ALTIANT

𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐝𝐨 𝐇𝐢𝐠𝐡 𝐍𝐞𝐭 𝐖𝐨𝐫𝐭𝐡 𝐈𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐬 𝐭𝐫𝐮𝐬𝐭 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭? Trust remains a key driver of engagement, but not all social media content is viewed equally by affluent audiences. Our latest findings show that 56% of HNWIs trust content shared by brands, compared to 45% who trust content shared by other users. For luxury brands, understanding where trust lies is essential for building meaningful connections and campaigns that resonate with affluent audiences. 💡 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐇𝐍𝐖𝐈𝐬' 𝐦𝐞𝐝𝐢𝐚 𝐡𝐚𝐛𝐢𝐭𝐬 𝐨𝐫 𝐨𝐫𝐝𝐞𝐫 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲? https://lnkd.in/eUepe9J The 𝐌𝐢𝐥𝐥𝐢𝐨𝐧𝐚𝐢𝐫𝐞 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧 𝐑𝐞𝐩𝐨𝐫𝐭 reflects HNWIs' shifting behaviours and preferences worldwide. Across the total sample, the 𝐦𝐞𝐝𝐢𝐚𝐧 𝐈𝐀 𝐯𝐚𝐥𝐮𝐞 is normalised to $𝟔.𝟐𝐦, and the 𝐦𝐞𝐝𝐢𝐚𝐧 𝐡𝐨𝐮𝐬𝐞𝐡𝐨𝐥𝐝 𝐢𝐧𝐜𝐨𝐦𝐞 is just under $𝟓𝟓𝟎,𝟎𝟎𝟎.

𝐖𝐡𝐚𝐭 𝐠𝐚𝐢𝐧𝐬 𝐭𝐡𝐞 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐨𝐟 𝐇𝐢𝐠𝐡 𝐍𝐞𝐭 𝐖𝐨𝐫𝐭𝐡 𝐈𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐬 𝐨𝐧𝐥𝐢𝐧𝐞? When it comes to online luxury advertising, relevance matters, with the top factors driving HNWI behaviour being relevance and then creativity. For brands targeting affluent audiences, understanding what captures attention is essential to maximising campaign performance and their return on investment. The 𝐌𝐢𝐥𝐥𝐢𝐨𝐧𝐚𝐢𝐫𝐞 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧 𝐑𝐞𝐩𝐨𝐫𝐭 reflects HNWIs' shifting behaviours and preferences around the world. It is an essential resource for marketing, media, and advertising professionals looking to understand where affluent consumers spend their time and how to allocate budgets more effectively. 💡 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐇𝐍𝐖𝐈𝐬' 𝐦𝐞𝐝𝐢𝐚 𝐡𝐚𝐛𝐢𝐭𝐬 𝐨𝐫 𝐨𝐫𝐝𝐞𝐫 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲? https://lnkd.in/eSkuTQbi Across the total sample, the 𝐦𝐞𝐝𝐢𝐚𝐧 𝐈𝐀 𝐯𝐚𝐥𝐮𝐞 is normalised to $𝟔.𝟐𝐦, and the 𝐦𝐞𝐝𝐢𝐚𝐧 𝐡𝐨𝐮𝐬𝐞𝐡𝐨𝐥𝐝 𝐢𝐧𝐜𝐨𝐦𝐞 is just under $𝟓𝟓𝟎,𝟎𝟎𝟎.

How do Affluent and HNWIs buy, use and think about their cars? From ownership and purchase intentions to the features they value most, our latest research explores the behaviours shaping the luxury automotive market. 👉 Download the report: https://lnkd.in/eqkXQVzr • Despite the emotional appeal of acceleration and engine sound, practicality, safety, and comfort collectively account for 42% of the top-ranked considerations when choosing a car. • While 82% consider cars a necessary part of daily life, 62% say cars are an important expression of their personality and 56% see them as enabling them to pursue their passions.

New Altiant research reveals EV ownership could more than double among affluent/HNW drivers, while cars remain powerful expressions of identity and status. The luxury automotive market is changing: • 38% of affluent/HNWIs own at least one electric or hybrid vehicle. • 17% say they will definitely acquire one within the next two years. • 59% say rising fuel prices are making electric and hybrid vehicles more interesting to them. 👉 Download the report: https://lnkd.in/eyYbs2Kh

Luxury collaborations have moved from marketing experiment to meaningful consumer opportunity. • 300 Affluent/HNWIs across the UK, US and France • Median investible assets of over $1.6m, with more than half qualifying as HNWIs. • 47% of respondents purchased at least one luxury collaboration or co-branded product in the past year Download the report: https://lnkd.in/eJz27Jyr

62% of Affluent and High Net Worth Individuals say their car is an important expression of their personality, while 56% see it as a way to pursue their passions. Discover what our latest research reveals about the role of cars in affluent lifestyles — and what this means for luxury automotive brands. 👉 Download the report: https://lnkd.in/eqkXQVzr 600 respondents | 4 markets | $2.75m median investible assets