B2B ad examples

Ekster sells worldwide. Dataships adapts checkout consent to each shopper's location, adding 38,000 net-new contacts in 16 months.

DOOH operators: your inventory gaps are costing you. Broadsign's intelligent campaign reallocation fills those gaps automatically, helping you book an average of 10% more campaigns.

Denver Modern added 6,400 net-new contacts at checkout. They opened, clicked and bought again more than pop-up signups did. See how.

One in three Belgians postpones dental care because of the cost. CM's answer: CM-Tandplan for members. Our answer: a campaign about everything except money. No worries about the bills, more reasons to smile. 😁 Our first product campaign within the Leef gerust universe, live now.

Are you a digital media buyer? Cause we’re hiring one. 👋 You’ll turn client briefs into media plans that deliver across digital and traditional channels. Data drives you, deadlines don’t scare you, and you know when to push back (and when to push harder). In return: a full-time role at a growing agency, hybrid working from Hasselt and a team that’s genuinely happy to have you. 🙌 Sounds like you? Apply now 👉 https://lnkd.in/e8N4SZMH

Switching marketing automation sounds like a six-month IT project. With Click it isn’t. It connects natively to Dynamics 365 with no custom build, and most teams are fully operational in weeks.

Juggling too many marketing tools? It’s time to drop them. Your Microsoft Dynamics CRM is a powerhouse, but not if your marketing data is scattered across five different platforms. Bring your entire marketing stack natively into MS Dynamics so you can: - Capture high-quality leads - Automate personalized follow-ups - Close more deals Everything you need, exactly where you already work.

Our 2027 planning poll is live, and you can vote here: https://hubs.la/Q04Bgjkx0 The early votes are already telling a story, and each objective needs a different promotional strategy. Here’s what that looks like. 👇 Which one is your 2027 about? Cast your vote and we’ll share ways to help achieve your objective.

Ich suche aktuell einen Geschäftsführer, für den ich kostenlos das Profil für mehr Kundenanfragen optimiere. Bonus: Sei bei der Vergabe live dabei und erhalte Zugang zu meiner “LinkedIn Profil Masterclass” Jetzt eintragen & Termin prüfen: https://lnkd.in/eUFVJU5p

Every marketing channel competes for your budget. Which ones deserve your investment? For small businesses, choosing where to focus starts with understanding your audience, goals, and available resources. Click Catalyst’s guide explores Google Ads, SEO, social media, email, and content marketing to help you make a more informed decision about your marketing mix. Read the guide: https://lnkd.in/e_cpNtFF #SmallBusiness #DigitalMarketing #MarketingStrategy

The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026

Running ads on ChatGPT shouldn’t mean mastering another ads manager. Climaty AI’s ChatGPT Ads Agent carries your strategy through planning, launch, optimisation and reporting—all in one workflow, with your sign-off before activation. Want to see how that could work for your brand? Comment “GPT” and we’ll walk you through it. #Climatyai #chatgpt #chatgptads #campaignbuilder #ai #automation Neel Pandya

Which of your buyers' questions does AI answer without mentioning you? We ask AI assistants the questions your buyers are actually asking. Then a person reads every answer and marks where you're named, where you're missing and who's named instead. No guesswork. Every gap, backed by the AI answer that shows it.

Quando comecei a pensar na handz | marketing • CMO as a service, uma coisa me chamava muito a atenção. Eu vinha de uma experiência de muitos anos em uma grande empresa, onde marketing participava das discussões de negócio, ajudava a definir caminhos e tinha profissionais experientes conduzindo essas decisões. Mas existe um universo enorme de empresas com desafios tão relevantes quanto e que poderiam se beneficiar muito desse olhar. Foi daí que nasceu uma das ideias que deram origem à handz: como fazer essa experiência circular de uma forma diferente? Não se tratava de reproduzir dentro de cada empresa a estrutura de uma grande companhia. Era pensar em um modelo capaz de aportar senioridade onde ela pudesse fazer diferença, trabalhando junto com o empresário, com o time e com os parceiros que já estavam ali. Quase 16 anos depois, ainda acho que existe muito espaço fértil para isso. Na sua empresa, quem hoje ocupa esse lugar de pensar o marketing junto com o negócio?

