B2B ad examples

🟠 Una campaña de Meta Ads puede generar cientos de clics y seguir sin aportar resultados reales al negocio. Uno de los errores más frecuentes al gestionar publicidad digital es analizar las métricas de forma aislada. Un CPC bajo puede parecer positivo, pero pierde relevancia si los contactos no tienen intención de compra o el costo de adquisición supera lo rentable. La gestión publicitaria requiere conectar estructura, audiencias, creatividad, medición y presupuesto con los objetivos comerciales. La automatización y la IA pueden facilitar la optimización, pero necesitan datos confiables y criterios claros para funcionar correctamente. El verdadero trabajo comienza cuando dejamos de preguntarnos cuánto tráfico conseguimos y empezamos a evaluar qué valor está generando esa inversión. De los 10 componentes de la imagen, ¿cuál consideran que suele recibir menos atención en las estrategias de Meta Ads? #MarketingB2B #EstrategiaDigital #Negocios

Today's customers expect brands to understand them, not just market to them. Yet most marketing teams still run generic campaigns instead of tailoring content to their audience. With Apsis, your team can create automated, personalised journeys and send relevant messages to specific segments, responding to real-time behaviour. Ready to turn your data into relevance? Explore personalisation with Apsis 👉 https://lnkd.in/eBAan5eE #EmailMarketing #EmailSegmentation #EmailPersonalisation

Everyone thinks they should chase new customers, when in reality the money sits much closer to home... A small reduction in churn can have a massive effect on profit, so you should probably focus more on loyalty management right now! Start with welcome flows, anniversary messages, win-back journeys and even VIP treatment. They might make the difference between a customer who churns and one who stays loyal. Find out how Apsis can help your customers feel remembered and cherished 👉 https://lnkd.in/evCVk9Na #LoyaltyManagement #WelcomeFlow #EmailMarketing #MarketingAutomation

🏆 𝗪𝗲 𝘀𝗮𝗶𝗱 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮. 𝗧𝗵𝗲 𝗷𝘂𝗿𝘆 𝗮𝗴𝗿𝗲𝗲𝗱. Our Sensodyne x Carrefour UAE activation has won a 2026 MediaPost OMMA Award in the Retail/E-Commerce category. Physical retail doesn’t lack audiences. It lacks media plans that take them seriously. Built together with Haleon, Publicis Groupe Middle East, Carrefour UAE, Precision Media by Majid Al Futtaim and The Neuron, this campaign shows what happens when In-Store Retail Media moves beyond screens and assumed exposure towards measurable, audience-based activation. From finalist to winner, a proud moment for everyone who brought this campaign to life. 🙌 Thank you to MediaPost and the OMMA Awards jury for recognising the work and its potential for physical retail. 👉The audience is already in your aisles. What are you doing with it? #OMMAAwards #InStoreRetailMedia #AudienceIntelligence #RetailMedia

Meet Webflow Campaigns: From campaign brief to launch, built for marketers. Create on-brand landing pages, personalized audience variations, and message-matched ad creative with AI. Connect your forms, launch to Google Ads, and measure performance, all without waiting on developers.

65% use AI to shop. Learn how it changes buying journeys

Book by Dec. 31 and get holiday creative at no extra cost

Up to 40% better conversion on demo request pages. Not from a new campaign. Not from a redesign. From a team that could finally test, iterate, and ship without a developer in the loop.

Stop wasting hours exporting, cleaning, and merging campaign reports. With Dataslayer.ai, you connect your ad and analytics platforms once, choose your destination—Looker Studio, Power BI, Google Sheets, BigQuery, Redshift—and we take care of the rest. You get always-on, always-synced marketing data ready for deep performance analysis and faster decisions.

AI can identify an opportunity. But can your GTM ecosystem act on it? AI is only as effective as the data, systems, workflows, and teams around it. See how a connected GTM ecosystem turns buyer intelligence into coordinated action—and pipeline impact.

