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Charities 📣 Giving season is approaching. Appeals, fundraisers, the Big Give… lovely quiet time of year, then. Are we ready? Is your Google Ad Grant ready? Meta strategy in place? Landing pages doing their job? There’s little point working hard to get potential donors onto your website, only to lose them at the donation form. Time will only get tighter. Test now. It doesn’t need to be a full rebuild. Start with 30 minutes a week. Check the copy. Follow the navigation. Try donating on your phone. Any snags? Fix them before you’re paying to send more people there. Your Ad Grant can help you learn, too. What are people searching for? Does your website answer those questions? Which ads get clicks and what happens afterwards? Where are people dropping off? Relevant searches you’re missing because you don’t have the right content? There’s the start of your content plan. Imagine a donor giving you thousands each month specifically for Google Ads, then asking how it’s performing.“ Ah. It’s on the list.” YIKES. Without a clear plan, you risk losing people you’ve worked hard to reach, and repeating the same mistakes next appeal. At FARRER, we support over 60 charities, putting strategies in place that keep testing, learning and improving. And, crucially, take a chunk of time and stress off your plate. Simple packages. 30-day notice periods. Some pretty spectacular results already this year. It all starts with a discovery call and a review of your current activity.If you’d like to sense-check your plans, feel free to book some time in. Book a call here - https://lnkd.in/eaaZ8UhF

Intent-led experiences helped convert more visitors. See how a more relevant digital journey can improve conversion across industries.

AI-led discovery changed the journey. A global hospitality brand generated 89K AI citations by making content easier to find and trust.

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Cabani Shoes x BoostRoas Başarı Hikayesi ✨ Organik büyümede asıl hedef, marka aramalarının ötesinde ihtiyaç odaklı sorgularda görünür olabilmek. 43 yıllık ayakkabı üretim tecrübesini premium ayakkabı ve deri bakım/lostra hizmetleriyle buluşturan Cabani ile yürüttüğümüz SEO çalışmasında odağımız marka dışı organik görünürlüğü artırmak, kategori sayfalarını güçlendirmek ve ayakkabı bakımı, lostra ve deri ürünler gibi alanlarda otorite oluşturmaktı. Bu doğrultuda teknik SEO sorunlarını gidererek kategori içeriklerini optimize ettik ve kullanıcı niyetine odaklanan 20+ rehber içeriği yayına aldık. Çalışmalar sonucunda; ↳ Toplam organik tıklama %68 arttı. ↳ Gösterim %78 yükseldi. ↳ Marka dışı organik tıklama yaklaşık 2 kat büyüdü. Emeği geçen tüm Cabani Shoes ve BoostRoas Marketing Agency ekiplerine teşekkürler. 👏 Özlem Özyurt Gökhan D. Kaan Çavuşoğlu Demircan Uzer Canberk Balcilar

Markalarımızın büyüme hedeflerine ulaşması için yalnızca reklam yönetimi değil, strateji, veri ve sürekli optimizasyon odağında birlikte çalışıyoruz. Emre Dogrubakar ve Kolay İK ekibiyle yürüttüğümüz çalışmalarda, performans pazarlamasını büyüme hedefleriyle birlikte ele alarak sürdürülebilir sonuçlar üretmeye devam ediyoruz. 🚀

Lojas, franquias, vendedores e parceiros estão perto do consumidor e podem ampliar a presença local da marca. O desafio é fazer essa rede participar sem criar dezenas de formas diferentes de comunicar a mesma estratégia. Com a Bornlogic, a matriz define a direção e as regras, enquanto a rede ganha um caminho para executar localmente. Clique em Saiba Mais para mais informações!

Social Media Managers, trends change FAST! HeyOrca's newsletter makes it easy to keep up. Join our FREE daily social media newsletter to get powerful updates every weekday morning – packed with social news, content ideas, and free resources. 📷 Trusted by 27,000+ social media managers.

