B2B ad examples

I’ve noticed the people who get ahead aren’t smarter. They’re just willing to look stupid for 6 months. When I was 23, I shuttered my business and six-figure income to accept a $36,000 entry-level salary and equity to work at Tinuiti (fka Elite SEM). 17 years later, I was still there and that $1M company grew over 200x. When ChatGPT launched, I pushed our Head of Innovation to launch a GEO/AEO offering before any other agency. Agencies were staying away because the impact of efforts was not yet easily measurable. I knew the best marketing is often not easily measured. We launched and capitalized on the first mover advantage. Roughly a year later, every agency offers this service. Less than a year ago, I left my role as Chief Commercial Officer at Tinuiti to partner with two entrepreneurs in their 20s creating street interview ads in the park. Many trusted advisors of mine couldn't grasp the value I saw. We've since grown 7x. Recently, a friend of mine left his corporate finance job and launched a viral content business doing sorority and fraternity activations. His family and friends didn’t understand the move. A few months later, he’s getting national news coverage for a viral sorority rush tour he led for Nike. If everyone else sees it too, you’re already late. The uncomfortable part isn’t choosing, it’s moving when the evidence is still thin.

We're investing $500k/yr in our own organic social presence, and we're only a 7-figure agency. 9-figure agencies wouldn't approve half that budget. Quick breakdown of what we're spending and why it's only going to INCREASE. -Producers: $100k+ -Two Editors: $35k+ each -Videographer: $40k+ -Clipping agency: $60k -Dedicated time from our Head of Brand & PR -Dedicated time from Josh, Co-founder (exec salary) as host Many agencies don't invest 5% of revenue into sales & marketing overall. We're investing more than 5% of revenue into ONE play. Why? Because we know with conviction attention is the new currency, and we're not risk-averse. We also understand some of the most effective marketing is hard to measure, so we're comfortable with the uncomfortable. We're extremely confident in our strategy: 1. Give founders a platform to build trust with their audiences that feels more raw and authentic than a podcast or a scripted founder spot. 2. Show the vulnerability and humility of the person behind the world's most famous brands by getting them to street interview real people about their products. 3. Cross-post / cross-promote to attract other founders. 4. Grow top of funnel awareness for StreetTalk. In only 2 months since launching StreetTalk The Founder Series, we've had a lineup of guests that most B2B podcasts would drool over and DMs from founders of $1B+ brands who want to come on the show. We're already averaging one inbound sales call booked per day from brands interested in working with us that discovered us through this organic series. The math is actually simple. With a conservative 10% Win Rate on those 30 booked calls per month, we'll average 3 new clients/month. $100k LTV per client x 3 clients / $40k investment per month = 7.5 LTV:CAC ratio With that ratio, most subscription/retainer-based businesses would spend to the moon, which is why we're more likely to invest further vs. pull back. All we need to do is close a couple of clients per month, and just like that, we're marketing geniuses.

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Most B2B companies are still thinking in campaigns. You run something for a few weeks, maybe a month if it goes well. Then it slows down, budgets shift, focus moves somewhere else. A bit later you’re back at it again, trying to restart something that never really had the time to work in the first place. And in between those periods, you’re basically invisible. The problem is rarely that teams are not doing enough. It’s that the effort is not continuous. If your sales cycles are long, your marketing needs to run over time too. You can’t expect short bursts of activity to carry something that takes months or even years to close. What we’ve seen, both in our own growth and with customers, is that the companies that stay visible over time are the ones that win. Not because they are louder or more aggressive, but because they are there consistently in front of the right people. You start to recognize them. You see their name a few times. And when the need actually comes up, they are already top of mind. That’s really what we built at Hey Sid. An always on setup where you don’t have to think in campaigns, but instead make sure you’re continuously present in your market. We focus on getting you in front of the specific people you actually want to do business with, and keeping that visibility going over time without you having to manage it day to day. We take care of the targeting and distribution, and make sure you keep showing up. So when someone starts looking into your space, you’re not just another company reaching out. You’re already familiar. It’s a different way of thinking about marketing, but in practice it’s quite simple. You define who you want to reach, and we make sure you’re there, consistently. If you want to see how it works in practice, book a demo here: https://lnkd.in/dZbzAJs2

Genetics stopped being the differentiator. See what's replacing it, and the five plays regional seed brands are running.

