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Retail media towarzyszą klientowi na wielu etapach zakupów. Zobacz, jaką rolę odgrywają aplikacja, SMS i komunikacja in-store.

Co naprawdę działa w retail media? Sprawdziliśmy, jak klienci reagują na komunikację przed wizytą w sklepie i podczas zakupów. Poznaj wyniki badania klientów Carrefour.

Fast hätte man sich nicht gefunden: falsche Angaben auf Google, Kartendiensten oder in der KI-Suche hätten diesen Handschlag verhindert. Ob mit Kund:innen oder mit Talenten, die dich als Arbeitgeber suchen: Local Listing sorgt dafür, dass sie dich zuverlässig finden. Finde in vier Fragen heraus, wo du stehst.

Ein falscher Eintrag auf Google, Kartendiensten oder in der KI-Suche reicht, damit Kund:innen vor verschlossener Tür stehen und vielleicht nie wiederkommen. Local Listing sorgt für korrekte Daten. Finde in vier Fragen heraus, wie sichtbar du bist.

1년간의 실제 뷰티 광고 데이터를 파헤쳤습니다💄 지금 바로 채널별 성과와 고효율 소재를 확인해보세요

400명의 마케터가 참석한 마케팅 컨퍼런스 📢 올해는 AI 활용을 넘어, 실제 성과를 만든 전략과 판단을 나눕니다. 📅일시: 2026.10.14 (수) 📍장소: GS타워 아모리스홀

Fix "Limited by Target" without giving up your tCPA or tROAS. Three audits that make the campaign structurally healthier: Search terms — noise and external factors stripped out, so you isolate confirmed keyword-level leakage and keep control over Broad Match and AI Max. Content and assets — technical setup plus performance by query segment, showing which structural changes you actually need. Conversion goals — confidence your funnel is configured correctly for Lead Generation or Online Sales.

Lift ROAS 35–40% in one to two months by cutting budget leakage into low-performing assets that hold your campaign's learning back. Try the AI-powered analytics tool from Affect Agency, with a suite of specialized audit skills for Online Sales and Lead Generation.

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More leads isn't the goal, more pipeline is. ActiveProspect verifies and routes every lead in real time, filtering out bad data before it reaches your CRM, while screening for compliance risk along the way.

Your brand is running at 3-4x ROAS. And the business still isn't generating cash. Here's why: - Returning customers: 12.2 ROAS - New customers: 2.1 ROAS → You're losing money on every new customer. Then it takes 6 months before they buy again, and that's how long you wait to get your acquisition money back. There is room to scale. What's missing is the cash to fund it. We've managed $250M in ad spend across the Middle East. ROAS is NOT where your profitability lives. The metrics that tell you whether your growth is real sit one level deeper, and 99% of teams never look at them. So we put together the KPI framework we use to scale ads profitably: - The metrics that actually matter for each role, from CEO to media buyer - Marginal CAC: what your NEXT customer costs, not your average - How to test whether a channel creates demand or just takes credit for it - Why two channels with the same CAC aren't equally scalable - The one view to pull this week to know if your acquisition is profitable With this framework, our clients have: - Found acquisition losing money behind a healthy-looking blended ROAS - Moved budget out of channels that were taking credit for sales they didn't create - Caught acquisition quality slipping months before it showed up in the numbers - Built reporting their CFO actually trusts To access the report: 1. Connect with me 2. Comment "KPI" I'll send it to your DMs.

99.5%. That's how much of their click traffic eBay kept after switching off branded search ads. We see it every time we audit an account: A channel reports a 12x ROAS and looks like the star of the account. But it isn't creating demand. It's reaching people who already know you. Meanwhile the channel actually bringing new people in reports the worst ROAS in the account. So it gets cut first. 6 months later the "efficient" channels have nothing left to harvest, and nobody can explain why growth stalled. 𝐓𝐡𝐞𝐫𝐞'𝐬 𝐨𝐧𝐞 𝐰𝐚𝐲 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐰𝐡𝐢𝐜𝐡 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐢𝐬 𝐩𝐥𝐚𝐧𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐡𝐢𝐜𝐡 𝐢𝐬 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠. Raya explains it in Acquisit's KPI framework, along with: - Why acquisition and retention can't be judged on the same KPI - Marginal CAC: the number that tells you when to STOP scaling - Why two channels with identical CAC aren't equally scalable - The metrics each role should own, from CEO to media buyer - The warning sign in your cohort curves, months before CAC moves - The one view to pull this week to know if your acquisition is profitable To access the report: 1. Connect with me 2. Comment "KPI" I'll send it to your DMs.

Your brand’s first impression can’t be left to chance. Whether you’re rebranding or rolling out a new product, design and storytelling make the difference between a launch that fizzles and one that takes off. With ACS Creative, you’ll get: ✅ Award-winning creative that grabs attention ✅ Digital experiences that reflect your vision ✅ A partner who’s launched 1,000s (yes 1,000s!) of brands successfully 👉 Click below to watch our Interactive Portfolio and see how ACS turns ideas into impact.

