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On social, two seconds with half the ad on screen counts as a view. On streaming TV, your school gets the whole screen and the full 30 seconds.

Somewhere near your campus, another school's ad is playing tonight. Streaming TV puts your school on the same screens, targeted to the households you enroll from.

Paying by the workflow run? AthenaHQ Enterprise connects source research, content briefs, and CMS publishing, with brand rules, SSO, and audit logs built in.

Your AEO budget should reach beyond the dashboard. AthenaHQ connects citation gaps to content updates, publisher outreach, and product-page improvements across brands and markets.

Fører dine Meta-annoncer til mere Google-trafik, end du lige kan se? 🔍 Det kan du faktisk få et bedre indblik i direkte i Meta Ads Manager. Vi har samlet seks metrics, der går ud over standardrapporteringen - fire custom columns og to custom conversions til Organic og Paid Google Traffic efter eksponering på Meta. Vi har lavet hele opsætningen til dig i en trin-for-trin guide. Tilmeld dig vores nyhedsbrev, og modtag guiden direkte i din indbakke.

Your ad can now appear at the exact moment potential customers are exploring options, comparing different solutions, and deciding what to choose in ChatGPT. We’ve already launched and tested the first ChatGPT campaigns, and now is the right time for you to take advantage of this new advertising channel. More information in the link in the first comment 👇

Which B2B marketing myths are still around? ↓ 1. «B2B businesses barely need marketing» This myth comes from long sales cycles and the major role of personal relationships in B2B. But marketing starts working long before a conversation with sales: it builds brand awareness, explains the value of the product, and builds trust in the company. 2. «Marketing is advertising» Advertising is easy to see and measure, so it is often the first thing people associate with marketing. In reality, it is just one tool. Marketing also includes market research, product, pricing, positioning, and customer experience. 3. «Good marketing requires a big budget» Hence the familiar idea: “We’ll make money first, then invest in marketing.” Results depend on where you invest your resources. Content, email, organic search, and the right channels can work without huge budgets. 4. «You need to be on every social media platform» It may seem that missing out on another platform = a missed opportunity. But in B2B, it is much more useful to choose the channels where your target audience actually is and focus on doing them well. 5. «SEO no longer works, you only need ads» Advertising delivers faster results, so SEO is often underestimated. But organic search works in the long run — especially when your content answers real audience needs. 6. «Nobody reads long-form content anymore» TikTok, Reels, and short-form content have trained us to consume information quickly. But in B2B, complex products are often difficult to explain properly in 15 seconds. If the content is genuinely useful, people are willing to spend time on it. 7. «The more content, the better the results» When brands compete for attention, it is easy to think you simply need to publish more. But quantity does not guarantee results. It is better to publish less often and give your audience real value. 8. «AI will replace marketers» Automation in content, analytics, and other tasks can make it feel like specialists will soon become unnecessary. But strategy, understanding the business context, positioning, and creative decisions still require people. In B2B, relying on universal marketing “rules” can be especially risky. It is better to look at your market, customers, and data – and test hypotheses in practice. If you want to build B2B marketing around what actually works for your business, explore the full range of BASE services in our presentation via the link ↓ https://lnkd.in/dXv43ZvW #b2b #marketing #b2bmarketing #marketingmyths #b2bagency #b2bмаркетинг

Votre budget de fin d'année est sous pression ? Ce guide rend l'audio digital aussi performant que vos autres leviers : les métriques à suivre, la méthode pour tester vos messages, et la bonne répartition entre podcast, streaming et radio digitale.

AI and Machine Learning Expert – Retail and Ecommerce We are looking for a senior AI/ML expert consultant to design and deliver production-ready AI solutions for retail and ecommerce. This role is ideal for someone who can work across data engineering, data science, machine learning, and retail decisions turning governed commerce data into explainable recommendations and measurable commercial outcomes. The consultant will support use cases across demand forecasting, merchandising, pricing, promotions, allocation, replenishment, inventory optimisation, recommendations, and customer behaviour. Focus areas: -Retail and ecommerce AI -Forecasting and optimisation models -Data engineering and data science -Python, SQL, Snowflake and Microsoft Fabric -MLOps, monitoring and responsible AI -Explainable recommendations and business adoption -Engagement: Contract Consultant Role level: Senior Individual Contributor / Expert Consultant Apply at: [email protected] Subject line: AI/ML Expert – Retail Ecommerce #ANZDigital #Hiring #AIML #MachineLearning #DataScience #DataEngineering #RetailTech #Ecommerce #MLOps #AIJobs #TechJobs

We’re hiring: Senior Data Engineer – Microsoft Fabric & Snowflake We are looking for a senior data engineering consultant to help design, build, and operate scalable data solutions across Microsoft Fabric and Snowflake. This role is focused on secure, resilient, and cost-efficient data platforms across ingestion, transformation, modelling, orchestration, monitoring, governance, and AI/ML enablement. The attached role requires 8+ years of experience and strong hands-on capability across both Fabric and Snowflake. Focus areas: -Microsoft Fabric and Snowflake -Batch and real-time data pipelines -Python, Spark/PySpark and SQL -Data governance, monitoring and CI/CD -AI/ML-ready data products -Engagement: Consultant -Work model: 100% remote Apply at: [email protected] Subject line: Senior Data Engineer #ANZDigital #Hiring #DataEngineer #MicrosoftFabric #Snowflake #DataEngineering #AI #MachineLearning #TechJobs

For many of the most sophisticated organizations in the world, the greatest challenge in government affairs, public affairs, marketing, and communications has long been how to prove a message actually reaches and influences the small number of people who make multi-billion dollar decisions that impact their organizations. Applecart has become the answer. Today, Applecart has partnered with almost half the Fortune 500 and many of the world’s leading C-suite advisory firms and agencies to ensure their best content reaches the people who matter, influences them, and proves it.

