 practices for top of the funnel nurturing, including: 🧲 Capturing dark funnel signals without gating every asset ✏️ Segmenting email on behavior instead of sending on schedule 🧭 Distributing across the channels a journey actually crosses Read the guide for the 10 practices that keep prospects moving before they identify themselves: https://lnkd.in/dH3dEH3Z #B2BMarketing #DemandGeneration #LeadNurturing

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Instantly see how your products will perform on-shelf and in-store with AI-based consumer insights.

Exclusivo para socios de AWS: sesiones en vivo con instructores autorizados de AWS y preguntas de práctica para prepararte para AWS Certified Cloud Practitioner. Regístrate ahora.

Discover the new digital era of an Athenian legend. NJV Athens Plaza Hotel, one of Athens’s most distinguished luxury destinations, has appointed Globe One Digital to direct its global digital strategy. Since 1980, the property has stood in Syntagma Square as a legendary landmark of Athenian hospitality, welcoming international business and leisure travelers at the center of the Greek capital. Following the hotel’s ongoing room upgrades, we have joined forces in a holistic revitalization of the brand, redefining the myth of NJV Athens Plaza and firmly establishing the property within the global luxury hospitality landscape. To strengthen the hotel's international presence and drive direct bookings across key markets, we developed an integrated digital framework. Combining website design, UX/UI, editorial storytelling, SEO, and Performance Marketing, we shaped a seamless customer journey that translates the brand's heritage and contemporary luxury into every digital interaction. The result is a refined online experience that captures the architectural elegance and enduring character of NJV Athens Plaza while delivering measurable business performance. Our long-term vision is to position #NJVAthensPlaza as a leading international, state-of-the-art city destination. Learn more about our partnership: bit.ly/4jraoAp Discover how #GlobeOneDigital shapes elevated digital experiences for leading hospitality brands and destinations worldwide: bit.ly/4edip7v #NJVAthensPlaza #GlobeOneDigital #LuxuryHospitality #HospitalityMarketing #LuxuryTravel #DigitalTransformation #BrandStrategy #PerformanceMarketing #Athens

Giv marketingafdelingen medvind i 2027 med et ordentligt marketing system. Salg bliver i Dynamics. Marketing får HubSpot. En standardintegration dækker de fleste, men ikke alle. Vi fortæller jer ærligt, hvilken I har brug for.

The clues are everywhere: forms that mean less, buyers you can't see, and shortlists set before the first call. Who did it? Find out at The Death of Lead Gen, a live workshop hosted by Joy Milkowski, lead investigator and founder of Access Marketing Company.

I've been going through Meta setups with a few brands this week, and the list of what matters right now is shorter than people expect. This summer we ran structured Meta tests with a group of brands. The change that moved performance most wasn't a new campaign type. It was consolidation: fewer, bigger ad sets, so Advantage+ has enough signal to learn from. The impact: ✅ ROAS went from +9% YoY in June to +32% in August as the tests landed ✅ One premium fashion brand consolidated its UK account and saw 40% lower CAC That's why the window to restructure is now. It closes before peak, not during it. If you're not consolidated yet: - Merge overlapping ad sets so budget isn't split across duplicate audiences - Give each ad set at least 5 creative variations - Run one promotion-specific Advantage+ sales campaign alongside your always-on Then hold structural edits once peak week starts. Changes reset the learning phase when consistency matters most. The full Meta plan for Q4 is in the Peak Playbook 2026. Link in the comments.

I love this story from Galeries Lafayette. When their eCommerce Director was asked how much customer relationship management (CRM) contributed last month, how that compared with a year ago, and whether it had improved since June, he didn’t open a spreadsheet or message an analyst. He asked Fospha and had the answer in seconds, on his phone. That’s what moving instantly means in practice. Questions like that come up in the middle of something else, a budget call, board prep, Monday’s meeting. If the answer arrives afterwards, it’s a report. If it arrives while you’re still in the conversation, it’s a decision. It only works if the number holds up. A faster answer built on partial data just gets you to the wrong decision sooner, so it has to come from measurement that sees every channel and everywhere you sell. That’s AI and automation in the Fospha Measurement System: ask your numbers a question and get the answer straight away. If your team is still waiting on a report to answer a question like that, speak to our team today. Link in comments.

