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Following up shouldn't mean sending another generic pitch. Join Joseph Bomba to explore how purposeful follow-up can keep prospects engaged and conversations moving. https://lnkd.in/gmK5RzWw/?utm_campaign=WebinarOctober2026&utm_source=linkedin&utm_medium=paid&utm_id=1230921614&hsa_acc=513358083&hsa_cam=1230921614&hsa_grp=903029324&hsa_ad=1595574774&hsa_net=linkedin&hsa_ver=3

Egy kérdés ipari vezetőknek: Ha holnaptól nem jönne több ajánlás, és nem lenne több kiállítás, hány új vevő jönne a következő félévben? Ha a válasz: „nem tudom”, akkor általában nem a termékkel van baj. A gépeitek, vagy szolgáltatóként a mérnöki tudásotok, és a vevőitek hűsége valószínűleg kiváló. A gond az, hogy az új üzlet ma valamilyen szinten a szerencsén múlik, nem egy irányítható folyamat. A jelek mindig ugyanazok: - az értékesítők gyakran olyan potenciális érdeklődőkkel töltik az idejüket, akik nagy része sosem fog vásárolni - az előrejelzés inkább tipp, mint terv - nincs egy mérhető, kiszámítható és proaktív rendszer az érdeklődő- és ügyfélszerzésre - mintha minden negyedév szinte a nulláról indulna Mi ezt mérnöki feladatként kezeljük. Az ügyfélszerzést ugyanúgy építjük fel, ahogy ti a megoldásaitokat: specifikálva, tesztelve, mérve és megismételhetően. Egy gépgyártó ügyfelünknek így lett 150 minősített érdeklődője 9 hónap alatt, egy ipari szolgáltatónak pedig 72 új vevője az első évben. 100% teljesítménygaranciával dolgozunk. Kattints és tudj meg többet. Megmutatjuk, hol vesznek el ma a lehetséges üzletek, és hogy néz ki egy modern, proaktív marketing és ügyfélszerző rendszer az ipari szektorban.

Egy mérnök, aki egy akár több száz millió forintos gyártósorról vagy egy fontos szolgáltató partnerről dönt, nem egy hirdetésre kattintva választ beszállítót. Adatlapokat olvas. Referenciákat kér. Hónapokig mérlegel. És végül azt választja, akit először megért, és akiben először megbízik. Ezért nem működik az iparban az általános marketing. Ami tegnap egy webshopnak vagy egy coachnak bevált, az a műszaki értékesítésben pénzkidobás. Mi kizárólag ipari cégeknek építünk érdeklődő- és ügyfélszerző rendszert, három pillérre: → Szakmai hitelesség: hogy amikor a vevőitek utánanéznek a piacnak, titeket találjanak, mint a legbiztonságosabb választást → Pontos elérés: a megfelelő döntéshozókhoz, műszakilag releváns, személyre szabott megkeresésekkel → Keresletépítő hirdetések: LI, Google és Meta kampányok, amelyek először bizalmat meg kapcsolatot építenek, és kinyitják az ajtókat Mindezt saját fejlesztésű AI rendszer támogatja. 100% teljesítménygaranciával. Ha ipari gyártó, szolgáltató vagy disztribútor céget képviselsz, és eleged van a kiszámíthatatlan érdeklődő- és ügyfélszerzésből, kattints és megmutatjuk, hol vesznek el ma a lehetséges üzletek, és hogy néz ki egy modern, proaktív marketing és ügyfélszerző rendszer az ipari szektorban.

Setup took one call and Numi Tea's legal team had no notes. The old checkout would have missed 9,683 of today's subscribers.

𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐝𝐨 𝐇𝐢𝐠𝐡 𝐍𝐞𝐭 𝐖𝐨𝐫𝐭𝐡 𝐈𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐬 𝐭𝐫𝐮𝐬𝐭 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭? Trust remains a key driver of engagement, but not all social media content is viewed equally by affluent audiences. Our latest findings show that 56% of HNWIs trust content shared by brands, compared to 45% who trust content shared by other users. For luxury brands, understanding where trust lies is essential for building meaningful connections and campaigns that resonate with affluent audiences. 💡 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐇𝐍𝐖𝐈𝐬' 𝐦𝐞𝐝𝐢𝐚 𝐡𝐚𝐛𝐢𝐭𝐬 𝐨𝐫 𝐨𝐫𝐝𝐞𝐫 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲? https://lnkd.in/eUepe9J The 𝐌𝐢𝐥𝐥𝐢𝐨𝐧𝐚𝐢𝐫𝐞 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧 𝐑𝐞𝐩𝐨𝐫𝐭 reflects HNWIs' shifting behaviours and preferences worldwide. Across the total sample, the 𝐦𝐞𝐝𝐢𝐚𝐧 𝐈𝐀 𝐯𝐚𝐥𝐮𝐞 is normalised to $𝟔.𝟐𝐦, and the 𝐦𝐞𝐝𝐢𝐚𝐧 𝐡𝐨𝐮𝐬𝐞𝐡𝐨𝐥𝐝 𝐢𝐧𝐜𝐨𝐦𝐞 is just under $𝟓𝟓𝟎,𝟎𝟎𝟎.