Do you know how guests behave on your website and whether they are new or repeat visitors? We don’t mean the top level stats like what you’ll see in GA for traffic or source etc. The actual individual guest and how they behaved on web, did they go to the kids or offers page, did they check out the menu. Turns out that just like in venue visits: ‘80% of web visitors re only seen once’. Across the 2500 odd venues we work with, between 7% and 25% of guests visiting a webpage have been seen before. The basics are still the same as they always have been, simple booking journey, easy to find information, and appealing brand marketing and content. With the added complexity now that each brand website also needs to be AI readable, have location specific FAQs and have content that matches what is available on third party listing and review sites. Argh. In terms of bookings, around 50 of visitors start a booking journey and 9% complete one. There will be plenty who are coming to check the menu, or directions etc who already have a booking (Hi again, welcome back web visitor!), or who are browsing after being recommended 3 places in AI search/chat. Once the basics are in place, it’s all about using smart features. Abandoned booking follow up emails, countdowns on web banners for offers that are expiring or locations with very few tables left for Friday night, consent capture after the booking is made, and finding out a bit more about each web visitor in terms of who they are and why they are interested. All stuff that is bread and butter for Guestwise customer’s and we are delighted with the results they are getting across the board.

Growth doesn't happen in isolation. It happens when ambitious brands, forward-thinking leaders, and bold ideas come together. Next week, the marketing industry's brightest minds will gather at the Association of National Advertisers Marketing Conference to explore the trends, technologies, and strategies shaping the future of business growth. Here at Havas, we are proud to be part of these conversations and help bring together the leaders redefining what's possible in modern marketing. From the evolving role of AI and data-driven decision-making to creativity, customer experience, and marketing effectiveness, we're looking forward to engaging with the ideas and innovations that will shape the next chapter of our industry. It's set to be a week of inspiring perspectives, valuable networking opportunities, and forward-thinking discussions with clients, partners, and peers from across the marketing ecosystem. 📍 Orlando, Florida 📅 October 20-23, 2026 🔗 https://lnkd.in/eY9AxT3K We look forward to seeing you there 💫

See how the next generation of automotive manufacturing is changing what marketers need to communicate.

Vehicle architecture is changing – and the B2B marketing story needs to change with it.

Half oktober, midden in de het belangrijkste kwartaal van het jaar. Toch beginnen de meeste bedrijven alweer na te denken over 2027. Dat betekent jaarplannen, budgetten en prognoses maken! Niet het meest makkelijke werk en vaak ook een beetje koffiedik kijken. Dat ervaren wij natuurlijk ook. Aangezien wij dit voor meerdere klanten grotendeels invullen dachten we dat het nuttig zou zijn hier een Webinar over te geven. Daarnaast laten we je zien welke handige AI oplossing wij hebben ontwikkeld om een jaar prognose een stuk sneller te kunnen maken! Dus wil jij concrete handvatten voor het maken van een jaarplan 2027 inclusief budget en omzet prognose? Daarnaast krijgen al onze deelnemers gratis toegang tot onze AI prognose tool! Dan zou ik me inschrijven via de link in de eerste comment. Marco Koghee 📈 en ik lopen je op 3 november in 30 minuten door onze jaarplan aanpak heen!

€60,000 a year on a Google Ads brand campaign, defending against nobody. I see this pattern in most B2B accounts we audit at Holini. Whether to bid on your own brand is the one Google Ads argument every marketing owner has had at some point, and I have never heard a decision rule that holds up. Here is the one I use, and it takes 10 minutes, most of them in auction insights. There are only three reasons to pay for a click on your own name. A competitor with a stronger offer sits on your brand terms at a high impression share. Your generic campaigns are too thin on conversions to feed Google's automated bidding, so brand is the cheapest way to get conversion data into the account. Or your name is also a common word, and Google serves the word before it serves you. None of the three applies in most accounts I open, and brand still takes 20-40% of the spend, at €5-10 a click. The article below walks through the check and the thresholds I use, two real accounts and what to do with the money once nobody is left to defend against.

