Branch

A traveler who installs your app from a banner, ad, or referral link should open to the trip they were planning, not an onboarding carousel. Branch deferred deep linking holds the search, dates, and destination through the App Store and Google Play, and it can carry a referral credit or a signed-in session into the first open. The install, the first open, and the booking all resolve to the campaign that drove them. Successful onboarding into the app can lift retention by up to 50%.

Branch moves travelers from your mobile site into your app, landing them on the exact search, fare, or room they were viewing. Branch Banners target by intent: a light prompt on the homepage, an interstitial for returning travelers, a "manage your trip in the app" prompt after booking, and an "Open in app" prompt for travelers who already have it. Deferred deep linking carries the page through a first-time install, and every app booking is attributed to the web session that started it. Intent-targeted banners drive up to 5x the web-to-app migration of a static banner.

Every booking that finishes in your app is a direct booking from a logged-in traveler with saved payment and loyalty. The app also gives you a push channel for the trip ahead. Travelers who have a brand's app are more likely to book direct, cutting out the 15–30% fees taken by OTAs. Branch routes travelers from search, social, email, and your mobile site into the app on the exact fare or room, and it shows which channel produced each direct booking.

Branch Email opens your app from email on the exact itinerary, seat selection, or offer the message promised. A booking confirmation can carry several deep links (manage trip, choose seats, add bags), and each one opens its own screen in the app. Travelers without the app are prompted to install it and still land there. Email integrates with your ESP, including Braze, Salesforce, Adobe Campaign, and 50+ others, and app bookings are attributed to the send. ZAFUL grew email revenue 210% with Email.

Branch deep links take loyalty members from email, push, SMS, and QR straight to their points, rewards, and redemption in your app. They also cover enrollment, linking family accounts, and booking with points, each in one tap without a login and three menus. Attribution connects every loyalty campaign to the repeat booking that followed. Travelers are 14x more likely to access loyalty programs on a smartphone than on desktop.

What's the challenge for the human condition post-AI? I believe it's the search for meaning. We already see rising rates of depression among people with a historically unparalleled quality of life. What happens when AI makes productivity available for free to everyone? Alexis Daniels Stein, founder of TalkPilot agrees that -- somewhat ironically-- the biggest crises of AI-provided abundance will emerge from people searching for meaning that's been replaced. This question went deep, but learning about how Alexis is building an AI copilot that helps you better communicate was really interesting. Join Amanda and me for the latest episode of How I Grew this for this fascinating conversation. https://howigrewthis.com/ Branch