Adform

What will agentic protocols change for advertisers, agencies and the wider adtech ecosystem? In case you missed it, our CTO Jochen Schlosser joined Ciarán O'Kane at ExchangeWire’s famous whiteboard to break down why protocols matter as Agentic Advertising evolves. The goal is simple: enable agents and platforms to work together more effectively, making campaign setup simpler, inventory discovery easier and the whole ecosystem more connected. Watch the full TraderTalk: https://lnkd.in/dzJf4gZF

As announced at DMEXCO today, Netflix inventory is coming to Adform, starting in Germany in Q4, with more markets to follow. Joining the premium broadcasters, streamers and connected TV environments already available through Adform, Netflix will further strengthen our premium CTV offering and give advertisers another powerful way to reach audiences at scale. For advertisers, this will mean access to Netflix as part of their wider CTV and omnichannel strategy, all through a single platform. https://site.adform.com/ #adform #adtech #Netflix #CTV #omnichannel

Tech and data sovereignty is inseparable from the future of independent media and a diverse public discourse. “A diverse local media landscape not only ensures informed public debate but also connects people and offers entertainment deeply rooted in local culture.” – Dr. Oliver Vesper, Chief Digital Officer and Deputy CEO, RTL AdAlliance. Where advertising spend flows determines which media ecosystems change the game, directly impacting journalism, cultural representation, and the sustainability of trusted local media. Download our whitepaper, Navigating a new era for global media and advertising: 10 European Voices on Tech and Data Sovereignty, to learn how advertising investment decisions shape media sovereignty, with expert analysis of additional sovereignty challenges shaping 2026: https://lnkd.in/eKe5EhxU At Adform, we are proud to facilitate this important industry conversation together with Ulrich Klenke Deutsche Telekom, Alex Wright Channel 4, Xavier Lançon Renault Group, Dr. Oliver Vesper RTL AdAlliance, Marc Bresseel Utiq, Gloria Eichler smartclip, Arnaud CREPUT Equativ, Ulrik Krag Morell Digiseg, Karsten Rendemann Piwik PRO and Troels Jensen Adform. #Adform#TechSovereignty#DigitalStrategy#Adtech

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Navigating the sovereignty challenges of 2026 For more than three decades, the Western digital economy has operated on a simple assumption: technology can be accessed from anywhere, and data can flow freely. In 2026, that assumption looks increasingly flawed. As Adform’s CEO, Troels Jensen, writes in the introduction to our new whitepaper: “Global trade, resources, and technology are no longer guaranteed. They have instead become tools of leverage. This, in turn, has put new urgency into a long-simmering debate, especially in Europe, about how to reduce reliance on foreign infrastructure.” At Adform, we are proud to contribute to this important industry conversation together with Ulrich Klenke Deutsche Telekom, Alex Wright Channel 4, Xavier Lançon Renault Group, Dr. Oliver Vesper RTL AdAlliance, Marc Bresseel Utiq, Gloria Eichler smartclip, Arnaud CREPUT Equativ, Ulrik Krag Morell Digiseg, Karsten Rendemann Piwik PRO and Troels Jensen Adform. The whitepaper, Navigating a new era for global media and advertising: 10 European Voices on Tech and Data Sovereignty, brings together expert analysis of the sovereignty challenges posed in 2026 and what leaders should be thinking about. Download the full whitepaper: https://lnkd.in/eKe5EhxU The real question is not whether the landscape is changing. It is whether your business is prepared for it.

Adform, Europe’s leading independent media buying platform, today announced the acquisition of Splicky, the advertising technology division of Goldbach Group AG. The acquisition strengthens Adform’s global omnichannel platform by adding deep local market expertise and high-quality Digital Out-Of-Home advertising capabilities in the DACH region. Troels Jensen, CEO, Adform, comments: “First and foremost, the increased scale that this combination ensures is great news for our clients. We will accelerate our capabilities, presence, and partnerships to the benefit of both Splicky and Adform clients. The acquisition strengthens our position in the DACH region, adds important Digital Out-Of-Home capabilities, and accelerates our strategy of expansion into high-growth emerging channels. Splicky brings deep local expertise, trusted publisher relationships, and a strong service-driven culture that aligns well with Adform.” Read the full press release here: https://lnkd.in/eNXu7w_D