B2B ad examples

Negotiation tip: ~66% of streaming TV impressions are fully transparent. Why pay for the rest?

Are you having trouble building your FABTECH sales pipeline? At Derse, we start with a visually engaging booth and a clear message, then use trained staff, live demos, interactive elements, and lead capture technology to attract and qualify attendees. At your next booth, connect with the 81% of visitors who have buying authority by getting strategic with Derse.

Are you forgetting what it feels like to have a stress-free exhibit program? With 78 years of experience, Derse’s account management teams are prepared to take ownership of every step of the trade show process so you can bring positive energy to the show floor.

See which content actually drives results. Compare investments, spot what works, and optimize with confidence.

Ranking is one thing. Being the source an AI agent picks is another. Sani Manic and Matt Hill break down what makes a site easy for agents to find, understand, and cite, so you know exactly where to focus next. Register to save your free spot.

Tom Grunwald, our CFO - doesn't use the killing curse on our marketing budgets unless we use magical thinking. He wants to invest more galleons and there is one metric that can unlock his Gringotts vault. Join Tom & the Dumbledore of B2B, Dale W. Harrison, for our next LinkedIn Live where they will discuss this metric and more. https://lnkd.in/ehqk39bS

What does your website look like to something that never opens a browser? Most teams have never checked. Sani Manic and Matt Hill will show you how AI agents read the web, and where sites quietly fall short. Save your seat by clicking the link.

You own your customer data, Dotdigital brings that data together.

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Voyez comment votre boutique guide les clients du premier contact au réachat.

One platform, endless possibilities. See how Dreams turned customer data into results.

A significant portion of publisher inventory today exists in environments without third-party cookies, such as Safari, Edge, and Firefox. Watch Tamir Shub, SVP of Business Development, explain how Intent IQ's Bid Enhancement uses first-party clustering technology to match user identifiers across devices in real time during his session at the Digiday Publishing Summit in Miami. By supplying missing identifiers to SSPs, DSPs, and buyers, this process helps publishers maximize their full programmatic potential by boosting fill rates, CPMs, and overall revenue.

Conversationnel accompagne MACIF pour ses campagnes d'acquisition digitale ! MACIF nous confie la conception et la production de contenus vidéo et statiques pour les réseaux sociaux et le display. Notre mission : penser chaque création selon le produit, la cible, le message et la plateforme, avec une attention particulière portée aux contenus vidéo incarnés sur TikTok. Pour cela, nous nous appuyons sur notre pôle Smart Content et notre pool de créateurs UGC en interne, pour produire des contenus incarnés et optimiser les campagnes en continu avec les équipes MACIF. Merci pour cette confiance ! 🤝

Deposit and Pre-Auth chasing isn’t complicated, but it is time consuming, and keeping track of hundreds of them across locations is PAINFUL for sales team. So we provided a Guestwise automation to handle it for them directly into and from existing booking systems! Guests submit an enquiry, get sent a payment link, and then the sales team needs to keep track of whether that payment is completed, and follow up if not. It’s a manual process hospitality sales teams know well: a first reminder, a second follow up and then a final warning that tables will be released, with follow up timing based on each venue’s capacity and demand. For peak periods (and days), timing matters. If a table needs to be released when a payment hasn’t been completed within 48 hours of booking, leaving the chase until X days before the booking, means losing the opportunity to resell it. Equally, nobody wants to bombard a guest with reminders. As booking volumes grow towards Christmas, teams are spending hours checking who hasn’t paid, and when they need to be chased again. The Guestwise automation is configured by each brand to follow the same cadence the team would normally use: first chase, second chase, final warning, and the content of each follow up message. Guestwise then triggers the messages at the right time to each guest, and marks the Booking system enquiry as ‘chase 1, chase 2, final chase’ etc. Before each message is sent, Guestwise checks whether the deposit or pre-auth has been paid in the meantime. Which means no more “please ignore this email if you’ve already paid” messages being sent to guests. It’s a fairly simple idea, but during busy periods, that’s a lot of checking, and manual chasing the sales team no longer has to do. Sales teams have way better things to do than check booking by booking whether a payment has been made!

