B2B ad examples

¿Qué te falta por cerrar este Q4? ¿Más pólizas, más renovaciones o más cartera nueva? Hay una promoción para cada objetivo y aún da tiempo a activarla. Activa ya tu promoción con Galanta. ¿Hablamos? 👇 https://lnkd.in/eKeNYpBE

A RevOps team once ran a sneaky experiment on their lead scoring model. They pulled a batch of contacts from their database and assigned them lead scores using a random number generator. Then they mixed those randomly-scored leads in with the ones scored by their actual, carefully-built points-based system – and passed both batches over to sales. The result? No difference in close rate. None. Their "sophisticated" scoring model was performing exactly as well as a coin flip. This is a story Dale W. Harrison told on the B2B Effectiveness series – Evidence-Based Marketing Ideas for B2B Practitioners, and it's one of the cleanest illustrations we've come across of why so many MQL scoring models don't actually predict anything. The problem was never the M or the L in MQL. It's the Q – what actually makes a lead "qualified." Check out the full episode here.

Liam Moroney spent six years selling cameras before he ever got into B2B marketing. And what he learned on the shop floor is the same thing most B2B lead scoring gets wrong today. There's always a group of people who show up every single week to play with the gear and never, ever buy it. Ask anyone who's worked a specialty electronics or hobby store – they'll tell you exactly who these people are. There's also a group who only ever ask about price. Turns out that's not a buying signal either – they already know they're getting it cheaper from the big box store down the road. Fast forward 15 years, and Liam's looking at his own company's lead scoring dashboard, staring at accounts who'd read 500 blog posts and never come close to buying. Same pattern. He just hadn't connected the dots yet. Dale W. Harrison calls this out directly: people who engage constantly with your content can be functionally indistinguishable from people who are actually ready to buy. He calls the never-buying group "click monkeys" – and no scoring model, however sophisticated, can tell them apart from a real prospect using digital signals alone. Dale and Liam unpack this in Episode 3 of B2B Effectiveness: Evidence-Based Marketing Ideas for B2B Practitioners. Watch the full episode here.

The reality is simple. If you're not practiced, you're not prioritized. Mindshare isn't won with a one-time push. It's built through consistent, focused reps, the kind that keep your solution top of mind when it matters most. Mindshare Is a Habit. Read Our Ebook Today: https://lnkd.in/gCnJgN-R

mate reaches 100m+ shoppers on our ad network. We put you in front of the right person at the right time, all at a better ROAS than whatever you're currently running.

There's no shortage of vendors in our space right now. What's harder to find are people who understand your product matrix and your customer well enough to know to help move your business forward. We've built our careers in CPG and Retail and that difference is how we approach our business. It shows in execution. See how that works. Visit genesisx.com

I’ll be at Skift Creators Summit in NYC on September 22, with our co-founder and CEO, Dan Holowack, who’ll be taking the stage to answer a question we’ve been thinking a lot about: What does it actually take to scale creator content across a global travel brand? The creator economy is evolving quickly. Brands are moving beyond one-off influencer campaigns and looking for ways to build a more consistent, scalable engine for content that feels social forward and native to platforms. Social isn’t just where travelers consume content. It’s where they go to discover destinations, hotels, experiences and airlines they’re considering. And according to Expedia Group, 61% of travelers now say they use social media for travel inspiration, up from just 35% in 2022. That creates a new challenge for travel brands: building a scalable engine for content that feels native to where discovery is actually happening. Dan will share what we’re seeing, what brands need to rethink, and what it takes to bring local creator content into a production model that can actually scale. Stay tuned for more from the conversation at the Skift Creators Summit! 👀 And if you’re interested in staying up to date on the shifting creator economy, platform native content, and what’s trending and performing, subscribe to our Trend Tracker newsletter ➡️ https://lnkd.in/dvbwSvp7

