Guideline

How many spreadsheets, exports and email chains does one client plan take today? There's a faster way. MediaTools brings all of your media plans into one workspace. What you booked, what actually ran, and where delivery is over or under, across TV, CTV, digital video and OOH. No more rebuilding the same report from five platform exports. Book a 30-minute walkthrough, and we'll show you your workflow in it. Gift card after the walkthrough, qualified agency planners only. https://lnkd.in/gkX8nbet

How many agency decks and spreadsheets does it take to see where your media spend actually went? MediaTools puts your whole agency roster in one view. What each agency planned, what they actually spent, and where you're over or under, without waiting for their end-of-quarter reporting or stitching together five different templates. Book a 30 minute walkthrough and we'll show you your roster in it. Gift card after the walkthrough, qualified brand marketers only. https://lnkd.in/gkX8nbet

Guideline and Mediaocean have expanded their exclusive partnership with the launch of a new API integration connecting Guideline’s MediaTools platform with Prisma by Mediaocean. As Mediaocean’s exclusive media planning partner, Guideline is helping brands and agencies better connect planning, buying, reporting, and reconciliation workflows across the campaign lifecycle. Through the new API integrations, teams can push campaign goals from MediaTools into Prisma and bring actualized buy data back into MediaTools for reporting, reconciliation, and plan-vs.-actual analysis. The expanded integration is designed to reduce manual work, improve data consistency, and align planning, buying, operations, and finance with consistent campaign data. This is another important step in Guideline’s continued investment in modernizing media plan management through AI, automation, connected systems, and more accurate performance visibility. Read the full announcement here: https://lnkd.in/ePnWhQXs #Guideline #Mediaocean #MediaTools #Prisma #MediaPlanning #MediaPlanManagement #AdTech #MarketingTechnology #Automation

Most of Cannes Lions is panels and parties. The eighth-floor terrace is for the work between them. Guideline.ai House — 62 Blvd de la Croisette · 21–27 June. The quiet room at Cannes Lions, with a Mediterranean view: espresso, your category on screen, a real conversation. A working week, not a sponsorship. Get your invitation.

Everyone is at Cannes Lions. Only a few get the room upstairs. Guideline.ai House — 62 Blvd de la Croisette, 8th floor · 21–27 June. The quiet room at Cannes Lions: a working week, not a sponsorship. The table seats 14. Get your invitation.

Everyone is on the Croisette. Only a few get the room upstairs. Guideline.ai House — 62 Blvd de la Croisette, 8th floor · 21–27 June. The quiet room at Cannes Lions: a working week, not a sponsorship. Get your invitation.