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AI can't recommend what it can't see. RailEurope increased its traffic from ChatGPT by 2x after making their content accessible to agents.

"We bieden goed onderwijs in een veilige omgeving, met aandacht voor ieder kind." Een belangrijke belofte. Maar ook een belofte die vrijwel iedere school zou kunnen doen. Een sterke schoolpositionering gaat daarom een laag dieper. Welke overtuigingen liggen onder jullie onderwijs? Welke keuzes maken jullie anders? Wat merkt een leerling daarvan in de praktijk? En waarom zou een ouder, medewerker of leerling bewust voor jullie school kiezen? Dat onderscheid hoeft niet bedacht te worden. Vaak zit het al in de organisatie. In de visie, de cultuur, de manier van werken en de verhalen van medewerkers, leerlingen en ouders. Bij ibizz helpen we scholen en stichtingen om dat onderscheid boven tafel te krijgen en te vertalen naar een heldere merkpositionering en communicatie. Benieuwd of jullie huidige positionering scherp genoeg is? We kijken graag eens met jullie mee.

Een goed schoolvisieplan beschrijft niet alleen waar je als school naartoe wilt. Het helpt ook om vandaag betere keuzes te maken. Wat betekent onze visie voor ons onderwijs? Voor de rol van medewerkers? Voor samenwerking binnen teams? En kunnen we bij nieuwe ontwikkelingen bepalen of ze wel of niet bij onze koers passen? Juist daar zien we dat een schoolvisieplan soms zijn kracht verliest. Het document is er, maar de verbinding met het dagelijks handelen ontbreekt. Bij ibizz benaderen we een schoolvisieplan daarom als een strategisch én gezamenlijk proces. We betrekken bestuur, directie, teams en waar relevant andere stakeholders. Samen brengen we terug waar de organisatie werkelijk voor staat en vertalen dat naar een koers die begrijpelijk, herkenbaar en bruikbaar is. Staat het vernieuwen van jullie schoolvisieplan binnenkort op de agenda? We komen graag eens langs om hierover te sparren. Stuur me een berichtje! https://lnkd.in/eCniKPEh #schoolvisieplan #onderwijsstrategie #schoolontwikkeling #schoolbestuur #ibizz

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Évaluez la visibilité de votre marque sur ChatGPT, Gemini, Claude et Perplexity pour les marchés cibles de votre entreprise.

Search here. Mail there. SMS somewhere else. Arch brings inbound and outbound channels into one place to launch, monitor, and track.

Our 2026 Curiosity Report is not a typical food trend report. It’s a story of data convergences – one that keeps us asking questions. Read now!

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C'è una scadenza che a settembre vale la pena mettere in agenda: il 29 ottobre. Scadono i sei mesi per adeguarsi alle linee guida del Garante sui tracking pixel nelle email (provvedimento n. 284 del 17 aprile 2026). In sostanza: tracciare le aperture richiede un consenso preventivo, libero, specifico, informato e inequivocabile. Resta una deroga per il conteggio statistico complessivo, ma solo con un pixel uguale per tutti i destinatari e IP anonimizzati. Tradotto: si potrà continuare a sapere quante aperture ha avuto un invio, non chi lo ha aperto. Ed è proprio il dato per destinatario che alimenta i punteggi di interesse e i flussi automatici del tipo «se apre, mandagli questo». Sommata alla Mail Privacy Protection di Apple, che precarica i pixel e gonfia le aperture di letture mai avvenute, la conclusione è una sola: il tasso di apertura non tornerà mai più a essere una misura affidabile. E qui viene la parte utile, perché quel numero era anche lo strumento con cui si diagnosticavano i problemi della newsletter. Senza, serve un metodo diverso. Una newsletter funziona se quattro condizioni sono vere insieme. Quando smette di funzionare, di norma è saltata una condizione sola — e vanno verificate in quest'ordine: 1. Recapito — arriva? SPF, DKIM, DMARC almeno p=none, disiscrizione con un clic onorata entro 48 ore, segnalazioni spam sotto lo 0,3%. Dal 2024 non sono buone pratiche, sono requisiti. 2. Lista — arriva alle persone giuste? Provenienza, età, base giuridica, crescita netta. 3. Promessa — chi la riceve sa perché la riceve? Scrivete in una riga cosa riceve un iscritto e ogni quanto. Se non ci riuscite in dieci secondi, non ci riesce nemmeno lui. 4. Contenuto — dentro c'è qualcosa che vale il suo tempo? L'errore che vedo più spesso è intervenire sul passo sbagliato: riscrivere i testi quando il problema è l'autenticazione del dominio. Sei mesi di lavoro, zero risultati. → https://lnkd.in/ejYiaXER