5 SEO Tips for AI Search ↓ AI is already changing how people find information, so SEO needs to adapt to these new search behaviors. 1. Look at the real questions your audience asks People are increasingly using AI tools to search with full questions. So it’s worth looking beyond keywords and analyzing questions from your CRM, sales team, support, and customer interviews. 2. Keep your strongest content up to date Refresh statistics, add case studies, research, original data, and your own insights. This gives your content a better chance of being used as a source in AI-generated answers. 3. Build trust around your brand Show your expertise, get featured in relevant industry media, and build external mentions and citations. 4. Don’t overlook technical SEO Site speed, a proper mobile version, search engine accessibility, and structured data help systems read and understand your website more effectively. 5. Track your brand visibility Monitor brand mentions, citations in AI-generated answers, and traffic from AI-powered search. This helps you understand whether your content is showing up in new search journeys. SEO for AI-powered search still comes down to three things: being visible, being useful, and being trusted. If you want to bring order to your company and make your marketing more systematic, check out the full range of BASE services in our presentation at the link ↓ https://lnkd.in/dXv43ZvW #b2b #b2bmarketing #b2bagency #marketing #seo #b2bмаркетинг #маркетинг

Bliver dit SoMe indhold fundet af Google? 🔍 Et Instagram-opslag behøver ikke stoppe med at skabe værdi, når det forsvinder ned gennem feedet. Indhold fra Instagram, TikTok og YouTube kan nemlig blive vist direkte i Google. Derfor bliver det også mere relevant, hvordan du fortæller platformene, hvad dit indhold handler om. Et eksempel på noget, som mange glemmer, er alt-tekst på Instagram ☝️ Du kan skrive en separat alt-tekst til hvert billede i et opslag eller en karrusel. Funktionen er først og fremmest lavet for tilgængelighed, men giver samtidig Instagram mere information om billedets indhold. Og du kan faktisk se, om dit SoMe-content bliver fundet i Google. Instagram, TikTok og YouTube kan tilføjes til Google Search Console, så du kan se, hvilke opslag der får eksponeringer, og hvilke søgninger de bliver vist på. Vi har samlet vores konkrete tips til Social Search i en ny guide, som du kan læse lige her: https://lnkd.in/eFwaameR 🚀

When you are branding a scientific innovation, many people want to jump right into exciting aspects like concepts and visual expression. However, starting by building a strong foundation in strategic messaging can make your biotech and healthcare brand stand out even more—and offer crucial insights for the creative so that it makes even more impact. #MarketingStrategy #BiotechBranding #BrandStorytelling #AudacityHealth #AudaciousTips

𝗩𝗮𝗰𝗮𝘁𝘂𝗿𝗲: 𝗢𝗳𝗳𝗶𝗰𝗲𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗔𝗽𝗲𝗹𝗱𝗼𝗼𝗿𝗻 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 Ben jij iemand die overzicht houdt, zelfstandig kan werken en zorgt dat alles goed loopt? Dan zoeken we jou als officemanager bij Apeldoorn Partners. Je werkzaamheden: 💚 Je ondersteunt het team en de directie bij de dagelijkse organisatie 💚 Je beheert agenda’s, plant afspraken en bewaakt de voortgang 💚 Je notuleert vergaderingen 💚 Je zorgt voor een representatieve en goed georganiseerde kantooromgeving en regelt praktische zaken rondom het kantoor 💚 Je ondersteunt bij HR-werkzaamheden en bent verantwoordelijk voor de personeelsadministratie Je komt terecht in een leuk team dat werkt aan de positionering van Apeldoorn en het versterken van de economische bestedingen in de stad. Nieuwsgierig? Lees de volledige vacature en reageer via: https://lnkd.in/ezYdZ-As

Since helping launch Crimson Education in South Africa in 2018, we've had a front-row seat as founder Jamie Beaton made the "improbable" look routine. Beyond scaling Crimson into a global business valued at over $600-million, he’s simultaneously racked up degrees from Harvard University, Stanford University, and University of Oxford - a résumé so impressive even The New York Times took notice. That relentless, slightly unreasonable ambition is exactly what we look for in a client. We work with the innovators, disruptors, and changemakers who treat "impossible" as the baseline, not the ceiling. That mindset is built into Crimson’s DNA - and we’re proud to have backed their South African journey from the very start. https://lnkd.in/emMN3cBp

Quando si progettano le Buyer Personas, il rischio di istituzionalizzare stereotipi e bias impliciti all'interno delle schede strategiche è altissimo. Applicare la cultura #QDEI alla strategia di marketing non è un esercizio astratto, ma un requisito di accuratezza progettuale. Sostituire i cluster stereotipati con l'analisi di contesti e comportamenti dinamici permette di non escludere fette reali di mercato, ottimizzando l'efficienza degli investimenti media. #ASBcomunicazione

An AI partner that stays with you, from idea to implementation! Most companies have already tried something with AI: a workshop, a pilot project, or ChatGPT on their own. A year later, everything is still copy-paste. You know it could be better, but you’re not sure how? That’s where we come in through Altaora, Arbona’s brand for AI and automation: team education, automations we set up and maintain, connecting the tools you already use, monthly reports, and an internal AI champion. One package, €590/month. No choosing between options. For more information, link in the comments.

Awin vous met en relation avec un réseau de partenaires diversifié sur différents marchés, vous aidant à débloquer de nouvelles sources de chiffre d'affaires et à évoluer en toute confiance. Awin vous aide également à regrouper vos programmes sur une seule et même plateforme afin de vous développer à l'échelle mondiale en toute simplicité.