IAB Tech Lab

Want to see Buyer and Seller Agents deployed live? Join us at IAB Tech Lab’s International Summit, where live demos and expert discussions will help you understand the standards behind machine-led decisions and how agent-driven buying will reshape planning, activation, and measurement.

AI agents are changing content discovery, referral traffic, and monetization. Join IAB Tech Lab at the International Summit to learn how CoMP can turn AI crawling into commerce and how consent agents and server-side systems could affect your data and revenue.

AI agents are reshaping discovery, monetization, and advertising. Learn how to not only adapt but thrive in the new world of the Agentic Web at IAB Tech Lab’s International Summit in London on November 5. Don’t miss expert insights, technical demos, and more.

Search referrals, attribution, and human-first interfaces are under pressure. Spend November 5 with IAB Tech Lab at the International Summit in London and learn how your organization can not only adapt but succeed in the Agentic Web.

Calling all ad tech leaders! Join IAB Tech Lab at the International Summit in London on November 5. We’ll unpack the future of the Agentic Web through in-depth discussions about AAMP, consent-agent interoperability, AI infrastructure, and more. Register today!

Check out recent article from The Drum highlighting the future of advertising! We're working with infrastructure we don’t fully control as AI accelerates and the ecosystem grows more complex, questions around control, transparency, and trust are becoming impossible to ignore. That’s exactly why these conversations will be front and center at Signal Shift Europe!