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I once opened a board review with an engagement rate. The next question was “and what did that make us?” I didn't have an answer, and I never wanted to be in that position again. Last quarter I opened with the number instead: $1.4M attributed to the creator programme, 5.2x ROAS, 11,204 orders - all from real published content, not projections. Nobody asked about likes. Your CMO doesn't care about likes. They care about influencer impact. Free for 7 days.

My old process: two hours in the explore tab, a tab group I was afraid to close, and a cold DM I'd rewritten so many times it had stopped sounding like a person. Now I just ask. “Tech influencers with a majority B2B audience.” “Influencers who frequently host live sessions.” IMAI turns it into a real filter set and hands back creators with their credibility data already attached, so I know who's worth the message before I write it. Still hunting influencers and writing cold outreach? Free for 7 days.

Every label marketer dreads the finance meeting: prove the influencer spend actually paid off, or watch the budget disappear.

Your influencer song promo pops off. Then comes the week of paying every creator who posted, across a dozen currencies.

Peak shopping brings a massive 280% surge in impressions. Learn how to stand out in a crowded feed and align your ads with moments that matter.

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🔓 You don't need Rockstar's permission to be part of GTA VI. Official in-game placements won't exist, and licenced campaigns go through Rockstar and Take-Two — slow, expensive, and built for a handful of partners a year. Meanwhile the biggest audience in gaming will be sitting in streams and watch parties for months, fully public, fully reachable. Different door. Same room. Our new guide breaks down eight verticals already positioned for this launch, and how to build a first campaign around it. Read the guide here: https://lnkd.in/eYNefqgB/?utm_campaign=Boost_Post_WebsiteVisits_Sep3,2026&utm_source=linkedin&utm_medium=paid&utm_id=1210312674&hsa_acc=508493635&hsa_cam=1210312674&hsa_grp=887762104&hsa_ad=1542044304&hsa_net=linkedin&hsa_ver=3 #GTAVI #GamingMarketing #BrandMarketing

I september slår vi på stort med Month of Webinars. Vi bjuder på fem veckor fyllda med åtta webbinarier om aktuella ämnen inom bland annat AI, GEO, datahantering, tillgänglighet, TikTok och miljökommunikation. Sex av webbinarierna hålls av specialister från IPM och två tillsammans med våra partners. Vi kör live på tisdagar och torsdagar kl. 8.30, och alla webbinarier spelas in så att du kan ta del av dem när det passar dig.

Zorg dat uw carwash opvalt én bezoekers aantrekt. Met opvallende buitencommunicatie maakt u van uw locatie een echte blikvanger. Image Building helpt carwashes zichtbaar te zijn waar het telt. Wij denken graag met u mee!

Uw retailconcept zichtbaar maken waar klanten onderweg zijn? Ontdek de kracht van gezien worden. Image Building maakt tankstationlocaties opvallend zichtbaar met impactvolle buitencommunicatie. Van acties tot nieuwe vestigingen: wij denken graag met u mee!

I kan ligge godt på Google og stadig være fraværende, når kunden beder en AI-assistent om leverandørforslag. Det er bagvendt, men det er værd at undersøge. Google viser resultater. AI kan sætte navne på en shortlist. Det handler ikke om flere placeringer. Det handler om at komme med, når kunden beder om leverandørnavne. Se Hennings video om, hvad det kræver at være anbefalbar.

Jeres organiske trafik falder. Samtidig bliver det sværere at forklare, hvad marketing skal gøre for pipelinen næste kvartal. I Analytics står AI måske for en lille del af trafikken, og det ligner ikke en prioritet. Men en kunde kan godt have fået leverandørnavne fra en AI-assistent, før vedkommende klikker ind på jeres site. Henning Madsen forklarer, hvorfor trafikken fra AI ikke fortæller hele historien. Se videoen.

Rund jeder vierte Berater oder Interim Manager ist aktuell ohne Mandat. Viele verlassen sich auf Provider. Andere sorgen dafür, regelmäßig angefragt zu werden. Wir zeigen B2B-Dienstleistern, wie sie wieder planbar für passende Mandate angefragt werden – statt auf Vermittler angewiesen zu sein. Klicken Sie jetzt auf “Mehr erfahren” und sichern Sie sich die kostenfreie 3-Schritte-Anleitung für planbare Direktmandate.

Restaurant loyalty has been measured the same way for years. On August 20, we’re bringing restaurant leaders together for a live webinar to challenge how we benchmark loyalty and unpack what the data is really telling us. Should a coffee brand be benchmarked the same way as a pizza chain? Or a chicken concept? We didn't think so. That's why we analyzed loyalty performance across 4,000+ restaurant locations spanning 19 cuisine categories to build one of the industry's first cuisine-level loyalty benchmarks. Now, we're going beyond the report to explore what's driving activation, engagement, retention, and revenue across today's restaurant brands. 🎙️ Featuring: • Sash Dias, Co-Founder & COO, Incentivio • Jon Hance, Vice President of Technology, Huey Magoo's • Erik Maasch, Director of Marketing, Port City Java • Moderated by Hans Lammeman, Reporter, Food On Demand The benchmark tells you what's happening. Now let's talk about why. 👉 Register to join us live: https://lnkd.in/gqK5Pa5D #RestaurantLoyalty #RestaurantMarketing #GuestEngagement #RestaurantTechnology

