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App growth is getting harder to read. Installs, sessions, retention, AI, paid channels, regional shifts - every metric is moving. Adjust’s Mobile App Trends 2026 report helps marketers cut through the noise with global benchmarks and expert insights across gaming, e-commerce, finance, and more. See what changed, what’s working, and where app growth is heading next. Download the report.

Adjust is the modern MMP mobile teams trust for deep linking at scale. Enjoy seamless routing, unlimited data access, real-time callbacks, and complete attribution, all without hidden limits. Get started with Adjust and build journeys that don’t break.

Soms heb je geen nieuwe leverancier nodig, maar mensen die voelen als je collega's. Bij DSlab helpen we merken, bureaus en teams met campagne en creatie die snel, slim en netjes moet worden opgepakt. Niet als afstandelijke uitvoerder, maar als partner die meedenkt, doorvraagt en betrokken blijft tot alles goed staat. Collega’s op afstand. Misschien wel het mooiste compliment dat we kunnen krijgen. Kennismaken of even sparren? Bekijk onze website of neem contact op.

Powiększamy zespół marketingu Harbingers. Szukamy Specjalisty/Specjalistki ds. Lead Generation i Marketingu B2B z doświadczeniem w Google Ads i kampaniach płatnych B2B. Sprawdź ofertę i aplikuj.

Per anni li abbiamo visti in TV. Da oggi sbarcano anche su TikTok 🐭️ I topolini di #Parmareggio, uno dei brand più iconici del settore caseario, sbarcano sul nuovo canale del brand con una serie tutta loro. Dietro ogni puntata, ci sono due ingredienti principali che ci hanno permesso di raggiungere questo risultato: 🤖 AI generativa, con cui abbiamo ricreato i personaggi dello spot per TikTok, mantenendoli coerenti episodio dopo episodio; ✍🏻 Scrittura e tono di voce, per dare a ogni topolino un carattere tutto suo, costruendo un linguaggio pensato per TikTok. Un progetto che rappresenta un nuovo passo nel posizionamento digitale di GranTerre, e per noi, la possibilità di far crescere personaggi che hanno rappresentato le nostre merende e la nostra infanzia. 👉🏻 𝐂𝐨𝐧 𝐪𝐮𝐞𝐬𝐭𝐞 𝐩𝐫𝐞𝐦𝐞𝐬𝐬𝐞, 𝐧𝐨𝐧 𝐩𝐮𝐨𝐢 𝐩𝐞𝐫𝐝𝐞𝐫𝐭𝐢 𝐢𝐥 𝐩𝐫𝐢𝐦𝐨 𝐞𝐩𝐢𝐬𝐨𝐝𝐢𝐨: https://bit.ly/4hP8hoD #ideasneversleep

Who decides which SaaS tools ChatGPT recommends this Black Friday? You’d think it’s some genius algorithm. But it’s a handful of bloggers in your niche. ChatGPT, Claude and Google AI Overviews pull their picks from “best X” lists. And many of the publishers behind those lists already work on commission. So if you make them a partner, your name can start showing up in the answers💡 Tautvydas Vasiliauskas and Kornelija Janutė from trendos walk through how to do it on Nov 4. You’ll learn: -> Where to find the lists AI cites -> How to pitch the publishers behind them -> Which commission gets them to say yes -> How to track which placements bring customers It’s 45 minutes. If you can’t make it live, register anyway and get the replay + a checklist: https://lnkd.in/dJwi9wrk #AffiliateMarketing #SaaSMarketing #BlackFriday #AISearch #GEO

Znasz marketing B2B i potrafisz przekładać dane na decyzje biznesowe? Dołącz do Harbingers i współpracuj z ekspertami SEM, SEO, contentu i social media.

