Confect - Design your Catalog Ads

Three photos per hotel. One member price. +33% ROAS from people who had never booked before. See how Luxury Escapes designed it. 👇

Over the past 3 months, we at oui oui creative studio have been managing and optimizing hummel Catalog Ads setup using Confect, while also incorporating our own creative designs into the ads. A big focus has been making the Catalog Ads feel like an actual extension of the brand and current campaigns, instead of just repeating plain product images. We’ve built a setup where every product automatically gets the right creative treatment based on: • Product type • Sale status • Active campaign • Club Hummel membership pricing That creative layer has played a significant role in the results we’re seeing. YoY results: → +93% increase in ROAS → -54% lower Cost Per Purchase → +85% higher Conversion Rate A strong reminder that Catalog Ads don’t have to look generic to scale efficiently. Full case here: https://lnkd.in/e-CUNAsb

💜 Use Confect and ensure that you're always showing relevant campaigns in your Catalog Ads.

Catalog Ads have always been a f_cking pain in the ass.. But with this, you can design them in any way you want.. in literally... like, 40 seconds 🫪 🫪 🫪 🫪 If you really believe in creative differentiation and catalog ads and ai this is for you 💅 And it's one of the many neat features that's available to all Confect.io users, right now 💜 Try it right here: https://lnkd.in/ePXMdq_B

There's a huge opportunity buried in most Meta ads accounts. Catalogue ads account for 25% of Meta ads spend yet only a fraction of advertisers are thinking about optimising their Dynamic Product Ads (DPA). Most DPAs look uninspiring using Meta's standard ad format. The branding and positioning impact is minimal from these ads. For years I thought that it was kind of crazy that Meta didn't let you optimise this format and upload your own designs. So what if you could increase ROAS, brand perception and conversion rate at the same time? This is exactly what we saw when we customised the DPAs for our client côte&ciel using software from our partner Confect - Design your Catalog Ads. We rolled out a lifestyle format paired with a product image, product name and the pricing. Result: 44% increase in ROAS versus standard DPAs, 40% increase in conversion rate. We actually saw a drop in CTR but only because we pre-qualified the audience through showing the premium pricing. Full case study in the comments. Credit for the brief Elena Kamshitskaia.

So happy to share this one! 😊 The Catalog Ad we made at Ingager for Dormy Golf got featured by Confect - Design your Catalog Ads ⛳ We saw 33% higher ROAS and 31% higher average order value compared to Dormy’s other Catalog Ads. 📈 My biggest takeaway: Catalog Ads are often treated as “set it and forget it”, while all the creative work goes into the other ads. But a small design choice, like placing the brand logo next to the price, can make a real difference across thousands of products at once. 💡 Big thanks to Folke Sundström for the great design work, and to Dormy for trusting us! 🙌 Check out Confect’s full breakdown here: https://lnkd.in/diFMCB-6