I'm going to be blunt... If you're still relying on referrals to show up by accident, you're leaving serious revenue on the table. You're great at what you do. Your referral partners just aren't seeing you on LinkedIn. The old way: ❌ Wait for referrals → hope they come → feast or famine revenue ❌ Cold pitching prospects → bar-rule risk → wasted time ❌ Pay for lead-gen directories → price shoppers → compete on cost ❌ Sporadic marketing → only when business slows down ❌ No online presence → referral partners can't find or vet you The new way (2026): ✅ Consistent LinkedIn presence → stay top of mind with the partners who already trust you ✅ Done-for-you message templates → start real conversations, not cold pitches ✅ A 15-minute daily habit → outreach that compounds instead of piling up ✅ Predictable referral pipeline → real conversations that turn into cases Most firm owners (solo or teams under 20 attorneys) are still playing the referral waiting game. The ones who aren't? They're using a handful of message templates and 15 minutes a day to start real conversations with referral partners on LinkedIn — no cold pitching, no guessing what to say. I put the exact templates and daily system in the LinkedIn Outreach Playbook — built specifically for attorneys.

Most companies think AI adoption is a training problem. Alex Gold, our Chief Digital Officer, disagrees and explains why culture is doing the real work. Visit genesisx.com to learn more.

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Suzuki Italia da sempre è protagonista delle nostre più grandi passioni dallo sport alla musica. Suzuki Jukebox - La notte delle hit, in onda su Raiuno l’11 e il 12 Settembre, ci ha fatto ballare e cantare sulle note dei più grandi successi dagli anni ‘80 al 2000 in una grande festa di canzoni, emozioni e ricordi. Antonella Clerici e Clementino hanno condotto due serate piene di energia, tra il ritmo di Lou Bega e le note senza tempo regalate da Loredana Bertè, Paul Young, Anna Oxa e tanti altri grandi artisti presenti in questa diretta dall’Inalpi Arena di Torino. Perfetta anche l’occasione per presentare la nuova Suzuki eVITARA, vera regina di queste serate con il suo design moderno e la sua anima rivolta al futuro. Nata per unire chi ricerca emozioni e funzionalità in una concezione nuova della mobilità. Grazie alla Grande Famiglia Suzuki per il graditissimo invito e per averci fatto vivere una serata così speciale in prima fila. #Suzuki #SuzukiItalia #SuzukiJukebox #LaNotteDelleHit #SuzukieVITARA #eVITARA #MobilitàElettrica #Innovazione #MusicaItaliana #RaiUno #InalpiArena Changee

🚀 Big news! EngageLab has been recognized with three G2 High Performer Badges in the Fall 2026 Reports! 🏆 We are thrilled to be named a High Performer across: ✔ Marketing Automation (Global & Mid-Market) ✔ Push Notification This milestone is a testament to the incredible feedback from our customers who trust EngageLab to power their global multi-channel engagement strategies. Being a High Performer isn't just about the badges - it's about the real impact we're delivering to teams every day: 🔹 Ensuring high deliverability across global user touchpoints 🔹 Automating complex marketing workflows to save manual hours 🔹 Driving higher conversion rates through personalized, multi-channel messaging A massive THANK YOU to our amazing customers and partners for your honest reviews. We couldn't have done this without you! 🙌 #G2 #MarketingAutomation #PushNotification #EngageLab #CustomerEngagement #B2BMarketing #HighPerformer

Our Consumer Holiday Survey shows price sensitivity is increasing, but what truly moves the needle for convincing customers to buy this season might surprise you (hint: it's not a discount).

Should your business invest in a website redesign or SEO first? The answer depends on what is limiting your results. If your website works well but receives little organic traffic, SEO may be the priority. If visitors are arriving but rarely taking action, your website experience may need attention first. This article explains how to identify the real bottleneck, protect existing search visibility during a redesign, and make a more informed investment. Read the full article: https://lnkd.in/gqAnS43m #WebsiteRedesign #SEO #DigitalStrategy

Excited to launch our first work for ESPN and SEC Network. Major shout-out to our client-side collaborators and of course the crew here at Dagger who brought this one to life. Stay tuned - we're just getting started. Lauren C. Taylor, Hannah Milby, David Dessau, Taylor (Woods) Weikel, Jessica Gardner, Mike Dominguez, Jonathan Weber, Nicole De Zabala https://lnkd.in/eMqbSfgj

How many agency decks and spreadsheets does it take to see where your media spend actually went? MediaTools puts your whole agency roster in one view. What each agency planned, what they actually spent, and where you're over or under, without waiting for their end-of-quarter reporting or stitching together five different templates. Book a 30 minute walkthrough and we'll show you your roster in it. Gift card after the walkthrough, qualified brand marketers only. https://lnkd.in/gkX8nbet

