B2B ad examples

Adzact links every impression and click to a named person before each deal closes.

One B2B brand spent a third of its budget on firms that never buy. Adzact filters them.

Una cosa es que te expliquen dónde aparece la publicidad en ChatGPT y otra verla de verdad 😅 Haces una consulta, ChatGPT responde y, debajo, puede aparecer un anuncio relacionado con esa conversación. 🔗 Curso completo ChatGPT ADS https://lnkd.in/egP_i2Bw En un espacio aparte y claramente identificado como publicidad. Y ahí está una de las cosas que más me interesa de ChatGPT Ads: el anuncio llega después de que la persona haya contado qué necesita. Ahora solo falta conseguir que, mientras grabo este vídeo, me salga uno de BcomeDigital 😂 #ChatGPTAds

You do not need a brand-new idea every time you post. You need a few important beliefs your market starts associating with you. If one belief matters to your buyer, reinforce it. Not by reposting the same thing. By proving it differently. → Tell a client story → Share a data point → Record a video → Write a case study → Teach it in a workshop Same belief. Different proof. That is how someone goes from seeing an idea once to actually believing it. Your content strategy does not need 30 unrelated ideas every month. It needs a few strong ideas worth repeating.

If you’ve talked to me recently, TikTok Shop probably came up. Not just because of what people are buying (although that’s a rabbit hole in itself lol). But because I think we’re watching the traditional path to purchase get completely rewritten in real time. And Sephora launching on TikTok Shop is a BIG signal. The old funnel: See an ad → get interested → Google → read reviews → visit a retailer → buy. Now? Watch a creator → discover a product → see social proof → buy. Without ever leaving TikTok. And Sephora is going even further with its new Drop Shop: products will debut on TikTok Shop through exclusive drops, creator content and LIVE events, with select products moving to Sephora.com and stores later. That sequencing is the interesting part. TikTok isn’t just the marketing channel sending traffic to the store anymore. TikTok IS the store. Discovery, education, entertainment, social proof and transaction are all happening in the same place. For years, retailers have obsessed over shortening the path to purchase. This might be what happens when the path basically disappears. Going deeper on this in Sunday’s Newsie. 👀

Your packaging is one of your most underutilized performance marketing channels. For years, marketers have relied on pixels to teach ad platforms who converts. Someone sees an ad → buys on your site → the pixel captures it → Meta gets smarter. Great system… if everyone buys on your website. But for consumer goods brands, a huge percentage of purchases happen somewhere else: Amazon, Walmart, Best Buy, Home Depot, specialty retail, etc. And when that happens, the feedback loop breaks. The brand knows it spent money acquiring demand. The retailer knows a purchase happened. But the ad platform often has no idea those two things are connected. This is why we need to start looking at warranty registration as a performance marketing tool, not just a post-purchase form. A customer buys your product in-store. They get home, open the box and scan a QR code to register their warranty. That moment creates something incredibly valuable: a direct, verified signal from a customer you otherwise might never know. And that signal can be sent back to the platforms where you're spending your ad dollars. Your packaging becomes your pixel. We’re seeing the impact of this with brands like Turtlebox Audio. By feeding verified purchase data back to Meta, they saw a 64% uplift in attributed conversions. The interesting part isn't just better attribution; it's what happens when you close the feedback loop. Ad platforms optimize based on the conversion signals we give them. If they only see your DTC sales, they're learning from an incomplete picture of who actually buys your products. Feed verified retail purchases back into that system, and suddenly Meta has more of the right signals to learn from, helping it understand who converts, find more people like them, and optimize spend accordingly. For omnichannel brands, that's a pretty meaningful unlock. The sale doesn't have to happen on your website for it to make your digital advertising smarter. And warranty registration provides the missing link.

