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[Free white paper] One marketer's blunt take on why so many teams stick with what's safe. Funnel's new research digs into the pressure behind it.

[Free white paper] 29% of in-house marketers stayed silent in a meeting when they knew data was wrong or misleading. See why trusted decisions need room for challenge.

Rabatta reached 1.8M people and generated 16K interactions in a single campaign by partnering with creators through Flowbox's platform.

30 minutes avec un associé senior Bulldozer, offertes. Votre e-mail suffit pour réserver.

Mudar de agência não significa jogar fora o seu histórico e começar do zero. Significa identificar o que já funciona, reaproveitar a bagagem da empresa e somar com um parceiro que acelera a execução. Quem já passou por essa transição conhece as dúvidas: - A nova agência vai entender a nossa cultura? - Quanto tempo leva para pegarem o ritmo? - Como garantir que as expectativas estejam alinhadas desde o dia um? Na Clima, a resposta começa antes da primeira entrega. Estudamos o seu negócio de perto, preservamos o histórico e estruturamos um onboarding focado nos objetivos da empresa. O resultado dessa aliança é uma transição mais suave, com maior eficiência operacional e dados concretos para apresentar à diretoria. Se a sua empresa está procurando parceiros para a CI, venha conversar com a Clima.

Produzir muito dá a sensação de proatividade, entretanto, sem clareza, quantidade não é direção. Acumular peças e artes bonitas muitas vezes disfarça a falta de estratégia. A verdadeira clareza só surge quando você responde: o que essa comunicação efetivamente mudou? Engajamento, entendimento, alinhamento e adesão são os sinais que acendem a luz e mostram se a mensagem chegou onde precisava. Na Clima, nossa metodologia tira a Comunicação Interna da névoa das entregas volumosas e sem direção e a conecta diretamente aos objetivos do negócio e à mensuração de resultados. Se a sua empresa está desenhando o planejamento de 2027 ou avaliando uma nova parceria para trazer clareza à área, vamos conversar.

Mancano poche settimane a Natale, il periodo migliore per coinvolgere il tuo pubblico! Che si tratti di attivare un Calendario dell'Avvento digitale o di offrire un caring con un coupon da scaricare, puoi implementare strategie "ready-to-use" per ingaggiare la customer base in modo istantaneo. Per trovare l'ispirazione giusta e accelerare il go-to-market della prossima campagna, scarica il documento di Advice Group con le 5 idee di engagement per coinvolgere la tua community!

¿Qué están haciendo quienes lideran la comunicación de grandes compañías? Tres temporadas de La Cueva de MOE y decenas de conversaciones con directivos de comunicación y marketing reunidas en “Hablar de Comunicación”. Las claves de la comunicación, ahora en un libro gratuito para quien quiera descubrir las estrategias actuales. Reputación, crisis, medios, marca e inteligencia artificial. Descárgalo gratis haciendo clic en el enlace.

Congratulations to David Jackson and his team at Kwik Trip, Inc. for winning the the Technology Excellence Award for Best Digital Customer Experience at #cStoreTec by Informa Connect and NexChapter It's a great team and proud that Eagle Eye can play a role as the the AI personalization partner. Congrats to the whole team and keep innovating!!

You finally published your mobile game, congrats! Unfortunately, there is no guarantee that your app will succeed at scaling. At Appodeal Accelerator, we approach every game with a custom scaling strategy. Boost your UA campaigns with our expertise by lowering CPI and bringing more ad whales to your game.

AI-assisted shoppers trust the chatbot’s recommendation, then still check it against reviews, retailer sites, and search before buying. 🛒 This verification step is becoming part of the AI shopping journey, and it’s an opportunity for marketers to show up with the proof points shoppers want. Our new guide breaks down how AI is reshaping shopper behavior, and how marketers can build strategy around every step of that journey, from first recommendation to final purchase: https://lnkd.in/dCSvCmtq/?utm_campaign=01_TOF_AW&utm_source=linkedin&utm_medium=paid&utm_id=1221063793&hsa_acc=506341732&hsa_cam=1221063793&hsa_grp=895197643&hsa_ad=1594893063&hsa_net=linkedin&hsa_ver=3