Ekster sells worldwide. Dataships adapts checkout consent to each shopper's location, adding 38,000 net-new contacts in 16 months.

When someone gets referred to you, they haven't decided anything yet. They've been handed a name to look up. And they do look it up. They check your LinkedIn, read your reviews, maybe ask ChatGPT about your firm, and compare you to a couple of others. Gartner found buyers spend only about 17% of their buying time talking to vendors. Most of the rest is research they do on their own. So two firms can get the same referral and have two very different first calls. The one with an up-to-date profile, recent posts and real reviews gets a prospect who's already warmed up and half sold. The one whose profile hasnt been touched since 2019 still gets the call, but the prospect isnt impressed yet, so that one conversation has to do all the selling. How have your sales calls been lately? Are prospects showing up warmed up, or cold?

Deploying screens in physical stores is an operational project. Monetizing them is a media business. And if you’re building a media business, why wouldn't you partner with the global market leader in screen monetization? While screen rollouts are accelerating, many retail media networks and tech platforms hit a wall when it comes to generating real ad revenue. The reason is simple: a lack of media industry fluency. Commerce platforms and store operators know retail, but they often lack deep familiarity with the media buying landscape—from agency politics and legacy buying rails to standardized attribution, viewability, and programmatic workflows. Media agencies don't buy aisles or screen locations—they buy reach, impressions, target frequency, and programmatic access. If in-store inventory isn't packaged in the exact language media buyers plan in, it simply gets left off the media plan. This is why ecosystem partnerships are critical: Instead of trying to build complex ad servers and DSP connections from scratch, leading commerce, OMS, and retail platforms are plugging into Broadsign. How Broadsign delivers immediate revenue and scale: 👉 Direct Revenue Impact via SSP: We don't just schedule content; our built-in Supply-Side Platform (SSP) connects physical store inventory directly to major omnichannel DSPs (Google DV360, The Trade Desk, Criteo, Yahoo). This unlocks incremental brand budgets beyond traditional trade co-op spend. 👉 Proven Global Leadership: We built the ad-serving, goal-based pacing, and yield management infrastructure that the world's largest screen networks and media owners already trust. 👉 Headless, Open APIs: Broadsign acts as the headless execution layer under the hood. Partners expose screen availability, book campaigns, and pull audited play-logs directly into their own UI via APIs. 👉 Direct + Programmatic Co-Existence: Our yield engine prioritizes high-margin direct deals while opening inventory to high value programmatic demand without content collisions or contract breaches. 👉 Mission-Critical Operational Reliability: Physical retail demands uptime. Broadsign provides rock-solid, enterprise-grade stability with redundant offline playback architectures—ensuring your store displays never go dark, lag, or fail even during network outages or Wi-Fi drops. If you want to turn in-store screens into a high-margin ad network, don't just add a player. Partner with the global leader in screen monetization. How is your solution bridging the gap between store ops and media agency budgets? #RetailMedia #InStoreMedia #AdTech #DOOH #Omnichannel #RetailTech #Programmatic #Broadsign #Placeexchange

C-K's new campaign for WeatherTech stars a raccoon, skunk, moose, and deer who decide to confront a distracted driver and offer him a practical and convenient place to put his phone…in WeatherTech’s CupFone.

The campaign from Cramer-Krasselt introduces an unexpected cast of characters who share their perspectives on the best ways to keep drivers and passengers safe.

DOOH operators: your inventory gaps are costing you. Broadsign's intelligent campaign reallocation fills those gaps automatically, helping you book an average of 10% more campaigns.

Meet the experts joining us for the Connecticut Nonprofit Digital Summit! From donor research and digital fundraising to mobile engagement, volunteer management, and audience growth, our speakers are bringing fresh perspectives and practical experience to the conversation. We're excited to welcome: Will DeKrey, Golden Qasim Dewji, Fundraise Up Shalyn Getz, iMission Emily Jovais, Care2 Ashleigh O'Connor, Mogli Bruce Paul, CCXP, Donor Pool Builder Sessions Moderated by Rob Leighton Together, we'll explore how nonprofits can connect their tools, strategies, and relationships to build stronger, more effective fundraising programs. Join us November 5 at Hotel Marcel in New Haven for a day of learning, conversation, and connection. Space is limited. RSVP today: https://lnkd.in/e9Gi2wd8

56% of high-value customers are misidentified inside the average enterprise database.

Transform disconnected, messy data into a trusted foundation for insights and personalization with Amperity's AI-powered Identity Graph.

To move the trade at every opportunity, each touch point should focus on your brand. Incremental designs programmes that move the market, in app and in-branch. Maximise your ROI.

