B2B ad examples

DSGVO-Konformität ist wichtig. Aber weißt du, wo deine Marketingdaten gespeichert werden, wer darauf zugreifen kann und welche Gesetze gelten? Erfahre, warum Datensouveränität bei der Wahl einer E-Mail-Marketing-Plattform zählt. 👉 Artikel lesen.

Dieser PR Mythos wird im KI Zeitalter richtig teuer... „Bad PR is good PR?" Ein Shitstorm bringt dir Reichweite, aber er kostet dich das, worum es in PR eigentlich geht: Vertrauen. Und das ist gerade dabei, zur wichtigsten Währung überhaupt zu werden. Auch mit Blick darauf wie KI über dich spricht. Warum, erkläre ich bei Tim Rath im Revenue Marketing Realtalk. Ganze Folge in den Kommentaren 👇

Wichtige E-Mails sollten nicht im Spam landen. Inxmail SMTP Mail Relay lässt sich über SMTP oder REST API an bestehende Systeme anbinden, verarbeitet Bounces und meldet den Zustellstatus zurück. 👉 Lösung entdecken.

How much revenue is hiding in the traffic publishers already have? Adblocked pageviews. Single-page sessions. Missed conversions. Visitors who never become known. Individually, they may seem like separate challenges. Together, they represent a significant revenue opportunity. Admiral CEO Dan Rua joins Rob Beeler to discuss revenue leakage, monetizable pageviews per visitor, and why growing revenue doesn't always require growing traffic.

Fisionary™ by Haberfeld is an automated email solution that regularly engages customers to keep you top of mind, cross-serve your other offerings, optimize every relationship, and remind customers why they chose you in the first place.

What if your team spent less time building campaigns and more time making them better? Meet Imogen, the AI co-pilot helping turn marketing ideas into action.

You know your customers. You know what you want to say. But getting the right message to the right person at the right moment isn't always straightforward. What if it could be?

The cost of global content isn’t just what you produce. It’s what gets duplicated, delayed, reworked or never used. Two markets commission the same localised trailer. Key art changes after sign-off, so every resize is done again. A file misses its window and never runs. On its own, each one is small. Across every release and every market, the cost builds up fast.

Automation cannot fix fragmented workflows, poor inputs and approval bottlenecks. It brings them to the surface sooner. Generative tools can produce variants, resizes and first-pass translation in minutes. But briefs still arrive incomplete, assets still need brand, legal and talent sign-off, and files still have to reach each market in the right spec. Speed up creation without fixing that, and the queue just moves further down the line.

I've been thinking about trust in cybersecurity recently given that 95% of organisations report that they don't fully trust their cybersecurity vendors. Much of the industry's marketing has historically been built around a simple premise: if buyers better understand the risks they face, they'll be more likely to act. But as the market matures, I wonder whether that approach is becoming less effective as a source of differentiation. Walk the halls of Black Hat or Infosecurity and you'll see countless variations of the same story. Similar messaging, identities and narratives about threats, breaches and what's at stake. This tendency becomes particularly visible around Halloween, when many cyber brands embrace horror-themed creative. There's nothing inherently wrong with that, but it does raise an interesting question: if every brand is building urgency through fear, what actually creates differentiation? The recent reaction to the PHP vulnerabilities offers an interesting example. A flaw that reportedly existed in PHP for years has been thrust into the spotlight after AI-assisted research helped uncover it, prompting headlines about internet-scale risk and disruption. While the threat is real and organisations should act accordingly, the speed with which the conversation shifted towards worst-case scenarios highlights just how instinctively our industry still gravitates towards fear. At a time when buyers are becoming more sceptical and more rigorous in how they evaluate vendors, trust is emerging as a far more important factor in decision-making than many organisations realise. The companies building momentum are often the ones investing in customer advocacy, visible experts, transparent communications and evidence that supports their claims. In other words, they are making it easier for buyers to believe them. As competition intensifies, I suspect we'll see an increasing gap between organisations that compete on fear and those that compete on credibility, and for CMOs that's an interesting challenge. If everyone in the market can communicate risk, what are you doing to build trust? There are some interesting perspectives from marketing leaders in our Cyber Trust Report and I would seriously recommend a read: https://bit.ly/4wq7UWT

