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[Free white paper] Only 18% of in-house marketers can clearly determine channel impact. See why weak signals make familiar spending easier to defend than a new bet.

[Free white paper] 68% of marketers haven't measured the impact of AI search on their traffic. Funnel's new report shows what's actually happening.

¿Qué están haciendo quienes lideran la comunicación de grandes compañías? Tres temporadas de La Cueva de MOE y decenas de conversaciones con directivos de comunicación y marketing reunidas en “Hablar de Comunicación”. Las claves de la comunicación, ahora en un libro gratuito para quien quiera descubrir las estrategias actuales. Reputación, crisis, medios, marca e inteligencia artificial. Descárgalo gratis haciendo clic en el enlace.

👾️️️️️️ AI is expected to account for more than 70% of digital ad spending in the UK by 2028. But what does “AI-driven advertising” actually mean? The answer depends heavily on how AI’s role in advertising is defined. IAB UK’s forecast puts AI-driven advertising spend in the UK at approximately £18 billion by 2030, representing around 32% of total UK digital ad spend. The measurement focuses specifically on advertising in which AI-powered algorithms make media buying and delivery decisions across channels such as search, social, and display. And the wider IAB UK data shows an industry moving quickly, but not necessarily confidently: 🔹 58% of members are experimenting with or piloting agentic AI. 🔹 16% are scaling agentic systems or operating “agent-first” workflows. 🔹 Just 4% consider themselves fully agent-first. 🔹 63% expect AI to have an accelerating or transformative impact on creative development over the next 12 months. 🔹 47% of advertisers don’t trust AI agents in advertising because of transparency concerns. 🔹 Among IAB UK members, that rises to 67%. 🔹 74% believe AI-generated summaries are reducing traffic to brand websites. AI is becoming embedded across the advertising value chain, from media buying and delivery to creative development, search, and the consumer journey. The big question for advertisers isn't whether AI will influence spending. It’s how much control they’re willing to give it, and whether they can build enough transparency and trust to do so. bidinfluence.com/contacts #AI #advertising #digitaladvertising #adtech #programmatic #IAB

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Web, app and store still run as three separate systems in most grocery chains - even though it's the same customer. The State of eCommerce for Marketers 2026, with Criteo, shows how the leading retailers finally merged all three, before Q4 planning locks.

More users per UA dollar. Buy direct from BidMachine DSP

Not every conversion your campaigns report is truly incremental. See how top neobanks measure what's actually driving growth.

Drury has been at the forefront of strategic communication for over three decades, providing unmatched expertise in public affairs and campaign management worldwide. We understand how vital it is to safeguard your brand’s integrity. Allow us to craft bespoke communication solutions tailored just for you.

25% of marketers struggle to get audiences to engage with content. Relevance is the fix. Personalize email, web and mobile in one platform with Dotdigital.

Your PMS says one thing. The POS says another. The spa system has a third version of the same guest. AI is only as good as the guest data behind it. Clean, unified guest data is what turns AI into real value. Check how AI-ready your hotel is. Free, anonymous, about 5 minutes.

18 questions. 6 areas. One readiness score from 0 to 100. The dailypoint AI Readiness Check looks at your hotel's data, systems, governance, processes, team and strategy, then gives you a radar chart and concrete next steps. Free, anonymous, no sign-up. About 5 minutes.

Weather triggers. Back-in-stock texts. Wallet offers. 🔟 plays for marketers who'd rather act than react. Download the Personalization Playbook.

The item's back in stock. Who should know first? Find the play (and 9 more) used by leading brands like Home Depot, Wella Company, and John Frieda. Get the guide 👇

30 Grad, strahlender Sonnenschein und der Spielplatz bleibt leer. ☀️ Was auf den ersten Blick nach perfektem Spielplatzwetter klingt, kann schnell zum Problem werden, wenn Schatten fehlt, Flächen sich aufheizen oder Aufenthaltsbereiche kaum noch angenehm nutzbar sind. Der Klimawandel verändert deshalb auch die Anforderungen an Spielräume. Schatten, Vegetation, Regenwasser, Materialwahl und Mikroklima werden zu wichtigen Fragen für Gemeinden und Planer. In unserem neuen Blogartikel zeigen wir, warum klimagerechte Planung nicht weniger Spiel bedeutet, sondern sogar neue Möglichkeiten schaffen kann. 👉 Jetzt im Blog entdecken: https://lnkd.in/e-gWpAR4

WordPress, Shopify, Webflow and more. Connect once, and BabyLoveGrowth keeps publishing SEO and AI-search articles for you. Try it free for 3 days, with a 90-day money-back guarantee.