Nine months ago, we built a WhatsApp community of real Wibra fans. 287 to be exact. Because they’re the most honest and authentic influencers. 🤫 Have you already heard of the Wibsters? Because you will want to. (Spoiler alert: 3.5 million views and a 38.9% engagement rate.) 👉 https://lnkd.in/efrKY_rt

Are you a digital media buyer? Cause we’re hiring one. 👋 You’ll turn client briefs into media plans that deliver across digital and traditional channels. Data drives you, deadlines don’t scare you, and you know when to push back (and when to push harder). In return: a full-time role at a growing agency, hybrid working from Hasselt and a team that’s genuinely happy to have you. 🙌 Sounds like you? Apply now 👉 https://lnkd.in/e8N4SZMH

How To Gather Real AI Prompts * There is much focus on how to optimize brands for particular prompts in AI. However, most people guess what prompts they should optimize for. This can call the entire strategy into question. * Outside of Similarweb, in our opinion, there are no reliable data sources that show users' real prompts. Existing tools are guessing based on dubious underlying data. * We propose a way to gather real user prompts in AI at scale for free. * Guide: https://lnkd.in/epTWRPDh How Did You Hear About Us? * Attribution in AI is also hard. One solution is to ask users to self-report the channel primarily responsible for their conversion. This is often done by asking “How Did You Hear About Us?” * Self-reporting can also be extended to gather more information, namely, real user prompts. What Prompt Did You Use? We built a new conversion funnel at Graphite that asks the following questions. 1. How Did You Hear About Us? (channel) 2. What LLM Did You Use (product) 3. What prompt did you enter (prompt) This now tells you not only whether a user entered via AI, but also which LLM they used and the prompt they entered. Results * We now see 30 % of inbound leads come from AI. 52% came from ChatGPT and 40% from Claude. * We receive 10x more referral traffic from ChatGPT than Claude, while the % of leads that self-report Claude is almost as high as ChatGPT. This suggests conversions via Claude are particularly underreported using last-touch, far more than ChatGPT. * AI leads tend to be less qualified than other channels like referrals. * Only 21% of leads that self-report as coming from AI appear as referral traffic from AI. The rest came from search (49%) and direct (30%).

Switching marketing automation sounds like a six-month IT project. With Click it isn’t. It connects natively to Dynamics 365 with no custom build, and most teams are fully operational in weeks.

Juggling too many marketing tools? It’s time to drop them. Your Microsoft Dynamics CRM is a powerhouse, but not if your marketing data is scattered across five different platforms. Bring your entire marketing stack natively into MS Dynamics so you can: - Capture high-quality leads - Automate personalized follow-ups - Close more deals Everything you need, exactly where you already work.

Our 2027 planning poll is live, and you can vote here: https://hubs.la/Q04Bgjkx0 The early votes are already telling a story, and each objective needs a different promotional strategy. Here’s what that looks like. 👇 Which one is your 2027 about? Cast your vote and we’ll share ways to help achieve your objective.

Every marketing channel competes for your budget. Which ones deserve your investment? For small businesses, choosing where to focus starts with understanding your audience, goals, and available resources. Click Catalyst’s guide explores Google Ads, SEO, social media, email, and content marketing to help you make a more informed decision about your marketing mix. Read the guide: https://lnkd.in/e_cpNtFF #SmallBusiness #DigitalMarketing #MarketingStrategy

Quando comecei a pensar na handz | marketing • CMO as a service, uma coisa me chamava muito a atenção. Eu vinha de uma experiência de muitos anos em uma grande empresa, onde marketing participava das discussões de negócio, ajudava a definir caminhos e tinha profissionais experientes conduzindo essas decisões. Mas existe um universo enorme de empresas com desafios tão relevantes quanto e que poderiam se beneficiar muito desse olhar. Foi daí que nasceu uma das ideias que deram origem à handz: como fazer essa experiência circular de uma forma diferente? Não se tratava de reproduzir dentro de cada empresa a estrutura de uma grande companhia. Era pensar em um modelo capaz de aportar senioridade onde ela pudesse fazer diferença, trabalhando junto com o empresário, com o time e com os parceiros que já estavam ali. Quase 16 anos depois, ainda acho que existe muito espaço fértil para isso. Na sua empresa, quem hoje ocupa esse lugar de pensar o marketing junto com o negócio?

Do you know how guests behave on your website and whether they are new or repeat visitors? We don’t mean the top level stats like what you’ll see in GA for traffic or source etc. The actual individual guest and how they behaved on web, did they go to the kids or offers page, did they check out the menu. Turns out that just like in venue visits: ‘80% of web visitors re only seen once’. Across the 2500 odd venues we work with, between 7% and 25% of guests visiting a webpage have been seen before. The basics are still the same as they always have been, simple booking journey, easy to find information, and appealing brand marketing and content. With the added complexity now that each brand website also needs to be AI readable, have location specific FAQs and have content that matches what is available on third party listing and review sites. Argh. In terms of bookings, around 50 of visitors start a booking journey and 9% complete one. There will be plenty who are coming to check the menu, or directions etc who already have a booking (Hi again, welcome back web visitor!), or who are browsing after being recommended 3 places in AI search/chat. Once the basics are in place, it’s all about using smart features. Abandoned booking follow up emails, countdowns on web banners for offers that are expiring or locations with very few tables left for Friday night, consent capture after the booking is made, and finding out a bit more about each web visitor in terms of who they are and why they are interested. All stuff that is bread and butter for Guestwise customer’s and we are delighted with the results they are getting across the board.