B2B ad examples

A 200-source content syndication program can eat 32+ hours of manual build work before a single lead flows. We broke down where that time goes, the errors doing the most damage, and when it's time to automate.

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1,473 ads launched in 30 days. An estimated 172 hours saved on manual setup. AdManage.ai has become a huge part of how I get ads live at Avenue Z. When you’re launching at this volume, building ads one by one eats into your day. Being able to launch in bulk makes a massive difference. Less repetitive setup. More time to test creative, dig into performance and plan the next move for clients. It’s one of those tools that makes you wonder why you spent so long doing it manually. If you’re spending too much time manually launching ads, give AdManage.ai a look

83 % des acheteurs se tournent vers l’occasion pour des raisons économiques. Seuls 18 % placent la consommation responsable en tête de leurs motivations. Autre signal intéressant : seuls 36 % des acheteurs considèrent aujourd’hui leur achat comme un geste engagé, soit 6 pts de moins qu’en 2024. Faut-il y voir un désengagement écologique ? Pas forcément. Ce recul peut aussi témoigner de la banalisation de la seconde main. Acheter d’occasion devient progressivement un comportement ordinaire, qui n’a plus nécessairement besoin d’être associé à une conviction ou revendiqué comme un acte militant. En devenant une pratique de consommation à part entière, la seconde main fait naître de nouveaux usages… et de nouveaux paradoxes. 👉 Rejoignez-nous le 29 octobre à 11h30 pour découvrir l’intégralité des résultats en direct sur LinkedIn : https://lnkd.in/eG5cS2yX

I’m a team of one 🤠 No assistant. No junior to hand the uploads to. If an ad goes live for one of my clients, I built it and launched it myself. The reason is clear: If I'm in control of every single detail, I'm confident that the service I deliver will be good. That’s why this number matters so much to me: 609 HOURS ⏱️ That’s how much time AdManage.ai has saved me since I started using it last November. It works out to roughly 13 hours a week, or 15 full working weeks in under a year and as you can imagine, that’s been a game changer for my solopreneurship. Here’s what I did with that time: 👉 5,219 ads launched 👉 944 batches When you work alone, time is the one thing you can’t buy more of. Every hour spent duplicating ad sets and renaming files is an hour stolen from strategy, creative production and valuable communication. So getting 13 of those hours back every week has completely changed the quality and number of checks I do on my accounts. AdManage also tells me this puts me in the top 20% of users on the platform, which is not bad for a one-man show 😏 So this is just an appreciation post: they built a great product, and they also gave me a discount code (in case someone wants to stop disabling AI enhancements in Meta manually👀).

The way people discover and understand health information is changing, making it more important than ever to build your brand with intention from the start. See how early brand decisions can help prepare your asset for what’s next. Download your Clinical-to-Commercial Brand Roadmap today!

Je veux savoir si ma marque émerge réellement dans ChatGPT, pas sur un score aléatoire. GetMint a analysé plus d’un million de réponses et détecte même les mises à jour silencieuses de ChatGPT, dont 6 sur 7 n’avaient aucune annonce publique. Je peux enfin interpréter les variations de visibilité et juger l’impact réel de mes actions marketing.

Global Piscine, here we come! Click2Buy will be at the show to meet brands from the pool & spa industry. And on a topic we know well: being visible, available and well displayed at your retailers. Come and see us on site 👋

Chez fatfish, on ne fait pas de pub "au feeling" On décortique vos données, on revoit votre ciblage et on aligne votre message sur vos objectifs d’affaires.

« Pourquoi notre visibilité dans ChatGPT a baissé ce mois-ci ? » Votre CEO va vous la poser. Vous aurez la réponse ? Bien souvent, votre marque n’a rien perdu : c’est ChatGPT qui a changé. Encore faut-il pouvoir le montrer, chiffres à l’appui. Le 3 novembre, venez découvrir comment lire votre visibilité IA sans vous tromper, et l’expliquer simplement à votre direction. Gratuit, 45 min, replay offert.