Your buyer isn’t fragmented. Your GTM motion is. Marketing sees one version of the buyer. Sales sees another. When buyer context is fragmented across systems and teams, execution slows—and the buyer feels the disconnect. Learn how a connected GTM ecosystem creates shared context that helps teams act with greater speed, relevance, and coordination.

Einen eigenen D2C-Shop aufzubauen schien bisher unerreichbar? Große Budgets und komplexe Umsetzungsplanungen und "gefühlte" Hürden verhindern oft den Einstieg in D2C. Mit KI gestützter Produktion wird es für immer mehr Unternehmen möglichst schnell in einem sehr klaren und abgegrenzten Rahmen einen D2C Pilotprojekt zu starten. Und das zu einem klar definierten Budget. 👇 Janine Hummel und ich haben uns diese Fragen gestellt und das Ganze einfach mal durchgespielt. Mit Hilfe von KI haben wir in nur wenigen Wochen einen vollständig funktionierenden D2C-Piloten aufgebaut ohne bei der Qualität abstriche zu machen sowie die Wartbarkeit des Systems für die Zukunft zu sichern. Am 3. November zeigen wir euch live, wie das konkret aussah. Ein echter Build mit echten Learnings: - Wie KI Design, Content, Shop-Build und Qualitätsprüfung orchestriert - Warum das Briefing der kritischste Punkt im Projekt ist, nicht die Technologie - Wie wir Datenschutz und KI-Berechtigungen sauber gelöst haben - Warum ein eigener Webshop auf die strategische Agenda für 2027 gehört 📅 3. November 2026 | 10:00–10:45 Uhr 📍 Live-Webinar (online) 👉 Anmeldelink findet ihr in den Kommentaren.

Your strategy shouldn’t either. Get evidence-based answers in days and set your course with Evidenza.

Today, we're launching a new product: TenSlides by Evidenza. According to our research, only 19% of marketers have a proper annual marketing plan. Most have a patchwork of slides, built on vibes, that barely cover their key markets and products. TenSlides is an annual marketing plan, rooted in marketing effectiveness and powered by synthetic research. Our goal is to give every marketer on earth a proper plan. We spent two years building this product with Dr. Mark Ritson, the legendary marketing professor, who has reviewed more brand plans than anyone alive. Ritson built the perfect plan, and Evidenza built the AI engine that can generate it for any brand, in any market. You'll get ten slides of strategy, backed by 90 slides of evidence. TenSlides covers research, segmentation, targeting, positioning, objectives, product, price, promotion, placement, and a budget with an expected return. Every decision shows its evidence, so you can interrogate it and push back. This is the first mass-market product from Evidenza, designed for every marketer. B2B and B2C. Big brands and small brands. In San Francisco or in Singapore. By our estimate, a proper plan would traditionally require about $2 million worth of research and six months of work. TenSlides can do it in days, starting at the wonderfully specific price of $10,010. The waitlist for the beta opens today. Get on the waitlist at TenSlides.ai Be among the first to get a plan for your brand!

Helping brands and partners work smarter with streamlined processes and clear insights.

Connect the critical components of complex partner networks into one unified platform

One-third of voters say overexposure makes them less favorable toward a campaign. If you can't see frequency by district, you can't fix the imbalance.

VoterReach delivers district-level household intelligence mid-flight so you can shift budget while it still matters, not after your campaign ends.

Want to turn your brand into a category leader? Carefoam couldn't outbid the top 3 brands which owned 65% market share. Instead of matching their bids, Carefoam used AMC to understand customer better: 2% customers saw SP and SB ads and this cohort converted at 34% Carefoam turned around its sales by: 👉 Increasing advertising type exposure to show customers more than 1 ad type in their buying journey 👉 Massive retargeting within 3 days of click, because 75% of purchases happened within 48 hours of the first click In 7 months: → Revenue up 636% → Conversion rate up 93% → 8 products in the top 25 of their subcategories None of it needed SQL or an analyst. Atom11's AMC suite runs on ready-made reports and audiences.

