B2B ad examples

Préparez vos budgets 2027 avec des données qui alignent marketing et finance. Découvrez dans notre nouveau livre blanc comment renforcer vos décisions grâce à la planification de scénarios et à des tests structurés.

Préparez vos budgets 2027 avec des données qui alignent marketing et finance. Découvrez dans notre nouveau livre blanc comment renforcer vos décisions grâce à la planification de scénarios et à des tests structurés.

Discover the true business value hidden in your content supply chain with our four-step ROI of DAM calculator.

Intent tools flag a 10,000-person company. Adzact names the person who engaged.

Driftrock forms and widgets now work in German and Dutch, with more languages on the way 🌍 For automotive brands running campaigns across Europe, that means: 🇩🇪🇳🇱 Forms that speak your buyers’ language ✅ A smoother journey from ad click to enquiry 📍 One platform to run lead capture across markets Get in touch to learn more about localised lead capture: https://lnkd.in/eyq_iK9G #automotive #automotivemarketing #automotiveleadgeneration #driftrock #localisation

Adzact links every impression and click to a named person before each deal closes.

Which department leads employee advocacy? It's sales, not marketing 👀 The 2026 Employee Advocacy Benchmark Report found that sales teams made up 33% of all employee advocacy activity, more than any other department. Want to be featured as an industry expert in the 2027 Employee Advocacy Benchmark Report? Whether you manage an advocacy program or simply share content on LinkedIn, you can join the survey. Join the 2027 employee advocacy survey 👇🏻 https://dsmn8.org/3VnzEgV

Llevaba mucho tiempo esperando este momento. Desde las primeras noticias sobre publicidad en ChatGPT, muchas empresas nos preguntaban cuándo podrían empezar a hacer campañas. Hace dos semanas llegó la beta a España y nos pusimos manos a la obra 😅 👉 formacion.bcomedigital.com De ahí ha salido este curso, para aprender ChatGPT Ads sin tener que recorrer todo el camino de pruebas, errores y cambios constantes. Y como esto acaba de empezar, lo iremos actualizando durante los próximos 12 meses. #bcomedigital

Vous pensez que Guest Suite, c’est juste un outil d’avis ? On ne vous en veut pas, c’est souvent par là qu’on nous découvre. Mais ce serait passer à côté de l’essentiel. Un indice : depuis quelques temps maintenant, vos réponses à vos milliers d'avis peuvent être rédigées par l’IA, au ton de votre marque, pour tous vos établissements. Un seul objectif : faire de TOUS vos établissements le choix évident pour Google, les IA et les humains. Et ce n’est que le début. Découvrez ce que Guest Suite fait vraiment pour votre réseau d'établissement 👇

Antes de abrir ChatGPT Ads, hay algo bastante menos emocionante que conviene hacer: coger papel y boli 😅 Estoy preparando las campañas así: primero dejo por escrito qué voy a anunciar, qué quiero conseguir, a qué página voy a llevar a quien haga clic y en qué situación puede encontrarse esa persona. Parece básico. Precisamente por eso es fácil saltárselo. ➡️ https://lnkd.in/egP_i2Bw La herramienta puede ayudarte a montar el anuncio, pero si entras sin estas decisiones tomadas, acabas dejando demasiado en manos de la plataforma. Así que sí: una ficha, unas cuantas respuestas y luego ya abrimos el Administrador de anuncios. #ChatGPTAds

A welcome email, a product update, a weekly newsletter, and a promotional campaign. Four emails, four different jobs. And quite a few ways to handle them. Loops focuses on helping SaaS companies communicate with their users. Elastic Email combines email marketing tools with options for sending transactional emails under one roof. So, where does that leave you if your business needs a bit of both? We took a closer look at how the two platforms handle different email needs, what they offer, and what they’ll add to your already crowded monthly bill. Here’s what we found 👉 https://lnkd.in/d5kurABg

Built Different. Down to the last droplet… Two days on set bringing our campaign for Hada Labo Tokyo UK to life through light, reflections, water and texture. Here’s a brief look at the attention to detail that went into the finished creative. And the people who made them happen. Big shouts to: Photography - Susan Castillo Videographer - Alex Cormack Light assistant (and BTS snaps!) - Em Goodman Art director & Stylist - Lidia Melero HMUA - Catherine Flynn Senior Producer - Ashley McPherson Producer - Rosie Gallagher Senior Account Director - Gemma Berry

On a demandé à ChatGPT pourquoi un réseau de 450 hôtels devrait choisir Guest Suite. Sa réponse résume notre métier : faire recommander chaque établissement, sur Google et dans les IA. Et si on sait se faire recommander par les IA, on sait aussi vous y faire recommander. Découvrez comment 👇

