B2B ad examples

Usein vaikuttavampaa on kertoa vähemmän ja vain olennainen. Silloin vatsanpohjassa alkaa kutista.

Jos aikaa, budjettia ja katsojan huomiota on rajallisesti, on yksi videotuotannon tärkeimmistä taidoista kyky valita mitä jätetään pois.

Already using gamification? Then you know that launching a game is just the beginning. 🎯 One-off campaigns might drive short-term engagement. But building lasting customer loyalty takes more than a single game. That's where BRAME Studio takes gamification to the next level. ✅ Create connected, multi-step customer journeys ✅ Personalize content and rewards for different audiences ✅ Keep customers engaged with long-term challenges ✅ Connect gamification to your existing CRM and loyalty ecosystem Go beyond isolated games and turn gamification into an ongoing engagement strategy. Ready to see what's possible? 👉 Book a demo and discover BRAME Studio.

Your CRM sends messages. But what makes customers come back? 👀 Having a loyalty program isn't enough if customers don't actively engage with it. That's where BRAME comes in. Turn your existing CRM, app, and loyalty program into interactive experiences that give customers a real reason to return. ✅ Drive repeat engagement with gamified experiences ✅ Reward customers with interactive promotions ✅ Reactivate inactive users and encourage repeat purchases ✅ Build and launch campaigns without coding Stop just sending messages. Start creating reasons to come back. 👉 Discover how BRAME can help you turn engagement into lasting customer loyalty.

61% of marketers say product recommendations have the greatest impact on conversion. Only 32% of consumers say they make shopping easier. What consumers want instead is more practical. New research from 1,000 U.S. consumers and 150 senior marketers reveals: ✓ The 33-point gap on saved carts: 48% of consumers value them, only 15% of marketers think they drive conversion ✓ The digital experiences consumers say make shopping easier ✓ Why personalization works best when customers feel the benefit, not the technology ✓ The two biggest barriers holding marketers back from more personalized experiences Download the report below.

Your next customer may not visit your website until they’re ready to buy. They’re discovering products in social feeds, validating choices in online communities, and asking AI tools for recommendations. The Social Search & AI Visibility Report from Emplifi and Semrush explores how AI, social, and community are changing product discovery, and what brands can do to stay part of the conversation. Download now!

Regina Augusto, diretora executiva do CENP, faz um convite especial: participe do último curso do ano do CENP Educa! O curso Gestão de Comunicação e Marketing no Agronegócio, em parceria com a ABMRA, reúne facilitadores renomados para explorar o universo da comunicação no agro. 📅 19 a 21 e 26 a 27 de outubro 💻 On-line e ao vivo ⏳ Últimos dias de inscrições! Inscreva-se em cenp.com.br/cenp-educa

How growth teams win back churned users, and prove it

Your organisation deals with regulators, investors and communities who all expect immediate answers. Drury’s financial communications, public affairs and corporate reputation specialists help you align your narrative across every audience. We translate complexity into clear positions that influence policy, build trust and support better business decisions. #drury #communications #pr

¿Qué fuentes influyen realmente en las respuestas de la IA cuando hablamos de hoteles? 🤖📊 En nuestro próximo webinar presentaremos el informe “𝐆𝐄𝐎 𝐞𝐧 𝐞𝐥 𝐬𝐞𝐜𝐭𝐨𝐫 𝐡𝐨𝐭𝐞𝐥𝐞𝐫𝐨”, donde analizamos 634 prompts y 2.535 respuestas centradas en las principales verticales del sector: hoteles urbanos, todo incluido, lujo y smart/económicos. Descubre cómo varía esta influencia según la tipología de alojamiento y dónde están las oportunidades clave para ganar autoridad en la narrativa de los LLMs. 📆 𝟐𝟏 𝐝𝐞 𝐨𝐜𝐭𝐮𝐛𝐫𝐞 𝐝𝐞 𝟐𝟎𝟐𝟔 🕒 𝟗:𝟑𝟎𝐇 ¡Te esperamos!

Najdroższy klient? To ten, którego musisz pozyskać po raz drugi. Harvard Business Review wskazuje, że – w zależności od branży – pozyskanie nowego klienta może kosztować od 5 do 25 razy więcej niż utrzymanie obecnego. Badania Fredericka Reichhelda cytowane przez HBR wskazują również, że wzrost retencji o 5% może zwiększyć zysk od 25% do 95%. Dlatego retencja powinna być ważnym elementem rozmowy o wyniku finansowym. Raport dotyczący retencji powinien pokazywać: 💹odsetek klientów wracających po kolejny zakup 📞średni czas do drugiego zamówienia 📶przychód z klientów utrzymanych i reaktywowanych 💰koszt programu, komunikacji i benefitów 📕marżę po uwzględnieniu rabatów Te wskaźniki pomagają pokazać wpływ działań retencyjnych na zysk i uzasadnić kolejne inwestycje. Jakie wskaźniki retencji trafiają dziś do Waszego miesięcznego raportu? #ecommerce #retencja #rentownosc #getresponse

Get started with DV in days. Protect your brand, maximize campaign performance and measure outcomes. All from one platform.

DV customers can activate Scibids AI in under a day — no platform switch needed.

The Loop by Adtelli is here! A quick update on what is moving #AdTech, #MarTech, #CTV, retail media, and #programmatic advertising. 🔸 AdTech & Programmatic: Google’s DV360 vertical video unification, TikTok Ad Network opening to US advertisers, Discord Video Quests. 🔸 OTT/CTV (1): VideoWeek’s CTV Advertising Guide Europe 2027. 🔸 AI, Search & Platform: Google’s AI Overview tracking-parameter test, OpenAI’s visual ads during image generation, Meta’s Advertising Week tools, Carat/NBCUniversal agentic upfront buying. 🔸 Commerce Media & Retail Media: the IAB and Grocery TV in-store study. 🔸 Policy, Standards & Ecosystem: Apple’s Safari blocklist, publishers turning to IAB Tech Lab’s Trusted Server, WFA’s report on agency fees.

