LinkedIn image ad examples

Celebrities, organic, micro, macro — it takes agility and expertise to handle all these kinds of influencers. Have you ever found yourself asking the question, “How can I best manage all these very different influencers?" Download Managing Different Types of Influencers to find out how to navigate the various influencer types and create the best ROI from your program.

Ready to grow your business through influencer partnerships? Get our great visual guide to the essential stages to influencer partnerships, and get more from your influencers from day-one.

I can say confidently that 9/10 of content marketers on LinkedIn are measuring the WRONG things. The organic metrics LinkedIn surfaces (impressions, likes, etc.) are the ones that reward the broadest content, so upper funnel posts will always produce the highest impressions and the fastest follower growth. Those numbers will tell you the strategy is working... while producing no pipeline. (womp womp) Mid and low funnel content on the other hand (eg. playbooks, frameworks) will underperform relative to total impressions and likes because it is reaching a smaller and more qualified subset of your audience. But they will outperform when it comes to driving ICP Followers, ICP Engagement, Website Clicks... the stuff people actually want. If your goal is credibility and broad market visibility, then sure, impressions are a reasonable proxy. But if your goal is pipeline or target account pressure, the only measure that matters is ICP-qualified metrics like ICP Followers, ICP Engagement, etc.

Most enterprises stall on personalisation because their content supply chain can't keep up with the volume. This blueprint sets out how to build the operating model that can.

AI-driven commerce is only as good as the product data behind it. Download the whitepaper to see how structured, governed product content feeds the systems that now influence what shoppers see.

As AI becomes increasingly embedded in marketing, transparency is essential to building trust. We're proud to see our parent company, dentsu, lead the industry as the first global marketing and advertising holding company to sign the EU's Code of Practice on Transparency of AI-Generated Content. The voluntary Code of Practice supports compliance with the transparency requirements of the EU AI Act, which came into effect from 2 August 2026. As a signatory, we join other leading organizations in committing to recognized standards for the labelling and detection of AI generated content. At dentsu, we recognize the enormous potential of AI to unlock new opportunities for growth – and the responsibility that comes with it. This commitment reinforces our belief that transparency and trust are fundamental to responsible AI adoption and to being a sustainable growth partner for our clients. Read more: https://lnkd.in/eMC6WcAj

Setting the standard for responsible AI. We're proud to share that dentsu has become the first global marketing and advertising holding company to sign the European Union's Code of Practice on Transparency of AI-Generated Content. The voluntary Code of Practice supports compliance with the transparency requirements of the EU AI Act, which came into effect from 2 August 2026. As a signatory, we join other leading organizations in committing to recognized standards for the labelling and detection of AI generated content. At dentsu, we recognize the enormous potential of AI to unlock new opportunities for growth – and the responsibility that comes with it. This commitment reinforces our belief that transparency and trust are fundamental to responsible AI adoption and to being a sustainable growth partner for our clients. Read more: https://lnkd.in/eMC6WcAj

Negative comments are killing your ads

Every month-end used to end the same way: me, a half-broken tracker, and a Friday night spent making four sources agree on one reach number. Now reach, engagements, engagement rate and earned media value sit on one dashboard, with performance over time and the creators driving it. I send the link. The number in the deck comes from the platform, not from something I rebuilt by hand. Your CMO doesn't want spreadsheets. They want clear influencer results. Free for 7 days.

I used to spend the first two days of every brief inside filter menus. Follower bands, geo, audience gender, category - set them, get 4,000 results, start again. Now I type the brief the way I'd say it out loud: “micro influencers with 50% woman audience in the USA, targeted for beauty.” IMAI builds the filter set and tells me how many creators match on each platform before I've finished my coffee. Too much work for too little ROI? Free for 7 days.

