B2B ad examples

Coca-Cola, Canon, HP, Aramark, Conair - on camera explaining why campus infrastructure works.

Repenser la performance digitale face à l'IA et au zéro clic. Participez à la 6ème édition des Marketing Digital Days pour maximiser vos performances !

Students already have their phones out. Give them something worth photographing. Now your event can reach students who weren't even there.

40 % der Unternehmen tun nichts, wenn Mitarbeitende finanziell in Not geraten. Zeit für echte Antworten statt Klassiker wie Essensschecks. Jetzt mitmachen ⤵️

Essensschecks, Diensträder, bAV – nett, aber lösen sie die wirklichen Mitarbeiterbindungsprobleme? Steigende Mieten & finanzielle Engpässe brauchen andere Antworten. Jetzt Belohnungsstudie mitgestalten.

#BlackFriday en eigenlijk heel november is de belangrijkste periode van het jaar voor iedere webshop. Niet voor niets wordt dit de Peak Period genoemd. Dat betekent natuurlijk dat je op tijd moet beginnen met alles voorbereiden. Wat gaan je deals zijn? Wat betekent dat voor je marge? Wat betekent de doelstellingen van je marketing campagnes? In een half uur praten mijn collega's Alex van Beek (Paid Search specialist) en Tom Clardeij (Paid Social specialist) je bij over wat je wel en vooral niet moet doen voor, tijdens en na deze periode. Na dit webinar weet jij wat je moet doen om van van jouw Peak Period een succes te maken en zorg je er voor dat jouw #BlackFriday geen #BlueMonday tot gevolg heeft! 1. Oktober 13.30 Online Inschrijven kan via de link in de comments.

— so wait, what actually makes content good? — depends who you ask. go read the full report for a deep dive into the wonderfully messy world of content marketing ❤️🔥

Prepara a tu equipo para utilizar la IA de forma segura, responsable y eficaz con nuestra formación para cumplir con los requisitos de alfabetización en el articulo 4 del Reglamento Europeo de IA. ¡Infórmate ya!

Q4 ist ja bekanntlich die Zeit, in der Budgets, Kanäle und Marketingpläne für das nächste Jahr festgezurrt werden. Aber worauf setzen B2B- und E-Commerce-Unternehmen 2027 wirklich? Für unsere Trendstudie befragen wir Marketing-Entscheider:innen unter anderem dazu, wohin Budgets fließen, welche Kanäle ausgebaut werden, wie KI die Zusammenarbeit verändert und was Unternehmen künftig von Agenturen erwarten. Im LinkedIn Live sprechen Juliane, Uli und ich über die Ergebnisse und vor allem darüber, was sich daraus für die Planung ableiten lässt. Eine Studie ersetzt keine Strategie. Sie hilft aber dabei, die eigenen Annahmen vor der Budgetfreigabe noch einmal zu prüfen. Welche Frage sollte eine Trendstudie beantworten, damit sie euch bei der Planung wirklich hilft? Die Umfrage läuft übrigens noch. Wer seine Perspektive einbringen möchte: 🔗https://lnkd.in/entgwZR8

Die Anforderungen an Marketing steigen, während Budgets, Kanäle und KI-Use-Cases gleichzeitig neu bewertet werden müssen. Statt Entscheidungen allein aus dem Bauch heraus zu treffen: Erfahre, welche Entwicklungen andere B2B- und E-Commerce-Unternehmen für 2027 erwarten.

Two years ago it felt like we were 'defending our own play' by explaining human experts would stay relevant even if AI created more and more content. For those of us who've worked in content for many years, it felt pretty logical. By now, AI companies are making the case for us. Human experts are not just relevant; they are extremely necessary. Read Anthropic's own job posting for Head of Copy & Content, the role that owns voice, tone, and creative across the Anthropic and Claude brands: "We care about craft, making things by hand and using AI when it makes sense." That's the company that builds Claude, in a public job posting, telling the world that handmade creative work matters. AI is one tool inside the process, not the process itself. Happy to see our AI friends have seen the light. No more defending. Just making sure our clients get access to the amazing, creative human experts in our network, all across the globe.

🎙️ Free live webinar · 20 October, 10:00 CEST Which of your products deserve their own label before Black Friday? MAIRA shows what they actually do to get their clients' ads ready for the biggest shopping days of the year: ✅ which products to push and label ✅ seasonal creatives without a designer ✅ countdowns in ads that update themselves 👉 1 hour, in English. Register free below.

Calling all ad tech leaders! Join IAB Tech Lab at the International Summit in London on November 5. We’ll unpack the future of the Agentic Web through in-depth discussions about AAMP, consent-agent interoperability, AI infrastructure, and more. Register today!

Search referrals, attribution, and human-first interfaces are under pressure. Spend November 5 with IAB Tech Lab at the International Summit in London and learn how your organization can not only adapt but succeed in the Agentic Web.

NeeDoh shows up in games it never made. Fans build experiences, virtual items and whole worlds around the brands they love. Enter your brand name and we'll show you where it already appears across Roblox, Fortnite and Minecraft. It's free.

¿Tu equipo utiliza IA en su día a día? Entonces hay una obligación que tu empresa debería conocer. En el articulo 4, el Reglamento Europeo de IA introduce requisitos de alfabetización en IA para las organizaciones que utilizan estos sistemas. Desde Cyberclick te asesoramos, ¡y te ayudamos a cumplirlo!