🚨 Interprétez facilement vos données GA4 avec Claude 🤯 Fini les allers-retours entre les rapports, les filtres et les explorations pour comprendre ce qui se passe sur votre site. Vous posez votre question. Votre agent vous répond, chiffres à l'appui : → « D'où viennent mes ventes, et où dois-je investir le trimestre prochain ? » → « Les visiteurs de mon blog achètent-ils plus que les autres ? » → « À quelle étape mon tunnel d'achat perd-il le plus de clients ? » Luc Ham-Chou-Chong et Anthony Rosinetti sont intervenus la semaine dernière au SEO Square de Semji afin d'expliquer comment connecter Claude à GA4. Pour que vous n'ayez rien à configurer, on a résumé leur méthode dans un prompt. Vous le collez dans Claude, il vous guide pour connecter GA4, puis vous livre un agent déjà paramétré par nos web analysts. Le lien pour accéder au prompt est dans les commentaires 👇 C'est cadeau 🎁

Monitor emerging ad trends across industries in real time to stay ahead and respond faster than your competition.

Ten super successful influencer campaigns with Flowbox had three things in common: a repeat team of micro-influencers, creative freedom for creators, and paid ads behind the best organic content. ⭐️ AIVIQ briefed its micro-influencers to create content paid ads, pairing it with product photography, while Rabatta used TikTok Spark Ads to take a single campaign to 1.8 million people in one country. Our new article covers all ten campaigns with the numbers behind each, so you can match a campaign type to your own goal. Get to know all the cool examples here: https://lnkd.in/e6csXuJi 💜

If you need a DAM but haven’t integrated one yet, you’re already paying for it. You’re paying in creative bottlenecks, operational drag, asset duplication, slow time-to-market, and compliance and licensing exposure - and it all adds up fast. Discover how much you can save with Bynder now.

The VP signs off on the vendor their team picked. Adzact reaches the whole committee.

Centralizing student information across admissions, finance, academics, and recruitment can improve institutional coordination, but it should not mean unrestricted access to sensitive records. Role-based access control helps schools define permissions according to job responsibilities, apply the principle of least privilege, and support student data governance through access reviews and audit trails. Explore how institutions can strengthen student records management while supporting efficient workflows and FERPA and GDPR compliance obligations. https://lnkd.in/gpXTbhVD

Discover the true business value hidden in your content supply chain with our four-step ROI of DAM calculator.

Intent tools flag a 10,000-person company. Adzact names the person who engaged.

Driftrock forms and widgets now work in German and Dutch, with more languages on the way 🌍 For automotive brands running campaigns across Europe, that means: 🇩🇪🇳🇱 Forms that speak your buyers’ language ✅ A smoother journey from ad click to enquiry 📍 One platform to run lead capture across markets Get in touch to learn more about localised lead capture: https://lnkd.in/eyq_iK9G #automotive #automotivemarketing #automotiveleadgeneration #driftrock #localisation

Vous pensez que Guest Suite, c’est juste un outil d’avis ? On ne vous en veut pas, c’est souvent par là qu’on nous découvre. Mais ce serait passer à côté de l’essentiel. Un indice : depuis quelques temps maintenant, vos réponses à vos milliers d'avis peuvent être rédigées par l’IA, au ton de votre marque, pour tous vos établissements. Un seul objectif : faire de TOUS vos établissements le choix évident pour Google, les IA et les humains. Et ce n’est que le début. Découvrez ce que Guest Suite fait vraiment pour votre réseau d'établissement 👇

A welcome email, a product update, a weekly newsletter, and a promotional campaign. Four emails, four different jobs. And quite a few ways to handle them. Loops focuses on helping SaaS companies communicate with their users. Elastic Email combines email marketing tools with options for sending transactional emails under one roof. So, where does that leave you if your business needs a bit of both? We took a closer look at how the two platforms handle different email needs, what they offer, and what they’ll add to your already crowded monthly bill. Here’s what we found 👉 https://lnkd.in/d5kurABg