🏟️ Come trasformare l'emozione dello sport in risultati concreti per il brand? Scoprilo durante il nostro workshop The Power of the Moment: from Stadium to Business, di Incubeta insieme a Fanatics. Partendo dal caso Fanatics, esploreremo come moment marketing, DOOH e attivazioni in tempo reale possano creare nuove opportunità di business e come misurarne l'impatto effettivo su visite e vendite. Vi aspettiamo! 📅 28 ottobre | h 15:45, 📍 Sala Amber 2 👉 Registrati qui >> https://hubs.la/Q04BS4ZD0 #Intersections2026 #Incubeta #Fanatics #MomentMarketing #Measurement #Outcomes

🏟️ Come trasformare l'emozione dello sport in risultati concreti per il brand? Scoprilo durante il nostro workshop The Power of the Moment: from Stadium to Business, di Incubeta insieme a Fanatics. Partendo dal caso Fanatics, esploreremo come moment marketing, DOOH e attivazioni in tempo reale possano creare nuove opportunità di business e come misurarne l'impatto effettivo su visite e vendite. Vi aspettiamo! 📅 28 ottobre | h 15:45, 📍 Sala Amber 2 👉 Registrati qui >> https://hubs.la/Q04BS4ZD0 #Intersections2026 #Incubeta #Fanatics #Measurement #Outcomes

Shout out to DemandSense for the new LinkedIn Ads Attribution Views It's called Account Journeys. Every company that interacts with your LinkedIn Ads, your website, or your pipeline. Laid out on a timeline. Month by month. You can see when a company first saw an ad. When they clicked. When they hit the website. When a proposal was sent. When the deal closed or didn't. One account in here had 9 touchpoints over 4 months before the deal closed. Another had 7 touchpoints and is still progressing. That context changes everything about how you evaluate LinkedIn Ads. Because the campaign dashboard only shows you what happened today. It doesn't show you that a company first engaged in December, went quiet in January, came back in February through a different campaign, and is now sitting in your pipeline in March. Most advertisers look at last month's results in isolation and decide what's working. But B2B deals take 3-6 months. If you're only looking at a 30-day window, you're making decisions based on incomplete data. This is what we mean by demand intelligence. Not just knowing someone clicked. Knowing the full arc of how a company moved from stranger to pipeline to revenue. We use this across every client account we manage. It's one of the reasons we can have honest conversations about what's actually working vs. what just looks good in a dashboard. If you're running LinkedIn Ads for B2B and you've never seen your data this way, it's worth exploring. DemandSense has a free tier - https://lnkd.in/gnqjNNve..

𝗟𝗮𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝗿𝘂𝗴𝗲 𝗱𝗶𝗻 𝗯𝗶𝗹𝗹𝗲𝘁𝗱𝗮𝘁𝗮 Dit billetsystem ved allerede en masse. Får marketing også glæde af det? Hvilke oplevelser vælger gæsterne? Hvilke billettyper køber de? Og hvad skal de høre fra dig næste gang? Med Heyloyaltys billetintegrationer bliver den viden udgangspunktet for din gæstekommunikation. For et spillested, en attraktion eller et museum er et tidligere besøg grunden til at sende en invitation, der passer til gæsten. Vi viser dig, hvordan billetdata kommer på arbejde mellem oplevelserne.

