Cramer-Krasselt

Cramer-Krasselt partners with Emplify Health on a campaign that breaks from category norms, driving an average 28-point lift in awareness, with most patients first learning of the brand through this work.

Emplify Health and Cramer-Krasselt introduced a story-led campaign that resonated fast. Awareness climbed an average of 28 points, and 60% of patients credit the ads for introducing them to the Emplify Health brand.

Cramer-Krasselt helped Emplify Health stand out in a crowded category, with a campaign driving an average 28-point lift in brand awareness and effectively becoming the first touchpoint for 60% of new patients.

This was not a slow rollout. Cramer-Krasselt worked with Emplify Health to build brand awareness quickly, rising an average of 28 points with advertising as the leading driver of patient recognition. See the campaign from Cramer-Krasselt here >>>

The campaign from Cramer-Krasselt introduces an unexpected cast of characters who share their perspectives on the best ways to keep drivers and passengers safe.

C-K's new campaign for WeatherTech stars a raccoon, skunk, moose, and deer who decide to confront a distracted driver and offer him a practical and convenient place to put his phone…in WeatherTech’s CupFone.