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🎧𝐋𝐞 𝐩𝐫𝐞𝐦𝐢𝐞𝐫 𝐞́𝐩𝐢𝐬𝐨𝐝𝐞 𝐝’𝐀𝐫𝐛𝐢𝐭𝐫𝐚𝐠𝐞𝐬, 𝐥𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐪𝐮𝐢 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐥𝐞𝐬 𝐜𝐨𝐮𝐥𝐢𝐬𝐬𝐞𝐬 𝐝𝐞𝐬 𝐬𝐭𝐫𝐚𝐭𝐞́𝐠𝐢𝐞𝐬 𝐦𝐞́𝐝𝐢𝐚, 𝐞𝐬𝐭 𝐞𝐧 𝐥𝐢𝐠𝐧𝐞 ! 🚀 Pour cette grande première notre Directrice Marketing, Julie Kali, a eu le plaisir d’échanger avec Mickael Delinotte, ex-Head of Media & Retail chez KFC France. Dans cet échange, Mickael revient sur le positionnement particulier de KFC, à la fois challenger sur le secteur de la restauration rapide et leader sur le segment du poulet frit en France, ainsi que sur la stratégie mise en place par l'enseigne pour se démarquer et gagner du terrain. 𝐀𝐮 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 𝐝𝐞 𝐜𝐞𝐭 𝐞́𝐩𝐢𝐬𝐨𝐝𝐞 : 👉 Comment construire une stratégie média performante lorsque l’on est challenger 👉 Comment faire les bons arbitrages dans la répartition de ses investissements média 👉 Les coulisses des campagnes KFC qui ont rencontré les plus gros succès 👉 La guerre des prix : un enjeu marketing majeur dans le secteur de la restauration rapide 👉 La place des tendances émergentes et virales dans la stratégie marketing et produit de KFC 𝐔𝐧 𝐞́𝐜𝐡𝐚𝐧𝐠𝐞 𝐫𝐢𝐜𝐡𝐞, 𝐜𝐨𝐧𝐜𝐫𝐞𝐭 𝐞𝐭 𝐬𝐚𝐧𝐬 𝐝𝐞́𝐭𝐨𝐮𝐫 𝐚̀ 𝐝𝐞́𝐜𝐨𝐮𝐯𝐫𝐢𝐫 𝐝𝐞̀𝐬 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐭 𝐬𝐮𝐫 𝐥’𝐞𝐧𝐬𝐞𝐦𝐛𝐥𝐞 𝐝𝐞𝐬 𝐩𝐥𝐚𝐭𝐞𝐟𝐨𝐫𝐦𝐞𝐬 𝐝’𝐞́𝐜𝐨𝐮𝐭𝐞.

Trots!! 💪 We zijn finalist bij de Microsoft Advertising Partner Awards 2026 in de categorie Performance AI Innovation. Samen met Topgeschenken Nederland B.V. zetten we Trend Spotter in: onze AI-agent op Claude die echt zoekgedrag vertaalt naar producttitels per product. Zo sluiten producten op Microsoft Shopping aan op waar mensen daadwerkelijk naar zoeken, precies op het moment dat de seizoensvraag op gang komt. Mooi om erkend te worden voor innovatie en meetbare impact voor onze klanten. Microsoft Advertising, Luc van Saase, Adwise - Your Digital Brain #MSFTAdsPartnerAwards #MSFTAds

Coming to ATIA? Send us your website before you arrive. We’ll take a deeper look at your digital presence and prepare a customized analysis based on what we find. Then we’ll have your report ready for you in Fairbanks. All we need to get started is your website URL.

