Ibotta

Today, we're proud to announce a powerful strategic partnership between Ibotta and ABCS Insights. “Our partnership with ABCS Insights provides our CPG partners with a new way to confirm the value of their Ibotta promotional campaigns, using a trusted third party,” said Bryan Leach, CEO and founder of Ibotta. “Initial studies confirm that Ibotta drove a high level of incremental sales for our clients. Our network reaches an estimated 200 million American consumers via our leading direct-to-consumer app and our publisher properties, which include the nation’s largest retailers and marketplaces. With ABCS studies now available, and with our recent launch of LiveLift™, brands can invest with greater confidence than ever before.” The Outcomes Era is here. For CPG brands, proving incremental sales isn't optional—it's essential. Let's make every dollar count. https://lnkd.in/gVsqY2Cd

Senior Director of Talent Management Allie Barker, SPHR recently reflected in our Women@ Ibotta newsletter on what it really takes to create an equitable workplace and why impact isn’t about volume, but intention. As she put it: "Real equity doesn’t come from flashy new programs or a laundry list of accolades, it comes from messing with the system (in the best way). The biggest impact happens when we build equity into the actual mechanics of how people get hired, developed, and promoted. It isn't about having more initiatives, it’s about making the important ones actually work for everyone." We're building a workplace where intention drives impact. If you're interested, check out our open roles: https://lnkd.in/ezr9h98T

Today, we're thrilled to announce LiveLift™, an enhanced capability that is empowering CPG brands to measure and optimize their promotions for profitable revenue growth while campaigns are in-flight. For too long, CPGs have lacked precise and timely tools to trust the ROI of their promotions. That’s why Ibotta is introducing the first performance marketing platform for CPGs. Now marketers can take more control of their promotions to better drive market share and respond to competitive threats, without waiting months for results. The Outcomes Era has arrived. https://lnkd.in/gxx7Eunf

Today marks the start of our sixth annual cash back Thanksgiving and the need for food access across America is more critical than ever. In addition to 'Thanksgiving on Us', we are proud to announce a $50,000 donation to Feeding America Community Response Fund directly benefiting families facing food insecurity. Learn more about our program and how this donation makes a difference this season: https://lnkd.in/geJBZhgg

Joining us in the hot seat for our latest AMA was CFO Matt Puckett, the newest member of our executive team, alongside CEO Bryan Leach. They covered everything from the importance of listening and wishlist travel destinations to, naturally, their favorite Halloween costumes (any guesses in the comments?). Thanks to Matt and Bryan for taking time to share with the team!