B2B ad examples

Nobody scans a QR code to help your ad algorithm. They scan it for a free 10-year warranty. That's the trade that makes Brij work. The buyer activates a warranty in one scan. You get a verified buyer, sent straight to Meta, Google, and TikTok through their Conversions APIs. Give shoppers a reason to register, and every box on a retail shelf becomes a source of first-party signal.

Your content doesn't stop creating risk once it's published. Outdated assets, expired digital rights, and off-brand content can remain live across websites and digital channels without your team knowing. Aprimo Content Portfolio Management helps teams discover, monitor, and govern content beyond the DAM. See what you might be missing.

Your next campaign opportunity starts with understanding your audience. From location and behaviour to timing and intent, the right signals help shape more relevant campaigns, stronger strategies and meaningful measurement. Discover how a more considered approach to audience planning can help your business move forward.

Who are you trying to reach? What matters to them? And what action do you want them to take? These questions are the foundation of an effective audience strategy. By connecting context, audience signals and clear measurement, businesses can build campaigns with greater cut through and better results.

Enterprise HubSpot deal coming in? Having the right people to lead discovery is another challenge. Across our 25+ HubSpot partner relationships, we're hearing the same thing: agencies need experienced people who can navigate complex requirements, run enterprise discoveries and build roadmaps clients trust. At OneMetric, we have that team, and it's available to work with you. Let's talk.

A few hundred people in a room can become millions of impressions beyond it. Looking ahead, Duncan McCaslin, our Managing Director, Brand Experience, SIDEKICK® predicts, "For 2027 and beyond, experiential will stop being treated as an event channel and start being planned and measured as a media channel.” Duncan adds, “The best experiences are already doing far more than engaging the people who physically attend them. They create the moments that fuel earned media, social, creators and content.” #SIDEKICK is Allison’s creative studio for content and experiential, providing fuel for our PR, social and influencer engines. Explore more ➡️ https://lnkd.in/gsthy-pW As Allison celebrates 25 years, we’re focused on the ideas that will shape the next 25. Allison Worldwide SIDEKICK® Stagwell #25YearsForward #AllisonWorldwide #SeeAroundCorners #ExperientialMarketing #BrandExperience

What Happens When Your Buyer Has to Sell Your Solution Internally ? Can they build the business case and defend the investment with the numbers? #B2BMarketing #StrategicMarketing #BusinessGrowth #MarketingStrategy #B2BSales

Less AI hype, more organic rankings. We build agents that run your whole SEO program — fixed scope, fixed cost, live in weeks. Real results over demo theater.

Less AI hype, more organic rankings. We build agents that run your whole SEO program on Glean — fixed scope, fixed cost, no surprises.

ممكن يكون الـTargeting صح… والـDeal برضه ميتقفلش. قبل ما تغيّر الـTargeting أو تزود الـBudget، في 3 Bottlenecks لازم تراجعهم الأول. اعرفهم من الفيديو قبل ما تغيّر الـStrategy. #B2B_Marketing #Strategic_Marketing #Business_Growth #Marketing_Strategy

Sie wissen, welcher Konzern Ihr Produkt brauchen könnte. Also schreiben Sie dem Geschäftsführer. Oft kommt dann keine Antwort. Er bekommt jeden Tag mehr Anfragen, als er lesen kann. Was in seinen Abteilungen im Detail hakt, erfährt er zuletzt. Die Menschen, die jeden Tag operativ umsetzen, wissen meist mehr. Der Konstrukteur, die Leiterin der Qualitätssicherung, der Kollege aus der Instandhaltung. Sie erzählen Ihnen, wo es wirklich klemmt. Marktzugang heißt, diese Menschen zu kennen. Der Geschäftsführer ist einer davon. Bei einem Konzern hat uns der erste Ansprechpartner abgesagt. Heute arbeiten wir dort in mehreren Bereichen. Jeder Zugang kam durch eine andere Tür. Sobald Sie genau das ansprechen, womit jemand kämpft, nimmt er die Sache selbst in die Hand. Er spricht mit seinem Abteilungsleiter, holt Kollegen dazu und bringt das Thema nach oben. Wenn Sie dann beim Geschäftsführer sitzen, hat sein eigenes Team den Termin eingefädelt. Und er kennt das Problem schon, von seinen Mitarbeitern. Durch welche Tür sind Sie damals bei Ihrem besten Kunden reingekommen? Wir wetten, die Chefetage war es selten.

Preparing your Black Friday emails on Black Friday? That’s asking for a black-out. 🫠 Start early instead. Plan your campaigns, prepare your content and get everything ready before the rush begins. And yes, October is a good time to get started. That way, when Black Friday arrives, all that’s left to do is hit ‘send’. No black-out. No last-minute scramble. A little preparation now goes a long way later. 😉 Check it out here: https://lnkd.in/eSPuMFie #Flexmail #BlackFriday #EmailMarketing

15 years. 4,000+ projects. 80+ awards. Pushing the limits of architectural visualisation for developments.

