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AI ads are the new battlefield. Sponsored by Trendos

Se hele videoen, hvor Henning Madsen forklarer, hvorfor AI sjældent peger på den bedste leverandør, men på den bedst dokumenterede.

Unlock your agency’s full creative potential. With overnight insights from Ideally, you’ll have the proof you need to shape campaigns that really stand out.

Unlock your agency’s full creative potential. With overnight insights from Ideally, you’ll have the proof you need to shape campaigns that really stand out.

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Impera är en byrå specialiserad på digital B2B-marknadsföring. Vi jobbar med exportbolag, industriföretag och andra komplexa verksamheter där säljcyklerna är långa – och varje lead räknas. Vår metod fokuserar på kvalificerade leads, affärsnytta och samarbete mellan marknad och sälj. Med konkreta testpaket, mätbarhet i varje steg och beprövad process – utan fluff. Nyfiken på hur vi jobbar?

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Make Your Website Great in the Age of AI Search AI is transforming how people search and interact with websites. From Google’s AI Mode to ChatGPT and Perplexity, users are finding answers faster—and visiting fewer sites. Join our live webinar with Tom Young and Ray Cameron to discover: Content strategies to make your site irresistible in AI search Critical SEO essentials for AI-driven tools UX and conversion tips that drive action

Customer loyalty isn’t built on transactions, it’s built on trust. Join Intilery’s expert panel as we explore how AI is reshaping customer communications, and strategies to implement to drive loyalty, and deliver lifetime value. Our Speakers 👉 Tom Anderson, Digital Director at Intilery 👉 Pooja, Founder of Power up AI 👉 Gianfranco Cuzziol, Independent CRM Specialist 📅 November 12, 2025 | 🕒 3:00–4:00 PM | 💻 Webinar Sign up today to discover how to put AI to work for your brand’s future.

Personalisation. Loyalty. Growth. Every business wants to achieve this but finding the right strategies isn’t always that easy. Discover how AI is your golden ticket to transforming your customer engagement in our upcoming webinar: Not Just a Transaction: Using AI to Drive Lasting Loyalty. Hear insights directly from experts shaping the future of digital communication and customer loyalty. 📅 November 12, 2025 | 🕒 3:00–4:00 PM | 💻 Webinar

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Digital-first lenders are accelerating growth and leaving traditional banks behind. Our Quarterly Performance Marketing Report highlights what this shift means for BFS marketers—and how you can respond.

AI-first platforms are redefining the way marketers approach discovery, ads, and customer engagement. Our Quarterly Performance Marketing Report breaks down the biggest AI-led shifts in banking and financial services marketing.

It’s probably time we began to rethink how display advertising is planned and activated We see it all the time: display gets boxed in as a branding play…top of funnel, big campaigns, plenty of impressions, but rarely more than that & then at the back end, there’s no real impact We’re looking at display in a different light - if you only use display for broad awareness, you’re missing your real chance to shape deals The real value of display is getting in front of prospects at the very beginning -> the moment the buying journey starts…but most traditional targeting makes this impossible Usually, it’s just a list of accounts and job titles. Or you wait for “intent signals” like content clicks or tracked activity But by that stage, your prospects are already a chunk of the way through their research journey We know that around 70% of the journey is done before anyone talks to a vendor…so, if you wait for someone to “raise their hand,” you’re already late & joining the back of the queue That’s why we took a different approach to display at Interlink We built our Discover model to hone in on early stage signals: funding rounds, new hires, product launches & also sudden spikes in search As soon as a key event happens, or someone starts searching for those crucial keywords, your brand shows up first You basically get to set the tone before competitors even know a deal’s on the table Display doesn’t have to be just a branding tool…if you use it right, it’s a way to get ahead of the crowd, and stay ahead What’s your view on the effectiveness of display right now Learn more about our Account Based Display solutions here: https://lnkd.in/em5NCVXi

The challenge with most display campaigns is that they're still set up like it’s 2012: 1) Pick some job titles. Add a few company filters 2) Turn it on -> let it run Which makes it too broad & it ends up being background noise It’s easy to switch on, but hard to prove value, especially now, when budgets are shrinking and everyone’s under pressure to show outcomes, not just “brand awareness” Spray & pray display isn’t built for the world we’re in now, just like spray & pray emails are dying out We believed display could (and should) be smarter…that’s why we built a different way Instead of generic filters, our approach starts with company buying signals and events We use Discover, our machine learning model, to spot actual moments in a buying journey (like leadership shakeups, company mergers, product launches etc) we don’t stop there… If Discover flags an account after a merger, and we see a spike in search terms like “best security tools for post mergers”, we know something important is happening Now, our clients can show up before their competition. Their brand is visible first, meaning they build relevance and trust while competitors are still asleep at the wheel Curious - how is your team rethinking display right now? Learn more about our Account Based Display solutions here: https://lnkd.in/em5NCVXi

Joining us in the hot seat for our latest AMA was CFO Matt Puckett, the newest member of our executive team, alongside CEO Bryan Leach. They covered everything from the importance of listening and wishlist travel destinations to, naturally, their favorite Halloween costumes (any guesses in the comments?). Thanks to Matt and Bryan for taking time to share with the team!

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“Effective insurance-specific marketing requires years of subject matter expertise and a level of specialization most agencies cannot provide,” - Spiro Skias, Founder & CEO at Ink Digital Marketing That’s why Insurance Nerds and Ink Digital Marketing have partnered to deliver specialized, end-to-end marketing solutions for insurers, MGAs, brokers, and insurtechs. By uniting Insurance Nerds’ media reach and industry expertise with Ink Digital Marketing’s strategy and creative execution, we are building a powerful new way for insurance brands to compete and grow. Learn more about how we’re powering the next chapter of growth in insurance: https://lnkd.in/gStGnypw #InsuranceMarketing #Insurtech #Partnership #InsuranceIndustry #insurancenews #insurance

CFO won’t approve your budget? Business won’t pick goals? Tough! You can’t delay your annual planning on their account. Here are the 5 major planning blockers and how to overcome them with 4 time-tested templates.