Traction

Get the facts before you plan 2026! Measure your awareness against your top competitors and discover how memorable your brand really is.

82% of consumers are set to shop on Black Friday. Find out how to turn the year’s biggest shopping event into a brand-building opportunity, not a value-eroding one.

82% of consumers are set to shop on Black Friday. Find out how to turn the year’s biggest shopping event into a brand-building opportunity, not a value-eroding one.

Scarcity marketing has changed a lot in the last five years. The week before Black Friday we look at what works now, and why good tracking is the key to success. Register and you also get The Scarcity Paradox and Traction's 2026 Scarcity Marketing Playbook - a repeatable framework for deploying scarcity tactics that drive results without eroding trust. Thursday 19 November, 3pm GMT. Free, online, one hour.

How long would it take you to notice your scarcity tactics had stopped working? Most brands find out from the sales figures, months after the damage is done. Scarcity marketing still works. It just doesn't work the way it did five years ago. The week before Black Friday we look at what works now, and why good tracking is the key. Thursday 19 November, 3pm GMT. Free, online, one hour.

84% of consumers now believe retailers inflate prices before a sale. Scarcity marketing still works. It just doesn't work the way it did five years ago. The week before Black Friday, we look at six brands at scale - three that got it right, three cautionary tales - and the three traps that turn urgency into distrust. Thursday 19 November, 3pm GMT. Free, online, one hour. Everyone who registers gets the recording and an early copy of The Scarcity Paradox.