𝗟𝗲 𝗚𝗘𝗢, 𝗰'𝗲𝘀𝘁 𝗹𝗲 𝘀𝘂𝗷𝗲𝘁 𝗱𝗲 𝗹𝗮 𝗿𝗲𝗻𝘁𝗿𝗲́𝗲 𝘀𝘂𝗿 𝗹𝗲𝘀 𝗿𝗲́𝘀𝗲𝗮𝘂𝘅 𝘀𝗼𝗰𝗶𝗮𝘂𝘅. 🎒 Luca Fancello, fondateur et CMO de Qwairy, vient nous expliquer comment faire émerger sa marque dans les réponses des IA, lors de la troisième édition de DÉCODE. Environ 45 minutes avec un temps pour vos questions. Le replay est envoyé à tous les inscrits. 🩷 📅 Jeudi 1er octobre, 15h 💻 En ligne, gratuit sur inscription 🎟️ https://lnkd.in/epXKY3Vq #decode #GEO #IA #socialmedia #iconosquare

Jemand sucht gerade genau das, was du verkaufst. Und fragt nicht mehr Google. Er fragt ChatGPT & Co. und bekommt drei Namen. Da ist eine Vorauswahl passiert. Deine Firma ist vielleicht gar nicht dabei und du merkst das nicht mal. Ein Beispiel: ein etablierter Softwareanbieter im Gesundheitswesen, in seiner Kategorie einer der bekannten Namen. KI-Systeme nennen ihn zwar, aber erst nach viel kleineren Anbietern. Nicht wegen der Website, sondern weil in Fachforen seit Jahren kritisch über das Produkt geschrieben wird, und genau daraus lernt ein KI-System, was es sagen soll. Am 1. Oktober 2026 zeige ich live, wie diese Vorauswahl entsteht. ✓ Wie KI die Auswahl trifft, bevor überhaupt jemand mit dir spricht ✓ Was der Markt gerade empfiehlt und was davon sogar laut Googles eigenem Guide nichts bringt ✓ Was darüber entscheidet, ob deine Marke genannt wird Seit Jahren arbeiten wir mit Unternehmen zusammen, die ihre Sichtbarkeit nicht dem Zufall überlassen. Shell, Nespresso, Messer, Janitza und Nexi gehören dazu. Wir nehmen nur 50 Teilnehmer auf und schauen uns vorher jede Anmeldung kurz an. Nicht als Marketing-Trick, sondern damit die richtigen Leute im Raum sind und jeder aus der Stunde das Maximum mitnimmt. Sichere dir deinen kostenlosen Platz.

𝗟'𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆, 𝗰'𝗲𝘀𝘁 𝘂𝗻 𝗱𝗲𝘀 𝗴𝗿𝗼𝘀 𝘀𝘂𝗷𝗲𝘁𝘀 𝗱𝗲 𝟮𝟬𝟮𝟳 𝗽𝗼𝘂𝗿 𝗹𝗲𝘀 𝗲́𝗾𝘂𝗶𝗽𝗲𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 🫵 Sur LinkedIn, les profils personnels ont plus de portée que les pages entreprises. Jeanne Gayot vient expliquer comment s'appuyer là-dessus, lors de la troisième édition de DÉCODE. Environ 45 minutes avec un temps pour vos questions. Le replay est envoyé à tous les inscrits. 🩷 📅 Jeudi 1er octobre, 14h 💻 En ligne, gratuit sur inscription 🎟️ https://lnkd.in/ew9V5fWd #decode #employeeadvocacy #socialmedia #communication #iconosquare

Een campagne lanceren rond een nieuw aanbod? De doelgroep en boodschap zijn bepaald, maar de landingspagina, e-mails en opvolging moeten nog worden uitgewerkt. Hoe zorg je dat alles op elkaar aansluit? Met de gloednieuwe Marketing Studio brengt HubSpot campagneplanning, content en automation samen in één omgeving. Via Breeze Assistant werk je je campagne uit met AI die de kennis van je merk en klanten gebruikt. Je team beoordeelt, past aan en bepaalt wat live gaat. Ontdek hoe je team van briefing, snel naar een samenhangende campagne kan werken.

Haalt je website nog de juiste aanvragen binnen? Als je aanbod en doelgroep veranderen, moeten je verhaal, navigatie en conversiepunten daarin meegroeien. Bij Bright ontwerpen en bouwen we HubSpot-websites rond je doelgroep en commerciële doelen. Met een uitstraling die bij je merk past, duidelijke routes naar een aanvraag en een directe verbinding met je CRM. Ontdek wat een maatwerk HubSpot-website voor jouw organisatie kan betekenen.

Black Friday is 8 weeks away - and the internet's most engaged shoppers are behind an ad blocker. The Ad-blocking Report 2026 provides a comprehensive analysis of the industry, capturing user attitudes, expert insights and upcoming shifts. Discover the audience you’re losing and how to get them back!