I'm calling my shot... the next big thing on LinkedIn is CPG brands doing trade marketing. In the last three months alone, I have talked to a 10+ consumer brands who are coming onto the platform to do UPPER FUNNEL TRADE MARKETING... something that has never existed before. They are using LinkedIn content and thought leader ads to influence a very small but powerful list of category managers and buyers. FOR EXAMPLE: Say you run a beverage brand trying to get into 500 more retail locations. You have one 60 minute meeting per year to convince the buyer you deserve shelf space. That's MILLIONS of dollars, riding one a person's opinion in a 60 minute meeting. Now imagine that category manager has spent the previous six months seeing your LinkedIn content about consumer data, category shifts, and how your products are capitalizing on those shifts. That is now a VERY different meeting. The buyer goes in knowing your company, your products, how you are capturing customer attention, etc. --- B2B companies figured this out a long time ago. Upper funnel awareness allows your to accumulate familiarity before you enter a sales conversation. Consumer brands can now use LinkedIn to do the same thing with category managers, distributors, brokers and food service operators. Very few of them are currently. I doubt that lasts.

Your media plan is locked. Your launch date is set. So why are you still waiting on assets? Targeting happens in milliseconds. Media buying is automated. But creative production still runs on a pipeline built for the agency era of the early 2000s and it's quietly become the biggest constraint on marketing performance. Our latest whitepaper breaks down the 4 structural bottlenecks keeping brand teams stuck in a cycle of waiting, compromising, and launching late: → The feedback loop that never ends (60% of your timeline is queue time, not creation) → The model, one operator, one asset at a time, collapses at scale → Physical production dependencies (yes, even the weather) → The "declination wall" where format variants take as long as the hero asset If your team is producing content in 2026 the same way it did in 2006, this is worth 10 minutes. 👇 Download "The Content Bottleneck" below!

Your best release can still fall apart. Not with a bang, but with one handoff dropped between tools that don't talk.

The wrong creators can burn thousands of dollars and barely move a stream. Pulse takes the guesswork out of who to bet on.

With U.S. holiday retail sales exceeding $1T, the ecosystem is highly fragmented. Discover how to successfully navigate multi-channel complexity.

Peak shopping brings a massive 280% surge in impressions. Learn how to stand out in a crowded feed and align your ads with moments that matter.

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Sie warten immer noch, während andere Berater oder Interim-Manager bereits die lukrativsten Direktmandate abgreifen? Rund jeder vierte Berater oder Interim Manager ist aktuell ohne Mandat. Der Grund: Zu viele verlassen sich immer noch blind auf Provider und hoffen auf den nächsten Anruf. Währenddessen sorgen die Cleveren längst selbst dafür, regelmäßig und direkt von Wunschkunden angefragt zu werden. Wir zeigen B2B-Dienstleistern, wie sie wieder planbar für passende Mandate angefragt werden – statt weiter auf Vermittler angewiesen zu sein. Klicken Sie jetzt auf „Mehr erfahren“ und sichern Sie sich die kostenfreie 3-Schritte-Anleitung für planbare Direktmandate.

Bliver jeres virksomhed nævnt, når potentielle kunder søger rådgivning med AI? På webinaret viser vi, hvordan AI påvirker B2B-kundernes research, og hvordan I undersøger jeres nuværende synlighed.

If you’re using AI but are yet to see a meaningful business impact or significant ROI, this article is a great place to start. Gathering the learnings from our AI Bites series, it outlines five key AI transformation lessons every CMO and marketing leader should know, including… 🔃 Where and when to implement AI solutions in your workflows 👮 How to build governance around a technology that’s moving faster than anything that’s come before it ⛓️💥 Why AI won’t fix broken operations — it will only reveal the chaos lurking in the background Stop experimenting, and start using AI to transform the way you work. Read the full article👇 https://lnkd.in/guzVNkmh

Sie warten immer noch, während andere Berater oder Interim-Manager bereits die lukrativsten Direktmandate abgreifen? Rund jeder vierte Berater oder Interim-Manager ist aktuell ohne Mandat. Der Grund: Zu viele verlassen sich immer noch blind auf Provider und hoffen auf den nächsten Anruf. Währenddessen sorgen die Cleveren längst selbst dafür, regelmäßig und direkt von Wunschkunden angefragt zu werden. Wir zeigen B2B-Dienstleistern, wie sie wieder planbar für passende Mandate angefragt werden – statt weiter auf Vermittler angewiesen zu sein. Klicken Sie jetzt auf „Mehr erfahren“ und sichern Sie sich die kostenfreie 3-Schritte-Anleitung für planbare Direktmandate.

The next wave of advertising is here. Trendos is the only one tracking it. Sponsored by Trendos

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