Mein KI-Agent hat 46 Millionen Token verbrannt. Pro Dokument. Ich habe 79 Euro je Durchlauf bezahlt, damit er Jira, Notion und Figma kennt. Für einen Fragebogen. Darüber habe ich am Dienstag auf der Cloud & AI Night von kyberio gesprochen. Ein Hersteller bekommt von seinen Kunden laufend Fragebögen zu seinen Produkten: Qualität, Sicherheit, Regularien. Wir bauen gerade ein System, das sie mit KI beantwortet. Einer davon hat 1.532 Eingabefelder. Ein Durchlauf hat anfangs rund 97 Euro gekostet. Ich habe mich gewundert, warum wir pro Eingabefeld über 36.000 Token verbraucht haben. Also habe ich nachgemessen. Über 30.000 davon hatten mit der Aufgabe nichts zu tun. Für jedes Feld startet eine eigene Session und jedes Mal gingen die Beschreibungen aller Tools mit, die in unserer Organisation angebunden sind. Ich habe sie rausgenommen und so den Verbrauch beim gleichen Dokument von 56 auf 10 Millionen Token reduziert. Das waren dann nur noch 18 statt 97 Euro je Durchlauf. In der Entwicklung lief dieses Dokument 10 bis 20 Mal durch. Das sind schnell ein paar Hundert Millionen Token, die wir einfach nur unnötig verbrannt haben. KI-Agenten sind eine tolle Sache, solange sie keine Blackbox sind. Ihr solltet bei jedem Schritt wissen, wie viele Token ihr warum verbraucht: wie viel Input, wie viel Output und welcher Anteil davon für die Aufgabe nötig ist. Jedes überflüssige Token wird berechnet, bezahlt und verbraucht Strom. Danke an Simon Künzel für die Einladung und an kyberio GmbH für den Abend. Was messt ihr bei euren KI-Agenten außer der Rechnung am Monatsende?

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Jouw volgende congres of zakelijke evenement in Apeldoorn. Perfect bereikbaar door de centrale ligging, combineert het beste van twee werelden: een levendige stad én het groen van de Veluwe. Voeg daar een breed aanbod van locaties aan toe en je hebt alles in huis voor succesvolle congressen en zakelijke evenementen. Apeldoorn zet sterk in op duurzaamheid, energietransitie, digitalisering en veiligheid. Thema’s die voelbaar zijn in beleid, onderwijs en praktijk. Hier werken we aan de oplossingen van morgen. De stad biedt een breed aanbod aan duurzame en karakteristieke locaties, van monumentale panden en industriële erfgoedlocaties tot locaties met een bijzondere koninklijke geschiedenis. Hier vind je de locatie die bijdraagt aan de beleving én de uitstraling van jouw evenement. Benieuwd wat Apeldoorn voor jouw congres of event kan betekenen? congressen.inapeldoorn.nl

Instantly see how your products will perform on-shelf and in-store with AI-based consumer insights.

You do not need a brand-new idea every time you post. You need a few important beliefs your market starts associating with you. If one belief matters to your buyer, reinforce it. Not by reposting the same thing. By proving it differently. → Tell a client story → Share a data point → Record a video → Write a case study → Teach it in a workshop Same belief. Different proof. That is how someone goes from seeing an idea once to actually believing it. Your content strategy does not need 30 unrelated ideas every month. It needs a few strong ideas worth repeating.

If you’ve talked to me recently, TikTok Shop probably came up. Not just because of what people are buying (although that’s a rabbit hole in itself lol). But because I think we’re watching the traditional path to purchase get completely rewritten in real time. And Sephora launching on TikTok Shop is a BIG signal. The old funnel: See an ad → get interested → Google → read reviews → visit a retailer → buy. Now? Watch a creator → discover a product → see social proof → buy. Without ever leaving TikTok. And Sephora is going even further with its new Drop Shop: products will debut on TikTok Shop through exclusive drops, creator content and LIVE events, with select products moving to Sephora.com and stores later. That sequencing is the interesting part. TikTok isn’t just the marketing channel sending traffic to the store anymore. TikTok IS the store. Discovery, education, entertainment, social proof and transaction are all happening in the same place. For years, retailers have obsessed over shortening the path to purchase. This might be what happens when the path basically disappears. Going deeper on this in Sunday’s Newsie. 👀