🎙️ Free live webinar · 20 October, 10:00 CEST Which of your products deserve their own label before Black Friday? MAIRA shows what they actually do to get their clients' ads ready for the biggest shopping days of the year: ✅ which products to push and label ✅ seasonal creatives without a designer ✅ countdowns in ads that update themselves 👉 1 hour, in English. Register free below.

The EU just banned a word your brand has probably used 25 times this year.🚨 And there's a good chance it's about to cost your brand heavily 💰 The word is "eco-friendly". Since 27 September, it's been banned in the EU unless you can prove it to a recognised standard, like the EU Ecolabel. The same goes for "green", "good for the planet" and any other generic environmental claim. "Carbon neutral" on a product is out too if it's based on offsetting, however many credits you've bought. They've even banned homemade sustainability badges. Any label now has to come from a certification scheme with independent checks, or from a public authority. There's no transition period either. If it's still live, it's covered, no matter when it was signed off. Fines can reach 4% of annual turnover in the member state where the breach happens. So a lot of brands are about to be scrambling to find every "eco-friendly" they've ever published, across every market and region they sell in. If that's you, start with what consumers see most: social channels, product pages and anything still running in paid. Then work back through regional sites, retailer listings and old campaign pages that are still indexed. There's a full breakdown in the first comment. Got a question about a specific claim? Send it my way.

When AI moves from the lab to the lives of a billion plus people, not just the stakes but even the fundamentals change. In my latest column for The Financial Express, I explored what it takes to build AI that is not just powerful, but TRUSTED at population scale. When we look around, there's a growing realization that India has spent a decade building a nationwide trust layer through its Digital Public Infrastructure, and today, AI is helping build a second layer of intelligence on top of it, turning access into personalized insight. And we have all seen tangible results. Take Digi Yatra; it has transformed over 100 million journeys using facial recognition. While drafting this byline, there was a genuine moment of pride in realizing how India has built an intelligent system delivering real impact at scale, in every nook and corner of the country. You can read more here: https://lnkd.in/ddwQYBNm Scaling is inevitable. But real impact requires Trust by Design, anchored, as the new M.A.N.A.V framework sets out, in ethics, accountability, sovereignty, inclusivity and safety. Three imperatives stand out: 1) Architecture of choice — open ecosystems, flexible models, and sovereign infrastructure so organizations can pick the right tool for each task, not get locked into one. 2) Embedded governance — security, permissions, monitoring and accountability baked into every layer (infrastructure, data, models, apps), not bolted on later. 3) Inclusive talent — AI literacy woven into education and continuous skilling across every level of the workforce, reaching far beyond metros into Tier 2 and Tier 3 cities. India has a rare opportunity to show the world not just AI at scale, but AI done right. Where do you think the biggest hurdles in AI governance lie — and how can we tackle them? #AI #ResponsibleAI #DigitalPublicInfrastructure #IndiaAI #TrustByDesign #AIliteracy Satinder Singh Jasjeet Singh Kiran J. Praveen Sridhar Rajeev Singh Pankaj Gupta Biswajit Das Amit Anshu Abhinav Banerjee sriram santhanam Purnima Sahni Mohanty Debarshi Behera Mukund R Pandey Harpreet Sachdeva Saurov Sarkar

Üçüncüsünü düzenlediğimiz e-ticaret liderleri buluşmasında 3 sektör lideri ve 3 teknoloji kurucusu bizlerle olacak. Yarım gün sürecek etkinlikte, 2027 yılı planlarınıza ekleyebileceğiniz güncel teknolojik gelişmeleri konuşacağız. Önceki buluşmalarımızda olduğu gibi, oturumların yanında sektör profesyonelleriyle sohbet edebileceğiniz keyifli ve samimi bir ortam sizleri bekliyor. Levent Kolektif House'da düzenleyeceğimiz etkinliğin kapasitesi 50 kişiyle sınırlı olacağı için, katılım formunu şimdiden doldurmanızı tavsiye ederiz. Etkinlikte görüşmek dileğiyle, hoşçakalın

Big day!! Aujourd’hui, Datawords Group devient 87seconds. Un nouveau nom pour mieux refléter ce que nous sommes devenus, et surtout ce que nous voulons construire pour la suite !! Welcome to 87seconds. We connect your brand to the world. Now.

De customer journey wordt steeds versnipperder. TikTok, YouTube, AI-platformen en ook Reddit spelen almaar vaker een rol vóór iemand überhaupt begint te googelen. Voor marketeers betekent dat meer dan ooit: zichtbaar zijn op plekken waar mensen inspiratie zoeken, ervaringen delen en advies vragen. 👀 Enter Reddit dus. Quid? Lees onze eerste bevindingen in onze nieuwste blog. 🫡 https://lnkd.in/dXvf9h2k

Der Ukrainekrieg hat deutlich gemacht, wie abhängig Deutschland und Europa von fossilen Energieimporten sind. Gleichzeitig stehen wir vor der Herausforderung, die Energieversorgung zu dekarbonisieren und unabhängiger von fossilen Rohstoffen zu werden.

Du bist Digital Marketing Pro?