How many spreadsheets, exports and email chains does one client plan take today? There's a faster way. MediaTools brings all of your media plans into one workspace. What you booked, what actually ran, and where delivery is over or under, across TV, CTV, digital video and OOH. No more rebuilding the same report from five platform exports. Book a 30-minute walkthrough, and we'll show you your workflow in it. Gift card after the walkthrough, qualified agency planners only. https://lnkd.in/gkX8nbet

Türkiye'de e-ticaret satın alma niyeti yüksek. Peki, bu niyet satışa dönüşüyor mu? Sepete ekleme oranı %11,5–12, sepet terk etme oranı ise %74–74,5. Markanızın performansını 2026 Türkiye e-ticaret benchmark’larıyla karşılaştırın. Raporu indirin - https://lnkd.in/eBTg3jJ8

Steeds meer organisaties gebruiken AI voor teksten, content, campagnes en andere communicatie. Handig, maar waarschijnlijk herken je ook dit: Je krijgt een prima tekst, maar de tone of voice klopt net niet. De inhoud is goed, maar sluit niet helemaal aan bij je doelgroep. Of je bent eerst veel tijd kwijt aan uitleggen wie je organisatie is, hoe je communiceert en waar je rekening mee moet houden. Want een goede tekst is niet automatisch goede communicatie. Daarom ontwikkelen we bij Bureau Tint de CommunicatieKompaan: een AI-oplossing die speciaal is ontwikkeld voor communicatie en rekening houdt met de context van jouw organisatie. Met je huisstijl, tone of voice, doelgroepen en communicatiestrategie. Voordat we de CommunicatieKompaan breder beschikbaar maken, willen we hem eerst in de praktijk testen. Daar hebben we testers voor nodig. Als tester krijg je gratis toegang en kun je de CommunicatieKompaan gebruiken voor je eigen communicatiewerk. In ruil daarvoor horen we graag wat werkt, wat beter kan en waar jij in de praktijk behoefte aan hebt. Interesse? Meld je aan of lees meer op:

AI kan je helpen om sneller te werken. Maar daar heb je pas echt iets aan als de uitkomst ook bruikbaar is. Daarom ontwikkelen we bij Bureau Tint de CommunicatieKompaan. Een AI-oplossing die is ontwikkeld voor communicatie en rekening houdt met de manier waarop jouw organisatie communiceert. Als tester krijg je de kans om de CommunicatieKompaan direct in je eigen werk uit te proberen. Bijvoorbeeld om: → sneller een eerste versie van een tekst te maken → teksten aan te laten sluiten bij je eigen tone of voice → verschillende communicatie-uitingen op elkaar af te stemmen → communicatie aan te passen aan verschillende doelgroepen → terugkerende communicatietaken makkelijker te maken Maar misschien nog belangrijker: je ontdekt zelf waar AI binnen jouw organisatie écht iets toevoegt. En jouw ervaringen helpen ons om de CommunicatieKompaan verder te ontwikkelen. Je krijgt als tester dus niet alleen gratis vroegtijdig toegang tot de tool. Je hebt ook invloed op hoe de tool uiteindelijk wordt. Benieuwd wat de CommunicatieKompaan voor jouw dagelijkse werk kan betekenen?

Welk woord is vervangen door 'geit'? Bij go Goat zijn we de hele dag serieus bezig met campagnes. Maar voor een geiniggeitje maken we graag even tijd.

mate’s AI ad network is built to acquire and convert your next customer. Reach 100M+ shoppers across our app, SMS, extension, publisher network, email, and search - powered by 12B+ live intent signals.

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Right person ✅ Wrong moment ❌ Missed opportunity 🚫 For years, advertising has focused on getting better at finding the right person. But people aren’t static. What we’re interested in, engaged with, and open to changes constantly. So we built our approach around something more dynamic: Mindset. Our Mindset Graph™ uses AI to understand the signals shaping receptivity in the moment, acting when relevance and performance potential align. Because reaching someone isn’t enough. The moment has to be right, too. That’s the thinking behind GumGum, The Mindset Company™.