Your stores are already a media channel. The challenge is making them work like one. Retailers have the screens, the shoppers, and the advertiser relationships. But turning that physical footprint into a scalable media business requires more than a CMS and a playlist. As in-store retail media grows, retailers need infrastructure that can: ⚡Sell inventory more intelligently with flexible campaign types that work across advertiser and trade requirements ⚡Maximize yield automatically by using real-time inventory visibility and optimization to make room for higher value bookings and keep campaigns on track ⚡Open the door to more demand with programmatic capabilities that let retailers add incremental revenue while maintaining control over what runs in their stores. It’s exactly why we built the Broadsign Ad Server for Retail—giving retailers the commercial infrastructure to sell, manage, optimize, and grow their in-store media business: https://lnkd.in/gpCETGbj

Our signal stacking campaigns reply at 5 to 18%. A static list gets less than 1%. The signal itself is only check 3 of the 12 I'd run before anyone hits send. All 12, in the order I'd run them on the account record 👇 1. Fit Score the account against your ICP first. Roughly 40 of 500 accounts that fit are in a buying window. 2. Person Name who you'll email, because at company level you only know where to look. HubSpot's team reported 6x more deals from contact-level intent than company-level. 3. Signal One dated event, like a raise or a new sales leader. Only 26% of intent signals then became qualified opportunities. 4. Source Tag each signal announced or watched. A Series B is announced and can go in the email. 3 pricing-page visits are watched, so use them for priority, not in the email. 5. Age Log when each signal happened. For a pricing-page visit, it's cold in about a week. 6. Match Store the match level and how sure it is. A visitor-identification vendor matches 5 to 20% of visitors to a person in production and says demos run 3 to 5x higher. 7. Reachability If you can't verify an email or phone for the named person, don't send, however strong the signal. Verify inside Clay with Prospeo.io before you score. 8. Score. Unify's model multiplies fit, intent, recency and reachability, so a zero on any one drops the account. Third-party intent is a quarter of its intent weight. 9. Who else has it Assume competitors saw the same public signal. 10. Timing Buyers build the shortlist before they call anyone. The winner is on the day-one shortlist 95% of the time, and 81% buy from the vendor they spoke to first. 11. Opener. Open on the announced fact and the problem it creates. Eg. The series B signal and the board's pressure to grow pipeline. Gartner found 73% of B2B buyers actively avoid suppliers who send irrelevant outreach. 12. Status. End every record on act, hold or suppress, with one owner. Run it 30 days before tuning, then tighten if over 40% of the accounts you marked hot produced no pipeline. Run your last 20 signal-triggered sends through the 12. And tell me how many stop at check 1, 2 or 7 👇

"We do ABM" is the biggest lie in B2B marketing. Picking 500 accounts and emailing all of them the same thing is just a mailing list with a bigger budget. Actual ABM means you know which accounts are paying attention this week, and you spend accordingly. Most teams have no clue. They built the list in January and haven't looked up since. Here's what running it for real takes - 3 layers, in order 👇 1. TAM Scoping - decide who you go after This decides your ceiling, and everything downstream inherits it. › Firmographic matches: Apollo.io, ZoomInfo, Cognism › Lookalikes: Ocean.io › Account research & prioritization: Clay , Claude › Contact data: AI Ark, FullEnrich, Prospeo › Ad audience enrichment: ContactLevel, Limadata, Primer 2. Personalized Campaign Execution - reach them like you know them Same account, one coordinated motion, all built around the problem that account is actually dealing with. › 1:1 persona-level advertising: Influ2 › 1:1 company-level advertising: Frontal AI › Personalized landing pages: Mutiny , Railway, Claude › Personalized video outreach: Sendspark › Personalized cold email: Instantly.ai, Smartlead, lemlist › Personalized DMs: Lemlist, Valley, HeyReach › Call outreach: Aircall, Orum 🥇, Nooks 3. Intent Signal Tracking & Attribution - see who's actually in market The layer most teams never build, and where the money quietly hides. It shows you pour budget into 20 accounts. › Identify ad engagement: Fibbler, ZenABM, Vector 👻 › Identify website visitors: Midbound, Vector, RB2B › Identify product usage: PostHog, Mixpanel, Amplitude › Identify LinkedIn engagement: Trigify.io, Apify, Linkup › Full funnel attribution: Funnel, HockeyStack, Factors.ai Do the first two, skip the third, and you're back to running expensive ads at a spreadsheet. Save this one. What's living in your stack that didn't make the list?