Social Media Managers, trends change FAST! HeyOrca's newsletter makes it easy to keep up. Join our FREE daily social media newsletter to get powerful updates every weekday morning – packed with social news, content ideas, and free resources. 📷 Trusted by 46,000+ social media managers.

Buyers research anonymously, decide in committees and build their shortlists before anyone fills out a form. Still chasing leads? Join Joy Milkowski, founder of Access Marketing Company, for a live workshop at INCOMPAS 2026 on what drives sales today.

Same product. Same price. One of these drove 2.3x incremental ROAS for Academy Sports + Outdoors. You can probably guess which. It’s the Enhanced DPA on the right: background removed by Hunch AI, rebuilt with Academy’s colors, price and logo, across all 350K product images. Meta’s marketing science team measured it in a 4-week Conversion Lift Study, counting only revenue the ads actually caused. Academy picked Hunch as its paid social partner. The white background took it well.

Cost per lead gets benchmarked to death. Whether the leads are usable at all doesn't. We measured it across 4.69M syndication leads. Where do yours stand?

What a way to kick off #ANAMastersOfMarketing 2026! As Havas takes center stage as Presenting Sponsor for the first time, Greg James, CEO of Havas Media Network North America, had the honor of officially opening this year's conference with a powerful reminder: As AI transforms our industry, we can't lose sight of the people at the heart of it all. Technology is moving faster than ever, creating extraordinary opportunities for brands to innovate, connect and grow. But with that progress comes an important responsibility: to truly listen to consumers, earn their trust and deliver experiences that bring meaningful value to their lives. Because the future of marketing isn't just about what technology makes possible. It's about what we make possible for people. And this is just the beginning! We're looking forward to an incredible week of bold ideas, inspiring conversations and meaningful connections here in Orlando. Follow along as we bring you the best of ANA 2026 through the Havas Super-Stream: https://lnkd.in/ee2g3MmN Association of National Advertisers #Havas #ANAMastersOfMarketing #HavasSuperStream #AI #BrandBuilding

Mit Google Ads können Sie Ihr Unternehmen voranbringen. Jetzt loslegen und auf allen Plattformen von Google präsent sein.

Mit Google Ads können Sie Ihr Unternehmen voranbringen. Jetzt loslegen und auf allen Plattformen von Google präsent sein.

Parametric Knowledge Optimization & AEO LLM vs. LLM + Search * LLM - LLMs are trained on billions of documents to build their models. Parametric knowledge is the knowledge an LLM learns during training. * LLM + Search - Sometimes, LLMs also perform search or other tasks to add necessary context. For example, if you ask what the weather is, an LLM won't know, but it can retrieve live weather information via search to help answer this question. AEO Is Not Just Citation Optimization * Most AEO strategies aim to improve a brand’s visibility, position, and sentiment in AI answers by growing its citation share or earning mentions in cited third-party sources. * Most AEO strategies ignore the LLM and its parametric knowledge, the information stored in the model’s weights. Many AI Answers Don't Use Search * Depending on the data source, search is used between 10%-80%. For many entity queries (best X for Y), search is used often. However, many other prompts don't use search. Similarweb estimates that roughly only 10% of ChatGPT answers have citations. Winning Citations Isn't Enough * Even when search is used, being cited is not enough. We present evidence that a brand with low visibility in the LLM without search rarely appears even when it's cited with search (11% of the time). Brands that appear often in the LLM without search appear almost always with search. * So, much of what drives which brands are mentioned is the parametric knowledge of the underlying model (even when search is used). Parametric Knowledge Optimization * For AI answers without search, optimization of search and citations has little to no effect. Instead, you need to optimize the parametric knowledge. * We need a new set of AEO strategies to optimize for the parametric knowledge. Measuring Parametric Knowledge Is Hard * Unlike citations, we cannot directly access the inputs to the underlying model. * New models are launched every few months, and there is a cutoff to the training data. So, a change made today will take several months to have an effect. Parametric Knowledge Influences Fan-Out Queries * Many AI answers use fan-out queries to gather information. Many of these fan-out queries are site:SITE.com queries, such as -- site:nike.com best running shoes -- as a fan-out. * These heavily affect AI answers. The underlying model drives these fan-out queries. To win these answers, you need to optimize the parametric knowledge.