IC Group

Not every day you see someone nail a 75-foot shot for $100,000 🏒 Wayne Robbins did it on his first try at The Princess Margaret Cancer Foundation Road Hockey Event in Vaughan, with Rod Black on the call, and then turned around and donated every dollar of it back to cancer research. Word gets around fast after a shot like that, and within a few days it had made major headlines, so a lot more people were hearing about the event and the amazing cause behind it. We were there for this one in a couple of ways. ICI (Insured Creativity Inc.) was the insurer behind the $100,000 prize. Fannex was the live fan engagement platform across draft night and game day, so players and supporters were playing along on their phones, from live trivia introducing the celebrity players to sharing who they carry the fire for. The event has been raising money for cancer research at The Princess Margaret Cancer Foundation for 15 years, and it meant a lot to be part of this one. Congrats to Wayne and the Ovarian Blitzers 👏 #RoadHockey #FanEngagement #PrizeInsurance #ICGroup

Our 2027 planning poll is live, and you can vote here: https://hubs.la/Q04Bgjkx0 The early votes are already telling a story, and each objective needs a different promotional strategy. Here’s what that looks like. 👇 Which one is your 2027 about? Cast your vote and we’ll share ways to help achieve your objective.

What would it take for your company to run a sweepstakes in 30+ countries without a single compliance scare? Compliance. Winner verification. Fraud prevention. Prize fulfillment. Consent-based data capture. Every one is a place a promotion can break. IC Engage manages all of it for brands like Microsoft, PepsiCo, Ford, and McDonalds. Microsoft Rewards' Total Prize Drop put $2,000,000 in prizes in play, including a $1,000,000 cash grand prize. Keep the promotion you already run. We'll make it bigger, safer, and fully managed. Talk to a sweepstakes specialist.

Your company already has customers who would enter to win. The real question is what you capture when they do. Every entry is a consent-based data point: contact details, preferences, purchase behavior, loyalty activity. IC Engage builds promotions that turn those entries into CRM growth, repeat engagement, and ROI you can report on. Classic, multi-entry, referral, purchase-based, loyalty, and global sweepstakes, plus instant-win games and rebates. Fully managed and backed by ISO 27001 certification. Request a demo to see what your entries could capture.

Imagine a $1,000,000 grand prize with your company's name written all over it. Microsoft Rewards did exactly that with Total Prize Drop: $2,000,000 in prizes, including a million-dollar cash prize and three Mercedes-Benz cars. IC Engage layers contests and instant-win games on top of the loyalty, CRM, and retail programs you already run. Customers earn entries through purchases, points, and referrals, so passive point collection becomes active engagement. We handle compliance, winner verification, and fulfillment across 30+ countries. Let's map out your first promotion.

What would it take for your company to run a sweepstakes in 30+ countries without a single compliance scare? Compliance. Winner verification. Fraud prevention. Prize fulfillment. Consent-based data capture. Every one is a place a promotion can break. IC Engage manages all of it for brands like Microsoft, PepsiCo, Ford, and McDonalds. Microsoft Rewards' Total Prize Drop put $2,000,000 in prizes in play, including a $1,000,000 cash grand prize. Keep the promotion you already run. We'll make it bigger, safer, and fully managed. Talk to a sweepstakes specialist.