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“Good marketing doesn’t always have to be likable.” Bring the voice of your customer in early and often with Ideally and real consumer insights overnight.

Tired of boardroom guesswork? Turn opinions into data-driven strategies with robust insights you can rely on.

Distributors and dealers are under pressure too. The right incentive program keeps them loyal, prioritizing your products when the market tightens. Reward performance and protect your place at the table.

Stay ahead in BFS marketing with the latest insights on paid media, search, and digital-first growth. Our Quarterly Report brings you data and strategies shaping the industry.

Intent-driven ads are transforming how financial marketers connect with customers. Our latest Quarterly Performance Marketing Report highlights the trends reshaping acquisition and engagement in BFS.

Most display ads get ignored They miss the mark & they waste your budget All because generic display can’t keep up with the real world of B2B buying B2B journeys are complex. Multiple people make decisions. Buying windows open and close fast. Privacy rules keep changing Therefore, old school display ads just can’t adapt So we found a better way -> trigger based display changes everything This approach listens for real company events, like funding rounds, mergers, new hires, acquisitions, or product launches. These are real triggers When a trigger happens, the buying group starts searching for answers. They want solutions, fast Here’s how trigger based display works: • It listens to live company signals, not just old data • It uses SEO triggers and event signals to spot real buying windows • It surrounds the whole buying group, at every stage This is not about tracking content downloads or who clicked on something...that's the old way. The new way is about tracking real company events that spark action & research When you layer triggers, you get precision. You reach the right people, at the right time, with the right message, and display stops being a cost center. It becomes a pipeline engine That’s how modern B2B display works, when you build it on triggers, not guesswork Learn more about our Account Based Display solutions here: https://lnkd.in/em5NCVXi

Quer vender mais nesta Black Friday? O Mídia Kit do Grupo IMM mostra como sua marca pode gerar resultados em todas as etapas do funil. ⬇ Baixe agora: https://lnkd.in/drKZ8WRQ

Stop wasting your marketing efforts and budget. Our complete guide outlines the key marketing missteps fintech firms make, with detailed steps for how to fix them.

Be honest: is your marketing playbook straight out of 2005? We’ve got you covered with the step-by-step playbook for taking a modern approach to fintech growth.

La communication santé au cœur des lieux de confiance, là où attention et impact se rencontrent.

La communication santé au cœur des lieux de confiance, là où attention et impact se rencontrent.

The mandate from your board and CFO is clear: use AI to cut costs, not just create content. But a simple headcount reduction isn't the answer. The marketing organization that got you here won't get you there. You need a new model. But what does that new organization actually look like?

Demand, brand, and expand—that’s our plan for next year, what’s yours? Get our resource kit with 14 reads/watches from top marketers at Palo Alto Networks and Actian that may just change your whole year.

SiGMA Rome’s live. 2,000+ attendees already know where to head after-hours. Don’t be the one asking later - grab the exclusive SIGMA party list now.

The best conversations at SiGMA Europe happen where people unwind, talk straight, and open doors. We’ve mapped every party worth your time. Get the list before you land.

The AI Marketing Quarterly (Q4) happens next Thurs, 10/9, at 1pm (EST). Get up-to-speed on all that’s changed over the last 3 months + walk away with GTM tactics you can use right away: https://bit.ly/423wP53 Seats for this event will be limited, so register now to save your spot!💥

Marketing moves fast, but IntelligenceBank's AI-powerd content compliance platform helps your team keep up. IntelligenceBank gives you full visibility into every approval, version, and reviewer so you always know what assets and campaigns are live, where, and why.

You've got a ton of marketing content to review. From PDFs to ads to social media, IntelligenceBank allows you to automate reviews, track approvals, and flag risks before they cost you.

Today marks the start of our sixth annual cash back Thanksgiving and the need for food access across America is more critical than ever. In addition to 'Thanksgiving on Us', we are proud to announce a $50,000 donation to Feeding America Community Response Fund directly benefiting families facing food insecurity. Learn more about our program and how this donation makes a difference this season: https://lnkd.in/geJBZhgg

AI has changed the rules. 2026 marketing runs on a whole new playbook. Are you sure your strategy is ready? Find out with this 5-minute quiz.

Learn how you can plan your programmatic campaigns more confidently & experiment more frequently with AI-powered tools 🤖🚀

AI is reshaping the programmatic landscape right now. Watch our webinar to learn how you can get improved targeting, faster turnaround times & more precise placements in your campaigns 🙌

Senior Director of Talent Management Allie Barker, SPHR recently reflected in our Women@ Ibotta newsletter on what it really takes to create an equitable workplace and why impact isn’t about volume, but intention. As she put it: "Real equity doesn’t come from flashy new programs or a laundry list of accolades, it comes from messing with the system (in the best way). The biggest impact happens when we build equity into the actual mechanics of how people get hired, developed, and promoted. It isn't about having more initiatives, it’s about making the important ones actually work for everyone." We're building a workplace where intention drives impact. If you're interested, check out our open roles: https://lnkd.in/ezr9h98T

Starcom has the talent to handle 2x more enterprise accounts. The only limit? How fast you can onboard them. Improvado delivers exceptional onboarding through automated data connections (500+ sources), instant dashboard generation, and zero manual API setup. Show live data during pitches. Promise week-one insights. Happy clients from day one.