Bestyrelsens rolle, når virksomheden vokser med 50 %? Når virksomheden vokser kraftigt, ændrer bestyrelsens rolle sig markant. Man skal ikke bare “følge med” væksten. Man skal komme foran den. I Tims Cookies ApS ser vi netop nu, hvordan kraftig international vækst skaber nye krav til bestyrelsens arbejde. Det handler ikke kun om toplinje. Det handler om kapacitet, kvalitet, marginer og governance. Tre ting bestyrelsen skal sikre i hurtig vækst: At organisationen kan bære tempoet Kraftig vækst presser ledelse, kultur og struktur. Bestyrelsen skal sikre, at virksomheden ikke vokser hurtigere end dens ledelsesmæssige bæreevne. At marginerne ikke forsvinder i jagten på volumen Hurtig vækst skaber risiko for ”underpricing”, overinvestering og hårde kundekrav. Bestyrelsen skal beskytte rentabiliteten, ikke kun væksten. At governance følger med internationaliseringen Nye markeder kræver sporbarhed, dokumentation og ansvarlighed. Virksomheden skal være lige så professionel, som den er hurtig. Vækst, der ikke bæres af organisation, marginer og governance, er bare risiko med god omsætning. Tims Cookies vokser over 50 % i år. Derfor er bestyrelsen med Kenneth Helmer Larsen, Tomas O. Berg og Timothy Cee Pape fokuseret på netop disse tre elementer. #bestyrelsesarbejde #governance #SMV #vækst #bestyrelse

👾️️️️️️ AI is expected to account for more than 70% of digital ad spending in the UK by 2028. But what does “AI-driven advertising” actually mean? The answer depends heavily on how AI’s role in advertising is defined. IAB UK’s forecast puts AI-driven advertising spend in the UK at approximately £18 billion by 2030, representing around 32% of total UK digital ad spend. The measurement focuses specifically on advertising in which AI-powered algorithms make media buying and delivery decisions across channels such as search, social, and display. And the wider IAB UK data shows an industry moving quickly, but not necessarily confidently: 🔹 58% of members are experimenting with or piloting agentic AI. 🔹 16% are scaling agentic systems or operating “agent-first” workflows. 🔹 Just 4% consider themselves fully agent-first. 🔹 63% expect AI to have an accelerating or transformative impact on creative development over the next 12 months. 🔹 47% of advertisers don’t trust AI agents in advertising because of transparency concerns. 🔹 Among IAB UK members, that rises to 67%. 🔹 74% believe AI-generated summaries are reducing traffic to brand websites. AI is becoming embedded across the advertising value chain, from media buying and delivery to creative development, search, and the consumer journey. The big question for advertisers isn't whether AI will influence spending. It’s how much control they’re willing to give it, and whether they can build enough transparency and trust to do so. bidinfluence.com/contacts #AI #advertising #digitaladvertising #adtech #programmatic #IAB

From chaos to clarity: The all-in-one social suite: ✅ One platform, one login ✅ Unified intelligence across social ✅ 10+ hours saved weekly ✅ Executive dashboards they trust

See the only platform that combines social media management + consumer intelligence in one unified suite. → Publish content across all channels → Listen to 501M daily conversations → Engage customers from a unified inbox → Measure performance with AI analytics No more switching between tools. No more fragmented data.

Web, app and store still run as three separate systems in most grocery chains - even though it's the same customer. The State of eCommerce for Marketers 2026, with Criteo, shows how the leading retailers finally merged all three, before Q4 planning locks.

More users per UA dollar. Buy direct from BidMachine DSP

Not every conversion your campaigns report is truly incremental. See how top neobanks measure what's actually driving growth.

Drury has been at the forefront of strategic communication for over three decades, providing unmatched expertise in public affairs and campaign management worldwide. We understand how vital it is to safeguard your brand’s integrity. Allow us to craft bespoke communication solutions tailored just for you.

25% of marketers struggle to get audiences to engage with content. Relevance is the fix. Personalize email, web and mobile in one platform with Dotdigital.

Your PMS says one thing. The POS says another. The spa system has a third version of the same guest. AI is only as good as the guest data behind it. Clean, unified guest data is what turns AI into real value. Check how AI-ready your hotel is. Free, anonymous, about 5 minutes.

18 questions. 6 areas. One readiness score from 0 to 100. The dailypoint AI Readiness Check looks at your hotel's data, systems, governance, processes, team and strategy, then gives you a radar chart and concrete next steps. Free, anonymous, no sign-up. About 5 minutes.

Weather triggers. Back-in-stock texts. Wallet offers. 🔟 plays for marketers who'd rather act than react. Download the Personalization Playbook.

The item's back in stock. Who should know first? Find the play (and 9 more) used by leading brands like Home Depot, Wella Company, and John Frieda. Get the guide 👇