B2B ad examples

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Data is only as valuable as the decisions it drives. As we look forward, Brent Diggins, our Managing Director, Data and Predictive Analytics, shares: “Communications operations will begin to embrace an end-to-end shift, including a decision-intelligence approach to meet the C-suite's quickly changing demands. There's real energy right now around a renewed direction and purpose for the PR function." For Brent, seeing around corners means, "Continually pushing the boundaries, innovating and bringing new solutions to bear for our clients." Explore more ➡️ https://lnkd.in/dMqkX_tf Allison Worldwide Stagwell #25YearsForward #AllisonWorldwide #SeeAroundCorners #PredictiveAnalytics #DecisionIntelligence #PR #Communications

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There are INTERVIEWS that feel like CONVERSATIONS. And then there are interviews that feel like EXPEDITIONS. Our next episode of SEEKERS and DISRUPTORS was exactly that. We sat down with Richard Garriott. Explorer. Entrepreneur. Astronaut. Game designer. Boundary pusher. What struck me most wasn’t just what Richard has accomplished, but how INTENTIONALLY he has LIVED his life. Very few people move this fluidly between imagination, science, adventure, business, and exploration. Even fewer do it while staying RELENTLESSLY COURIOUS. This is one of my favorite conversations we’ve had so far. Check out the Episode link in the comments. Sarah Engel Jon Grigson Stephanie Leone John Grech Nick Kaplan Rick Watson Ann Marie Ippoliti Michael Ventura Richard Garriott Colleen Waters Laura Cantor Daniel Gutwein David Weinand Rob Garf Susanna Cole Alexa Tietjen Dornagon Connor Bost Michael Cantrell Kristin Elizabeth Knapp Abbie Weiss Alexis Brown

Your Amazon ROAS is a result. What’s your plan to change it? ROAS tells you what happened. Knowing what drives it helps you decide what to do next. I’ve been selling and advertising on Amazon since 2013. This is still one of the most useful ways I know to look at ad performance. In this video, Naio from our team breaks down the four numbers behind your ad sales: impressions, click-through rate, conversion rate and average selling price. Move any one of them by 10% and your ad sales move by 10%. Two of them, click-through rate and conversion rate, can lift ad sales without adding to your ad spend. If you want to try it with your own numbers, our team built a complimentary Amazon Ads Performance Calculator. Test different scenarios and see the impact on your ad sales, spend and ROAS. Free to use. Takes 2 minutes. https://lnkd.in/eMWGPrkr

With a lot of media hype around AI impacting jobs, it’s interesting to see that CMOs report they are hiring MORE because of AI, not less…. (Special note: every episode we choose a different object to clip our microphones to. This episode it was butter knives). 😃 I’ll drop a link to the full study in the comments section below. It’s definitely worth a read. Rob Garf Cordial Susanna Cole Dr. Janet Sherlock

AI won't fix a broken global marketing operation. It will probably expose it faster. Gartners latest AI Hype Cycle argues that the central enterprise question is moving from what AI can do, to whether organisations can account for what AI systems do, what they cost and how they are governed. It specifically highlights the rapid adoption of AI agents and agentic commerce. For global marketing teams, AI creates another layer between the central brand team and local execution. The issue is no longer simply efficiency. It is control, accountability and consistency at scale. This is where I'd strongly agree with Gartner, but I'd add something that is usually missing from the AI discussion: marketing debt. Most organisations already have fragmented brand guidelines, approval processes, DAMs, agency relationships, localisation workflows and market exceptions. Putting agents on top of that infrastructure does not remove the debt. It can make it run faster. The strategic question for global marketers is therefore not where can we use agents? It is what parts of our global marketing system are sufficiently well defined for an agent to operate safely? https://lnkd.in/gBv8yNC8

Programme templates, reward structures and incentive calendars in one kit. Everything you need to plan a trade programme that actually moves behaviour. Free to download.

Im tired of endless, white background product grids... Dont get me wrong, theyre perfect if you know what you want. But around 83% of shoppers dont. So, how can a retailer make better landing pages for those 83%? Danish electronics retailer Elgiganten’s 30-year birthday sale landing page is a white grid with 25 total pages. And thats okay - if everyone landing there knows what theyre looking for. If not? It could be beneficial to create a curated, more inspiring landing page. Heres how in 2 minutes:

Hay proyectos que se cuentan y otros que se viven. Los 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 𝗧𝗮𝗿𝗿𝗮𝗴𝗼𝗻𝗮 𝟮𝟬𝟮𝟲 - 𝗙𝗲𝗱𝗲𝗿𝗮𝗰𝗶𝗼 𝗔𝗰𝗲𝗹𝗹 nos dejan cuatro días de deporte, emoción, inclusión y muchas historias a las que merece la pena dar altavoz. Más de 1.600 deportistas, miles de personas compartiendo ciudad y una huella que va mucho más allá de la competición. 👇 #FlandeCoco #SpecialOlympics #SpecialOlympics2026 #federacioacell #DeporteInclusivo https://lnkd.in/eaRME89k

Realtors: want to be the first name your neighbor thinks of when they're looking to sell their house? Get $100 off your first grocery cart ad campaign. Cart ads put your face in front of local buyers and sellers every week they shop, so you stay top of mind long before they call anyone. Hundreds of agents already use them to own their area - use this free offer to take back market share and generate leads.

