B2B ad examples

Seu CPL está subindo, mas a campanha continua entregando normalmente? O problema pode estar no criativo. A fadiga de criativo chega aos poucos. O CTR cai, a frequência sobe, o CPC acompanha, e o algoritmo passa a mostrar o anúncio para públicos menos qualificados só para manter o volume. Uma queda de 10% a 15% no CTR de uma semana para outra já merece atenção. Com frequência acima de 3, o investimento tende a crescer sem trazer mais conversões. Na prática, trocar o anúncio nem sempre resolve. Públicos muito estreitos, como lookalikes de 1%, saturam mais rápido, e ampliar a audiência pode aumentar a vida útil do criativo. No blog da Traktor, mostramos como identificar a fadiga criativo a criativo, como cruzar os sinais entre Meta e TikTok e quando é hora de substituir.

Buyers now ask ChatGPT which SaaS tools to choose. Show up in AI answers with Growth Bite through data-driven SEO and GEO.

Website visitors, past attendees, donors, and members don’t need a cold introduction. Stay in front of the people who already know you and turn interest into action!

You’ve already built the audience. Now it’s time to reach them again ... and grow! Run targeted, multichannel campaigns through Feathr that keep your organization visible and drive meaningful engagement.

KI-Systeme wie ChatGPT oder Perplexity verändern die B2B-Suche komplett. Wer auf Kundenfragen nicht die richtigen Antworten liefert, wird durch die KI nicht zitiert. Wir machen eure digitale Präsenz gemeinsam fit für die Zukunft und steigern eure Sichtbarkeit. Alles fällt leichter mit der Hilfe von Friends ❤️

Wer im B2B-Umfeld nicht sichtbar ist, findet in hart-umkämpften Märkten nicht statt. Wir verknüpfen strategische Markenführung mit wirkungsvoller Vertriebskommunikation. Das Ergebnis für euch? Echte Brand Awareness, spürbar mehr Leads und ein messbarer Beitrag zum Umsatz. Alles fällt leichter mit der Hilfe von Friends ❤️

3. E-ticaret liderleri buluşmasında, sahnede yeni fikirler, aralarda bolca sohbet, gün boyunca farklı bakış açılarıyla keyifli bir günü geride bıraktık. Bir sonraki buluşmada görüşmek üzere 💙

By combining brand and performance to create desire, and capture demand, we help deliver the repeatable revenue that fuels growth. - SEO & AI Search. - Paid Media (Search & Social) - Web Design & Development. - Account Based Marketing. - Organic & Influencer. - Creative Design. - Photography, Videography, and Animation. Working across B2B, B2C, and eCommerce - we help ambitious brands chase more momentum and more return, going after it with them - curious, driven, and commercially awake.

Instantly see how your products will perform on-shelf and in-store with AI-based consumer insights.

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Tus clientes preguntan por la IA. La credencial AWS Certified AI Practitioner ayuda a tu equipo a responder con confianza. La orientación exclusiva para socios de AWS inicia el 3 de noviembre.

Marketing got harder the moment AI showed up everywhere. Consumers behave differently. Search has changed. The good old funnel has lost its shape. Inside the team, a fragmented stack and AI tools popping up in every corner have eaten into ROI. Marketers deserve a new type of solution. In this video, our CEO Bertrand Maugain explains the thinking behind agentic marketing, and why we built the Ibexa Agentic Marketing Platform: 🎯 More time for experimentation, testing and finding new ways to engage your audiences 🤖 A team of agents that takes the repetitive tasks off your plate 👀 You stay in the loop, monitor every campaign and own the performance Human-led. Agent-powered. Brand-governed. The platform launched on 23 September and is live today for Early Adopters. General Access opens on 12 January 2027. Watch the video and tell us: which repetitive task would you hand to an agent first? 👇 #AgenticMarketing #MarketingPerformance #Martech #Ibexa

Minął tydzień od #RTBDayWarsaw 2026, a energia i inspiracje z tego wydarzenia wciąż są z nami! Druga edycja RTB Day w Polsce pokazała, jak dużą wartość ma spotkanie liderów branży digital marketingu w jednym miejscu. Inspirujące wystąpienia, angażujące dyskusje i wyjątkowe grono ekspertów z Polski i zagranicy stworzyły przestrzeń do wymiany doświadczeń oraz rozmów o tym, jak technologia, dane i kreatywność zmieniają oblicze marketingu i kształtują przyszłość naszej branży. Tym, co szczególnie wyróżnia #RTBDayWarsaw, są ludzie. Otwartość na nowe perspektywy, chęć dzielenia się wiedzą i wartościowe rozmowy, które trwały jeszcze długo po zakończeniu części konferencyjnej. To właśnie takie spotkania budują relacje i inspirują do dalszego rozwoju. Dziękuję wszystkim prelegentom, partnerom i uczestnikom, którzy współtworzyli tegoroczną edycję. Szczególne podziękowania kieruję do całego zespołu RTB House za ogromne zaangażowanie i świetną organizację. Dzięki Wam udało się stworzyć wydarzenie, z którego możemy być naprawdę dumni. Z przyjemnością mogę też potwierdzić, że #RTBDayWarsaw powróci w 2027 roku! A tymczasem zapraszam do obejrzenia krótkiego wideo z najlepszymi momentami z tegorocznej konferencji - do zobaczenia za rok! #RTBDayWarsaw #RTBDay #RTBHouse #DigitalMarketing