Büszkén jelentjük be: A ROIshopper idén is, immár 6. éve Google Premium CSS Partner! Köszönjük a bizalmat a 450+ kereskedő és 700+ hirdetési fiók tulajdonos partnerünknek. 🎉 🔹 Mit is jelent ez a gyakorlatban? A Google Premium Partner szint a nemzetközi CSS szolgáltatók legfelső 10%-át jelenti. Mivel a Shopping-hirdetések piaca évről évre nő, ebben a szűk elitben maradni kizárólag folyamatos fejlesztésekkel lehetséges. Külön büszkeség számunkra, hogy mi vagyunk az egyetlen 100%-ban magyar tulajdonú szolgáltató, akinek ezt zsinórban ötödik éve sikerül elérnie! 🔹 Miért fontos ez Neked mint e-kereskedőnek? A Premium Partneri szint és a CSS szolgáltatásunk nem csak egy jól hangzó cím, hanem kőkemény üzleti előny, amely azonnal mérhető a bevételeiden. Azonnali, akár 20% licitelőny: A ROIshopperen keresztül futtatott Shopping kampányok mentesülnek a Google 20%-os marginja alól. Ez azt jelenti, hogy a licitjeid 20%-kal többet érnek a piacon az alapértelmezett beállításokhoz képest. Ugyanannyi pénzért jobb pozíciókat szerezhetsz, vagy jelentősen csökkentheted a CPC költségeidet! 🔹 Egy sikeres kampány eredménye hosszú távon azon múlik, hogy mennyire következetesen, adatalapon foglalkoznak vele. Kereskedőként olyan megbízható, dedikált és naprakész technológiai háttérre van szükséged, ami maximalizálja a ROAS-t. A ROIshopper PRO pontosan ezt az adatalapú döntéstámogatást adja a kezedbe: 🔹 E-commerce Dashboard: A nagyok döntéstámogató eszköze a zsebedben. Egy átlátható felületen láthatod a piacod rezdüléseit és a saját üzleti metrikáidat. Nem kell többé adathalmazokban elveszned. 🔹 Piac- és ártrendfigyelő: Pontosan tudod, hol állsz a versenytársakhoz képest. Folyamatos rálátásod lesz a piaci változásokra, így azonnal reagálhatsz, és lépéselőnybe kerülhetsz. 🔹 Alerting: Beépített riasztási rendszerünk azonnal jelez, ha fontos változás történik a kampányaidban. Így nem maradsz le semmiről, és a lehető leggyorsabban optimalizálhatsz. Ha valódi piaci előnyre tennél szert az adatok által: ➡️ Ismerd meg a ROIshopper PRO funkcióit és lépj szintet velünk: https://lnkd.in/dw22AN3f #ROIshopper #GoogleCSSPremiumPartner #GoogleShopping #CSS #Ekereskedelem #DigitalMarketing #PPC #DataDriven

Which numbers in your 2027 marketing budget are evidenced, and which are just 2026 numbers plus X%? If your agency rates haven't been benchmarked against current market data since they were last agreed, it's not an accurate forecast. Locking in your 2027 marketing budget isn't a January task. It's a now task. The benchmarking, scenario modelling and contract negotiations that make a figure defensible takes time. And it’s time we know you won't have once the new calendar year starts. Many of the teams we speak to barely have it now. Book a call with the RightSpend team today to see how we can help make your 2027 marketing budget planning easier. https://lnkd.in/eFCr_NjU/?utm_campaign=Boost_Post_BrandAwareness_Sep28,2026&utm_source=linkedin&utm_medium=paid&utm_id=1226670743&hsa_acc=502870961&hsa_cam=1226670743&hsa_grp=891929683&hsa_ad=1559176643&hsa_net=linkedin&hsa_ver=3 #procurementefficiencies #marketingprocurement #marketinginvestment #marketingbudget2027