Here's how I'm thinking about SEO + AI visibility in 2026 and 2027 and why we've partnered with the best in the biz Sam Dunning and team at Breaking B2B. First off, AEO and SEO are not all that different. All the talk about SEO being dead is garbage...and Google ads isn't dead either but the game has changed. The way pages are read and indexed and the way B2B buyers are doing research mode has changed dramatically. Here's 3 reasons/logic I came to. 1. There are less clicks in the google world in general due to AI overviews and LLMs. More people getting their answers from AI means less clicks for SEO and Google ads which means much higher competition and more need for connected strategies. It's important to build the foundation for both SEO and AEO and connect it to something bigger so that you get max ROI from your efforts. 2. Focus on the money keywords - this is something Sam has been preaching for years and one of the main reasons I appreciate his approach and why it aligns with my views. My top advice to business owners and marketers is always to start with warmest audiences and highest intent. This is why I love paid search, SEO, and AEO..there are people out there searching for exactly what you offer and asking the types of questions that identify themselves as ripe in-market prospects which is 10x better than almost any signal/intent created account list or native platform targeting. 3. We honestly are tripling down on SEO/AEO - we are building internally for blog creation, page optimization and wider distribution of our thought leadership efforts publishing content accross LInkedin, newsletters, blogs, youtube and more...all of these help feed into rankings and authority. There is only so much capacity and expertise most teams have in-house so it's a great idea even if you think you have it "handled" to get with real experts in the area to ensure you're really laying the right foundations that will compound. Just getting started but will be looping back to show progress/results as we go. Highly recommend the team at Breaking B2B if you're feeling like you might not be doing enough here.

Health brands trying to scale Meta ads while navigating compliance: this is for you. Planning 2027? Get your creator strategy ready for Q1. We’re sharing the full playbook we use to scale nine-figure brands with a creator-led strategy—from approved messaging to modular ads you can adapt without starting from scratch. Join the free live workshop on October 28 at 8 AM PT. Get the workflow, slides and compliance workbook. Sign up free.

Health brands trying to scale Meta ads while navigating compliance: this is for you. Planning 2027? Get your creator strategy ready for Q1. We’re sharing the full playbook we use to scale nine-figure brands with a creator-led strategy—from approved messaging to modular ads you can adapt without starting from scratch. Join the free live workshop on October 28 at 8 AM PT. Get the workflow, slides and compliance workbook. Sign up free.

Rond de najaarsvaccinaties stellen mensen hun vragen niet alleen aan de GGD, maar ook online. In één maand verschenen er 969 berichten van 654 auteurs over de najaarsvaccinaties. Met online monitoring zie je welke vragen terugkomen, waar onduidelijkheid ontstaat en welke onderwerpen extra uitleg nodig hebben, zoals de uitnodiging, het maken van een afspraak en mensen met extra risico. Zo stemt je communicatieteam de publieksinformatie af op wat er echt leeft. 👉 Lees hoe je online vragen over de najaarsvaccinaties omzet in duidelijke communicatie.

Der stoppet tommelen din. 12. november viser Sanna og Mathilde fra HK Link hvordan kundene dine gjør det samme. Begrenset antall plasser.

Great campaign strategy isn't only about the ask. Vanderbilt's Jonathan Petty breaks down the key ingredients that made Dare to Grow successful.

Strategische gemeentelijke communicatie vraagt om inzicht in wat er écht leeft onder inwoners. Zonder actuele omgevingsanalyse blijft het giswerk. Met online monitoring breng je signalen van inwoners in kaart: welke onderwerpen spelen, hoe het sentiment zich ontwikkelt en waar extra uitleg nodig is. Zo zet je signalen om in een communicatiestrategie waarin alle afdelingen met één stem spreken. 👉 Lees hoe je als gemeente van signalen naar sturing gaat.

Slik får du tommelen til å stoppe på innholdet ditt, uten å danse på TikTok!🤸🏼📱 I andre utgave av foredragsserien vår, Påfyll 💜 viser Mathilde Brunstad og Sanna Berget Bottolfs hva som skal til for å lage innhold som både algoritmen og publikummet ditt plukker opp. Med ferske tall fra Ipsos og kampanjeresultater fra HK Link får du konkrete eksempler på hva som fungerer hvor. Etterpå viser Jordbærpikene hvordan de jobbet med innhold til Rosa sløyfe i oktober 🎀 Meld deg på gratis frokost og faglig påfyll torsdag 12. november! 👇 https://lnkd.in/eKdbDa9S Begrenset antall plasser.

From data-driven events to an authentic brand, how does Vanderbilt's advancement team make it work altogether? Get practical tips for your campaign.

I ved præcis, hvad vi taler om. Dynamics er bygget til salg, og marketing bliver kompromisset. HubSpot Marketing kobler sig direkte på jeres CRM, så marketing endelig får et værktøj, der kan løfte opgaverne.