Trade fairs are built for hands-on experiences. But what if your products are too large and too complex to bring to the show floor? Check out what we created for Atlas Copco Gas and Process!

Size does matter. When your portfolio is too big to bring with you, don’t shrink it. Rethink it.

Join Cure Media and Epidemic Sound at Soho House Copenhagen for an afternoon exploring how brands build culture, creativity and relevance in the age of AI. On stage: voices from Boozt, OLE LYNGGAARD COPENHAGEN and Copenhagen Business School. Expect fresh perspectives, great conversations, and an evening of drinks, networking and music. We're bringing together a curated group of marketing leaders, with a limited number of seats available. Request your invitation below.

Join Cure Media and Epidemic Sound at Soho House Copenhagen for an afternoon exploring how brands build culture, creativity and relevance in the age of AI. On stage: voices from Boozt, OLE LYNGGAARD COPENHAGEN and Copenhagen Business School. Expect fresh perspectives, great conversations, and an evening of drinks, networking and music. We're bringing together a curated group of marketing leaders, with a limited number of seats available. Request your invitation below.

Rozhodla jsem se udělat takový malý experiment. 🤓 Dole vidíte 3 instagramové příspěvky. Který z nich je podle vás nejvíc úspěšný? A proč si to myslíte? Malou nápovědu možná najdete tady: https://lnkd.in/efncaxP8

Who paid Devon? Which code is Maya’s? If your partner program runs on a spreadsheet, Black Friday weekend will break it. Move it to FirstPromoter.

Black Friday brings discounts, upgrades and refunds. Commissions follow your billing data, and refunds pull them back before you pay anyone.

Beyond Communications passe en mode rose pour la bonne cause 🩷 Cette année encore, nous avons accueilli Link to Life pour une session de dépistage. Le dépistage n’a pas d'âge : plus tôt c'est fait, mieux c'est ! Ensemble, faisons de la santé mammaire une priorité, car nous sommes tous concernés ! #BeyondCommunications #GoBeyond #OctobreRose #LinkToLife

Je KPI’s halen is één ding. Een voorspelbare groeimachine bouwen is iets anders. CARAMBA! zoekt een Senior Performance Marketeer die verder kijkt dan campagnes en kanalen. Iemand die commerciële uitdagingen vertaalt naar performance-strategieën, zelf sterk uitvoert en klanten op senior niveau adviseert. Je groeit door richting Performance Lead en mogelijk later Head of Performance & Operations. 📍 Haarlem ⏰ 32 of 40 uur 💰 €45.000 – €65.000 per jaar Zie jij jezelf al bouwen aan performance bij CARAMBA!? Bekijk dan de functie en solliciteer direct.

One month, two countries, two breakfasts. ☕ This November we're hosting morning events in both Stockholm and Helsinki. Both are for commercial leaders who want AI to show up in sales and revenue, and both are built around people who are doing that work in their own companies. 🇸🇪 Stockholm, Tuesday November 3rd, together with Njord AI in B2B sales: how AI changes selling at both ends, from the customers you never call to the deal you can't lose. Speakers from Njord, Sanoma B2B and Avaus, closing with a panel. 08:30–11:30 | Usine, Södermalm Sign up: https://lnkd.in/dZYSpzve 🇫🇮 Helsinki, Thursday November 12th, together with Braze AI that drives growth: what it takes to get from the first AI wins to revenue at scale. Speakers from Braze, Avaus and guest companies. 08:30–11:30 | G Livelab, Helsinki Sign up: https://lnkd.in/dXS8-dHc Both mornings are free, and seats are limited. Know someone on the other side of the Baltic who should be there? Send this their way. #B2Bsales #CommercialLeadership

Most recruitment founders are a little bit lost. They think the goal is more revenue, more headcount, and a big business they can one day sell. But very few recruitment agencies ever sell. And with AI reshaping the industry, nobody knows what a sellable agency will even look like. What most founders actually want is simpler. Financial freedom. The ability to provide for their family. A business that works as an asset, not one that needs them 12 to 15 hours a day. That doesn't come from more outreach or more headcount. It comes from clients choosing you. Hoxo helps recruitment founders become the most trusted name in their market, so they win clients through reputation rather than outreach. 78% of members billed £100,000+ in the past year. Our co-founder Sean Anderson explains the model in a free 10-minute masterclass. Watch it here: https://lnkd.in/e3wZJbTP/?utm_campaign=VSLLinkedInTrialOct2026//Ad11//Hoxopage&utm_source=linkedin&utm_medium=paid&utm_id=1229830383&hsa_acc=507494062&hsa_cam=1229830383&hsa_grp=896409433&hsa_ad=1584589893&hsa_net=linkedin&hsa_ver=3

