iPaper

Most campaigns send shoppers to a category page. I tried something different. LinkedIn is full of bold claims and thought leadership. And if we’re being honest, most of it is there to sell something. I’m no different. I run marketing at iPaper, and yes, I’d like you to look at our product. But instead of spinning stories, I’d rather just show you. EventyrSport turned 30 and celebrated with 30 products at up to 50% off. I turned that campaign into a digital catalog in iPaper Horizon, one that tells a story and guides shoppers instead of only pushing offers. The goal is to build buying intent instead of just catching it. Here’s what we’ve seen with our customers: - More time spent on site - Lower bounce rates in paid campaigns - Bigger baskets, because people see more products Turns out I had some bold claims after all. 😎

Im tired of endless, white background product grids... Dont get me wrong, theyre perfect if you know what you want. But around 83% of shoppers dont. So, how can a retailer make better landing pages for those 83%? Danish electronics retailer Elgiganten’s 30-year birthday sale landing page is a white grid with 25 total pages. And thats okay - if everyone landing there knows what theyre looking for. If not? It could be beneficial to create a curated, more inspiring landing page. Heres how in 2 minutes:

Intet dræber Black Friday-stemningen som, "Desværre. Udsolgt." ¯\_(ツ)_/¯ Det er en ægte lose-lose. Du spilder marketingkroner på at sende kunder hen til et dødt tilbud. De spilder tid på et tilbud, der i realiteten ikke findes længere. iPapers digitale kataloger får deres data direkte fra dit produktfeed, som gør, at udsolgte varer og prisændringer slår igennem helt automatisk. Kort sagt: Du undgår døde tilbud. Altid. Især på Black Friday. 😎 Er du nysgerrig, så prøv vores interaktive demo og se, hvordan digitale kataloger er nøjagtig som en opgraderet landingsside.

I mean, it sounds like clickbait. It smells like clickbait. It even looks like clickbait. But it isn't clickbait. It really isn’t, and we’ve brought the data (and customer cases) to back it up. The stats and playbook is only a click or two away. 🐭 All we’re asking is what these kinds of things always ask for. Your e-mail. 📨 Subsequently, we might try to sell to you. We will, however, never spam you.

Not 10%. 10x. Coppel, a national Mexican retailer, swapped a handful of PDF catalogs for digital-first iPaper catalogs, and they watched conversion go up by 10x. And that's not all. Far from it. For instance, 10-4, a Danish DIY webshop and retailer, are seeing a 5.1% increase to average basket size. I mean, it sounds like clickbait. Obviously. But it really isn't, and we've got the data to (and customer cases) to back it up. Learn everything about both cases and much more in our interactive booklet here, and you can start replicating the success as early as tomorrow morning.

10-4, a Danish DIY webshop, tested the effectiveness of their digital catalog setup, and the results knocked the wind out of their socks, so to say. For one, across 6 million sessions, average basket size went up by 5.1%. And that's not even all. Far from it. For instance, Coppel, a national Mexican retailer, are seeing 10x conversion rates. I mean, it sounds like clickbait. Obviously. But it really isn't, and we've got the data to (and customer cases) to back it up. Learn everything about both cases and much more in our interactive booklet here, and you can start replicating the success as early as tomorrow morning.