Assembled Media

You sign off the media budget. But who decides where it goes? In 15 of 18 accounts we audited, the algorithm was told a click or page view was a win. Pilot or Passenger is an 8-page read on what Google and Meta automation decides for you, and six checks that put your team back in control. Built for brands spending $1m+ a year on media.

When a customer asks AI which brand to choose, is yours in the answer? We asked ChatGPT, Gemini and Claude 100 buying questions, five times each. Category leaders were left out of 7 in 10 answers. Found or Forgotten shows how AI decides who to name, and three moves to get found. Free 8-page report.

Ask AI which brand to trust and the leaders show up in 37% of answers. Challengers, just 12%. AI is already shaping who gets considered. Found or Forgotten covers what we learned from 1,500 answers, and how mid-size brands can close the gap. Free 8-page report.

Pilot or passenger? Three questions for your Google and Meta accounts: who picks the searches, what counts as a win, and who checks the results. Our 8-page report shows what we found across 18 accounts, with the pilot's checklist to take into your next platform or agency meeting. Free download.

We believe growth is something you design. Not something you leave to chance. We bring structure to complexity. We connect insight to action. We make learning part of how growth happens. Every plan is built with purpose. Every decision has a reason. Every outcome can be explained. If you’re looking for a growth partner, we’d love to talk.

Fast results don’t come from pushing harder. They come from removing friction. Better media performance starts with understanding behaviour. Why people hesitate. Why they act. Why they are motivated. We decode the signals behind performance. We develop a clear plan for learning and optimisation. We deliver outcomes that can be explained and repeated. If your media works some of the time, but not when it matters most, it’s time to redesign the system. Book a conversation. Let’s talk about what’s holding performance back.