14 € pro Lead. Auf LinkedIn. Das ist gerade der Schnitt bei ein paar Coaches, Beratern und Agenturinhabern, mit denen wir LinkedIn Ads aufgesetzt haben. Normal sind da eher so 30 €. Das ist ein crazy guter Wert. Und es liegt nicht am Budget. Die haben nicht mehr Geld reingekippt als andere. Es liegt daran, dass die Anzeige genau die Leute trifft, die gemeint sind. Und dass sie sich liest wie ein Gedanke und nicht wie Werbung. Die meisten schalten auf LinkedIn halt einfach irgendwas und schauen dann, was passiert. Dann landest du bei 30, 40 € und denkst LinkedIn ist teuer. Ist es nicht. Man muss es nur richtig machen. Wenn du wissen willst, wie das funktioniert, schreib mir einfach kurz. Sag mir, wer du bist und was du anbietest, dann schauen wir zusammen, wie LinkedIn bei dir am besten reinpasst. PS: Ich antworte persönlich auf jede Nachricht, es kann also mal ein paar Minuten dauern, bis eine Antwort kommt.

Le mythe de "Vends-moi ce stylo" est en train de détruire toute une génération de commerciaux. On nous a vendu l'idée que le bon commercial peut vendre n'importe quoi à n'importe qui. "Je pourrais vendre du sable à un mec dans le désert." Cette mentalité crée une génération de commerciaux qui pensent que pour vendre, ils doivent manipuler, forcer, mentir. Mais c'est complètement FAUX. Parce qu’un commercial n'est pas un magicien. J'ai récemment échangé avec un commercial qui s’auto-proclame "top performer". Dès le début, posture transactionnelle. Il essayait d'avoir l'ascendant sur moi. Quand je lui ai dit "tu reviens vers moi", il m'a répondu "non, c'est toi qui reviens vers moi". Je l'ai pas pris. Les commerciaux qui essaient absolument de dominer et d’avoir le dernier mot n'inspirent qu'une chose : la méfiance. Et la vente, c'est pas ça. C'est créer de la confiance. Résoudre un vrai problème pour quelqu'un qui en a vraiment besoin. Être le guide, le prof, voire même le psy. Pas le dictateur ou le vendeur de tapis. Je préfère 1000 fois un commercial qui perd une vente mais préserve la relation long terme, plutôt qu'un forceur qui impose la vente à un prospect pas prêt. Son but, c’est de rassurer. Pas de forcer à acheter. Arrête de chercher le loup de Wall Street. Un vrai commercial, c'est pas celui qui te vend du sable dans le désert. C'est celui qui te vend de l'eau quand t’as soif. PS : On est Incentive™, l’agence d’acquisition qui prospecte gratuitement pour toi et dont tu ne paies que les rendez-vous qualifiés. 0 risque pour ton budget et ta réputation. Pour en savoir plus 👇 : https://incentive.so

At Float Health, our multidisciplinary team turns complex medical data into real impact across every touchpoint. From medical writing and health tech to advertising and omnichannel strategy. We handle your challenges from end to end. #MedComm #MedicalWriting #Pharma #HealthTech #Omnichannel #FloatHealth

Die Berichterstattung erzählt eine Geschichte. Das Suchverhalten und Social Media oft eine andere. Wer Signale isoliert betrachtet, sieht nie das vollständige Bild seiner Marke. Der Report zeigt, was fragmentierte Signale Unternehmen wirklich kosten: von langsameren Entscheidungen über verpasste Chancen bis hin zur schleichenden Verschiebung von Narrativen. Erfahren Sie, wie Connected Intelligence die entscheidenden Zusammenhänge sichtbar macht.

At Float Health, our multidisciplinary team turns complex medical data into real impact across every touchpoint. From medical writing and health tech to advertising and omnichannel strategy. We handle your challenges from end to end. #MedComm #MedicalWriting #Pharma #HealthTech #Omnichannel #FloatHealth

If you’re headed to ComNet San Diego, chances are you want to see a shift in what people think, feel, say, or do about the issues you care about. Doug Hattaway and Carrie Schum will be presenting a poster on SHIFT, a practical approach to changing narratives that drive beliefs and behaviors. See you soon!

AI can make brands more efficient.But does it make them more desirable? That's the question behind our new report "Avoiding the AI Efficiency Trap". Our research shows that while AI is rapidly becoming part of everyday brand interactions, many experiences still fall into the "AI Efficiency Trap" where business gains come at the expense of consumer value. The strongest AI experiences aren't necessarily the most advanced. They're the ones that deliver Utility, Credibility and Appeal, creating stronger engagement, desire and growth. The future belongs to brands that use AI not just to do more, but to create experiences people genuinely welcome. Download the full report: https://lnkd.in/eWs8z--X Read the press release: https://lnkd.in/evPkMi6E