Realtors: a billboard gets 5 seconds of attention, a grocery cart gets 30 minutes. Get $100 off your first grocery cart ad campaign here. Your face rides with local shoppers up and down every aisle, week after week, instead of flashing past a windshield at highway speed. That repetition's how a neighborhood learns your name. Use this free offer to earn top of mind awareness, gain market share, and generate leads.

„More new partnerships to be announced soon." Hat nicht lange gedauert 😅 Axis Communications startet mit getpress durch 🚀 Den Namen kennen außerhalb der Branche nicht viele. Dabei hat Axis 1996 in Lund die erste Netzwerkkamera der Welt erfunden und damit eine ganze Industrie von analog auf digital umgestellt. Und heute? Rund 5.000 Mitarbeitende und einer der weltweit führenden Anbieter von Videosicherheit. Und was mit diesen Kameras möglich wird, sobald KI dazukommt, ist impressive: In Kalifornien helfen sie, Waldbrände früh zu erkennen. In der BMW-Produktion prüfen sie die Fahrzeugqualität mit. Und: Sie schützen kritische Infrastruktur. Genau das meinen wir mit "Europes defining companies": Unternehmen, die eine Kategorie nicht nur anführen, sondern geprägt haben. Und deren Geschichte trotzdem viel zu wenige Menschen kennen. Dabei zu helfen, das zu ändern, ist eine ziemlich schöne Aufgabe für unser Team im nächsten halben Jahr ❤️🔥 Mal sehen, was hieraus wächst 😉 PS: Die wunderbare Verena Rathjen, VP EMEA, durfte ich auf einem Retreat von Laura Lewandowski kennenlernen. Sie ist gerade für den Woman in IT Award in der Kategory CxO nominiert. Also fleißig abstimmen👇 😊: https://lnkd.in/d5YHjwgE@

(not) hot take: everyone should be optimistic and fail forward I have learned the most when I have failed No one wants or likes to fail But hating losing and learning through failure is not the same as being pessimistic In fact, optimism and a glass half full mentality are the key to success It is what allows people to fail forward and learn from it In the comments, tell me what you use to fuel your optimism

Capture. Validate. Convert. Measure. See how automotive marketing teams turn every lead into tracked vehicle sales.

Lead quality questions from management? Validate every lead, route it to the nearest dealer and follow up in seconds with Driftrock.

Turns out, good Chemistry can turn into something Colossal. (Sorry. Our names are way too easy.) After years of working together, pitching together, and winning together, Chemistry & Colossus are officially joining forces. They bring ridiculously good design and insanely good people. We bring strategy, creative, media, digital, data, AI and more. And now we get to see what happens when we put it all together. Also: hi, Boston. 👀 Thanks, Ad Age! https://lnkd.in/dyApRhQR

Performance marketing can drive quick sales, but relying on it alone will not secure long-term company growth. This is especially true as the pressure to lower prices from global e-commerce giants continues to intensify. Our CEO Andrej Mitas sat down with Michal Kral on the Eshopový kráľ podcast to discuss how to break out of this cycle. A strong brand is a tangible business asset that protects your margins and reduces dependence on paid advertising platforms. The conversation explores exactly how to build one. Andrej explains the role of community and trust, identifies the right moment to consider rebranding, and addresses the rising impact of artificial intelligence. AI is fundamentally changing the way brands must build their mental and digital availability. Customer decisions depend on much more than the lowest price tag. Listen to the full episode to learn how to build a competitive advantage that your competitors cannot easily copy. 📽️ Watch the full episode: https://lnkd.in/dtr4Cain 🎧 Listen to the full episode: https://lnkd.in/eNv5YKsV #GaltonBrands #BrandingAgency #BrandBuilding #Ecommerce #EshopovyKral #Podcast #Rebranding

Da 27 anni, connettiamo i brand al mondo. Cultura dopo cultura. Piattaforma dopo piattaforma. Secondo dopo secondo. Oggi abbiamo un nome che dice tutto. Benvenuti in 87seconds. Connettiamo il tuo brand al mondo. Ora. Visita il nostro sito web : www.87seconds-group.com