Posting more is not always the answer. Sometimes the problem is what happens after someone sees the post. One CRE client paired highly targeted content with direct follow-up. That combination now generates an additional 3–5 inbound calls a week. Another built relationships through trade shows, then used weekly email to stay in front of those contacts. That system contributed to multi-million-dollar deals. The pattern is pretty simple. Content gets you seen. Nurture keeps the relationship warm. Follow-up turns attention into a conversation. So if your marketing feels busy but the pipeline still feels quiet, I would not automatically add more activity. Look at what happens after the activity you are already doing. That gap may be the real problem.

As some of the industry's most influential marketers gather this week at the Association of National Advertisers Masters of Marketing Conference, presented by Havas, Jackie Lyons, Chief Planning Officer, Havas Media Network North America and Greg James, CEO of North America, Havas Media Network, will take the main stage to help shape the conversations defining the future of growth, innovation, and marketing effectiveness. Together, they'll join an exceptional lineup of leaders, including Bennett Richardson, Dean Aragón, Bob Liodice, Nick Primola (ANA), Manuel "Manolo" Arroyo (The Coca-Cola Company), Leslie Berland (Verizon), Tim Castree (DoorDash), Sarina Da Costa Gomez (Particle6), Michael Fanuele (Talk Like Music), Marcus Fischer (Harley-Davidson Motor Company), Kerry Flynn (Axios), Julia Goldin (the LEGO Group), Liza Heller (Tiktok), Marcelo Kertesz (MANSCAPED), Mark Kirkham (PepsiCo Beverages), Samantha Maltin (St. Jude Children's Research Hospital - ALSAC), Marcel Marcondes (AB InBev), Imri Marcus (Brandlight.ai), Stacy Martinet (Adobe), Kristin McHugh (Pwc), Marc S. Pritchard (Procter & Gamble), Greg Revelle (Rivian), Eric Schwartz (The Clorox Company), Julie "Hesta Prynn" Potash Slavin, MS LMFT, Kyle Smith (FIS), Lucia Ying (Amazon Ads), sharing perspectives on the trends, challenges, and opportunities shaping what's next for brands and marketers. 📍 Orlando, Florida & Virtual 📅 October 20-23, 2026 🔗 ana.net/Masters2026 We look forward to the insights, conversations, and ideas that will help define the next chapter of our industry.

Su Instagram ormai ci si contende l'attenzione del pubblico... ma avete provato a guardare oltre? Roblox, Discord, Reddit e Pinterest offrono opportunità uniche che i social "tradizionali" non garantiscono più: - Incontrare la Gen Alpha, dove passa davvero il suo tempo - Esserci nel momento in cui le opinioni del pubblico si formano, non solo quando sono già consolidate - Costruire community reali, non solo follower Ve le racconta Samuel Da Cruz Ferreira, Senior Creative & Tech Boost a copiaincolla 👇🏼

GTA VI drops on November 19. Your audience will be in Vice City for months. Will your brand be there too? 👇 🎮 GTA VI launches on November 19, but it won't stop at launch day. Think months of streams, clips, memes and conversations your audience will live in. Years, perhaps (like GTA V). 🚫 What brands can't do There's no in-game billboard to buy. And a mature title needs a real brand-safety plan. ✅ What brands can do A lot more than most expect. On October 22, Wiktoria Wójcik, co-founder of inStreamly, walks you through it: → 3 routes to be part of the launch → Ready-made ideas for 8 industries → Case studies from other big game launches → Brand-safety do's and don'ts → What comes after day one: PC, Online, UGC 📅 Thu, Oct 22 · 15:00 CEST / 14:00 UK / 9:00 NY ⏱ 45 minutes · Live on LinkedIn · Free Can't make it live? Register anyway. We'll send you the replay. Is your brand already planning something around GTA VI? Tell us in the comments 👇 👉 Hit "Attend" on the event below and save your spot. #GTAVI #GamingMarketing #BrandMarketing #inStreamly #Webinar