Mein KI-Agent hat 46 Millionen Token verbrannt. Pro Dokument. Ich habe 79 Euro je Durchlauf bezahlt, damit er Jira, Notion und Figma kennt. Für einen Fragebogen. Darüber habe ich am Dienstag auf der Cloud & AI Night von kyberio gesprochen. Ein Hersteller bekommt von seinen Kunden laufend Fragebögen zu seinen Produkten: Qualität, Sicherheit, Regularien. Wir bauen gerade ein System, das sie mit KI beantwortet. Einer davon hat 1.532 Eingabefelder. Ein Durchlauf hat anfangs rund 97 Euro gekostet. Ich habe mich gewundert, warum wir pro Eingabefeld über 36.000 Token verbraucht haben. Also habe ich nachgemessen. Über 30.000 davon hatten mit der Aufgabe nichts zu tun. Für jedes Feld startet eine eigene Session und jedes Mal gingen die Beschreibungen aller Tools mit, die in unserer Organisation angebunden sind. Ich habe sie rausgenommen und so den Verbrauch beim gleichen Dokument von 56 auf 10 Millionen Token reduziert. Das waren dann nur noch 18 statt 97 Euro je Durchlauf. In der Entwicklung lief dieses Dokument 10 bis 20 Mal durch. Das sind schnell ein paar Hundert Millionen Token, die wir einfach nur unnötig verbrannt haben. KI-Agenten sind eine tolle Sache, solange sie keine Blackbox sind. Ihr solltet bei jedem Schritt wissen, wie viele Token ihr warum verbraucht: wie viel Input, wie viel Output und welcher Anteil davon für die Aufgabe nötig ist. Jedes überflüssige Token wird berechnet, bezahlt und verbraucht Strom. Danke an Simon Künzel für die Einladung und an kyberio GmbH für den Abend. Was messt ihr bei euren KI-Agenten außer der Rechnung am Monatsende?

Don't be a statistic. Make magic marketing simple with a single tool, Dotdigital.

Jouw volgende congres of zakelijke evenement in Apeldoorn. Perfect bereikbaar door de centrale ligging, combineert het beste van twee werelden: een levendige stad én het groen van de Veluwe. Voeg daar een breed aanbod van locaties aan toe en je hebt alles in huis voor succesvolle congressen en zakelijke evenementen. Apeldoorn zet sterk in op duurzaamheid, energietransitie, digitalisering en veiligheid. Thema’s die voelbaar zijn in beleid, onderwijs en praktijk. Hier werken we aan de oplossingen van morgen. De stad biedt een breed aanbod aan duurzame en karakteristieke locaties, van monumentale panden en industriële erfgoedlocaties tot locaties met een bijzondere koninklijke geschiedenis. Hier vind je de locatie die bijdraagt aan de beleving én de uitstraling van jouw evenement. Benieuwd wat Apeldoorn voor jouw congres of event kan betekenen? congressen.inapeldoorn.nl

La 𝙨𝙚𝙘𝙤𝙣𝙙𝙚 𝙢𝙖𝙞𝙣 ne recrute presque plus. Mais les pratiques, elles, continuent de s’intensifier... Près des 3/4 des Français ont acheté au moins un produit d'occasion au cours des 12 derniers mois. Après le bond observé entre 2021 et 2023 (+9 pts), la pénétration du marché se stabilise. Faut-il en conclure que la seconde main a atteint son plafond ? Pas vraiment. C'est plutôt sa dynamique qui change : 🔸47% des acheteurs déclarent avoir augmenté leurs achats d'occasion au cours de l'année écoulée 🔹et 41% pensent encore les augmenter à l'avenir. Le moteur du marché se déplace donc : la croissance repose désormais moins sur le recrutement de nouveaux acheteurs que sur l’intensification des pratiques de ceux qui ont déjà adopté la seconde main. Un signal de maturité : l'occasion n'est plus simplement une alternative au neuf. Elle s’installe comme un marché à part entière, avec ses habitudes, ses arbitrages et ses propres exigences. --------------------------------------------------------------------------------- 🗓️ 𝙒𝙀𝘽𝙄𝙉𝘼𝙍 : Découvrez l’ensemble des enseignements de notre Observatoire de la seconde main et les paradoxes qui redessinent aujourd’hui le marché lors de notre Live LinkedIn le 29/10 prochain ! Inscription 👉 https://lnkd.in/eSv-YE4r

Jouw volgende congres of zakelijke evenement in Apeldoorn. Perfect bereikbaar door de centrale ligging, combineert het beste van twee werelden: een levendige stad én het groen van de Veluwe. Voeg daar een breed aanbod van locaties aan toe en je hebt alles in huis voor succesvolle congressen en zakelijke evenementen. Apeldoorn zet sterk in op duurzaamheid, energietransitie, digitalisering en veiligheid. Thema’s die voelbaar zijn in beleid, onderwijs en praktijk. Hier werken we aan de oplossingen van morgen. De stad biedt een breed aanbod aan duurzame en karakteristieke locaties, van monumentale panden en industriële erfgoedlocaties tot locaties met een bijzondere koninklijke geschiedenis. Hier vind je de locatie die bijdraagt aan de beleving én de uitstraling van jouw evenement. Benieuwd wat Apeldoorn voor jouw congres of event kan betekenen? congressen.inapeldoorn.nl

Instantly see how your products will perform on-shelf and in-store with AI-based consumer insights.

