Inverta

AI has made a major impact to the marketing landscape. Our AI Practice Lead Brian spent 8 months studying ~20 client projects that involved AI and he’s got 5 ideas for 2026 and some choice words for anyone who thinks a 10% increase in efficiency is the goal.

We've had the same basic structure for marketing teams for decades. But with headcount and budget going down, and revenue targets still going up, how do you a build a team that wins in the "Era of Less"?

Do you know which functions on your team are core to your operations? And which are context? Meaning, what needs to be within the 4 walls of your company vs what can be "outsourced" to AI or agencies for greater efficiency or performance? Join us to learn how to decide and how to build the team that wins in 2026 and beyond.

Demand, brand, and expand—that’s our plan for next year, what’s yours? Get our resource kit with 14 reads/watches from top marketers at Palo Alto Networks and Actian that may just change your whole year.

The mandate from your board and CFO is clear: use AI to cut costs, not just create content. But a simple headcount reduction isn't the answer. The marketing organization that got you here won't get you there. You need a new model. But what does that new organization actually look like?

CFO won’t approve your budget? Business won’t pick goals? Tough! You can’t delay your annual planning on their account. Here are the 5 major planning blockers and how to overcome them with 4 time-tested templates.