I think most B2B resource centers are already dead. They just don't know it yet. For years, "good content strategy" meant organizing what you had. Better navigation, better tagging, better search. All built on one assumption: a human would show up, browse, and figure out what they needed. That assumption is breaking. Buyers still browse, but they no longer want browsing to be their only path to an answer. And increasingly, the first "visitor" to your content isn't a person at all. It's an answer engine trying to decide whether your content is worth surfacing to someone who hasn't landed on your site yet. Most resource centers weren't built to serve either audience. They're full of content and have no idea what a buyer actually wants to learn, no structure an answer engine can interpret, no signal of what's working beyond page views. Full of knowledge. Knowing nothing. That's the gap we built ARC to close. Not by adding another chatbot layer on top of the same static pages, but by rebuilding what a resource center actually does: 23 operational capabilities that turn static content into something buyers can navigate faster and answer engines can actually understand and select. Same content. Same traffic. 51% more conversions. The resource center isn't going away. But the browse-and-find version of it already has. I broke down what's changing, and what we built to solve it, here: https://lnkd.in/gajSXXMt

Nu på torsdag, den 24/9 visar Sofia och Emma varför svaret mycket väl kan vara JA. Du får koll på algoritmen, innehållet och vad som krävs för att använda TikTok på ett sätt som bygger både relation, varumärke och på sikt affär.

Not a booth crew, not two people with a badge scanner. The entire Ink Digital Marketing Team will be at ITC Vegas! Strategy, creative, ops, sales. Whatever part of your marketing is keeping you up at night, someone on our team does it every day. September 29 to October 1 at Mandalay Bay. Let's connect & meet up at ITC. #ITCVegas #BecauseofITC #insurance #insurtech #marketing #broker #insurancebrokers #riskmanagement #insurancenews

Vegas is built for taking chances. Your growth plan isn't. Strategy, message, and execution built exclusively for insurtechs, MGAs, brokers, and carriers. No guessing, no hoping the next campaign finally lands. Our whole team is at ITC September 29 to October 1. Let's talk about a plan with better odds. Learn more: inkdigitalmarketing.com #ITCVegas #BecauseofITC #insurance #insurtech #marketing #broker #insurancebrokers #riskmanagement

Ring made a perfectly working doorbell obsolete. The old doorbell wasn’t broken. Press it and it rang. Ring simply showed people everything their existing doorbell couldn’t do. It couldn’t recognize who was there. It couldn’t alert you when you were away. It couldn’t let you respond from anywhere. I think the traditional B2B resource center is at the same turning point. It still works, which may be exactly why no one questions what it can’t do. Yet it’s where serious buyers do much of their learning. We evaluated it against the capabilities now needed to guide those buyers, give answer engines the context they need and connect content engagement to revenue. 𝗬𝗼𝘂𝗿 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗰𝗲𝗻𝘁𝗲𝗿 𝘄𝗼𝗿𝗸𝘀. 𝗜𝘁’𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝟮𝟯 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀. See what your perfectly working resource center can’t do: https://lnkd.in/gFv7k5Ky

The real growth bottleneck facing brands in the age of AI? Broken content supply chains ⛓️💥 That’s why you need an AI-powered content backbone forming the basis of your marketing infrastructure, uniting… 🔎 Asset management 💡 Intelligence 🔁 Orchestration 🤖 Agentic …in one system. That’s how you make your marketing scalable, and growth possible 🚀 A must-read if you want your marketing operations set up to maximize ROI on your AI investments — click the link here 👇 https://lnkd.in/eENRxc9r

See who's actually in market - and why. Book a free Buyer Intelligence Review: custom, campaign-ready insight and an activation plan for your accounts.

El 6 de octubre estaré en Incubeta Day Madrid compartiendo algunas de las ideas y aprendizajes que estamos viendo en primera persona sobre cómo la IA, los medios, la creatividad y los datos están cambiando el marketing. Será una mañana de conversaciones muy prácticas junto a profesionales de Victorinox, Google, Cabify, Radisson Hotel Group, lastminute.com y el equipo de Incubeta. Si te interesa intercambiar ideas sobre hacia dónde va el sector 👉 Solicita tu plaza aquí: https://hubs.la/Q04xp2mW0

No prompt can hold everything a brand knows about itself. The State of Brand's "Great Flattening" report measured how far competing AI models have converged, and how consumer trust slips as the sameness spreads. The same flattening is now underway in visual content, and writing a better prompt is not how you get out of it. A distinctive brand voice helps, but it won't fit in a prompt box. The camera height, the way talent is caught mid-gesture, which props belong in the frame at all: that knowledge has to sit in the system, so the right detail turns up when the image needs it. The window for staying distinctive is closing faster for images than it is for text. Grip CPO Micha Savelsbergh wrote about where the flattening stops: https://lnkd.in/e677pykZ