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If I was a Marketing/DemandGen director at a company whose ICP is industry agnostic, this is how I would structure Linkedln ads to generate pipeline over the next 6 months. The mistake I see all the time is heavy segmentation. Marketing teams split their campaigns into multiple ICP buckets: - SaaS companies 200–500 employees - Manufacturing companies 1k+ employees - Finance companies 500–2k employees - Healthcare companies 200–1k employees Each segment need a set of campaigns and budget. It sounds like good personalization. But in reality it often fragments reach so much that none of the segments get enough penetration. Instead, I would start with a Total ICP layer. All accounts that fit the ICP go into one master list, regardless of industry or company size. Then I would run campaigns across that entire list with messaging that is industry-agnostic but problem-specific. Things like: - Branded videos - Category education - Product messaging - Thought leadership - Even direct response ads to book a demo The key requirement is simple. The problem you talk about must resonate across industries. Once that "evergreen" layer is running, then I would add sub-ICP campaigns on top. Here we pull specific segments out of the main ICP list and tailor messaging more deeply. For example: - Industry-specific case studies - Testimonials from similar companies - More specific pain points - Segment-focused thought leadership These campaigns run in parallel, not instead of the main ICP campaigns. The goal is not hyper-personalization. The goal is reach first, relevance second. A strong evergreen ICP layer creates consistent account penetration, while the sub-ICP campaigns add relevance where it actually matters. We are rolling out this setup for more and more companies this year, and it works! ---- If you feel your paid media strategy could use some upgrade, let's schedule a call with me: https://derudigital.com/ We will also walk through your current setup and identify areas of improvement (or maybe we will just tell you that you are doing a great job!)

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VPs/Head/Directors of Marketing of B2B companies, drop the TOFU-MOFU-BOFU setup in your paid media. It simply doesn’t match the B2B buying journey. We dropped it last year, and we run 2 motions instead: Out-of-market campaigns These reach the full ICP, not just the 5 percent who are ready to buy. We aim to reach as many target accounts as often and as efficiently as possible. We use our content framework to cover the things prospects want and need to know -> building association and familiarity with the brand. The ultimate goal is to get remembered once the need appears -> to get on that consideration list. We measure: • Target accounts reached (monthly and over time) • Engaged accounts (monthly and over time) • Brand search volume or share of search • Share of feed on LinkedIn This shows if awareness is growing and relevance is compounding. In-market campaigns Here comes paid search. We bid on competitor terms and high-intent category keywords, and in some cases, “capability” or “jobs to be done” terms. On paid social, we target high-intent actions such as visits to pricing pages, service pages, and open pipeline including MQLs, SQLs, and opportunities that haven’t closed yet. We want to stay visible and keep reminding prospects why we’re the best option until the deal is done. Of course, these are just signals that we assume are indication to being closer to in-market. Therefore, we also run "conversion" type ads toward out-of-market audiences (that we assume are out of market). We track direct and influenced leads, meetings, opportunities, and closed-wons. However, not every conversion comes from in-market campaigns. Most likely, they have already interacted with out-of-market campaigns. That is why we measure everything as one motion. We look at LinkedIn’s influence on the pipeline as a whole, not by campaign type. And if you are using an attribution platform, you will see it reflected in the customer journey views. B2B buying isn’t linear. Watching a brand video doesn’t mean they are ready for testimonials. Seeing testimonials doesn’t mean they are ready to convert. The setup needs to reflect that. We believe this one does. ---- If you feel your paid media strategy could use some upgrade, let's schedule a call with me: https://derudigital.com/ We will also walk through your current setup and identify areas of improvement (or maybe we will just tell you that you are doing a great job!)

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Mehr Spielwert braucht nicht immer mehr Fläche. 🌿 Oft steckt in bestehenden Spiel- und Bewegungsräumen bereits großes Potenzial. Ungenutzte Bereiche aktivieren, Bewegungsangebote besser verbinden, Barrieren reduzieren oder vorhandene Elemente sinnvoll ergänzen. Gezielte Veränderungen können einen ganzen Raum neu beleben. In unserem neuen Blogartikel zeigen wir, wie Gemeinden und Planer bestehende Bewegungsräume nachhaltig optimieren und mit durchdachten Maßnahmen mehr aus vorhandenen Flächen machen können. 👉 Jetzt im Blog entdecken: https://lnkd.in/epGgnctt

Ambassador pop-ups hope people show up. Infrastructure activates student orgs who already have members.

If you’re currently running with Student Ambassadors only, you’re likely suffering from “Brand Reach Restriction”

Digital can put your message in front of the right people. A mobile tour lets them step into it. Our new guide explains how mobile tours create face-to-face engagement, stronger recall, live content, and momentum across priority markets. Download The Road Is the Message: Why Mobile Tours Work.

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Personne dans votre équipe ne surveille Reddit. Les moteurs IA, si. C'est le point de départ du webinar de demain : comment Reddit, le GEO et les avis clients vont redéfinir le review management d'ici 2027. 📅 Jeudi 17 septembre, 11h00. Avec Thibaut Druez, expert réputation & visibilité chez Custplace. 👉 Inscrivez-vous dès maintenant, les places sont limitées.