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⏳Il Black Friday è il 27 novembre e non aspetta che tu finisca la lista delle cose da fare. Ti aiutiamo a prepararlo con l'AI, passo dopo passo e con i prompt che servono, per non perdere tempo con il lavoro manuale.

AI can help you do more marketing. But “more” doesn’t always mean more memorable. When everyone uses AI to create faster, efficiency alone won’t make a brand stand out. Jacob Rushfinn, CEO and Co-Founder at Botsi, puts it this way: “Automate the busy work and repeatable tasks with AI, but figure out how to add human connection and quality where it can make a large impact. Marketing is about standing out. If you do everything the same as everyone with AI, you 100% will not stand out. Think about where you can spend an unreasonable amount of time to create personal and authentic experiences that your users will love.” Use AI to make room for the experiences people remember. ✨

Could creator content become a core performance channel for apps? 👀 In 2026, creators are already moving beyond awareness into acquisition and conversion. Simone Rubin, Head of Business Development at IconPeak, believes 2027 could be the year creator content becomes a core performance growth engine for apps. As AI makes content easier to produce at scale, human trust becomes even more valuable. That’s the opportunity for marketers: combine creator-led reach with the credibility that moves people to act. 🎥 How are you thinking about creators in your growth strategy?

📭 Een mail naar info@ komt zelden bij de beslisser terecht. Bizzy vindt relevante leads voor je bedrijf en toont bij elk bedrijf wie er beslist, met gsm-nummer, e-mailadres en socials profiel. 🚀 Sla de algemene inbox over en spreek meteen de juiste persoon.

🔀 Al die verschillende tools... en toch nooit het complete beeld? Dat kost je omzet. Wie zijn je beste prospects? Wanneer zijn ze klaar om te kopen? Met versnipperde tools blijf je gissen. Bizzy bundelt actuele bedrijfsdata, koopsignalen en geverifieerde contacten in één platform. Direct geïntegreerd in je CRM. Eén tool. Alles erin. Niets gemist.

A search bar can't handle complexity. Bloomreach's conversational agent asks clarifying questions, runs the searches for the shopper, and returns a curated set with a reason for each pick.

When a shopper uses a word your product data doesn't, most search engines return almost nothing. Bloomreach's search casts a wider net and shows shoppers 29% more products.

In this category report, we collaborated with Aybee to provide a data-led look at how DIY, House & Garden brands are winning on Amazon.de.

Radio reaches 29 million people every week. Chat to one of our audio experts about which stations suit your business and what a campaign could look like.

Reach people on the streets, on the move and through audio with one easy-to-use platform. Speak with an expert and explore what's possible.

Every booking that finishes in your app is a direct booking from a logged-in traveler with saved payment and loyalty. The app also gives you a push channel for the trip ahead. Travelers who have a brand's app are more likely to book direct, cutting out the 15–30% fees taken by OTAs. Branch routes travelers from search, social, email, and your mobile site into the app on the exact fare or room, and it shows which channel produced each direct booking.

Branch moves travelers from your mobile site into your app, landing them on the exact search, fare, or room they were viewing. Branch Banners target by intent: a light prompt on the homepage, an interstitial for returning travelers, a "manage your trip in the app" prompt after booking, and an "Open in app" prompt for travelers who already have it. Deferred deep linking carries the page through a first-time install, and every app booking is attributed to the web session that started it. Intent-targeted banners drive up to 5x the web-to-app migration of a static banner.

Every promo campaign is held together by the same quiet fixes: manual rework, agency rebriefs, overtime, the workarounds no one logs. It holds, campaign after campaign, until it doesn't. 49% of grocery retailers say that pressure is already landing on the team as burnout. This isn't the cost of one bad week. It's the signal the structure is overloaded. Find out how much load your process is quietly carrying. Benchmark your promo production risk in under 3 minutes against 256 grocery retailers.

Help your leaders see beyond their function and better understand the business as a whole. Join Alicia Dietsch for a live, one-hour introduction to Enterprise Thinking. Choose Nov. 5, 6 or 7 | $99 per participant

Designers spend up to 60% of their time resizing, reformatting, and versioning, not creating. Creative Automation gives that time back. Our new white paper shows you how to calculate the ROI, with most teams reaching payback in 3 to 6 months with CHILI GraFx. Run your own numbers.

Strong leaders understand their function. Enterprise thinkers understand how the whole business connects. Help your leaders connect decisions, tradeoffs and financial performance to see the bigger business picture.