Basın bültenlerinin organik yansıma alma oranı %5'in altında. Geçen yılki B2Press araştırmasının bu çıktısı, bizi yıllardır kurduğumuz medya işbirlikleriyle yansıma garantisi sunmaya daha da itti. Neden mi? Muck Rack'in 2026 araştırmasına göre yapay zekâ araçlarının atfının %84'ü kazanılmış medyadan, %27'si doğrudan gazetecilikten geliyor. Ücretli ve advertorial içeriğin payı: %0,3. Basında haber olmak hâlâ çok değerli. Özellikle SEO ve GEO için. Nerden, nasıl başlamalıyım derseniz bir mesaj bırakın, kısa bir görüşmede bir araya gelelim. Ya da incelemek isterseniz B2Press platformuna ücretsiz üye olun: B2Press.com #PRforGrowth #basınbülteni #PR #GEO #B2Press

You do not need a brand-new idea every time you post. You need a few important beliefs your market starts associating with you. If one belief matters to your buyer, reinforce it. Not by reposting the same thing. By proving it differently. → Tell a client story → Share a data point → Record a video → Write a case study → Teach it in a workshop Same belief. Different proof. That is how someone goes from seeing an idea once to actually believing it. Your content strategy does not need 30 unrelated ideas every month. It needs a few strong ideas worth repeating.

If you’ve talked to me recently, TikTok Shop probably came up. Not just because of what people are buying (although that’s a rabbit hole in itself lol). But because I think we’re watching the traditional path to purchase get completely rewritten in real time. And Sephora launching on TikTok Shop is a BIG signal. The old funnel: See an ad → get interested → Google → read reviews → visit a retailer → buy. Now? Watch a creator → discover a product → see social proof → buy. Without ever leaving TikTok. And Sephora is going even further with its new Drop Shop: products will debut on TikTok Shop through exclusive drops, creator content and LIVE events, with select products moving to Sephora.com and stores later. That sequencing is the interesting part. TikTok isn’t just the marketing channel sending traffic to the store anymore. TikTok IS the store. Discovery, education, entertainment, social proof and transaction are all happening in the same place. For years, retailers have obsessed over shortening the path to purchase. This might be what happens when the path basically disappears. Going deeper on this in Sunday’s Newsie. 👀

Your packaging is one of your most underutilized performance marketing channels. For years, marketers have relied on pixels to teach ad platforms who converts. Someone sees an ad → buys on your site → the pixel captures it → Meta gets smarter. Great system… if everyone buys on your website. But for consumer goods brands, a huge percentage of purchases happen somewhere else: Amazon, Walmart, Best Buy, Home Depot, specialty retail, etc. And when that happens, the feedback loop breaks. The brand knows it spent money acquiring demand. The retailer knows a purchase happened. But the ad platform often has no idea those two things are connected. This is why we need to start looking at warranty registration as a performance marketing tool, not just a post-purchase form. A customer buys your product in-store. They get home, open the box and scan a QR code to register their warranty. That moment creates something incredibly valuable: a direct, verified signal from a customer you otherwise might never know. And that signal can be sent back to the platforms where you're spending your ad dollars. Your packaging becomes your pixel. We’re seeing the impact of this with brands like Turtlebox Audio. By feeding verified purchase data back to Meta, they saw a 64% uplift in attributed conversions. The interesting part isn't just better attribution; it's what happens when you close the feedback loop. Ad platforms optimize based on the conversion signals we give them. If they only see your DTC sales, they're learning from an incomplete picture of who actually buys your products. Feed verified retail purchases back into that system, and suddenly Meta has more of the right signals to learn from, helping it understand who converts, find more people like them, and optimize spend accordingly. For omnichannel brands, that's a pretty meaningful unlock. The sale doesn't have to happen on your website for it to make your digital advertising smarter. And warranty registration provides the missing link.

Posting more is not always the answer. Sometimes the problem is what happens after someone sees the post. One CRE client paired highly targeted content with direct follow-up. That combination now generates an additional 3–5 inbound calls a week. Another built relationships through trade shows, then used weekly email to stay in front of those contacts. That system contributed to multi-million-dollar deals. The pattern is pretty simple. Content gets you seen. Nurture keeps the relationship warm. Follow-up turns attention into a conversation. So if your marketing feels busy but the pipeline still feels quiet, I would not automatically add more activity. Look at what happens after the activity you are already doing. That gap may be the real problem.