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Heikot ajat painavat yrityksiä syväkyykkyyn ja samaan jumiin jää usein myös markkinointi. Kun luova ajatus ei kulje eikä mediaraha juokse, kasvu jää haaveeksi. Kun haluat ponnistaa kohti kasvua, ota yhteyttä meihin. Tehdään teillekin kunnon markkinoinnin treeniohjelma ja ryhdytään töihin. Olemme Ida Fram, luova ongelmien ratkaisija ja vaikuttavan markkinoinnin tekijä. Teemme monimutkaisesta selkeää ja haastavasta mahdollista.

Ihmiset tuppaavat tykkäämään tutuista jutuista. Siksi brändin täytyy olla tuttu tullakseen valituksi. Tykkääminen sitten seuraa tuttuutta. Kun haluat satsata brändisi tunnettuuteen, ota yhteyttä. Selvitetään teille tehokkaimmat keinot ja tehdään brändinne tutuksi. Olemme Ida Fram, luova ongelmien ratkaisija ja vaikuttavan markkinoinnin tekijä. Teemme monimutkaisesta selkeää ja haastavasta mahdollista.

We just published a new benchmark report comparing attribution vs. true incremental contribution, analyzing over $1bn in media spend Thank you X , Roku Advertising, Eric Seufert for your quotes! Across channels, geographies, spend tiers, and operating systems, attribution consistently rewards the platforms closest to the conversion moment… not necessarily the ones that created the demand. Some highlights from the report: - Structural over-crediting of conversion-adjacent channels - Systematic under-crediting of feed-based and upper/mid-funnel media - Bias that flips depending on iOS vs. Android - Spend tier materially changes the story In other words, attribution is not a neutral scoreboard. It is a credit allocation system shaped by visibility, not causality. Full benchmark report here: https://hubs.la/Q0447hnP0 #attribution #incrementality #marketing

🔥 Buckle up, marketers - we’re about to call it like it is. Legacy measurement methods are built for the past. We're no longer in the past. In his latest thought-leadership blog, our CEO Maor pulls no punches: attribution is was bad before privacy made it worst. It’s not just “less good” - it’s built for a world that’s gone. Clicks tracking, IDFAs, last-touch fraud and glory - all illusion. Incrementality? That’s the future. We’re talking measuring what actually caused the change. continuously, without running any experiments. The difference between “this ad got credit” and “would this result have happened anyway?” 👉 Read “Attribution vs. Incrementality - Time to put the past in the past” now and decide: are you riding a trotting horse or blasting off into space? 🔗 https://lnkd.in/emVi_irK #MarketingMeasurement #Incrementality #StopChasingClicks #INCRMNTAL

A workshop designed from practical AI implementation experience Stop reading and listening to disjointed AI noise and spend a day getting the foundation knowledge that leaders need to make good decisions and lead AI that works in their business. That's what this full-day workshop answers. Built from 2+ years of real AI implementation across dozens of businesses, not theory from a textbook. From understanding the fundamentals of AI through to how to identify where best to apply the technology and real-life governance and policy to de-risk AI use. Insights you will use, not a folder of slides. 📍 Birmingham, 20th May 📍 Additional dates and locations available 👥 Small group. Limited to 12 leaders per session

If you still don't have a clear AI implementation roadmap, every month that passes is a month your competitors are pulling ahead. With small groups sizes and for leaders of businesses £5m+ this gives you the leadership knowledge to make AI a success; from the foundations to planning for AI Agent implementation. This isn't a seminar. It's a working session where you build your AI roadmap with direct input from a team that's been implementing AI in real businesses for over two years. Small group learning. One day that changes how you approach AI. 📍 Birmingham, 20th May | £480 per place 📍 Additional dates and locations available

Google keeps a reputation score for every email domain. That score dictates where your emails land. One client we worked with checked it for the first time… And found their domain had been rated ‘Bad’ for months. Their emails had been disappearing. No delivering. We repaired the reputation and opens jumped from 1% to 22%. Here’s the exact process -> https://lnkd.in/g8EWQp3i

Most coaches think 2% open rates mean their audience is tired. It’s a reasonable conclusion. It’s also wrong. We audited a coaching brand sitting at 2%. Their audience wasn’t tired. Problem: Their emails weren’t arriving. Fixed the infrastructure. Opens hit 22% in 6 weeks. No new content, no new subject lines. Read the full breakdown -> https://lnkd.in/dEfRZrUJ

Influencer Discovery ist kein Datenproblem. Es ist ein Entscheidungsproblem. influence.vision Discovery ist die Plattform für strukturierte Influencer-Auswahl — von der Suche bis zur Priorisierung. Für Marketingteams, die keine Zeit für Trial & Error haben.

300 Millionen Influencerprofile. Und trotzdem ist die Auswahl oft unklar. Mehr Daten lösen das Problem nicht. Bessere Entscheidungen schon. Mit influence.vision Discovery vergleichen und priorisieren Marketingteams Creator strukturiert — statt zu raten.