What could your digital marketing be doing better? Send Alopex your website before ATIA. We’ll take a deeper look at your digital presence and build a customized report around the issues and opportunities we uncover. Then we’ll walk through what we found with you at ATIA. Getting started takes one thing: your website URL.

Combien de temps de votre semaine passez-vous à faire des tâches qu'Actito pourrait faire à votre place ? Nous avons pris 3 tâches du quotidien et comparé leur déroulé sans et avec les agents IA d’Actito : 1️⃣ Rédiger pour chaque segment : 1 brief en entrée, 1 texte par segment en sortie, toujours dans le ton de votre marque. Avec 6 segments, vous n’avez plus 6 textes à écrire. 2️⃣ Une campagne, tous les canaux : vous rédigez l’email, l’agent en décline le SMS, le message WhatsApp et la notification push, chacun pensé pour son canal. 3️⃣ Le comparatif des campagnes : sélectionnez les campagnes et obtenez un rapport prêt à envoyer à votre direction ou à votre client, sans extraction manuelle. Vous fixez l’objectif et le cadre. Les agents exécutent et vous rendent des comptes. Chaque version reste modifiable : le dernier mot vous revient. Swipez le carrousel, puis découvrez les agents à l’œuvre en démo.

AI keeps getting better. Is trust in it keeping pace? As we look forward, Jeremy Lucas, our CEO, Europe, shares: "The benefits of AI are increasingly well understood, but concerns about accuracy, privacy, bias, data collection and transparency are undermining those advances. Debate around regulation, accountability and sovereignty will only intensify in 2027, all under the macro shadow of safety. As communicators, we need to help businesses and brands get on the front foot and assert a position that balances transparency with real responsibility to the audiences they serve." He also explains what's driving momentum across Europe: "This year, our focus has been on integration to deliver maximum value for our clients, in particular building our combined Media & Influence proposition with our creative studio SIDEKICK® to deliver outstanding end-to-end brand experiences and digital content that reach the audiences that matter." Explore more ➡️ https://lnkd.in/dMqkX_tf Allison Worldwide Stagwell #25YearsForward #AllisonWorldwide #SeeAroundCorners #AI #ResponsibleAI

As AI becomes more embedded in how brands operate, what will matter most in 2027? Lisa Rosenberg, our Global President, Consumer Brands, believes that distinctly human qualities like judgment, taste, empathy and cultural understanding will become even more important. “AI can help us move faster and do more, but knowing what matters, what will resonate and what is actually worth creating still requires human discernment. That’s what separates brands that simply show up from brands that earn real cultural credibility.” Lisa sees that thinking reflected in the momentum of Allison’s Consumer Brands practice, where earned is moving closer to the center of brand and business strategy. “More and more, we’re being asked not simply how to amplify an idea, but how to create ideas people will actually care about in the first place. I’m especially proud of our work with Budweiser, which earned the top spot in the Super Bowl Ad Meter, and Tillamook’s Ice Cream Meltdown Hotline. In both cases, people didn’t just see the work – they participated in it.” Explore more ➡️ https://lnkd.in/dMqkX_tf Allison Worldwide Stagwell #25YearsForward #AllisonWorldwide #SeeAroundCorners #ConsumerBrands

1 brief pour 6 segments sur 4 canaux avec 1 rapport: La CEP avant et avec les agents IA d'Actito. Swipez pour comparer.

Leg je op dit moment de laatste hand aan het marketingplan voor volgend jaar? Grote kans dat je twijfelt over de juiste verdeling van je budget. Advertentiekosten stijgen en wat vorig jaar werkte, levert nu soms minder op. In deze Kennis & Koffie-sessie neemt Ramez je mee in de belangrijkste marketingkeuzes voor 2027. Geen vage theorie of dikke rapporten, maar praktische inzichten die je direct verwerkt in je jaarplan. Schuif online aan, stel je vragen en ga weg met een strakke aanpak voor 2027. Meld je gratis aan!