Køge, vi vandt! 💪🏻 Når vi holder fysiske events i Become, beder vi altid om ærlige evalueringer. Jo flere, jo bedre. Derfor har vi lavet en intern konkurrence om, hvilket kontor der får den største andel af deltagerne til at svare. TIl vores event her til morgen svarede 94% af deltagerne fra Køge. Kun én deltager fik ikke udfyldt evalueringen (det kan nås endnu 😄). Jeg har nærlæst alle svarene, og hvor er det dejlig læsning, og masser af inspiration til, hvad vi skal snakke om til de kommende events. Den største kritik? “Mindre croissanter.” Enig. De VAR vulgært store 😄 (Ikke svære at få øje på på billedet - og nej det er ikke AI) Det var første gang, vi holdt morgenoplæg fra vores nye lokation i Køge. Og hvor var det dejligt at se så mange møde op. Både nye og tidligere deltagere.

W digitalu marka może dotrzeć do odbiorcy niemal wszędzie. Ale sama obecność reklamy w polu widzenia nie gwarantuje, że ktoś ją zauważy, a tym bardziej zapamięta. Rich Media odwracają tę logikę. Dają użytkownikowi powód, żeby się zatrzymał i coś zrobił: zdrapał kreację, rozwiązał quiz, przewinął galerię albo włączył wideo. Każda taka interakcja wydłuża kontakt z marką. A im dłuższy i bardziej świadomy kontakt, tym lepiej zapamiętany przekaz. Co oferujemy w Wirtualnej Polsce: ➡️formaty od zdrapki i quizu po pełnoekranowy Screening na SG WP ➡️rozliczenie w modelu CPE, czyli płatność tylko za realne zaangażowanie (a także Flat Fee i vCPM) ➡️precyzyjne targetowanie przez Audience Center WP i segmenty WP Retail Media ➡️pełną obsługę od briefu do emisji „Interakcja zmienia charakter kontaktu z reklamą. Użytkownik nie tylko ją widzi, ale coś z nią robi i sam decyduje, że chce poświęcić marce chwilę” – mówi Paweł Herisz, Display & Rich Media Business Owner w WP. Zobacz, jak działają nasze kreacje, i dowiedz się więcej: https://lnkd.in/d6uUeU7J #RichMedia #reklamaonline #marketing #WirtualnaPolska

Jeder Vertriebler, der so wenig liefert wie Ihre Homepage, wäre längst gekündigt. Bei der Homepage fragt niemand nach. Sie kostet jeden Monat Geld, hat kein Umsatzziel und taucht in keinem Vertriebsmeeting auf. Dabei ist sie der einzige Vertriebler, der rund um die Uhr arbeitet und Einkäufer erreicht, lange bevor diese Ihren Außendienst anrufen. Wir sehen in unserer Arbeit mit Industrieunternehmen immer dasselbe Muster. Vom Vertrieb wird jede Zahl verlangt. Von der Homepage wird nichts verlangt, also liefert sie nichts. Ein neues Design ändert daran nichts. Es ändert sich erst, wenn Sie festlegen, was Ihre Homepage wirtschaftlich leisten muss, und sie daran messen. Genau das zeigt Ihnen das kostenlose Wirkungskonzept. ✓ Warum Homepages im industriellen Mittelstand informieren statt zu verkaufen ✓ Wie Sie festlegen, welche Besucher Ihre Homepage überzeugen muss und welche nicht ✓ Mit welcher Kennzahl Sie die Wirkung Ihrer Homepage messbar machen Unternehmen, die so vorgehen, erzielen bis zu 57 % mehr Neukundenumsatz. Sichern Sie sich das Wirkungskonzept jetzt kostenlos und geben Sie Ihrer Homepage endlich einen Job.