Komplex darf es sein. Unverständlich nicht. Bei additiv machst du aus technischen und industriellen Themen klare Kommunikation. Unterstützt wirst du dabei von einem erfahrenen Team und hast viel Raum zur Weiterentwicklung.

Projektlead statt Buzzword-Bingo. 🎲 „Flache Hierarchien“, „Entwicklungsmöglichkeiten“, „spannende Projekte“ – die Klassiker auf jeder Jobanzeigen-Bingo-Karte. Bei additiv werden daraus Projektlead, Kundenverantwortung, Weiterbildung und kurze Kommunikationswege. Du bringst Erfahrung mit, wir geben dir Raum, sie einzusetzen.

🤔 What makes one programmatic ad impression more valuable than another? It often comes down to the quality of the bid request. Complete, accurate, and well-structured data gives DSPs the confidence to bid more competitively, leading to higher CPMs, stronger auction performance, and better revenue for publishers. 📈 In our latest article, we explore why bid request quality is the foundation of successful RTB auctions and how SSPs enhance requests to maximize inventory value. 👇 Read the full article on our blog: https://lnkd.in/d8s8Xpbg #programmatic #adtech #RTB #digitaladvertising #SSP #DSP

⏱️ Are your RTB timeout settings quietly costing you revenue? 💸 In real-time bidding, every millisecond matters: timeouts decide which bids make it into the auction, and which high-value impressions are lost. ⚖️ Too short = missed demand and lower CPMs. Too long = higher latency and poorer user experience. Our latest article breaks down how timeouts work across client-side, server-side, and SSP environments, and why they directly impact bid rate, win rate, fill rate, and CPM. We also explore “timeout clustering” and how it can unintentionally exclude entire segments of high-value demand. Read the full article on our blog and learn how leading SSPs optimize timeouts dynamically to balance speed vs revenue! 👉 https://lnkd.in/dSD9barK #RTB #programmatic #adtech #headerbidding #SSP

Last year, the businesses that leaned hardest on paid social saw their bounce rates rise and their conversions fall (Contentsquare). More bought traffic, worse results. It runs against instinct. When conversions stall, buying more traffic feels like the one lever you control. But on a site with unresolved friction, it's the fastest way to make things worse: you're paying to send more people into the same dead buttons and broken forms, and they leave with a slightly worse opinion of you. That cost is bigger than most teams expect. We've seen sites lose 30% or more of their sessions to form errors alone, revenue they'd already paid to acquire and then lost at the door. What would recovering even part of that add to your bottom line this quarter? https://lnkd.in/eKq9X4Wm/?utm_campaign=MT_LINKEDIN_STANDARD_TRAFFIC_CLARITY-CAMPAIGN&utm_source=linkedin&utm_medium=paid&utm_id=982800563&hsa_acc=503239764&hsa_cam=982800563&hsa_grp=662904463&hsa_ad=1584225623&hsa_net=linkedin&hsa_ver=3

"I 100% love that!" - Robert Janes, AdButler, on Admiral's Mission Short clip from the AdTech Unscripted podcast...

Most recruitment founders are a little bit lost. They think the goal is more revenue, more headcount, and a big business they can one day sell. But very few recruitment agencies ever sell. And with AI reshaping the industry, nobody knows what a sellable agency will even look like. What most founders actually want is simpler. Financial freedom. The ability to provide for their family. A business that works as an asset, not one that needs them 12 to 15 hours a day. That doesn't come from more outreach or more headcount. It comes from clients choosing you. Hoxo helps recruitment founders become the most trusted name in their market, so they win clients through reputation rather than outreach. 78% of members billed £100,000+ in the past year. Our co-founder Sean Anderson explains the model in a free 10-minute masterclass. Comment MODEL below and we'll send it to you.

"Publishers would start cussing!" As heard on Grow.fm with Convertist...

Prospective students increasingly use traditional and AI-powered search to compare programs, credentials, tuition, and study options before applying. Schools can strengthen higher education SEO and AI search visibility by publishing structured, factual comparison content that addresses genuine student questions, uses consistent criteria, and links to authoritative program information. Explore how a student-focused comparison content strategy can build trust, support program discovery, and create clearer pathways from research to enrollment. https://lnkd.in/guBrhQmC

How do you demonstrate the unique value of your streaming audiences to advertisers? 📊 See how Warner Bros. Discovery uses independent cross-media measurement to understand audience overlap across linear TV, streaming, and online video, proving the incremental reach and advertising value of Discovery+. Discover the results. 👇

Are your campaigns reaching the right people, or are you spending your budget blindly? 👀 See how Boots uses independent cross-media measurement to understand where its advertising reaches customers and make more informed decisions about media investment. Read the story. 👇