What are the major 2027 interior design trends? ✨ And how can you incorporate them smoothly into your product marketing? Our talented Creative Team has spent hundreds of hours researching and visiting international design fairs to collect first-hand insights. The result is five Interior Design Trends for 2027 and one major recurring theme: Designing for the senses. From expressive ornament and botanical forms to distorted spaces, transformed industrial materials, and a warmer take on Japandi. Get the full e-book to explore colors, materials, styling ideas, and practical ways to use them.

Buyers now ask ChatGPT, Gemini and Perplexity before they search Google. See how your brand shows up, and fix it on autopilot. Start your 3-day free trial.

What are the major 2027 interior design trends? ✨ And how can you incorporate them smoothly into your product marketing? Our talented Creative Team has spent hundreds of hours researching and visiting international design fairs to collect first-hand insights. We are so happy to unveil their findings in our brand new e-book on the Interior Design Trends that will shape 2027. The e-book is generously sprinkled with stunning visuals to inspire your next product campaign. Stay ahead of the trend game by getting your copy today.

Szczyt sezonu już blisko, a z nim Black Friday, Mikołajki i Święta. Pobierz darmowy e-book z planem newsletterów na Q4 i gotowymi promptami do AI. W środku znajdziesz: ✓ plan kampanii miesiąc po miesiącu do końca roku ✓ gotowe prompty, z którymi szybciej napiszesz treści ✓ porady dla e-sklepów na najważniejsze daty sprzedażowe Zaplanuj sezon teraz i wejdź w niego spokojnie. Pobierz za darmo na https://lnkd.in/eAEYEn-z

We paid for you to see this because we are marketers, you’re a marketer, and this is what we do to each other. You know marketing drives revenue, now you can prove that impact with numbers you'd stake your reputation on. Dreamdata is a B2B Attribution and Activation Platform that gives you the credit you deserve, book a demo to find out more.

[DACH 🇩🇪🇦🇹🇨🇭 — jeden rynek?] Dzisiaj w drodze do Austrii naszła mnie myśl. W Polsce często mówimy o rynku DACH, jakby Niemcy, Austria i Szwajcaria były jednym większym rynkiem niemieckojęzycznym. To trochę tak, jakby Polskę, Czechy i Słowację traktować jako całość. Pierwszy przykład z brzegu - płatności online. 🇩🇪 W Niemczech jedną z najpopularniejszych metod jest PayPal, ale bardzo mocny pozostaje też Kauf auf Rechnung, czyli odroczona płatność. 🇦🇹 Austria ma własny system płatności online eps, obok którego mocne są też karty i Kauf auf Rechnung. 🇨🇭 W Szwajcarii jest TWINT - rozwiązanie tak powszechne, że „twinten” weszło do codziennego języka. Mimo podobieństw kulturowych jest bardzo dużo różnic. Inne przyzwyczajenia, inne zachowania zakupowe, inne motywacje. DACH jest wygodnym skrótem organizacyjnym, ale może okazać się pułapką przy podejmowaniu decyzji biznesowych dotyczących tych rynków.

So happy to share this one! 😊 The Catalog Ad we made at Ingager for Dormy Golf got featured by Confect - Design your Catalog Ads ⛳ We saw 33% higher ROAS and 31% higher average order value compared to Dormy’s other Catalog Ads. 📈 My biggest takeaway: Catalog Ads are often treated as “set it and forget it”, while all the creative work goes into the other ads. But a small design choice, like placing the brand logo next to the price, can make a real difference across thousands of products at once. 💡 Big thanks to Folke Sundström for the great design work, and to Dormy for trusting us! 🙌 Check out Confect’s full breakdown here: https://lnkd.in/diFMCB-6