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Qual é a sua meta de receita deste ano? Você respondeu em um segundo. Agora responde essa: quantos leads por mês ela exige? Essa costuma demorar bem mais. A primeira pergunta todo mundo sabe de cor porque ela vem de cima, assinada, cobrada em reunião. A segunda quase ninguém tem porque ela nunca foi calculada foi herdada. Pegou-se o volume do trimestre anterior, acrescentou-se uma margem, e virou meta. O problema é que essas duas metas não conversam. Uma sobe por decisão do board, a outra sobe por hábito. Quando não batem, o time de marketing entrega tudo que prometeu e o comercial ainda fecha o ano abaixo do alvo sem que ninguém tenha errado exatamente. A conta que resolve isso é simples e ninguém faz: parte da receita, divide pelo ticket, chega aos contratos e volta etapa por etapa com as suas taxas até o topo do funil. Montamos numa planilha aberta, com três cenários. É gratuita e está no botão. Sua meta de leads foi calculada ou foi herdada? #MarketingB2B

R$ 720 mil em 12 meses, ticket médio de R$ 50 mil. São 15 contratos. Parece confortável — até você subir o funil etapa por etapa. Quinze contratos pedem 60 propostas. Sessenta propostas pedem 120 reuniões realizadas. Que pedem 172 agendadas. Que pedem 430 leads qualificados. Que pedem 1.229 leads no topo. São 103 por mês, 24 por semana, sem uma única semana de folga em doze meses. Os números acima são ilustrativos, com taxas de exemplo. Os seus vão dar diferente — e é exatamente esse o ponto. O volume de topo não é uma escolha de quanto você quer investir: é a consequência aritmética das taxas que a sua operação já pratica. Quando a taxa é ruim, o topo cresce. Verba não corrige isso, só paga mais caro por ele. A planilha faz essa conta com as suas taxas, em três cenários. Está no botão. Você sabe quantos leads por semana a sua meta exige? #FunilDeVendas #MarketingB2B

ChatGPT-mainonta on avautunut Suomessa.⚡ Tiivistämme 30 minuuttiin kaiken, mitä B2B-markkinointipäättäjän tulee tietää kokeiluista, kustannuksista ja kohdennuksesta. Ilmoittaudu webinaariin! 👉

Tiesitkö, että ChatGPT tavoittaa jo 1–1,5 miljoonaa suomalaista? OpenAI-mainonta on nyt avoinna Suomessa, ja ensimmäiset mainostajat hyötyvät edullisimmista hinnoista sekä vähäisestä kilpailusta. Tiivistämme 21.10. kello 9–9.30 digistrategi Sampo Soinisen johdolla 30 minuuttiin sen, mitä markkinointipäättäjän tulee tietää ChatGPT-mainonnasta. Tästä tilaisuudesta ei jaeta tallennetta, joten aamukahvit aiheen äärellä kannattaa kalenteroida nyt. Tervetuloa mukaan! 👉

Commune de Hao – 𝐂𝐡𝐚𝐫𝐭𝐞 𝐠𝐫𝐚𝐩𝐡𝐢𝐪𝐮𝐞 La Commune de Hao a choisi #Prox-i pour concevoir et déployer sa nouvelle charte graphique. Pensée comme un outil d’unification et de valorisation, cette identité visuelle s’inspire des richesses culturelles et naturelles des trois atolls de la commune – Hao, Amanu et Hereheretue. Cette charte graphique s’appuie sur : ► Un logotype fort et évocateur ► Une palette de couleurs harmonieuse et dynamique ► Des motifs et frises inspirés de la mer, des légendes et de l’artisanat ► Des règles claires de mise en page pour les supports administratifs, institutionnels et digitaux Un dispositif complet qui garantit cohérence, modernité et identité sur l’ensemble des supports de communication de la Commune. 💬 Vous souhaitez, vous aussi, renforcer l’identité visuelle de votre organisation ? Découvrez nos solutions sur : http://www.prox-i.pf

𝐕𝐎𝐓𝐑𝐄 𝐂𝐀𝐋𝐄𝐍𝐃𝐑𝐈𝐄𝐑 𝐃𝐄 𝐃𝐄́𝐂𝐄𝐌𝐁𝐑𝐄 𝐄𝐒𝐓 𝐃𝐈𝐒𝐏𝐎𝐍𝐈𝐁𝐋𝐄 ! 📅 En décembre, c’est la majestueuse 𝐫𝐚𝐬𝐜𝐚𝐬𝐬𝐞 𝐯𝐨𝐥𝐚𝐧𝐭𝐞 🐟 — aussi appelée poisson-lion ou 𝘛𝘢𝘵𝘢𝘳𝘢𝘪𝘩𝘢𝘶 en tahitien — qui s’invite sur ton écran. Avec ses rayures rouge profond, brun chocolat et ivoire, elle arbore naturellement une palette digne des 𝐜𝐨𝐮𝐥𝐞𝐮𝐫𝐬 𝐝𝐞 𝐍𝐨𝐞̈𝐥, comme si elle s’était parée pour les fêtes 🎄✨ Nageoires déployées en éventail, mouvements fluides et silhouette flamboyante : la rascasse volante est l’un des poissons les plus emblématiques et photogéniques de nos récifs. Véritable danseuse des lagons, elle se faufile avec une grâce presque irréelle dans les cavités et jardins coralliens 🌺🌊 Mais attention à ne pas te laisser tromper par sa beauté festive : ses longues épines dorsales sont 𝐯𝐞𝐧𝐢𝐦𝐞𝐮𝐬𝐞𝐬 et servent de défense redoutable. Solitaire, elle chasse souvent la nuit, capturant petits poissons et crustacés en déployant ses nageoires comme un filet subtil 🌙🐚 📥 Télécharge ton fond d’écran ici : https://lnkd.in/gHRqMiem ✅ To-Do List intégrée 📲💻 Compatible smartphone et ordinateur #Proxi #CalendrierNovembre #RascasseVolante #PoissonLion #Fenua #FondDecran #Wallpaper2025 #Proxi2025

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