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KI klont jede Standard-Website in 30 Sekunden. Eure auch. Während eure Konkurrenz in einer halben Stunde eine Website klonen lässt, gewinnt eine Premium-Positionierung jeden Sales-Call, jeden Pitch, jeden Bewerber. Aber nur wenn auch die Website genau das vermittelt. Individuelle Kreativität kann KI nicht imitieren. Custom Design, eigenständige Hero-Section Entwürfe, brand-spezifische Conversion-Architektur. Das ist, was Brands aus der Masse hebt. Vor allem heutzutage. Genau das bauen wir bei INSYNC. FRAMEN (Axel Spinger), AllThings und 200+ führende Brands setzen darauf. Wenn ihr nicht in der Standard-Masse verschwinden wollt, zeigen wir Euch gerne wie. 👇

„Sagen wir seit 2022." Das ist die ehrlichste Aussage über Website-Realität, die wir je von einem Kunden gehört haben. Die ganze Konversation ging so: „Unsere Website ist peinlich." „Ich weiß." „Wir müssen das endlich angehen." „Sagen wir seit 2022." Wir haben sie hunderte Male gehört - bevor Kunden zu uns kamen. Wenn bereits eine Website existiert, wird die Optimierung gerne aufgeschoben. Schließlich „haben wir ja schon eine Website". Aber Investoren, Kunden und Bewerber warten nicht auf das nächste Quartal, um zu urteilen. Sie urteilen jetzt. Jeden Tag. Bei INSYNC entwickeln wir Websites der Spitzenklasse in 4–6 Wochen. Keine Zeit mehr verschwenden - sondern endlich von einem Auftritt profitieren, der wirklich überzeugt. FRAMEN (Axel Springer), AllThings und 100+ weitere Unternehmen haben diesen Schritt bereits gemacht. Wenn diese Konversation bei euch genauso geführt wurde - ist es Zeit zu handeln 👇

We did it!! Celebrating a huge moment for our team and clients at Event Marketer’s 24th Annual Ex Awards! 🎉👏 ✨ Blue Diamond Growers Bring Your Flavor Tour won the Ex Award for Best Mobile Marketing Tour ✨ illycaffè Takes Manhattan was named a Gold Finalist for Best Single-Market Event (B-to-C) These programs represent the kind of work we're passionate about bringing to life, and we're incredibly grateful to our amazing clients for the trust, partnership and confidence in our team. Huge congratulations to everyone involved and to all of this year’s winners and finalists! Check out the full list at the link below: https://lnkd.in/eQRVG-9e

What builds real connections between brands and consumers? We asked people across the U.S. and what they told us should change how you think about your entire marketing mix. Download Inspira’s second annual Relationship Report: How Brands Earn Attention, Build Connection, and Create Relationships that Last, and find out what’s really driving brand perception today. No form, no friction. Click and download yours now

*** Attention online Operators that want more FTDs without an increase in ad spend *** About two weeks ago, we got approached by a crypto operator wanting to trial iConvert. In their exact words "We are tired of spending so much on traffic but have such little conversions to show for it? What can you do?" From having a glance at their analytics, the previous three months averaged a 5-6% click to reg and roughly 485,000 unique visitors per month. Meaning every month, roughly 460,000 potential players left without EVEN registering. Average FTD of $150 x 460,000 = A lot of potential revenue being left on the table. So we kickstarted things off with our exit intent campaigns, segmented by devices, verticals, GEOs and traffic sources and targeted EVERY user that attempted to leave without converting. As a result, in just 7 days we achieved: 4,312 new registrations 1,393 FTDs $387,900 in new deposits (giving us an average FTD of $278) Next steps will be to now conduct a series of AB tests to push for those incremental increases in %s. If you're an online Operator and would like to increase your FTDs (without having to just spend more on marketing & traffic) well, let's chat.

Don't read this if you want more FTDs. Most iGaming operators will spend more on acquisition this quarter than last. And still miss their FTD targets. Not because of bad traffic sources. Not because of weak bonus structures. Because of something almost nobody in the industry talks about. The funnel between first click and first deposit is broken, and nobody's measuring it. Or if they do, they don't fix it. Players arrive. They start signing up. They disappear. And the operator just buys more traffic. I kept seeing this again and again... even more in the bigger platforms, spending £500K+ a month on media. That's why I put together the iConvert FTD Sprint Playbook. A free breakdown of the exact framework we use to add 500 incremental first-time depositors in 90 days. Watch it here 👉 https://iconvertiq.com/ It's the same system we've deployed across 100+ tier-1 operators. And it's completely free. Here's what's inside: ✅ The 4 phases of the Sprint and exactly how every 90 days is structured ✅ The 4 behavioural campaigns we deploy and when each one fires ✅ The funnel signals that tell you whether the Sprint will work for your platform ✅ Real benchmarks and what a 13.1% average FTD uplift actually looks like in your numbers Whether you're a CMO frustrated by flat FTD rates or a Head of Acquisition trying to justify media spend, this will show you what's actually going wrong and what fixing it looks like. Check the free playbook here: https://iconvertiq.com/

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If you're spending more time fighting Salesforce than talking to donors, it’s time for a change. We optimize your systems so you can focus on growing your donor base. Let’s get your data clean and campaigns moving.