People don't want to hear this, but your Amazon reports might already have the answer. With Atom11 MCP, you can ask your AI agent why ACOS spiked, what caused sales to drop, or whether inventory issues are affecting ad performance. It connects over 100 Amazon reports across: 👉 Sponsored Ads 👉 DSP 👉 Retail and inventory Reduce analytics time by 93%. Book a 20-minute demo.

HELP - people are clicking my ads and doing absolutely nothing on the landing page. You’re testing audiences, refreshing creative, adjusting bids... but you’re still sending people to the same page and hoping something changes. Is it the offer? The copy? Are you asking for too much too soon? Or are the wrong people clicking in the first place? On Wednesday, October 28, I’m going live with Niels Klement, CMO at Perspective. He helped scale Perspective past $10M ARR with paid traffic as the primary growth channel. Bring a URL. Niels will review real landing pages on the call.

Someone senior pings you on Slack: "Can we get this campaign live?" You know it won't move the number. They know it won't move the number. But the campaign goes live anyway. That's how most media plans die. Not in one bad decision, but in 20 small yeses we say every month. The easiest way to fix it is to add one line in your media plan that earmarks 5% of your budget for internal requests. Not as a courtesy, but as protection. And it turns a "no" into a "yes" with a limit. "We have room for that in the test budget" lands completely differently than "that's not in the plan." It gives you something to point at, and you're not blocking someone's idea. You're holding an agreement you both signed off on. It caps the damage, so pet projects stop eating the campaigns that are actually producing pipeline. And lastly, it gives good ideas a real home because some of those requests are right, so now there's a place to find out. Without it you don't have a plan, you have a wall. And trust me, people will climb walls. The 5% is not the point. Protecting the other 95% is. And I'd be lying if I said we always get this right. We're a small company. Someone has an idea on Tuesday and it's live by Thursday because it's an easy trap. But here's the thing. Every budget already has an earmark for this. Yours just isn't written down, it's bigger than 5%, and nobody agreed to it. Most teams have no idea how big it's gotten. That's usually the first thing we find. If you want to know what yours is, that's what the "Fix My Ads" free audit does. We go through your channels, show you what's actually producing and what's just living there, and tell you what we'd change first. It's free, and you'll leave the call with the list, whether or not you ever work with us. Book it here: https://lnkd.in/eVR3GsxD

매출로 드러나기 전, 검색창은 이미 알고 있습니다. 4년간의 실제 검색 데이터로 소형 가전, 청소기, 렌탈·구독, AI 가전까지. 줄어드는 가전 시장 속 성장하는 카테고리와 그 이유를 담았습니다. 소셜·설문 데이터와 달리 편향 없이 소비자의 진짜 의도를 보여주는 리포트, 지금 무료로 받아보세요.

When I started Executive Presence, most CEOs told me LinkedIn wasn’t for them. Too self-promotional. Too risky. Easier to stay quiet. I understood the instinct. I spent years on a nuclear submarine, where staying quiet is the whole job. But I also saw what happened when leaders shared real expertise and a real point of view: credibility, relationships, and business results that a press release never delivers. So I made a narrow bet on it. Last week, that bet earned Executive Presence a win at the 2026 TITAN Awards for Achievement in Growth. Since we started, we’ve worked with more than 400 executives. Today we represent the CEOs of five publicly traded companies, along with leaders in healthcare, technology, professional services, and manufacturing. The biggest shift isn’t in our numbers. It’s in the question executives ask us. It used to be “should I be doing this?” Now it’s “how do I start?” What began as a narrow bet has become table stakes. I’m proud of the recognition. I’m prouder of the team behind it: former consultants, writers, and media strategists who understand the business goals behind every post. Thank you to them, and to every executive who trusted us with their voice. We were picked up by The Associated Press, The Colorado Gazette, Rocky Mountain Business Brief, FOX31 KDVR / Channel 2 KWGN, Tech Journal of Colorado, and more. Full article in the comments. The growth came from leaders deciding to show up. That’s still the hard part, and it’s still the part that works.