Discover the new digital era of an Athenian legend. NJV Athens Plaza Hotel, one of Athens’s most distinguished luxury destinations, has appointed Globe One Digital to direct its global digital strategy. Since 1980, the property has stood in Syntagma Square as a legendary landmark of Athenian hospitality, welcoming international business and leisure travelers at the center of the Greek capital. Following the hotel’s ongoing room upgrades, we have joined forces in a holistic revitalization of the brand, redefining the myth of NJV Athens Plaza and firmly establishing the property within the global luxury hospitality landscape. To strengthen the hotel's international presence and drive direct bookings across key markets, we developed an integrated digital framework. Combining website design, UX/UI, editorial storytelling, SEO, and Performance Marketing, we shaped a seamless customer journey that translates the brand's heritage and contemporary luxury into every digital interaction. The result is a refined online experience that captures the architectural elegance and enduring character of NJV Athens Plaza while delivering measurable business performance. Our long-term vision is to position #NJVAthensPlaza as a leading international, state-of-the-art city destination. Learn more about our partnership: bit.ly/4jraoAp Discover how #GlobeOneDigital shapes elevated digital experiences for leading hospitality brands and destinations worldwide: bit.ly/4edip7v #NJVAthensPlaza #GlobeOneDigital #LuxuryHospitality #HospitalityMarketing #LuxuryTravel #DigitalTransformation #BrandStrategy #PerformanceMarketing #Athens

Giv marketingafdelingen medvind i 2027 med et ordentligt marketing system. Salg bliver i Dynamics. Marketing får HubSpot. En standardintegration dækker de fleste, men ikke alle. Vi fortæller jer ærligt, hvilken I har brug for.

We know DSP engines from the inside. In this short video, Steffanie Obst, Sales Director DACH, shares how a second layer powered by Deep Learning can bring new high-intent shoppers to Birkenstock. Learn more at birkenstock.rtbhouse.com #RTBHouse #PerformanceMarketing #DeepLearning #MultipleRetargeting

The clues are everywhere: forms that mean less, buyers you can't see, and shortlists set before the first call. Who did it? Find out at The Death of Lead Gen, a live workshop hosted by Joy Milkowski, lead investigator and founder of Access Marketing Company.

I've been going through Meta setups with a few brands this week, and the list of what matters right now is shorter than people expect. This summer we ran structured Meta tests with a group of brands. The change that moved performance most wasn't a new campaign type. It was consolidation: fewer, bigger ad sets, so Advantage+ has enough signal to learn from. The impact: ✅ ROAS went from +9% YoY in June to +32% in August as the tests landed ✅ One premium fashion brand consolidated its UK account and saw 40% lower CAC That's why the window to restructure is now. It closes before peak, not during it. If you're not consolidated yet: - Merge overlapping ad sets so budget isn't split across duplicate audiences - Give each ad set at least 5 creative variations - Run one promotion-specific Advantage+ sales campaign alongside your always-on Then hold structural edits once peak week starts. Changes reset the learning phase when consistency matters most. The full Meta plan for Q4 is in the Peak Playbook 2026. Link in the comments.

I love this story from Galeries Lafayette. When their eCommerce Director was asked how much customer relationship management (CRM) contributed last month, how that compared with a year ago, and whether it had improved since June, he didn’t open a spreadsheet or message an analyst. He asked Fospha and had the answer in seconds, on his phone. That’s what moving instantly means in practice. Questions like that come up in the middle of something else, a budget call, board prep, Monday’s meeting. If the answer arrives afterwards, it’s a report. If it arrives while you’re still in the conversation, it’s a decision. It only works if the number holds up. A faster answer built on partial data just gets you to the wrong decision sooner, so it has to come from measurement that sees every channel and everywhere you sell. That’s AI and automation in the Fospha Measurement System: ask your numbers a question and get the answer straight away. If your team is still waiting on a report to answer a question like that, speak to our team today. Link in comments.

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Buyers research anonymously, decide in committees and build their shortlists before anyone fills out a form. Still chasing leads? Join Joy Milkowski, founder of Access Marketing Company, for a live workshop at INCOMPAS 2026 on what drives sales today.

Live moments do not wait for perfect planning. Social has to keep up. GH05T works with leading brands across sport and live events to deliver millions of views, strong audience growth and consistent engagement through paid and organic social. Get in touch for a friendly no obligation chat about your marketing goals for 2026.

Lead volume delivered through the Ledger Bennett and INFUSE partnership grew 400% between 2022 and 2025 across client programs in energy, financial services, cybersecurity, and HR technology. This case study follows how the agency built its demand partnership with INFUSE across verticals with technical, highly specialized audiences, from geothermal energy to global employment. Each client program called for precise targeting, cost control at scale, and prospects the agency could stand behind. Our case study breaks down the layered program behind those results: 🎯 ABM targeting and intent data anchoring every content activation program ✅ Qualifying and profiling questions applied before any prospect reached a client 🔄 Nurture email sequences paired with premium targeted display Read the case study to see how one full-year integrated program reached 75% MQL-to-SQL conversion: https://lnkd.in/dbZy_J4W #B2BMarketing #DemandGeneration #CaseStudy

Same product. Same price. One of these drove 2.3x incremental ROAS for Academy Sports + Outdoors. You can probably guess which. It’s the Enhanced DPA on the right: background removed by Hunch AI, rebuilt with Academy’s colors, price and logo, across all 350K product images. Meta’s marketing science team measured it in a 4-week Conversion Lift Study, counting only revenue the ads actually caused. Academy picked Hunch as its paid social partner. The white background took it well.