iConvert

iGaming Operators: Another “bonus” or affiliate deal won’t fix your FTD problem. You don’t need more traffic. You definitely don’t need to pay $100-$500 CPA for players who never make a second deposit. What you need is a behavioural intelligence layer that turns the traffic you already own into net‑new first‑time depositors… without hijacking your attribution or touching your CRM stack. Right now, most operators are leaking FTDs between: • click → registration • registration → kyc • kyc → first deposit Our team plugs those gaps with on‑site overlays, journeys and recovery campaigns that: • Lift FTD conversion from the traffic you’re already buying • Prove incremental FTDs with proper holdouts • Lock your effective FTD CPA around ~€40 from existing traffic We run it as a fixed‑cost, fixed‑outcome sprint: • You pay a flat fee • We install and run the behavioural intelligence engine • We stay on the tools until we’ve delivered the agreed number of net‑new FTDs If we don’t hit it, we keep working for free until we do. Want to see what that looks like on your numbers? Comment “FTD” below or tap “See details” to watch the 5‑minute breakdown and see the model on your current FTD and CPA.

Don't read this if you want more FTDs. Most iGaming operators will spend more on acquisition this quarter than last. And still miss their FTD targets. Not because of bad traffic sources. Not because of weak bonus structures. Because of something almost nobody in the industry talks about. The funnel between first click and first deposit is broken, and nobody's measuring it. Or if they do, they don't fix it. Players arrive. They start signing up. They disappear. And the operator just buys more traffic. I kept seeing this again and again... even more in the bigger platforms, spending £500K+ a month on media. That's why I put together the iConvert FTD Sprint Playbook. A free breakdown of the exact framework we use to add 500 incremental first-time depositors in 90 days. Watch it here 👉 https://iconvertiq.com/ It's the same system we've deployed across 100+ tier-1 operators. And it's completely free. Here's what's inside: ✅ The 4 phases of the Sprint and exactly how every 90 days is structured ✅ The 4 behavioural campaigns we deploy and when each one fires ✅ The funnel signals that tell you whether the Sprint will work for your platform ✅ Real benchmarks and what a 13.1% average FTD uplift actually looks like in your numbers Whether you're a CMO frustrated by flat FTD rates or a Head of Acquisition trying to justify media spend, this will show you what's actually going wrong and what fixing it looks like. Check the free playbook here: https://iconvertiq.com/

*** Attention online Operators that want more FTDs without an increase in ad spend *** About two weeks ago, we got approached by a crypto operator wanting to trial iConvert. In their exact words "We are tired of spending so much on traffic but have such little conversions to show for it? What can you do?" From having a glance at their analytics, the previous three months averaged a 5-6% click to reg and roughly 485,000 unique visitors per month. Meaning every month, roughly 460,000 potential players left without EVEN registering. Average FTD of $150 x 460,000 = A lot of potential revenue being left on the table. So we kickstarted things off with our exit intent campaigns, segmented by devices, verticals, GEOs and traffic sources and targeted EVERY user that attempted to leave without converting. As a result, in just 7 days we achieved: 4,312 new registrations 1,393 FTDs $387,900 in new deposits (giving us an average FTD of $278) Next steps will be to now conduct a series of AB tests to push for those incremental increases in %s. If you're an online Operator and would like to increase your FTDs (without having to just spend more on marketing & traffic) well, let's chat.

Your traffic isn't the problem. What you do with it is. iConvert tracks 12 behavioural signals in real time to turn existing traffic into FTDs. We've put the full framework into a free playbook. All 12 signals, exactly what we track, and exactly what we do about it. 190+ operators. 13.1% average FTD uplift. 97% client success rate. Grab it free below.

You're losing 30-50% of players before their first deposit. We can see exactly where. We've tracked 2 billion+ player interactions across 190+ iGaming operators. The pattern is always the same: • A player registers, hesitates on the deposit page, and leaves • They come back 6 hours later, browse, and leave again • Your CRM sends an email 24 hours later, but the moment passed 23 hours ago The problem isn't your website. It's that no one is intervening at the exact behavioural moment when these players are about to drop off. We've built a free FTD Conversion Audit that uses our benchmark data to show you exactly how many players you're losing between registration and first deposit, and what real-time behavioural campaigns would recover.

UK Operators, fear no more. The Robin Hood of iGaming is here to save the day. Meanwhile, Rachel Reeves is out here being the financial equivalent of catching your wife in bed with someone else… and then she still hands you the hotel bill. Let’s compare: Rachel: Politician’s bob Me: Luscious brown wavy locks Rachel: Squeezes tax out of you until your eyes water Me: Fattens your bank account Rachel: Makes you cry in the shower Me: Makes you climax in spreadsheets She takes. I give. She increases costs. I increase FTDs. She’s raising the tax rate. I’m raising your revenue. Like this post or Rachel raises the tax again.