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Could creator content become a core performance channel for apps? 👀 In 2026, creators are already moving beyond awareness into acquisition and conversion. Simone Rubin, Head of Business Development at IconPeak, believes 2027 could be the year creator content becomes a core performance growth engine for apps. As AI makes content easier to produce at scale, human trust becomes even more valuable. That’s the opportunity for marketers: combine creator-led reach with the credibility that moves people to act. 🎥 How are you thinking about creators in your growth strategy?

Een campagne is pas geslaagd als ze pipeline oplevert. 📈 Bizzy vindt relevante leads voor je bedrijf. Zo werkt het: 1️⃣ Beschrijf je doelgroep in één zin 2️⃣ Krijg de bedrijven en contacten die passen, uit officiële registers en online bronnen 3️⃣ Voeg de juiste contactpersonen toe, met e-mailadres en socials-profiel 4️⃣ Zet je lijst in je CRM of download hem als CSV voor je campagne Zo gaat je budget naar accounts die pipeline opleveren. 🎯

⏱️ Hoeveel uur per week is je sales team bezig met het zoeken naar leads? Bizzy vindt relevante leads voor je bedrijf. Je beschrijft in één zin wie je zoekt, en Bizzy geeft je de bedrijven die passen, met de juiste persoon en contactgegevens erbij. Daarna zet je ze in je CRM of download je de lijst. 📅 Zo gaat die tijd naar gesprekken in plaats van naar zoekwerk.

Talk to our outdoor experts and we’ll help you match the right one to your goals, location and budget.

Explore the possibilities of Tube advertising and find out whether it's the right fit for your marketing goals.

A traveler who installs your app from a banner, ad, or referral link should open to the trip they were planning, not an onboarding carousel. Branch deferred deep linking holds the search, dates, and destination through the App Store and Google Play, and it can carry a referral credit or a signed-in session into the first open. The install, the first open, and the booking all resolve to the campaign that drove them. Successful onboarding into the app can lift retention by up to 50%.

The cost of producing campaign assets doesn't sit in one place. It's spread across three: the designer hours lost to manual production, the bottleneck of every design request, and the agency invoices for work you could have automated. Our new white paper breaks the ROI of creative automation into those three pillars, each backed by real benchmarks, so you can calculate what CHILI GraFx could give back across all of them. See where your savings are hiding

In der Planung fürs 2027? Hol dir eine Agentur, die Content & Performance aus einer Hand bietet.

𝗬𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗲𝘄 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿. 𝗗𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗯𝘂𝗱𝗴𝗲𝘁 𝗶𝗻 𝟮𝟬𝟮𝟳? Not necessarily. When planning for 2027, most leadership teams start with revenue growth and ROAS. Those metrics matter, but they rarely tell the full story. The better question is: 𝗪𝗵𝗮𝘁'𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘂𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘀𝘁𝗮𝗴𝗲 𝗼𝗳 𝗶𝘁? For enterprise brands, the question isn't simply whether Amazon grew. It's whether the business fundamentals support the next stage of growth. I typically look at three areas: 𝟭. 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘀𝗮𝗹𝗲𝘀 Growing revenue is great. Growing profitable revenue is better. Look beyond top-line performance and understand contribution after advertising, promotions, returns, fees, and other marketplace costs. I've seen brands increase sales while profitability moved in the opposite direction. If contribution is shrinking, the next investment may be in pricing, assortment, or operational efficiency, not additional media spend. 𝟮. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 One of the fastest ways to waste marketing dollars is driving demand for products customers can't buy. Before increasing investment, look at in-stock rates, replenishment timelines, and inventory forecasts for the products expected to drive growth next year. If key items are frequently out of stock, solving the supply issue may generate a better return than increasing advertising. 𝟯. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 Not all growth is created equal. A business that continues to acquire new customers is in a very different position than one that is primarily selling to existing customers. Understanding the balance between new-to-brand acquisition, repeat purchases, and acquisition cost can help determine whether your next dollar should go toward capturing existing demand or expanding your customer base. 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗴𝗼𝗮𝗹 𝗼𝗳 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 Metrics only matter if they help you make better decisions. A category with strong profitability, consistent availability, and customer acquisition momentum may deserve additional investment. Another may need operational improvements, stronger content, or assortment changes before more budget will move the needle. As 2027 planning discussions begin, I'd encourage teams to bring more than performance metrics. Bring the business implication of those metrics and the investment decision they support. That's what helps leadership allocate resources across media, content, inventory, technology, and people with confidence. 𝗪𝗵𝗮𝘁'𝘀 𝗼𝗻𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗺𝗲𝘁𝗿𝗶𝗰 𝘁𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗮𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿?