AI has already ranked the car industry. We ran 2,190 unbranded UK car-buyer prompts through ChatGPT, Google AI Mode, Google AI Overview and Microsoft Copilot. Across 7,334 answers, this is each carmaker group's share of AI voice: Volkswagen Group: 23.3% (7 brands) Hyundai Motor Group: 13.3% (3 brands) Toyota Motor Corporation: 9.5% (2 brands) BMW Group: 7.8% (3 brands) Renault Group: 6.9% (3 brands) Mercedes-Benz Group: 5.4% (1 brand) Stellantis: 5.3% (6 brands) A bigger portfolio doesn't guarantee a bigger voice. Hyundai Motor Group's three brands out-talk Stellantis's six and Geely's six. The UK Automotive AI Visibility Index ranks 65 brands across 11 buying categories, engine by engine, and shows which sources AI reads before it answers. See where your brands rank: https://lnkd.in/dufAqXGP

Four car categories. Four different top 10s. Here's who AI mentions most when UK buyers ask about family SUVs, electric cars, 7-seaters and vans, across ChatGPT, Google AI Mode, Google AI Overview and Microsoft Copilot. Kia leads family SUVs and 7-seaters. Tesla leads electric cars. Ford leads vans. Below the leaders, the lists change a lot from one category to the next. Is your brand on the list AI gives your buyers, in every category you sell in? All 11 categories, engine by engine: https://lnkd.in/dufAqXGP

Entra nella nostra unit #VIDEACreativeTechnology Ribaltiamo il punto di vista sulla video creativity, studiando workflow unici con AI integrata per raccontare il tuo brand come non hai mai pensato possibile. ▸ AI generative production ▸ Video production ▸ AR/VR/XR Experience ▸ Interactive Experences Scopri le nuove possibilità → integrasolutions.it/Videa #IdeasforReal

Ask a global marketing team what every market is running right now and watch the pause. Some of it's live. Some of it's sat in a folder nobody's opened since March. And somewhere out there is a version with last year's logo and a font nobody approved. Medialake shows you all of it, market by market. Flagged before it ends up on a billboard in Milan.

Quando abbiamo incontrato il team di CRLAB la sfida era di quelle da sogno per ogni agenzia: consolidare l'identità di un brand storico e rivoluzionare l'advertising per farne uno strumento capace di generare conversioni reali. 💥 CRLAB opera in un mercato altamente competitivo, dove il valore della performance non dipende soltanto dal volume dei lead, ma dalla loro qualità effettiva. Serviva un ecosistema capace di collegare branding, advertising, customer journey e conversione. 🤎 Ecco come abbiamo fatto: https://lnkd.in/dGXXBjgn #ideasforreal

Most brands find out a track wasn't cleared when the email arrives. By then it's been running four months in three markets and nobody can tell you who signed it off. Medialake checks every track is cleared, everywhere it's running. What's expired, and which markets are airing it anyway. So you find out before the label does.

Co dělá post na sítích úspěšným? S kolegyní jsme se nedávno bavily, že někdy je to velké překvapení. Social media manažer: Tohle je brilantní, očekávám virál! Algoritmus a sledující: Nezajímavé, chceme meme s pejskem. 🤨 A naopak ve chvíli, kdy jen „testujete nový nápad“, obsah vyletí. Když se podíváme na posty, které čísly vyčnívají, vidíme určitý vzorec v tom, proč fungují: - Mluví k niche skupině. Příklad: Člověk, který se zajímá o rostliny vs. ten, který jim doma zpívá. - Odráží konkrétní situaci. Příklad: V sauně je horko vs. poslední 2 minuty máte chuť volat 911. - Jdou hned k pointě. Žádné dlouhé vysvětlování, příběhy ani 5odstavcové copy. Vidíme pak nejen vyšší dosahy, ale především vyšší interakce, třeba saves nebo sdílení do zpráv. Chcete dostat post k co nejvíce lidem do DMs? Checklist najdete na konci článku 👉🏻 https://lnkd.in/efncaxP8.