Take your clients’ visibility beyond the exhibitions during Dubai Design Week, 3–8 November. Build a district-wide presence across 44 digital screens at d3. • Gateway impact: Two 3m × 5m Canvas screens • Pedestrian visibility: Ten 1.5m × 2.5m Front Row screens • Workplace presence: 32 Catalogue elevator screens Request current availability and rates. https://lnkd.in/dq4JtB2f/?utm_campaign=2026Oct14-31%257CDDW%257CAgency&utm_source=linkedin&utm_medium=paid&utm_id=1229800333&hsa_acc=516308145&hsa_cam=1229800333&hsa_grp=896451813&hsa_ad=1584330003&hsa_net=linkedin&hsa_ver=3

Your clients’ campaigns can reach beyond the exhibition spaces. As Dubai Design Week visitors move between installations, showrooms, restaurants and cafés, digital screens across d3 provide repeated opportunities to stay in view. Build campaign frequency across multiple touchpoints and reinforce your clients’ wider media activity, 3–8 November. Request media kit https://lnkd.in/dq4JtB2f/?utm_campaign=2026Oct14-31%257CDDW%257CAgency&utm_source=linkedin&utm_medium=paid&utm_id=1229800333&hsa_acc=516308145&hsa_cam=1229800333&hsa_grp=896451813&hsa_ad=1584330013&hsa_net=linkedin&hsa_ver=3

I rarely see ad customizers used in B2B accounts, and they can have a considerable impact on your CAC. In B2B, search volumes are often much smaller than in B2C and CPCs can be expensive. Even a five- or six-figure monthly budget can leave ad groups thin in data. Thin data means you should consolidate. Google's own account-structure guide says to move single-keyword ad groups into themed ad groups. Google also states that the more you split up traffic, the more you restrict Smart Bidding from finding the most conversions at your target. Consolidating often clashes with relevance, though. You now have a lot of keywords in one ad group, without a headline written for each of them. Keyword insertion, a common fix, repeats the keyword as it is written in your account, and that is not always the headline you want. An ad customizer lets you write the headline for each keyword yourself, inside one consolidated ad group. That headline can also say who the product is for. Before they click, that headline can filter out searchers who will never buy. If your CAC has gotten out of control, this might help you lower it and move the savings into new growth experiments or channels. The article covers where to use ad customizers first, the setup in four steps and the limits worth knowing.

At Float Health, science, creativity and technology work side by side to turn complex healthcare challenges into meaningful communication. We’re looking for people who are curious, collaborative and ambitious about what they create. People who care about the quality of the work, the thinking behind it and the difference it can make. If you’re passionate about 𝗺𝗲𝗱𝗶𝗰𝗮𝗹 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, know how to 𝗰𝗮𝗽𝘁𝘂𝗿𝗲, 𝗲𝗱𝗶𝘁 𝗮𝗻𝗱 𝗯𝗿𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘁𝗼 𝗹𝗶𝗳𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘃𝗶𝗱𝗲𝗼 𝗮𝗻𝗱 𝗺𝗼𝘁𝗶𝗼𝗻, are excited by the challenge of creating 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, motivated to build 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗮 𝗿𝗲𝗮𝗹 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗻 𝗽𝗲𝗼𝗽𝗹𝗲’𝘀 𝗹𝗶𝘃𝗲𝘀, or energised by 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹𝗶𝘁𝘆, then Float Health might be for you. 𝗝𝗼𝗶𝗻 𝘂𝘀! Apply through our website: https://lnkd.in/eFPgzT6z Bring your talent. We’ll bring the challenges. 𝗙𝗹𝗼𝗮𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 𝘊𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘭𝘪𝘧𝘦. #FloatHealth #PharmaIndustry #Hiring #CreativeJobs #Design #Video #MedicalWriting #ClientService