Tu empresa vende entradas, mesas o habitaciones. Pero la venta se cierra en una plataforma que no es vuestra y se pierde el rastro: quién compra, de dónde viene y si va a volver. El 19 de noviembre, a las 16:00, te contamos cómo recuperarlo. Una hora, gratis y en directo.

En tu sector de cultura, ocio y hostelería, captar a un cliente cuesta. Que no vuelva, todavía más. En esta masterclass gratuita vemos cómo fidelizar cuando la venta ocurre tanto dentro como fuera de tu web. Pensada para equipos de marketing, comercial o reservas como el de tu empresa.

소비자는 무엇을 원하고, 어떤 브랜드를 선택할까요? 검색 데이터에는 시장의 변화와 소비자의 숨은 니즈, 브랜드 선택의 단서가 담겨 있습니다. 2027년 마케팅 전략을 고민하고 있다면, 소비자 인텐트를 발견하고 이를 실제 전략으로 연결하는 방법을 확인해 보세요. 시장조사부터 숨은 니즈 발굴, GEO까지. 📘 2027 마케팅 전략 가이드북 무료 다운로드

매출 성장의 다음 기회, 어디에서 찾아야 할까요? 소비자가 제품을 필요로 하는 순간과 숨은 니즈를 발견하면 시장을 보는 관점부터 달라집니다. CEP를 기반으로 시장 기회를 발굴하고, 상품 기획과 GEO까지 연결하는 2027 사업전략 가이드북을 확인해 보세요. 📘 기간 한정 무료 배포 중 지금 다운로드하고 2027년 성장 전략을 준비하세요.

AI search is on your agenda. What’s the plan? Learn where to invest, what to measure, and how to get started in 90 days.

ChatGPT ad load went from near zero in April to 53% of fintech answers by mid-July. We analyzed 2.8M answers to show who is buying and where.

+93% revenue per user and +65% conversion vs. control, across all our client experiments. See where your store leaks revenue with a free revenue leak report.

Je team werkt sneller met AI, maar is het ook wendbaarder? Ontdek in onze Expert Talk welke trends richting 2027 het verschil maken en hoe je nu voorsprong pakt. 📅 Dinsdag 17 november | 13:30 uur

Running marketing for your business usually means doing it on top of everything else. So we built agent crews: small teams of AI agents, each with one job, all working from the same up-to-date picture of your business. The Onboarding Crew is 16 agents that learn your business, study your market, and get your first ad ready to run. 🚀 The Creatives Crew makes three ad options and runs every one through four checks: quality, placement, cleanup, and engagement. Only the ones that pass reach you. And you stay in charge the whole time. Nothing spends your money, publishes an ad, or changes your accounts until you approve it. ✅ That leaves your time for the decisions that need your judgment. Our CTO Hatem A. breaks down how it all works 👇 https://lnkd.in/eHZduRiv Want to watch the crews at work? See It in Action → https://lnkd.in/eBzR8_zC #Founders #AIAgents #MarketingAutomation #HumanInTheLoop

Get a free revenue leak report on your store. We'll show where your paid traffic leaks revenue and which tests to run first, then our operators can run them for you.

Need more creative capacity without growing your internal team? Pods by Dodgems & Floss give your business a dedicated strategic lead and access to a professional design & development team that will work alongside you to deliver the creative outputs you need. Whether your priorities change, projects evolve or workloads increase, your Pod is designed to adapt with you. One flexible partnership. One fixed monthly fee. No counting hours. Discover how our Pods work and find the right fit for your business. ↓

As one of Australia’s few HubSpot Diamond partners, BFJ Digital aligns your marketing, sales, and service tech into a single, automated engine built for profitable growth.

En belleza, hacerlo bonito no basta. Llamar la atención, construir marca, conectar y, sobre todo, romperlo. Eso es el verdadero impacto. Marketing y creatividad FlandeCoco: para marcas de 𝗯𝗲𝗹𝗹𝗲𝘇𝗮, 𝗯𝗶𝗲𝗻𝗲𝘀𝘁𝗮𝗿 𝘆 𝘀𝗮𝗹𝘂𝗱 que no han venido a pasar desapercibidas. https://lnkd.in/dRDR4_43 #belleza #bienestar #salud #cosmetica #flandecoco #agenciadecomunicacion #backtocool

Stehen SEO, Google Ads, Social oder Programmatic auf deiner To-Do-Liste? Wir hätten da eine Idee.

84% of consumers now believe retailers inflate prices before a sale. Scarcity marketing still works. It just doesn't work the way it did five years ago. The week before Black Friday, we look at six brands at scale - three that got it right, three cautionary tales - and the three traps that turn urgency into distrust. Thursday 19 November, 3pm GMT. Free, online, one hour. Everyone who registers gets the recording and an early copy of The Scarcity Paradox.