Omsetningsrekord i BK. Da ble det kake på allmøtet 🎂 September ble vår beste måned noensinne, og i går feiret vi i Sandefjord, Trondheim, Steinkjer, Orkanger og Namsos. Bak tallene står det folk som blant annet selger, rådgir, designer, trykker, kutter, pakker, monterer og kjører. Takk til hver og en av dere. Og takk til kundene som stoler på oss. Nå går vi inn i den travleste tiden av året, og vi er klare! 💙

Obs Bygg tok med seg en hel byggvarebutikk inn i Trondheim Spektrum. 🔨 For femte år på rad stiller Obs Bygg og Coop Midt-Norge ut på Boligmessen. I stedet for en vanlig stand bygger de en nesten fullverdig Obs Bygg-butikk på 400 kvadratmeter, med avdelinger for alt fra dører til ovner og bilpleie. Vi har produsert og montert bannere, vegger og takheng. De store bannerne henger langs tribunene og synes fra hele hallen, mens veggene deler standen inn i avdelinger slik at du går gjennom den som i en ekte butikk. Mye av materiellet lagres og gjenbrukes fra år til år, så standen enkelt kan bygges opp igjen med nye kampanjer. Takk til Obs Bygg og Coop Midt-Norge SA for et godt samarbeid, og til gjengen vår i Trondheim som fikk det hele på plass. 💙 Les hele referansesaken på bk.no 👇 https://lnkd.in/eHgBjqZX

Switch the language. Watch the price change. Notice the copy didn’t. You know the moment. A visitor flips your product page from English to French or German. The currency updates, the tabs update, and then Features & Benefits sits there in English, as if nobody got the memo. A half-translated page costs you trust right when someone’s deciding whether to buy So meet the Content Page Translation Agent, one of the Cohesivo Agents, powered by the Ibexa Agentic Platform. You tell it what you need in plain language: “we’re missing proper French and German translations on this product page.” It checks the page, updates the French and German content in line with your brand translation guidelines, then reviews tone, clarity and overall presentation so every language version feels aligned. You describe the outcome. The agent does the clicking. And you stay in charge of your brand voice.

Your app can be a 10/10, but if it’s buried in search, users will never find it. Applift gets your app into the top 5 for target keywords, in front of users already looking for what you offer.

The NBA is back, and so are the users searching for apps like yours. Applift gets you into the top 5, where they can actually find you.

Knapp 200.000 € verbrennen Agenturen und B2B-Dienstleister beim Aufbau ihres Sales-Teams. Nur durch Try & Error. Warum? Weil ihnen ein bewährtes System fehlt, um ein Sales-Team von Anfang an profitabel aufzubauen. In unserem kostenlosen Playbook zeigen wir dir, wie du in wenigen Wochen ein 5-10-köpfiges Sales-Team aufbaust, weil du Recruiting-Prozessen, Provisions-Systemen, Auswahlkriterien für den perfekten Verkäufer hast und deine Agentur oder B2B-Dienstleistung von 5-stellig auf 6-Stellig skalierst. Zu 100% kostenfrei.

Are your bid requests passing the "Washington to Chicago" test? When passing inaccurate IDs, simple discrepancies like seeing one platform ID sourced from Washington and another from Chicago in the exact same bid request can undermine your data. When location and identity data don't add up, it hurts buyer confidence and directly impacts revenue. In the ad tech landscape, identity resolution and ID bridging are strictly a matter of precision. In our next clip from the Digiday Publishing Summit in Miami, Tamir Shub explains why ID accuracy is a revenue driver, not just a tech spec.

Instantly see how your products will perform on-shelf and in-store with AI-based consumer insights.

PPC specialists: struggling to scale Google Search & Shopping ads? 🎯 Automate ad creation, keywords, and updates with Channable.

“Intent data” might tell you what a buyer did. But does it tell you what they’ll do next? Dale W. Harrison argues that there’s a better way to approach lead scoring – one that connects buyer signals with commercial value. Discover the thinking in the latest B2B Effectiveness episode. #B2BMarketing #IntentData #LeadScoring #B2BEffectiveness

Instantly see how your products will perform on-shelf and in-store with AI-based consumer insights.