Trop de tâches, pas assez de temps ? Confiez le travail marketing répétitif aux agents IA d’Ibexa et concentrez-vous sur la stratégie. Demandez votre démo. Découvrez-les en action.

The depth Treasure AI customers tell us they are missing.

Pilot or passenger? Three questions for your Google and Meta accounts: who picks the searches, what counts as a win, and who checks the results. Our 8-page report shows what we found across 18 accounts, with the pilot's checklist to take into your next platform or agency meeting. Free download.

Ask AI which brand to trust and the leaders show up in 37% of answers. Challengers, just 12%. AI is already shaping who gets considered. Found or Forgotten covers what we learned from 1,500 answers, and how mid-size brands can close the gap. Free 8-page report.

Not every day you see someone nail a 75-foot shot for $100,000 🏒 Wayne Robbins did it on his first try at The Princess Margaret Cancer Foundation Road Hockey Event in Vaughan, with Rod Black on the call, and then turned around and donated every dollar of it back to cancer research. Word gets around fast after a shot like that, and within a few days it had made major headlines, so a lot more people were hearing about the event and the amazing cause behind it. We were there for this one in a couple of ways. ICI (Insured Creativity Inc.) was the insurer behind the $100,000 prize. Fannex was the live fan engagement platform across draft night and game day, so players and supporters were playing along on their phones, from live trivia introducing the celebrity players to sharing who they carry the fire for. The event has been raising money for cancer research at The Princess Margaret Cancer Foundation for 15 years, and it meant a lot to be part of this one. Congrats to Wayne and the Ovarian Blitzers 👏 #RoadHockey #FanEngagement #PrizeInsurance #ICGroup

Most B2B companies are scared to invest in marketing. They're traditionally very relationships and sales driven. So they build big sales teams and tiny marketing teams, then wonder why marketing isn't building pipeline. Then they judge marketing on the same short-term KPIs as sales. Quarterly lead targets. That pushes the team into short-term tactics, while the biggest thing marketing can do takes longer and is harder to measure: building a brand buyers trust. On top of that, everyone scrutinizes the work. Because everyone has an opinion on marketing, right? I've seen CFOs, CEOs and salespeople all give their opinion. "I don't love this color." "Shouldn't we be on TikTok?" The result is a watered-down consensus. not very effective. So if you want marketing to work in a sales-driven business: → Invest in marketing the way you invest in sales. → Hire the best marketers (or agency) you can → Judge marketing on a longer timeline than sales → Let the experts do their work

Most campaigns send shoppers to a category page. I tried something different. LinkedIn is full of bold claims and thought leadership. And if we’re being honest, most of it is there to sell something. I’m no different. I run marketing at iPaper, and yes, I’d like you to look at our product. But instead of spinning stories, I’d rather just show you. EventyrSport turned 30 and celebrated with 30 products at up to 50% off. I turned that campaign into a digital catalog in iPaper Horizon, one that tells a story and guides shoppers instead of only pushing offers. The goal is to build buying intent instead of just catching it. Here’s what we’ve seen with our customers: - More time spent on site - Lower bounce rates in paid campaigns - Bigger baskets, because people see more products Turns out I had some bold claims after all. 😎

When I started running Dapper's performance marketing channels I had one vision in mind: Keep it simple and focus on the 'boring' fundamentals. This is what that looks like per channel: 1/ LinkedIn Ads = Maximizing ICP reach & frequency to get noticed by in-market buyers and get remembered by out-market buyers. Mindshare = Marketshare. 2/ Google Ads = Maximizing impressions share for relevant non-brand high-intent category / solution oriented keywords. 3/ ChatGPT Ads = No proven playbook yet, so we maximize test & learn velocity. we launched two weeks ago and so far: 5 leads and a lot of learnings. What I stopped doing: → Launching new campaigns every month to show activity → Optimizing for metrics that look good in a report but don’t build pipeline → Changing strategy every quarter because results didn’t show up in week three There's still a lot of opportunity to grow and it's boring but it definitely works, just the fundamentals done well and consistently. What’s the most ‘boring’ thing in your marketing that’s doing the heavy lifting?