Num mercado imprevisível como o de Moçambique, o maior risco para uma marca é continuar a comunicar como se nada tivesse mudado. No seu novo artigo, Tatiana Cardoso, Diretora de Serviço a Clientes na CAETSU TWO Moçambique, reflete sobre os desafios de planear, adaptar estratégias e construir relações de confiança num ambiente em constante mudança.

Offre, budget, créatifs, courriels… Par où commencer votre Vendredi fou ? Voici 10 étapes pour structurer votre campagne.

Not sure where to start when your CFO asks you to share the results of your FABTECH trade show booth? Derse combines transparent proposals, detailed invoices, holistic program analysis, and financial review so you can see exactly where exhibit dollars are going and how you can improve spending.

Are you ready to double your trade show leads at your next FABTECH show? Derse turns years of program history into a clear path forward, combined with post-event analysis, strategic summits, portfolio planning, and visual and competitive audits, so you can make strategic decisions, enhance design, and increase your ROI.

Most brands spend more in Q4 and still push the wrong products. Here's how to fix that before Black Friday. Join us live right here for our next webinar: "Win Q4: Supercharge Your Google Shopping Strategy to Dominate Peak Season" When: Tuesday, 13 October, 11:00 CEST Where: Right here, no sign-up needed We'll show you how to: ✅ Find your real Black Friday winners ✅ Build Q4 product groups that convert, from doorbusters to high-margin items ✅ Use real-time price benchmarking to protect your margins ✅ Put your extra budget where it actually drives profit 👇 Hit "Attend" so you don't miss it, and bring your questions for the live Q&A. #GoogleShopping #Q4 #BlackFriday #Ecommerce #PPC #CSS

Not all identity is created equal. And the numbers tell the story. Identity accuracy directly impacts targeting, attribution, and ultimately, advertising budgets. Yet until now, the industry has had limited visibility into how accurate those identity signals really are. That's why we introduced BidPulse℠. Our new measurement methodology reveals significant accuracy gaps among leading identity providers, giving the industry a clearer picture of what's actually happening behind the bid request. The results may surprise you. 🔗Read more here: https://lnkd.in/dVKcEsWZ 🔎 Explore BidPulse: https://lnkd.in/dFGEwkej 📄 Read the White Paper: https://lnkd.in/dzZTCkqZ

How accurate are the identity signals driving programmatic advertising? Today, Intent IQ launches BidPulse℠, a patent-pending methodology bringing greater transparency and accountability to identity accuracy. With significant accuracy gaps revealed among leading identity providers, BidPulse offers a new way to measure, compare, and independently verify identity accuracy. Because inaccurate identity signals mean wasted advertising budgets. 🔗Read more here: https://lnkd.in/dVKcEsWZ 🔎 Explore BidPulse: https://lnkd.in/dFGEwkej 📄 Read the White Paper: https://lnkd.in/dzZTCkqZ

🎉 Le MCP Eulerian est désormais disponible directement dans le Directory de Claude ! Une nouvelle étape pour faciliter l’accès aux données marketing depuis les assistants IA. Les utilisateurs de Claude peuvent désormais connecter leur environnement Eulerian et interroger leurs données en langage naturel : → Analyse des performances → Attribution → Audiences → Activation 🇪🇺 Et petite fierté : Eulerian est la première plateforme souveraine de sa catégorie référencée dans le Directory Claude. Après l’accélération de l’usage de notre MCP ces dernières semaines, cette intégration devrait encore faciliter son adoption. 👉 À retrouver dès maintenant dans le Directory de Claude. #Eulerian #MCP #Claude #IA #MarketingAnalytics

What will agentic protocols change for advertisers, agencies and the wider adtech ecosystem? In case you missed it, our CTO Jochen Schlosser joined Ciarán O'Kane at ExchangeWire’s famous whiteboard to break down why protocols matter as Agentic Advertising evolves. The goal is simple: enable agents and platforms to work together more effectively, making campaign setup simpler, inventory discovery easier and the whole ecosystem more connected. Watch the full TraderTalk: https://lnkd.in/dzJf4gZF

Jeg har altså en lille kæphest med Paid Social… Man bliver ikke en virkelig dygtig Paid Social-konsulent af at være verdensmester i Ads Manager! Det hjælper selvfølgelig, men de bedste jeg har arbejdet med, forstår også forretningen bag annoncerne. De spørger ikke kun: “Hvordan får vi ROAS fra 4 til 5?” Men også: - Er det overhovedet det rigtige mål? - Hvad tjener kunden faktisk penge på? - Hvordan skal budgettet fordeles? - Er problemet annonceringen 👉 eller i virkeligheden produktet, sitet eller konkurrence? Det er dén type Paid Social-konsulent, vi leder efter til vores team i Become lige nu: https://lnkd.in/eqHKXqcp Du skal kunne dit Meta-håndværk. Struktur, tracking, optimering, creative testing osv. Men jeg kommer nok mindst lige så meget til at udfordre dig på din forretningsforståelse og din evne til at rådgive kunder. Og du må meget gerne udfordre os den anden vej👏 Det synes jeg egentlig er noget af det fedeste ved at lede dygtige specialister: På et tidspunkt begynder de at være bedre end én selv på områder, man tidligere selv var eksperten på. Så hvis du er dygtig til Paid Social, nysgerrig på forretning og gerne vil udvikle dig fra specialist til endnu stærkere rådgiver, så kig på stillingen eller prik meget gerne til personen du kom til at tænke på da du læste mit opslag.