Inside dentsu's plan to make entertainment a part of every brand's budget. 🎬 In a new article by Digiday, Cathy Boxall, Global Head of Entertainment at dentsu, shares how we're helping brands become part of the entertainment audiences love, from our role in producing and marketing the upcoming Angry Birds 3 film to partnerships across creator-led content, microdramas and anime. With the dentsu Entertainment and industry leaders gathered at #MIPCOM Cannes this week, discover why entertainment is becoming a bigger priority for brands and what this could mean for the future of agency partnerships. Read now: https://lnkd.in/eWMPnwrf #MIPCOM2026

Mehr Budget als Monate übrig? Starte noch 2026 einen Piloten für ChatGPT-Ads.

Gen Z Is Back in the Cinema. Vertical Drama Is Where Brands Should Meet Them Next 🎬 In a recent article for LBBonline - Little Black Book, Cathy Boxall, Global Head of Entertainment at dentsu, explores what our latest Entertainment Spotlight research reveals about changing viewing habits, the rise of vertical drama and how brands can become part of the entertainment audiences love. From the growing influence of fandom to new opportunities in creator-led storytelling, discover what these shifts mean for brands. Read more: https://lnkd.in/ezR3cRK3 #dentsu #Entertainment #MIPCOM2026

Ob GEO, ChatGPT Ads, Social Media oder Content Marketing – wir liefern echt seriöse Ergebnisse.

𝗬𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗲𝘄 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿. 𝗗𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗯𝘂𝗱𝗴𝗲𝘁 𝗶𝗻 𝟮𝟬𝟮𝟳? Not necessarily. When planning for 2027, most leadership teams start with revenue growth and ROAS. Those metrics matter, but they rarely tell the full story. The better question is: 𝗪𝗵𝗮𝘁'𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘂𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘀𝘁𝗮𝗴𝗲 𝗼𝗳 𝗶𝘁? For enterprise brands, the question isn't simply whether Amazon grew. It's whether the business fundamentals support the next stage of growth. I typically look at three areas: 𝟭. 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘀𝗮𝗹𝗲𝘀 Growing revenue is great. Growing profitable revenue is better. Look beyond top-line performance and understand contribution after advertising, promotions, returns, fees, and other marketplace costs. I've seen brands increase sales while profitability moved in the opposite direction. If contribution is shrinking, the next investment may be in pricing, assortment, or operational efficiency, not additional media spend. 𝟮. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 One of the fastest ways to waste marketing dollars is driving demand for products customers can't buy. Before increasing investment, look at in-stock rates, replenishment timelines, and inventory forecasts for the products expected to drive growth next year. If key items are frequently out of stock, solving the supply issue may generate a better return than increasing advertising. 𝟯. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 Not all growth is created equal. A business that continues to acquire new customers is in a very different position than one that is primarily selling to existing customers. Understanding the balance between new-to-brand acquisition, repeat purchases, and acquisition cost can help determine whether your next dollar should go toward capturing existing demand or expanding your customer base. 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗴𝗼𝗮𝗹 𝗼𝗳 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 Metrics only matter if they help you make better decisions. A category with strong profitability, consistent availability, and customer acquisition momentum may deserve additional investment. Another may need operational improvements, stronger content, or assortment changes before more budget will move the needle. As 2027 planning discussions begin, I'd encourage teams to bring more than performance metrics. Bring the business implication of those metrics and the investment decision they support. That's what helps leadership allocate resources across media, content, inventory, technology, and people with confidence. 𝗪𝗵𝗮𝘁'𝘀 𝗼𝗻𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗺𝗲𝘁𝗿𝗶𝗰 𝘁𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗮𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿?

Tu empresa vende entradas, mesas o habitaciones. Pero la venta se cierra en una plataforma que no es vuestra y se pierde el rastro: quién compra, de dónde viene y si va a volver. El 19 de noviembre, a las 16:00, te contamos cómo recuperarlo. Una hora, gratis y en directo.

En tu sector de cultura, ocio y hostelería, captar a un cliente cuesta. Que no vuelva, todavía más. En esta masterclass gratuita vemos cómo fidelizar cuando la venta ocurre tanto dentro como fuera de tu web. Pensada para equipos de marketing, comercial o reservas como el de tu empresa.

소비자는 무엇을 원하고, 어떤 브랜드를 선택할까요? 검색 데이터에는 시장의 변화와 소비자의 숨은 니즈, 브랜드 선택의 단서가 담겨 있습니다. 2027년 마케팅 전략을 고민하고 있다면, 소비자 인텐트를 발견하고 이를 실제 전략으로 연결하는 방법을 확인해 보세요. 시장조사부터 숨은 니즈 발굴, GEO까지. 📘 2027 마케팅 전략 가이드북 무료 다운로드