Steeds minder resultaat uit je social kanalen? Je bent niet de enige. ❌ Door de toename van AI-automatisering en veranderend zoekgedrag verandert het social landschap flink. In de nieuwste Growth Lab podcast bespreken Evi (Head of Social) en Karlijn (Branding & Community Manager) de belangrijkste social trends voor 2027. Dit is wat je leert: 🎨 Creativiteit als targeting: AI neemt het campagnebeheer over, focus dus op je creative. 49% van het campagneresultaat wordt bepaald door de creativiteit in je campagnes. 🔎 Social Search verandert het oriëntatieproces: Ruim 40% van Gen Z start een zoektocht op TikTok of Instagram 🛍️ In-app commerce via TikTok Shop: Direct shoppen binnen het platform verhoogt het conversieratio van 1,4% op externe websites naar gemiddeld 3,2% in de app. 💛 Persoonlijke profielen vs. bedrijfspagina's: LinkedIn beoordeelt generieke AI-content lager en geeft voorrang aan menselijke interactie. Ontdek alle trends en de praktische toepassing in onze nieuwste aflevering van de Growth Lab podcast. Vanaf aanstaande dinsdag online op Spotify & YouTube. 🎧 #podcast #fingerspitz #growthlab #socialmedia #trends

Elke ambitieuze marketeer heeft een vaste sparringsplek nodig. Waarom zou je het wiel opnieuw uitvinden als de blauwdrukken voor groei al voor je klaarliggen? 📈 Het Fingerspitz Growth Lab is de ultieme community waar je direct antwoord krijgt op je marketingvraagstukken. Krijg direct onbeperkt toegang tot ons platform. Versnel je leercurve en til je resultaten naar het volgende niveau. Schrijf je in en claim jouw plek in de community! 💛

Ons leukste teamlid praat nooit over KPI’s. Loki heeft andere prioriteiten: snacks, aandacht, waken en zorgen dat niemand te lang achter z’n scherm blijft zitten. De rest van het team praat er des te meer over. Over wat je campagnes en je website echt opleveren: aanvragen, omzet en nieuwe klanten. Niet over cijfers die alleen in een rapport mooi staan.

A settembre ricominciano le riunioni sull'offerta. Non sono ancora quelle di budget, ma è lì che si decide cosa ci sarà nel budget — e la domanda che apre la discussione è quasi sempre «cosa aggiungiamo l'anno prossimo?». Due ore dopo, l'elenco ha una voce in più. Nessuno ha chiesto quali delle quattordici che ci sono già stiano ancora ripagando il tempo che assorbono. Non è distrazione. Aggiungere è una decisione che ha uno sponsor; togliere è una decisione che ha un avversario per ogni riga — il commerciale che quella cosa la vende da dieci anni, il tecnico che l'ha progettata, il cliente storico che la usa ancora. Tre dati che vale la pena portare in quella riunione. Un'azienda di beni di consumo aveva aumentato le referenze di oltre il 50% in tre anni: fatturato per referenza –30%, margini –10%. Il programma di semplificazione ha tolto il 25% del portafoglio e aumentato il margine lordo del 3%. Un'azienda di macchinari è passata da circa 800 varianti vendute attivamente a 25: le vendite sono cresciute del 5%, perché i tempi di consegna si sono accorciati. (Fonte: McKinsey.) Il terzo viene da Kaplan e Narayanan: ordinando la redditività, il 20% migliore genera fra il 150% e il 300% del profitto totale, e il 10-20% peggiore ne distrugge fra il 50% e il 200%. Il fatturato è distribuito su quattordici voci. Il margine no. E l'attenzione dell'azienda segue il fatturato. La frase che salva più voci morte di qualunque altra è «quella la teniamo perché ci apre la porta». A volte è vera, e si verifica con tre numeri su trentasei mesi: quanti clienti sono entrati da lì, quanti di quelli hanno poi comprato altro e con quale margine, quanto tempo è passato fra i due acquisti. → https://lnkd.in/eqgNHV2z